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3 Financial Content Marketing Trends To Master by 2020

Master your domain

22 August, 2019

We look at three trends in financial content marketing you want to master before the new year rolls around.

3 MINUTE READ

Content

The power and responsibility of financial marketing

Spiderman was right

20 August, 2019

The Spiderman comic was right. With great power there must also come – great responsibility. And this responsibility falls on the shoulders of your financial marketing.

5 MINUTE READ

Content

Finance marketer's guide to SEO Content Gap Analysis

Plug the gaps

16 August, 2019

An SEO Content Gap analysis should be the first step in any finance marketing program. Find out which keywords your competitors rank for that you don’t, and where valuable, plug the content gaps.

5 MINUTE READ

Content

Why long-form content should be in your strategy

Google will love you for it

13 August, 2019

With snappy social content and live broadcasting all the rage, we explain why it’s still worth going beyond 280 characters and producing long-form content.

4 MINUTE READ

Content

Finance brands win big at Content Marketing Awards

Best of 2019

8 August, 2019

Looking for a bit of inspiration for your finance content? The winning finance brands at this year's Content Marketing Awards deliver that and more.

5 MINUTE READ

Strategy

Retention: the strategy many finance marketers forget

Loyalty runs deep

6 August, 2019

Awareness, consideration, conversion… job done? Not quite. We look at the most important part of the customer journey that many marketers forget - retention.

4 MINUTE READ

Strategy

On-site vs subdomain: Where to house your content

Building blocks of SEO success

1 August, 2019

On-site, subdomain or standalone content hub - where should finance brands be keeping their content?

5 MINUTE READ

Media

Should finance brands be using Facebook Groups?

Where do you belong?

31 July, 2019

With the prioritisation of Facebook Groups in the latest redesign, we investigate whether the change is surface level or significant for finance brands.

5 MINUTE READ

Media

Finance brand's guide to targeted social media

Hand pick your audience

25 July, 2019

A targeted social media campaign can do wonders for your business – but how can finance brands set up their social media campaigns for success?

4 MINUTE READ

Strategy

Speaking the language of middle-aged millennials

Millennials are turning 40

23 July, 2019

The eldest millennials are turning 40 in 2020. What does this milestone mean for their relationship with the finance industry and how brands communicate?

3 MINUTE READ

Strategy

How to create localised content at scale

Leverage local

18 July, 2019

Should you create localised content? More than 70% of brand engagement on social media happens on local pages. The results speak for themselves.

5 MINUTE READ

Strategy

What it takes to be one of the world’s most trusted banks

Trust, a priceless commodity

16 July, 2019

With customer trust becoming a rare commodity in the global banking world, we look at what has earnt the world’s most trusted banks this priceless accolade.

5 MINUTE READ

Why Mary Meeker yearly report is a blockbuster hit

Strategy

Why Mary Meeker’s yearly report is a blockbuster hit

Something about Mary

11 July, 2019

333 slides long and it still leaves the audience gagging for more. Why is Mary Meeker’s Internet Trends Report so highly anticipated year after year, and what can we learn from her blockbuster content strategy?

6 MINUTE READ

Does the world need a goldman sachs video

Content

Does the world need a Goldman Sachs documentary?

What makes a branded doco good?

9 July, 2019

To celebrate 150 years in business, Goldman Sachs has released a 10-part documentary series on Amazon Prime. But will it prove to be quality content or simply a well-timed gimmick?

5 MINUTE READ

Media

Is Facebook’s Libra currency a threat to banks?

Real threat or play money?

4 July, 2019

Facebook has announced a foray into finance with its new currency, Libra. A bold move, what will Facebook's Libra currency mean for the banks, and will anyone trust a currency created by Facebook?

6 MINUTE READ

Technology

Mary Meeker: 7 internet trends for finance brands to watch

Queen of the internet speaks

2 July, 2019

Queen of the internet, Mary Meeker has released her latest internet trends report. Here’s what’s relevant for finance brands.

6 MINUTE READ

Content

Story making: finance customers rewrite the content experience

Millions watch

28 June, 2019

Story making - a new approach to content that puts the content experience in the customer’s hands.

4 MINUTE READ

Content

Awarding the best finance marketing content this EOFY

Industry's choice

26 June, 2019

This EOFY we return to the finance industry’s pick of the best finance marketing content YTD.

4 MINUTE READ

Content

Tuning into the power of episodic content marketing

Content is coming

20 June, 2019

A stark difference to the standard, we look at the global finance brands that take the throne when it comes to delivering quality episodic content.

3 MINUTE READ

Strategy

Tips for finance brands using native advertising networks

Be discovered

18 June, 2019

Native advertising networks offer an opportunity to be discovered by new customers outside of your own brand environment, but it requires a strategic, not a scattergun approach.

5 MINUTE READ

Content

Six tips for writing irresistible email subject lines

And data to back them

13 June, 2019

Do away with the market outlook update, and instead, follow our tips to write email subject lines that are deserving of a click.

4 MINUTE READ

Strategy

5 finance marketing faux pas you don’t want to make

Avoid egg on your face

12 June, 2019

A poorly timed email to 100,000 customers - the marketing gaffes of 5 global finance brands will have you triple checking your marketing messaging.

5 MINUTE READ

Strategy

B Corp finance brands match purpose with profit

People, planet and profit

6 June, 2019

With the rise of the B Corp, prioritising people and the planet is no longer at odds with the pursuit of profit.

5 MINUTE READ

Media

Honest lessons in social media marketing

Authenticity is the common theme

5 June, 2019

Content marketing academic, Dr Ray Welling shares some controversial thoughts on how finance brands can improve their social media marketing.

4 MINUTE READ

What finance brands can learn from maintstream podcasts

Content

What finance brands can learn from mainstream podcasts

Lend me your ears

30 May, 2019

2019 is well and truly the year of the podcast, but how can finance brands get a piece of the action and make sure they stand out from the crowd?

