Financial Content Marketing Agency London & Sydney

Strategy

Launching the Financial Marketer podcast

Episode 1

15 May, 2020

12 MINUTE LISTEN

Distribution

Should financial marketers be early adopters of LinkedIn Stories?

Personal but professional

30 June, 2020

As LinkedIn continues to evolve, the launch of LinkedIn Stories offers financial marketers an opportunity to build more personal connections on the platform.

3 MINUTE READ

Content production

Asset management content that speaks to the modern investor

Think digital first

25 June, 2020

Rather than holding onto traditional approaches, asset management content needs to rise to the needs of the modern investor with simple content optimisations.

3 MINUTE READ

Content production

What finance brands are doing differently to win Webby Awards

A creative smorgasbord

23 June, 2020

The coveted Webby awards have been won by big brands like HSBC, CNN Money and Morgan Stanley but what are finance brands doing in 2020 to dominate the digital world?

3 MINUTE READ

Strategy

Research reveals what’s hindering finance content marketing success

What’s holding you back?

19 June, 2020

Don’t let assumptions guide you. Our research reveals what’s holding finance marketers back from finance content marketing success.

4 MINUTE READ

Strategy

How to run a virtual finance event that’s not a fizzer

In iso and beyond

16 June, 2020

With large-scale face-to-face events off the table for the near future, a cracking virtual event is a way for finance brands to connect in isolation and beyond.

4 MINUTE READ

Strategy

Is staying silent on race issues an option for finance brands?

Silence isn't an option

11 June, 2020

Speak up or hold your peace? We look at the stance finance brands have already taken on race issues and offer guidance for those grappling with their position.

7 MINUTE READ

Content production

Comics and cartoons: the latest in finance content marketing

Illustrate your story

9 June, 2020

Finance brands are simplifying the way they illustrate their story, using comics and cartoons to add colour and erase complexity.

3 MINUTE READ

Strategy

Keeping up in the finance content marketing game

...or out pace

5 June, 2020

Trends and tactics in finance content marketing move at pace. More than just keeping up, The Dubs MD, Josh Frith tells how to get ahead of the game.

3 MINUTE READ

Distribution

Why Instagram Stories work for finance brands

Beyond the grid

3 June, 2020

Instagram stories may seem like an unlikely space for most finance brands to play but the benefits go well beyond their 24-hour life span.

5 MINUTE READ

Strategy

How to think like a finance content marketer

Think like your audience

28 May, 2020

In our finance content marketing series, The Dubs MD Josh Frith looks at how a finance content marketer needs to think in order to succeed.

4 MINUTE READ

Strategy

How to write an award-winning entry for finance brands

Go for gold

26 May, 2020

While award entries may seem like an unnecessary distraction, going for gold offers benefits for finance brands beyond just the accolades.

3 MINUTE READ

Strategy

Is it time to rethink your email marketing strategy?

Before you hit send

21 May, 2020

Email marketing can deliver significant ROI for your finance brand but are you developing effective email marketing campaigns that have cut-through?

5 MINUTE READ

Content production

Sure signs finance podcasts are part of the mainstream

When knights are podcasting

18 May, 2020

If you’re looking for a sure sign there’s a place for podcasts in the finance marketing mix, a knight podcasting for a global asset manager is it.

5 MINUTE READ

Strategy

Overcoming the unique challenges of finance content marketing

Not as daunting as it seems

15 May, 2020

Finance content marketing is a unique beast that comes with its own set of challenges. The Dubs MD, Josh Frith breaks down how to use them to your advantage.

3 MINUTE READ

3 oustanding asset management content case studies

Content production

3 outstanding asset management content case studies

Content you remember

12 May, 2020

Take inspiration from the global brands producing asset management content that’s useful and memorable.

5 MINUTE READ

Distribution

How an inactive social account could be damaging your brand

Silence isn't golden

8 May, 2020

Maintaining multiple social media platforms can be difficult but don't let a lack of resources or budget result in your finance brand having an inactive social account.

3 MINUTE READ

SEO

How finance brands can win more backlinks

Engage your secret weapon

5 May, 2020

We look at the secret weapon finance brands are already sitting on that can help win backlinks and boost SEO ranking.

4 MINUTE READ

Strategy

4 ways finance brands can get Gen Z on side

Score with values

30 April, 2020

Gen Z are tech-savvy and thirsty for knowledge with an unrivalled buying potential that finance brands should pay attention to.

4 MINUTE READ

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