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Winner Investment Week Awards 2021 - Little book of data - Aviva The Dubs - Small Agency of the Year - Creativepool People's Choice Aberdeen Standard Investments - Winner of Marketing and Innovation Award - Campaign Innovation Financial Marketer - Winner of the APAC Content Moguls 50 Awards 2020 - Category B2B Brand First State Investments - Winner of Marketing and Innovation Award - Digital Marketing Campaign of the Year Aviva Investors - Best Publishing - Creativepool People's Choice
The Dubs
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FinancialMarketer

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<p>// What investors want vs what they’re getting</p>
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// What investors want vs what they’re getting

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<p>// What investors want vs what they’re getting</p>
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<p>// Alliance Bernstein EMEA: <strong>looking out for local audiences</strong></p>
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// Alliance Bernstein EMEA: looking out for local audiences

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<p>// Alliance Bernstein EMEA: <strong>looking out for local audiences</strong></p>
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<p>// How Aberdeen Standard Investments <strong>conquered social globally</strong></p>
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// How Aberdeen Standard Investments conquered social globally

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<p>// How Aberdeen Standard Investments <strong>conquered social globally</strong></p>
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<p>// <strong>Elevating Citibank’s wealth content</strong> to a high net worth audience</p>
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// Elevating Citibank’s wealth content to a high net worth audience

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<p>// <strong>Elevating Citibank’s wealth content</strong> to a high net worth audience</p>
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<p>// <strong>Award-winning publishing</strong> elevates Aviva’s content experience</p>
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// Award-winning publishing elevates Aviva’s content experience

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<p>// <strong>Award-winning publishing</strong> elevates Aviva’s content experience</p>
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<p>// <strong>Making a hero</strong> of First Sentier Investors</p>
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// Making a hero of First Sentier Investors

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<p>// <strong>Making a hero</strong> of First Sentier Investors</p>
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Financial Marketer podcast · The secret sauce of great finance podcasts
The secret sauce of great finance podcastsThe secret sauce of great finance podcasts
Financial Marketer podcast
The secret sauce of great finance podcasts
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Ted Richards, digital strategy and growth, Wilsons
4 March, 2022
As the host of two successful finance podcasts, Ted Richards, head of digital strategy and growth at Wilsons is perfectly placed to give the Financial Marketer a taste of what a good finance podcast entails.
25 MINUTE LISTEN
The power of video marketing for financial brands
Content production
The power of video marketing for financial brands
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Be in the know
25 September, 2023
We explore the power of video marketing for financial marketers looking to generate solid leads. SEO tips included.
4 MINUTE READ
What financial marketers need to know about Threads
Social media
What financial marketers need to know about Threads
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Twitter takeover?
31 August, 2023
Threads is the new hyped social media app. A direct competitor to Twitter (X), Threads offers a new channel to connect with clients - but should finance brands be on it?
5 MINUTE READ
Risk-proof Your Socials: Asset Managers' Guide
Social media
Risk-proof Your Socials: Asset Managers' Guide
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Safeguard your brand
21 August, 2023
Social media is an essential part of any asset manager’s content marketing strategy. Having a risk management plan for your socials can ensure your campaigns succeed.
4 MINUTE READ
The pros of becoming an asset manager influencer
Social media
The pros of becoming an asset manager influencer
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Insto investors want to know you
7 August, 2023
Not just the realm of B2C brands, the rise of asset manager influencers is being welcomed by institutional audiences.
3 MINUTE READ
How to use data to drive your creative
Design
How to use data to drive your creative
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Let data drive
20 July, 2023
Embrace the art of data-driven storytelling to captivate your audience, establish credibility, and elevate your finance brand's content marketing efforts.
5 MINUTE READ
The power of good design for finance brands
Design
The power of good design for finance brands
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It’s emotive
17 July, 2023
The power of good design cannot be overstated. Reap the rewards as we explain how your finance brand can improve its design.
0 MINUTE READ
How to talk to people tired of the sell
Strategy
How to talk to people tired of the sell
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Content marketing’s your answer
22 June, 2023
In some corners of the financial sector, content marketing feels like the advertising it was intended to replace. Make sure you’re not guilty of the sell.
2 MINUTE READ
Financial wellness: the missing link in brand loyalty
Content production
Financial wellness: the missing link in brand loyalty
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Build lifelong loyalty
15 June, 2023
Financial wellness content is proving to be key in building customer loyalty.
6 MINUTE READ
How finance brands can achieve inclusive marketing
Strategy
How finance brands can achieve inclusive marketing
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It's about time
7 June, 2023
To stay ahead, your finance brand should embrace inclusive marketing. Here we provide a practical roadmap to help you authentically achieve inclusivity in your marketing.
6 MINUTE READ
The SEO strategies holding your finance brand back
SEO
The SEO strategies holding your finance brand back
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What not to do
30 May, 2023
In the fast-paced digital era, where the competition for online visibility is fierce, your finance brand must get its SEO strategy right. Here we share what not to do to achieve SEO success.
4 MINUTE READ
How to choose the right paid advertising strategy
Strategy
How to choose the right paid advertising strategy
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The right fit
23 May, 2023
Paid advertising can help you reach beyond your organic following, but each strategy isn’t created equal. Here we break down how you can build the perfect paid advertising strategy.
6 MINUTE READ
Personalised content helps capture the mass affluent opportunity
Strategy
How content helps capture the mass affluent opportunity
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Snare your share
11 May, 2023
Mass affluent investor numbers are growing globally. Asset managers will play an increasingly important role in servicing them, providing funds that match their needs and values. Wealth managers must also shake up their offerings, including the personalised content they provide.
3 MINUTE READ
What financial marketers need to know about AI
Strategy
What financial marketers need to know about AI
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More than just ChatGPT
9 May, 2023
The arrival of ChatGPT has changed the marketing game, or has it? We break down everything you need to know about AI to ensure you’re not left behind.
6 MINUTE READ
How to create ESG content that hits target
Content production
How to create ESG content that hits target
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Aim for the bullseye
1 May, 2023
There’s a significant gap between the ESG content asset managers are creating and the content investors are demanding. Here’s how to fill it.
6 MINUTE READ
Asset and wealth management: latest trends and the role of content marketing
Strategy
Asset management: the role of content marketing
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Reassure, educate, inspire
20 April, 2023
Asset and wealth managers have had a transformative couple of years. Industry observers are seeing numerous trends emerging that will further shape firms. Some of these are ongoing and well documented; others result from hard-to-predict macro-economic factors.
4 MINUTE READ
How to use content marketing to retain clients
Strategy
How to use content marketing to retain clients
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Coming back for more
6 April, 2023
Client retention should be a priority for all finance brands. Here we explain how content marketing can improve your client retention strategies.
5 MINUTE READ
How to use analytics to maximise content
Strategy
How to use analytics to supercharge content marketing
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Connecting the dots
31 March, 2023
Digital analytics is an excellent source of information that can inform your most critical marketing decisions. Here we explain how to use it to maximise your financial content marketing efforts.
5 MINUTE READ
How to find out what content your audience wants
Content production
What content does your finance audience truly want?
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Identify gaps
27 March, 2023
Not sure what your audience wants from your content? Research conducted by The Dubs and Dianomi found large information gaps within the financial industry. Here’s how to fill them.
5 MINUTE READ
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