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Winner Investment Week Awards 2021 - Little book of data - Aviva The Dubs - Small Agency of the Year - Creativepool People's Choice Aberdeen Standard Investments - Winner of Marketing and Innovation Award - Campaign Innovation Financial Marketer - Winner of the APAC Content Moguls 50 Awards 2020 - Category B2B Brand First State Investments - Winner of Marketing and Innovation Award - Digital Marketing Campaign of the Year Aviva Investors - Best Publishing - Creativepool People's Choice
The Dubs
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FinancialMarketer

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<p>// What investors want vs what they’re getting</p>
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// What investors want vs what they’re getting

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<p>// What investors want vs what they’re getting</p>
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<p>// Alliance Bernstein EMEA: <strong>looking out for local audiences</strong></p>
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// Alliance Bernstein EMEA: looking out for local audiences

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<p>// Alliance Bernstein EMEA: <strong>looking out for local audiences</strong></p>
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<p>// How Aberdeen Standard Investments <strong>conquered social globally</strong></p>
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// How Aberdeen Standard Investments conquered social globally

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<p>// How Aberdeen Standard Investments <strong>conquered social globally</strong></p>
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<p>// <strong>Elevating Citibank’s wealth content</strong> to a high net worth audience</p>
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// Elevating Citibank’s wealth content to a high net worth audience

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<p>// <strong>Elevating Citibank’s wealth content</strong> to a high net worth audience</p>
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<p>// <strong>Award-winning publishing</strong> elevates Aviva’s content experience</p>
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// Award-winning publishing elevates Aviva’s content experience

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<p>// <strong>Award-winning publishing</strong> elevates Aviva’s content experience</p>
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<p>// <strong>Making a hero</strong> of First Sentier Investors</p>
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// Making a hero of First Sentier Investors

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<p>// <strong>Making a hero</strong> of First Sentier Investors</p>
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Financial Marketer podcast · The secret sauce of great finance podcasts
The secret sauce of great finance podcastsThe secret sauce of great finance podcasts
Financial Marketer podcast
The secret sauce of great finance podcasts
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Ted Richards, digital strategy and growth, Wilsons
4 March, 2022
As the host of two successful finance podcasts, Ted Richards, head of digital strategy and growth at Wilsons is perfectly placed to give the Financial Marketer a taste of what a good finance podcast entails.
25 MINUTE LISTEN
The SEO strategies holding your finance brand back
SEO
The SEO strategies holding your finance brand back
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What not to do
30 May, 2023
In the fast-paced digital era, where the competition for online visibility is fierce, your finance brand must get its SEO strategy right. Here we share what not to do to achieve SEO success.
4 MINUTE READ
How to choose the right paid advertising strategy
Strategy
How to choose the right paid advertising strategy
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The right fit
23 May, 2023
Paid advertising can help you reach beyond your organic following, but each strategy isn’t created equal. Here we break down how you can build the perfect paid advertising strategy.
6 MINUTE READ
Personalised content helps capture the mass affluent opportunity
Strategy
How content helps capture the mass affluent opportunity
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Snare your share
11 May, 2023
Mass affluent investor numbers are growing globally. Asset managers will play an increasingly important role in servicing them, providing funds that match their needs and values. Wealth managers must also shake up their offerings, including the personalised content they provide.
3 MINUTE READ
What financial marketers need to know about AI
Strategy
What financial marketers need to know about AI
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More than just ChatGPT
9 May, 2023
The arrival of ChatGPT has changed the marketing game, or has it? We break down everything you need to know about AI to ensure you’re not left behind.
6 MINUTE READ
How to create ESG content that hits target
Content production
How to create ESG content that hits target
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Aim for the bullseye
1 May, 2023
There’s a significant gap between the ESG content asset managers are creating and the content investors are demanding. Here’s how to fill it.
6 MINUTE READ
Asset and wealth management: latest trends and the role of content marketing
Strategy
Asset management: the role of content marketing
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Reassure, educate, inspire
20 April, 2023
Asset and wealth managers have had a transformative couple of years. Industry observers are seeing numerous trends emerging that will further shape firms. Some of these are ongoing and well documented; others result from hard-to-predict macro-economic factors.
4 MINUTE READ
How to use content marketing to retain clients
Strategy
How to use content marketing to retain clients
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Coming back for more
6 April, 2023
Client retention should be a priority for all finance brands. Here we explain how content marketing can improve your client retention strategies.
5 MINUTE READ
How to use analytics to maximise content
Strategy
How to use analytics to supercharge content marketing
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Connecting the dots
31 March, 2023
Digital analytics is an excellent source of information that can inform your most critical marketing decisions. Here we explain how to use it to maximise your financial content marketing efforts.
5 MINUTE READ
How to find out what content your audience wants
Content production
What content does your finance audience truly want?
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Identify gaps
27 March, 2023
Not sure what your audience wants from your content? Research conducted by The Dubs and Dianomi found large information gaps within the financial industry. Here’s how to fill them.
5 MINUTE READ
Top 10 CEO profiles 2023 edition
Social media
Top 10 CEO LinkedIn Profiles for Finance Brands 2023
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Chief executives, take note
23 February, 2023
We look at the top contenders for CEO LinkedIn profiles for finance brands and take a deep dive into what makes their content stand out.
5 MINUTE READ
How to repurpose investment research for content marketing
Content production
How to repurpose investment research for content marketing
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Utilise your resources
21 February, 2023
Producing high-quality investment research reports shouldn’t be where your asset management firm stops. Instead, repurposing research for content marketing should be a vital part of your marketing strategy.
MINUTE READ
A diversified social media approach
Social media
A diversified social media approach to financial marketing
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Spread your wings
9 February, 2023
We spoke to The Dubs’ Senior Social Media Specialist, Sadiye Booker, to understand why financial marketers need a diversified social media approach.
3 MINUTE READ
How asset managers can create engaging landing pages
Design
How to create landing pages that convert
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Convert clients
30 January, 2023
Landing pages are critical to your finance brand’s success. Here we explain how you can create one that converts.
3 MINUTE READ
The ins and outs of creating outstanding financial video content
Content production
The ins and outs of creating outstanding financial video content
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Critical content
23 January, 2023
Don’t get stuck merely producing whitepapers and one-dimensional charts. Research shows video content should be a critical part of every asset manager's marketing. Here we explain how to create great financial video content.
4 MINUTE READ
Top 3 Asset Managers Marketing Campaigns 2022
Strategy
Top 3 asset managers’ marketing campaigns 2022
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Inspiration for 2023
16 January, 2023
At The Dubs, we analysed the 2022 Investment Marketing Innovation Awards winners to find out what this year's best asset managers’ marketing campaigns did right.
3 MINUTE READ
How to improve brand awareness for asset managers
Strategy
How to improve brand awareness for asset managers
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Build a positive brand image
21 December, 2022
According to a recent Global 100 report, asset managers are continuing to experience stagnant or declining brand awareness. Here’s how you can change that.
2 MINUTE READ
Asset Manager Marketing Trends for 2023
Strategy
Asset Manager Marketing Trends for 2023
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Get ahead of the curve
20 December, 2022
As we launch into the new year, here are the top three asset manager marketing trends for 2023 that financial marketers should watch out for.
4 MINUTE READ
Strategy
Creating a digital media plan for financial marketers
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A winning formula
7 December, 2022
We spoke to The Dubs’ Senior Social Media Specialist, Sadiye Booker, to find out how financial marketers can craft an effective and sustainable digital media plan.
3 MINUTE READ
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