4 MINUTE READ

Strategy

Are subscription models the future for finance brands?

Finance and chill

28 May, 2019

Subscription models aren’t simply the realm of Spotify and Netflix. We explore how these models could work for finance brands.

5 MINUTE READ

Content

The most important principles of finance content marketing

Core lessons in content marketing

24 May, 2019

We take an academic view of the core principles of finance content marketing and the key areas of focus for finance marketers.

4 MINUTE READ

Content

Content marketing vs digital advertising

Why stories beat spam

21 May, 2019

Want to make a lasting impact? Digital advertising spam alone won’t get you across the line, quality content can.

5 MINUTE READ

Content

Combat fake news by becoming Google’s trusted source

Fact-checking needs you

16 May, 2019

As fake news and false claims continue to dominate economic and political landscapes, the need for faster, reliable fact-checking has become vital.

3 MINUTE READ

Content

How lifestyle can you go?

Side stepping but still selling

15 May, 2019

A superannuation fund commenting on Netflix? An insurance company providing advice on gift giving? Investment experts reporting on alternatives to plastic?

3 MINUTE READ

Technology

Does the Internet of Things impact finance brands?

It’s coming for us all

10 May, 2019

The world is changing fast and it’s thanks, in part, to the Internet of Things.

3 MINUTE READ

Strategy

Vanity websites have had their day: designing for the user

Giving people what they want

7 May, 2019

Is your website giving your visitors what they want, and making it easy for them to find? Or is it an exercise in brand vanity?

4 MINUTE READ

6 ways to add flavour to your email marketing campaigns

Strategy

5 ways to add flavour to your email marketing campaigns

Spice up your comms

2 May, 2019

Make your finance email marketing campaigns something customers are hungry to digest. We share tips to help you beat industry email benchmarks.

4 MINUTE READ

Strategy

Employee advocacy: the holy grail for finance brands

Crusade for social reach

30 April, 2019

With staff deemed more believable than brands to customers, in an ideal world, employee advocacy on social media would happen smoothly and organically.

5 MINUTE READ

Media

Are finance brands too reliant on Twitter?

Diversify your assets

24 April, 2019

Finance brands use Twitter more than any other social media network. But is that a good thing?

4 MINUTE READ

Strategy

How B2B finance brands should use content

Own it

19 April, 2019

Establishing a sustainable content plan is a surefire win for any brand, but how should a B2B finance brand approach the task?

6 MINUTE READ

Technology

Best content and project management tools for finance brands

Work smarter, not harder

17 April, 2019

Work smarter, not harder. We look at the content management tools that can take the pain out of publishing for finance brands.

4 MINUTE READ

Strategy

The US community banks getting content marketing right

Born for the job

12 April, 2019

Driven by the very values that make for powerful content, community banks are perfect candidates for content marketing. We look at three US community banks getting it right.

5 MINUTE READ

Technology

A finance marketer’s cheat sheet to Google Analytics

Know your numbers

10 April, 2019

A simple cheat sheet to help finance marketers get to grips with Google Analytics and harness the power of your site’s data.

5 MINUTE READ

Media

Build your social following and brand authority

Earn your authority

4 April, 2019

Your social following sends a public message about how well your brand resonates with its target audience - and it takes the right content to build it.

3 MINUTE READ

Content

What B2B customers want from asset management content

Findings from the field

2 April, 2019

Research reveals what B2B customers want and how asset managers and other B2B finance brands should be marketing to them as a result.

6 MINUTE READ

Strategy

The future of school banking in doubt

Finance moguls in the making

29 March, 2019

With ASIC due to publish its review of school banking this year, could it be an opportunity for banks to put their hands up and help in the classroom?

3 MINUTE READ

Content

Create useful finance content that jumps off the shelf

Content goals

26 March, 2019

Content marketing goals: three finance brands show what it takes to create useful finance content customers want to read.

5 MINUTE READ

Content

Why asset managers should break free from safe brand imagery

Stop the scroll

21 March, 2019

To stop clients scrolling right past your content, asset managers need to break free from safe brand imagery.

5 MINUTE READ

Content

How to make heavy going finance content engaging

Lighten the load

19 March, 2019

We look at how to drop unnecessary weight and lighten up your content while still remaining compliant.

4 MINUTE READ

Content

Is print extinct in finance content marketing?

Far from extinction

12 March, 2019

Unlike the dinosaurs, print content is far from extinction. Widely underutilised, print is making a comeback as a way for global finance brands to stand out.

5 MINUTE READ

Content

Avoid your annual market outlook blending in

A look of distinction

8 March, 2019

So much time and knowledge go into producing a wealth manager’s annual market outlook, only for it to be let down by design. This year, stand out.

5 MINUTE READ

Media

LinkedIn Live takes video streaming pro

Another string to the bow

5 March, 2019

LinkedIn adds another string to its highly credible bow with Linkedin Live video functionality.

4 MINUTE READ

Strategy

Bigger than the Super Bowl: esports outplays the mainstream

In its own league

28 February, 2019

Proving esports is well and truly part of the mainstream, Order esports CEO, Chris Derrick tells why all brands should play in the esports space.

6 MINUTE READ

Content

3 B2B content marketing strategies that work

Research-backed

26 February, 2019

With the 2019 B2B Content Marketing Trends survey revealing a strong commitment to content marketing, we delve into strategies to ensure success.

4 MINUTE READ

Content

How the Stockspot content engine fuels growth

Content with grunt

21 February, 2019

As the number one driver of growth, we spoke to Stockspot CMO Melanie Novacan about what’s under the challenger brand’s hood.

5 MINUTE READ

Strategy

Mortgage brokers use content to fight back

A three-pronged attack

20 February, 2019

In response to the royal commission recommendations, the mortgage broking industry rallied to launch a content campaign called Your Broker behind you.

5 MINUTE READ

Content

Using content to crack into a community

Consistency is key

14 February, 2019

Sydney-based real estate agent Jason Boon takes content marketing back to its roots, achieving success by creating content tailored to his community.

4 MINUTE READ

Media

How finance brands are leveraging Facebook Stories

Gone not forgotten

13 February, 2019

Facebook Stories may only have a 24-hour shelf life but they are proving to have a sizeable impact for finance brands globally.

4 MINUTE READ

Strategy

Student super: addressing the lost decade

Students at all ages

7 February, 2019

Young people don’t really change the dial for big super funds, which means they're less of a focus for the industry. Student Super founder tells how they're working to change this.

5 MINUTE READ

Strategy

Three stages of financial counselling

Awareness-acceptance-change

5 February, 2019

We head back to the shrink to chat further about the shortcomings of finance content and how to better address poor financial behaviours through financial counselling.

5 MINUTE READ

Strategy

Where to start with technical SEO

On your marks

31 January, 2019

Standing at the start line of technical SEO can seem daunting, but these simple steps will get you set to go.

4 MINUTE READ

Technology

Are finance brands ready for voice search?

Voicing security concerns

29 January, 2019

Voice search may be part of the public's vernacular, but is it the right approach for the finance industry? Hear us out.

3 MINUTE READ

Content

Is finance content ignoring the biggest potential market?

Who run the world?

24 January, 2019

Underestimating the value of female customers could be costing the financial industry billions in investable assets.

5 MINUTE READ

Content

Finance content marketing trends for 2019

Another revolution

22 January, 2019

Another year, another content marketing revolution. We ask the experts what changes and trends to expect this year.

5 MINUTE READ

Content

Do your customers need financial counselling?

How does that make you feel?

17 January, 2019

For customers stuck in a cycle of self-destructive financial behavour, educational content is not enough – financial counselling could be the answer.

5 MINUTE READ

Content

Could Black Mirror be the future of finance?

Delightfully dark reality

15 January, 2019

The idea of finance brands getting under people’s skin takes on a whole new meaning with the proposed uptake of this Black MIrror-esque technology.

4 MINUTE READ

Content

Optimise content to avoid being a one trick pony

Old content, new tricks

11 January, 2019

Don’t let your content be a one trick pony. We look at efficient ways to optimise content to make it work harder and rank higher.

3 MINUTE READ

Strategy

Music streaming – the new frontier of finance marketing

Playing the right marketing tune

8 January, 2019

Ultra-personalised and super effective – why aren’t more finance brands using streaming services like Spotify as part of their marketing mix?

5 MINUTE READ

Content

SEO trends to watch in 2019

Holding rank

3 January, 2019

We look at the SEO trends that will dominate in 2019 and that finance marketers need to be aware of to hold rank against competitors.

4 MINUTE READ

Content

Top 5 finance content marketing articles 2018

Your pick

27 December, 2018

We look back on a year’s worth of content catering to finance content marketers, flagging the 5 most popular articles for 2018.

5 MINUTE READ

Content

Unwrapping the best Christmas campaigns

What’s jingling our bells?

20 December, 2018

Christmas, a time for family, food and...ads. Not just a box tick, there’s a lot finance brands can learn from these standout Christmas campaigns.

3 MINUTE READ

Strategy

Is your onboarding process more painful than the dentist?

Digital pain relief

19 December, 2018

Your content strategy is humming, but is your finance brand being let down a tragically outdated and painful onboarding process? Here’s our prescription to ease your customer’s pain.

5 MINUTE READ

Technology

SocietyOne disrupts the lay of the agrilending land

Moo-ving farmers to fintech

13 December, 2018

Made by livestock agents for livestock agents and farmers, peer-to-peer lender SocietyOne tells how their fintech fills the gap in agrilending.

5 MINUTE READ

Content

How 20Four missed the mark as a content publisher

20Four drops the ball

11 December, 2018

We look at the demise of digital sports platform 20Four, where it went wrong and what it can teach finance brands about succeeding as a start-up publisher.

5 MINUTE READ

Strategy

Blockbuster marketing: swap entertainment for expertise

Where Hollywood and finance meet

6 December, 2018

In part two of our blockbuster marketing series, LinkedIn tells how finance brands can adjust Hollywood’s franchise formula and make it their own.

6 MINUTE READ

Strategy

Blockbuster marketing: what Disney can teach finance brands

Take Hollywood’s lead

4 December, 2018

There's a reason Disney is killing it in the entertainment industry. LinkedIn tells how finance brands can achieve blockbuster marketing success.

5 MINUTE READ

Media

Video formats: the last piece of the production puzzle

The complete picture

29 November, 2018

The last piece in our social video series, we look at 7 video content formats finance brands can use to connect with customers on social.

4 MINUTE READ

Technology

Advisr: Shining a spotlight on trustworthy brokers

Giving Advisers a stage

27 November, 2018

How a platform connecting SMEs with insurance brokers is inspiring trust and helping businesses grow.

5 MINUTE READ

Tell me you're not still planning content in excel

Media

Tell me you’re not still planning social content in excel

No more spreadsheets

22 November, 2018

Loomly, a new player in social media management has joined the mix, putting the old spreadsheet approach to planning social content to shame.

3 MINUTE READ

Content

Lessons in financial radical transparency

Let customers see it all

20 November, 2018

According to the devout, radical transparency is the key to winning trust and loyalty. But are finance brands ready to bare all?

5 MINUTE READ

Strategy

Master the art of the influencer marketing campaign

It's not what you know

15 November, 2018

Editor and Founder of Husskie, an influencer-focused lifestyle publication, explains how to execute and reap the rewards of an influencer campaign, drawing on some notable mishaps.

5 MINUTE READ

Media

The right video platform for your finance brand

It's not black and white

13 November, 2018

We all know the value of video content. Where the question lies is which social video platform is best for finance brands?

4 MINUTE READ

Content

Compliant finance content fit for a roller derby queen

Creatively compliant content

8 November, 2018

A finance brand creating content “fit for a roller derby queen” and other inspiring and compliant content marketing case studies.

5 MINUTE READ

Content

The SEO tools every finance marketer needs

Tools to get to the top

6 November, 2018

Drawing on our own toolkit, we review the SEO tools that every finance marketer should not be without.

4 MINUTE READ

Content

Kinder content is key to financial literacy

Warm and fuzzies

1 November, 2018

How are we going to solve Australia’s ongoing financial literacy problem? A softer, more encouraging approach to financial content is a step in the right direction.

5 MINUTE READ

Research

Content maturity of global wealth managers revealed

New research

30 October, 2018

12 MINUTE READ

Content

How much video is needed to make a splash on YouTube?

Dip your toe in

23 October, 2018

Many finance brands shy away from producing regular video content based on cost. We look at how to test the water and achieve more with less.

5 MINUTE READ

Pushing high net worth ivnestors down the funnel with LinkedIn

Media

Pushing high net worth investors down the funnel with LinkedIn

Content for each stage

19 October, 2018

You’ve captured their attention, now it’s time to drive high net worth investors down the sales funnel by pro-actively targeting them on LinkedIn.

6 MINUTE READ

Media

How finance brands can reach high net worths using LinkedIn

The new trusted media

16 October, 2018

Research shows high-net-worth individuals are riding the digital revolution, and LinkedIn ranks high on their trusted reading list.

6 MINUTE READ

Are Bumble and Tinder the answer to millennial marketing?

Strategy

Are Tinder and Bumble the answer to millennial marketing?

Method to the madness

11 October, 2018

Given Tinder has an estimated 50 million users globally and Bumble has 27 million, a Tinder or Bumble campaign isn’t such a crazy idea. We look at the brands swiping for success.

3 MINUTE READ

Technology

AI social media marketing: the present for finance brands

The future is here

9 October, 2018

Far from futuristic. When it comes to social media, finance brands can use a combination of AI and human creativity to help produce the best results.

3 MINUTE READ

Strategy

What Spotify and your spit have in common

The sound of your DNA

4 October, 2018

What’s in it for Spotify partnering with Ancestry.com? For starters, it’s another step in Spotify’s quest to personalise content – and a great learning for finance brands.

4 MINUTE READ

Technology

The latest Apple Watch straps on to the oldest life insurer

A timely match

2 October, 2018

The insurance market is in flux as new fintechs disrupt the status quo. So how can legacy brands keep up? John Hancock looks to the Apple Watch.

3 MINUTE READ

Media

Financial marketer's guide to social customer service

Service with a digital smile

27 September, 2018

No longer just about in-branch, what really matters to banking and finance customers is the quality of your social customer service.

4 MINUTE READ

Strategy

Which peer-to-peer insurance models will survive?

And where others have fallen

25 September, 2018

Peer-to-peer insurance sounds brilliant in theory but the collapse of Guevara and others shows you need to get the market and the message right.

3 MINUTE READ

Content

Proof user-generated content works for finance brands

Hand over the reins

20 September, 2018

User-generated content has been proven to deliver great results. These finance brands show how to reap the rewards without risking it all.

4 MINUTE READ

Finance brands must act now or say bye bye bye to millennials

Strategy

Finance brands act now or say bye bye bye to millennials

Bring purpose back

18 September, 2018

Millennials increasingly believe business is driven by self-interest. And they’re not happy about it. Rebuild trust or see them walk out that door.

4 MINUTE READ

Media

How Facebook, LinkedIn, Twitter use other social platforms

Sleeping with the enemy

13 September, 2018

How do big social platforms like Facebook, LinkedIn, Twitter, YouTube and Instagram use competing social platforms? The answer is a lesson in amplification.

6 MINUTE READ

Content

Live video vs playing it safe with pre-recorded

Umpire's call

11 September, 2018

With 63% of consumers watching video daily, there’s no questioning its brand value. Instead, we weigh up the pros and cons of live video streaming vs pre-recorded videos.

5 MINUTE READ

Strategy

Lemonade: the ultimate insurance marketing case study

Forget what you know

6 September, 2018

What other insurance marketing material leads with the headline ‘We suck sometimes’? From product through to marketing messages, Lemonade is one of a kind.

6 MINUTE READ

Content

The best in global asset management content

Who is top of the charts?

4 September, 2018

When it comes to creating effective online content it seems the global asset management industry is one to watch. We share lessons from 5 brands hitting the right notes.

5 MINUTE READ

Media

Why fake YouTube views are too good to be true

Don’t fake it to make it

30 August, 2018

Buying fake YouTube views may seem like a good way to build your social presence and beat competitors, but it puts your brand reputation at great risk.

5 MINUTE READ

How to create finance podcasts that don't suck

Content

How to create a finance podcast that doesn’t suck

The vital ingredients

28 August, 2018

Podcast director, Jay Acunzo shares some potentially challenging ideas about finance podcasts, including the tell-tale signs of a podcast gone wrong.

6 MINUTE READ

Media

Is Facebook bad for business?

#deleteFacebook?

23 August, 2018

In light of recent scandals, trust in Facebook has plummeted with individuals and businesses cutting ties. Given this tarnished sentiment, should you reconsider your ad spend?

5 MINUTE READ

Media

Pinterest: capturing the potential for finance brands

Not just pretty pictures

22 August, 2018

Not just the realm of food and fashion brands, Pinterest is a visual search engine that offers real potential for finance brands.

4 MINUTE READ

Technology

Intelligence tactics

17 August, 2018

Ever wished you could access your competitors’ Google Analytics? SimilarWeb lets finance brands do just that, giving the upper hand to grow market share.

4 MINUTE READ

Technology

Magic Leap: The wait is over but was it worth it?

The secret's out

14 August, 2018

Three years after Google’s Magic Leap promised to rocket us into unchartered territory, we look at whether the (augmented) reality lives up to the hype.

4 MINUTE READ

7 SEO best practice tips finance marketers should follow

Content

7 SEO best practice tips for finance marketers

Try not to blend in

9 August, 2018

Boosting your SEO ranking doesn't mean you need to rewrite your strategy. Rather than relying on Yoast to do the hard yards for you, here are 7 SEO tips you can action today.

3 MINUTE READ

Technology

How finance brands can up their information security

Secure or self-destruct

7 August, 2018

A data room could be the only thing standing between you and reputational damage. We spoke to Digify co-founder about how the platform can assist with information security.

4 MINUTE READ

Content

Who is America: Sacha Baron Cohen's content marketing truths

This is not fake news

2 August, 2018

From the brains behind Ali G and Borat’s mankini comes ‘Who is America?’. Absurd we know, but finance brands can learn a lot about content from the master satirist.

4 MINUTE READ

Media

Measuring the success of content-led social media campaigns

Go beyond shallow metrics

31 July, 2018

To truly understand if your social campaigns are succeeding you need to go beyond likes, clicks, impressions and even CTR.

5 MINUTE READ

Why infographics work for complex finance topics

Content

Why infographics work for complex financial topics

Get the picture

26 July, 2018

Retail and investment banks can’t change their need to communicate complex financial concepts to customers – but infographics can be used to simplify the message.

4 MINUTE READ

Strategy

Our pick of the 2018 Webby Award Winners

Drumroll please

24 July, 2018

The Webby Award winners have been announced! But what separates them from the pack, and what lessons can we learn from their unique approach to content?

5 MINUTE READ

Content

Could content marketing have saved Amazon’s Prime Day?

The cost of poor delivery

19 July, 2018

Amazon Australia held its first ‘Prime Day’ this week but customers and the media have given it mixed reviews – so what went wrong for the retail giant and could content have helped?

4 MINUTE READ

Google’s speed update for is here - Are you ready?

Technology

Google's speed update is here - Are you ready for it?

Get up to speed

17 July, 2018

After ample warning, Google’s latest speed update is here. We look at what it is and what it means for finance brands' SEO.

4 MINUTE READ

Strategy

Cashing in on end of financial year content

Lessons for next EOFY

12 July, 2018

End of the financial year is an obvious time to push out some content – but look at three brands doing it in a not-so-obvious way.

3 MINUTE READ

Top 10 Australian general insurers on social media

Research

Top 10 Australian general insurers on social media

Apr-Jun 2018

10 July, 2018

8 MINUTE READ

Technology

Beem It: the payments app with social benefits

Overcoming financial awkwardness

6 July, 2018

Beem It used customer insights to affirm what they already knew – that asking friends to repay money is an awkward experience.

4 MINUTE READ

Media

Top 10 CEO LinkedIn profiles for finance brands

A vital comms channel

3 July, 2018

With over 8 million C-level executives already signed up, a CEO's LinkedIn profile has never been a more important communication channel for finance brands.

6 MINUTE READ

Media

Hootsuite, Buffer and Sprinklr compared

Which is the best tool?

28 June, 2018

Hootsuite, Buffer and Sprinklr are all leading social media management tools. We compared the three to help you determine which tool is right for you.

4 MINUTE READ

Content

USA's top finance content marketing examples

Using content to rebuild trust

26 June, 2018

With consumer trust in the US at an all-time low, we take a look at three finance brands producing effective and relevant content marketing.

4 MINUTE READ

Media

Instagram videos: lessons for finance brands

Calligraphy trumps the Kardashians

21 June, 2018

Instagram videos aren't just for the likes of the Kardashians - they offer finance brands a way to build loyalty with a younger audience.

5 MINUTE READ

Content

Superannuation content that dares to be different

Get off the beach

19 June, 2018

When it comes to superannuation content, do away with the painfully predictable image of grey nomads walking on the beach and take a different approach.

5 MINUTE READ

Strategy

Deadpool 2: the super hero of content marketing strategies

Immortalising the brand

14 June, 2018

The marketing campaign for Deadpool 2 has been impossible to miss. So much so that you may not even realise you've seen it.

4 MINUTE READ

Strategy

AMP and the royal commission: rebuilding reputation

Actions to take

13 June, 2018

Public affairs straight-shooter, Stuart Barton shares his views on the actions AMP needs to take to recover the reputation of the brand.

7 MINUTE READ

Strategy

AMP and the royal commission: anatomy of a PR disaster

Damage control

7 June, 2018

AMP and the banking royal commission: How does a brand come back from that? Two content experts share their perspectives on how AMP can win back trust.

7 MINUTE READ

Research

Top 10 UK retail banks on social media

Jan - Mar 2018

5 June, 2018

10 MINUTE READ

Content

Top UK Financial Content Marketing examples

Who's smashing it?

31 May, 2018

We take inspiration from the UK finance brands creating innovative and effective content marketing.

4 MINUTE READ

Content

YouTube: What Ed Sheeran can teach you about video

School of rock

29 May, 2018

Some of the world’s most-watched YouTube music videos remind us about basic content marketing principles.

5 MINUTE READ

Technology

How Sniip is taking on the BPAY monopoly

Scan to pay

24 May, 2018

Sniip is taking on BPAY by creating a disruptive influence on millennials’ bill payment habits, providing another way to fulfil the needs of customers.

4 MINUTE READ

What finance brands can learn from Facebook cat videos

Content

What finance brands can learn from Facebook videos of cats

Formula for viral content

22 May, 2018

There’s a surprising amount that finance brands can learn from viral Facebook videos.

6 MINUTE READ

Content

6 content lessons from UBS’ Unlimited newsroom

Unconventional thinking

17 May, 2018

Launched in July 2016 with a mission to make wealth management more accessible, UBS Unlimited has become the gold standard in finance content marketing. Here’s how they did it.

5 MINUTE READ

Content

Spaceship’s clever approach to superannuation content

Telling stories people want to read

16 May, 2018

Spaceship has impressed observers with its ability to amass a large audience cheaply through clever marketing. The superannuation company’s head of content shares their strategy.

5 MINUTE READ

Content

How Aussie banks used content to respond to the Federal Budget

Which banks did it best?

11 May, 2018

Federal Budget announcements affect every Australian, so we took a look at how the banks are using content to keep their customers up to date.

3 MINUTE READ

Content

Is your finance business GDPR compliant?

It must be by 25 May 2018

8 May, 2018

Everything finance marketers need to know about the new GDPR rules.

3 MINUTE READ

Media

Was the rise of Vero worth all the hype?

We think not

3 May, 2018

Vero promised an enticing experience of ad-free and algorithm-free feeds. We look at the attention it garnered and whether it delivered.

5 MINUTE READ

Content

BetaShares talks ETFS, automation and content marketing

A strategy that works

1 May, 2018

BetaShares co-founder and head of strategy and marketing, Ilan Israelstam tells why content marketing and automation are imperative to their growth and success.

5 MINUTE READ

Research

6 months on: Top 10 Australian super funds on social media

Jan-Mar 2018

26 April, 2018

7 MINUTE READ

Content

10 tips to make a finance podcast people will listen to

All ears

24 April, 2018

If you want to produce a finance podcast that works, it pays to know who’s listening, where, and what they want to hear.

4 MINUTE READ

Technology

Why MoneyMe is going in to bat for millenials

Helping where the banks won’t

19 April, 2018

MoneyMe CEO, Clayton Howes, tells how a casual conversation over beers led to the launch of a mobile-platform that gives millenials quick access to small loans.

4 MINUTE READ

Valiant: helping small businesses find finance and grow

Technology

Valiant: helping SMEs find finance and grow

Filling the lending gap

17 April, 2018

Valiant co-founder, Ritchie Cotton explains why there was a need for Valiant in the small business loans space.

5 MINUTE READ

Strategy

Tic:Toc time is up for traditional home loans

Satisfying the need for speed

12 April, 2018

From 22 days to 22 minutes, Tic:Toc threw out the traditional home loan process and started again, satisfying droves of customers in the process.

4 MINUTE READ

Technology

Spriggy: breaking the cycle of financial illiteracy in Australia

Catch them early

10 April, 2018

Spriggy’s co-founders are on a mission to put an end to financial illiteracy in Australia using a unique app.

4 MINUTE READ

Banks beware the unexpected threat in the shadows

Strategy

The unexpected threat facing traditional banks

Hiding in plain sight

5 April, 2018

With their eyes firmly on their fintech rivals, banks could soon be caught off guard by the likes of Amazon and Facebook.

4 MINUTE READ

Strategy

Site structure: 5 steps to a better ranking

Create a clear path for crawlers

3 April, 2018

Your site structure and Google ranking are critically intertwined. We explain why and how to get it right.

4 MINUTE READ

Content

Why Reddit is a must for finance brands

Not to be underestimated

29 March, 2018

With more than 4.6 million monthly unique views in the personal finance subreddit alone, Reddit is an absolute must for finance brands. We’ll let the numbers reveal why.

2 MINUTE READ

Technology

Banking on Machine Learning for security

Trust in machines

27 March, 2018

The digitisation of financial services has brought with it convenience, and in 2018 machine learning promises even more in terms of security and advice.

5 MINUTE READ

Research

Top 10 global asset managers on social media

Oct-Dec 2017

22 March, 2018

10 MINUTE READ

Strategy

Expert advice: Taking a human approach to CX

Don’t ignore this trend

20 March, 2018

What does it take for a finance brand to position themselves as fundamental to their customers’ lives? According to CX experts, the answer is a human touch.

4 MINUTE READ

Strategy

Santander shares their growth strategy for 2018

Balancing global and local

15 March, 2018

Santander’s brand and corporate marketing director, Enrique Arribas reveals their global and local brand strategy and discusses future trends and challenges for finance marketers.

5 MINUTE READ

Strategy

Why finance brands need to hire more digital specialists

The digital talent gap

13 March, 2018

As finance brands jostle to make the switch to digital they’re faced with a new challenge, finding the talent necessary to achieve digital growth.

4 MINUTE READ

Content

UK vs Australia: how we compare in content marketing

Who’s winning?

6 March, 2018

We know where we stand on the cricket field but who’s ahead in the content marketing game?

6 MINUTE READ

Content

What Gen Z and the Boomers have in common

Post-recession mindsets

1 March, 2018

For years we’ve been dissecting the Millennial money mindset. Now, as Gen Z comes of age, we realise we may have gone full circle.

5 MINUTE READ

Technology

AMP Stories: Google unveils a new format for storytelling

Interactive storytelling

27 February, 2018

Google competes with Snapchat, Instagram and Facebook’s Discover/Stories products with the unveiling of AMP Stories.

3 MINUTE READ

Media

What social media giants are doing to tackle fake news

Fighting back

22 February, 2018

In an age of fake news and misinformation, instead of accepting defeat, the social behemoths have come out swinging.

4 MINUTE READ

Content

Transparency: an open misère content strategy

A winning trick

20 February, 2018

Driven by the likes of Glassdoor, the consumer demand for transparency means finance brands no longer need to hold their cards so close to their chest.

3 MINUTE READ

17 reasons people share content on social

Media

17 reasons why people share content on social

Do you tick the boxes?

15 February, 2018

If you want your content to be shared, you need to tick lots of these boxes.

4 MINUTE READ

Technology

AI takes creative control over finance content

Invasion of the bots

13 February, 2018

Copywriters are producing tailored, targeted marketing content at an astonishing rate. The catch, they’re not human.

3 MINUTE READ

Research

Top 10 Australian Health Insurers on social media

Oct - Dec 2017

8 February, 2018

8 MINUTE READ

Media

Facebook’s News Feed Update: how to combat the change

Steps to take

6 February, 2018

What Facebook’s decision to prioritise posts from friends and family in News Feeds means for finance brands and the best way to respond.

3 MINUTE READ

Strategy

Experiential marketing: rethinking the banking experience

Captivate your customers

1 February, 2018

Pushed to demonstrate ingenuity and innovation beyond their four walls – experiential marketing is set to be the savior for traditional banks.

3 MINUTE READ

Strategy

Google AMP: What it takes to achieve faster page load times

Is it worth it?

30 January, 2018

The average load time for Google AMP pages is less than one second, compared to 20 seconds for mobile responsive websites. But there's more for finance brands to consider than mobile load times.

4 MINUTE READ

Content

3 “boring” finance brands whose marketing is anything but

Don’t be dull

25 January, 2018

We look at three impressive ideas that disprove the perception that finance brands need to play it safe and produce run-of-the-mill, boring content.

4 MINUTE READ

Media

5 ways to boost organic reach on Facebook

Be seen

23 January, 2018

We look at how finance brands can boost their chances of being seen in customers’ Facebook feeds, without increasing social spend.

3 MINUTE READ

Content

Is Fake News a threat for financial services?

Smoke and mirrors

18 January, 2018

Fake news has reared its ugly head countless times and consumers are suspicious. So, how can finance brands avoid being tarred with the same brush?

4 MINUTE READ

Content

Digital Marketing trends to watch in 2018

Creativity at the fore

16 January, 2018

Where will digital marketing take finance brands this year? We look at three content and customer service trends likely to shape 2018.

3 MINUTE READ

7 SEO tactics to help finance brands secure top spot

Content

7 SEO tactics to help finance brands secure the top spot

Trends to watch

11 January, 2018

When it comes to SEO, the goal posts are always changing. Here are 7 trends that finance brands need to adapt to in 2018.

3 MINUTE READ

Strategy

5 US banks nailing personalised customer service

Data masters

9 January, 2018

Say bye-bye to old-school mass marketing. Personalised customer service is here and it’s built on big data.

5 MINUTE READ

Content

Goodments and the rise of conscious investing

It’s no longer just about money

4 January, 2018

Goodments’ CEO and co-founder, Tom Culver talks about the rise of conscious investing and how it’s changing the financial landscape.

5 MINUTE READ

Strategy

Striking the right balance with a push/pull strategy

It's never one or the other

2 January, 2018

In the vertical of financial services, it’s not a case of push vs pull. Content alone as a pull strategy will not convert traffic to sales.

4 MINUTE READ

Media

Finance brands excelling on Instagram

Picture-perfect

28 December, 2017

In a year alone, Instagram's daily active users jumped from 150 million to 500 million. We look at the finance brands capitalising on the rising popularity of the platform.

3 MINUTE READ

Technology

What Google’s mobile-first index means for finance brands

Are you ready?

21 December, 2017

When Google’s mobile-first index comes into effect in 2018, will your brand be ready? Here are 6 changes that will ensure your site’s ready to be ranked on mobile only.

5 MINUTE READ

Content

Micro-investing: giving young savers a taste for investing

Buy a burger, build your wealth

19 December, 2017

A new trend in micro-investing is creating an appetite among Millenials to invest. So, how can finance brands capture these customers now and in the future?

4 MINUTE READ

Content

Finance content: plant the seed and watch customers grow

It won't happen overnight

14 December, 2017

Finance content won't deliver customers overnight. But if you plant the seed and nurture customers ongoing, the wait will pay dividends.

3 MINUTE READ

Technology

The social media technology arms race

We name the real winners

12 December, 2017

Which of the big social media players is leading the technology arms race, who's following the leader and who is the ultimate winner?

4 MINUTE READ

Strategy

Are banks capable of true brand partnerships?

Be more than a cheque book

7 December, 2017

Partnerships can give exponential benefits – so why aren’t more financial institutions buddying up with other brands?

4 MINUTE READ

Strategy

Why financial services is the most difficult industry to market

Rock and a hard place

5 December, 2017

Marketing financial services can feel like you’re rolling a boulder up a mountain, in concrete boots. Here's how marketers can win the fight for creative.

5 MINUTE READ

Content

Quality Trumps quantity

Learn from Trump's mistakes

30 November, 2017

Donald Trump's Twitter antics are a timely reminder for finance brands that when it comes to content marketing, quality beats quantity.

4 MINUTE READ

Immersive tech supporting Alibaba's Singles Day

Technology

Immersive tech supporting Alibaba’s $25.3bn Singles Day

Retail as entertainment

29 November, 2017

Alibaba’s new tech-driven retail experiences scored them $25.3bn of Singles Day success. A great reminder for finance brands that experimenting with your offering can clearly pay off.

5 MINUTE READ

Strategy

Financial literacy: the educated customer is king

Building bricks of good customers

23 November, 2017

BRICKX CEO, Anthony Millet explains why a lack of financial literacy is preventing finance brands from gaining better, long-term customers.

5 MINUTE READ

Content

Why times are a-changing marketing for banks

Talkin’ bout my generation

21 November, 2017

With Millenials set to inherit the wealth of their baby boomer parents, banks need to realise that their primary customer is changing, and respond accordingly.

4 MINUTE READ

Strategy

Officeworks amplification-first content marketing strategy

Blog with business-wide support

16 November, 2017

Officeworks provides more than just office products and tools, as content marketing manager Jamie Doyle explains.

4 MINUTE READ

Strategy

The BRICKX story: how the fintech is winning consumer trust

Finance brands take note

14 November, 2017

BRICKX CEO, Anthony Millet talks about building consumer trust and credibility when you’re a one-year-old fintech or an established finance brand.

5 MINUTE READ

5 ways financial brands should re-think google advertising

Media

5 ways finance brands should re-think Google advertising

Be creative, keep up

9 November, 2017

Google UK’s industry head, banking, Andrew Moody tells how finance brands can get the best returns from Google’s paid platform.

5 MINUTE READ

6 ways AMP is nailing it at financial content marketing

Strategy

6 ways AMP is nailing financial content marketing

Life goals, not product

7 November, 2017

AMP realised their customers don’t think in terms of needing products, but about achieving their life goals – so they shaped their content accordingly.

5 MINUTE READ

How Adobe Experience Manager benefits finance brands

Technology

How Adobe Experience Manager can help finance brands

Your new content backbone

2 November, 2017

Adobe’s Tom Braybrook sings the praises of their content management solution, including some impressive case studies.

5 MINUTE READ

Content

What banks don’t realise about Millennials and money

Research reveals

31 October, 2017

When it comes to engaging Millennials with banking, research shows assumptions have been made, and banks should consider changing their approach.

4 MINUTE READ

What ti means to be a true thought leader in finance

Strategy

What it means to be a true thought leader in finance

A buzzword dissected

26 October, 2017

We revisit what thought leadership is (and isn’t) and present 7 examples of finance brands who have nailed it.

5 MINUTE READ

Technology

Content Marketing and Alexa: What’s in it for Finance Brands?

A personal touch

24 October, 2017

Alexa is precisely where many companies would like to be – right in your living room. Here's how finance brands can make the most of this opportunity.

4 MINUTE READ

Strategy

AdWords to boost your financial content

An experiment pays off

19 October, 2017

We experimented using AdWords to distribute and promote our content and achieved our highest ever click-through rate.

6 MINUTE READ

Content

Should finance brands gate content?

Quid pro quo

17 October, 2017

A gated content strategy certainly has its worth, provided your content is as valuable to your customers as you think.

4 MINUTE READ

Content

BuzzFeed’s tips for more shareable financial content

Content people will love

12 October, 2017

In this Q&A, Buzzfeed's Simon Crerar tells what finance brands can do to make their content more addictive to their audiences.

5 MINUTE READ

Content

6 ways to ensure you're creating compliant finance content

A marketer's cheat sheet

10 October, 2017

As a financial services marketer, if you’re aware of your requirements from the outset, content that is creative, and compliant, is attainable.

4 MINUTE READ

we chat where the opportunities lie for finance brands

Media

WeChat: the opportunities for finance brands

Unlike any other app

5 October, 2017

Bringing social and finance together in one place, WeChat is like no other app. In light of plans to expand into US and UK, finance brands need to find a way in.

4 MINUTE READ

Technology

How insurers can use selfies to assess risk

A picture’s worth 1000 words

3 October, 2017

The assessment of risk in the insurance industry is a complex and analytical process. Now, with the help of artificial intelligence, it could be as simple as snapping a selfie.

3 MINUTE READ

Strategy

LinkedIn Pulse vs Medium: which is better for your finance brand?

We help you decide

28 September, 2017

Considering duplicating your content on either LinkedIn Pulse or Medium? These questions will help you decide your best plan of attack.

4 MINUTE READ

Strategy

UX: Perpetual leads in the asset management industry

Winning on the web

26 September, 2017

We researched leading Australian asset managers and found that Perpetual's website had the longest visit durations, most pages viewed per visit, and lowest bounce rate in the industry. Here’s why.

3 MINUTE READ

Strategy

How finance brands can master YouTube

Shake the status quo

21 September, 2017

Google's banking industry manager, Natalie Invernizzi works with brands on YouTube every day. She talks strategy and shares how finance brands can access the top 5% of YouTube content.

6 MINUTE READ

Technology

Drones: the insurance industry takes to the sky

A game changing move

19 September, 2017

It's predicted that drone powered solutions could soon be worth $6.8 billion in the insurance industry alone. We look at the benefits for the insurance brands whose drones are in full flight.

4 MINUTE READ

Technology

ING Direct Australia talk banking and content in the future

Anytime, anywhere banking

14 September, 2017

ING DIRECT, the original disruptor, talks about the future of banking and how content marketing can help ease the transition.

7 MINUTE READ

Strategy

Whirlpool forums: should finance brands have a presence?

700,000+ users

12 September, 2017

After almost 20 years, the Whirlpool forums have close to 800,000 members. We look at how a brand might have a presence within the Finance threads.

5 MINUTE READ

Content

Is live video a viable marketing tool for finance brands?

Spoiler alert - it is

7 September, 2017

Live video streaming has been enthusiastically embraced for personal use – now the time is ripe for finance brands to turn the popular format into a marketing tool.

6 MINUTE READ

Content

What financial services brands need to do to rank on Google

Research-backed tactics

5 September, 2017

A Searchmetrics' whitepaper has revealed some surprising insights into the key factors that influence where financial services brands rank on Google.

4 MINUTE READ

Strategy

5 ways finance brands can use Quora to their advantage

Dedication reaps rewards

31 August, 2017

As of April this year, Quora has a staggering average of 190 million monthly users. We explore how financial services marketers can reap the benefits.

4 MINUTE READ

Research

top 10 australian super funds most active on social media

April - June 2017

29 August, 2017

8 MINUTE READ

Content

Marketing to first home buyers: time for a refresh

Emotion sells

24 August, 2017

In the current state of housing unaffordability for first home buyers, banks need to rethink their marketing message if they want to be heard.

5 MINUTE READ

Content

How images can help finance brands get found on Google

SEO for images

22 August, 2017

We explain how Google’s image search function works and share 5 ways finance brands can use images to grow traffic and brand visibility.

4 MINUTE READ

Technology

How super brands are using tech to get customers to care

Reshaping the conversation

17 August, 2017

If superannuation brands want younger generations to actively engage and become advocates for the brand, they need to bring tech into the equation.

5 MINUTE READ

Strategy

Big data: should finance brands toe the line?

Big data or Big Brother?

15 August, 2017

When using data to preempt your customers’ needs, is there such a thing as too much information? We weigh up the benefits for customers and brands.

5 MINUTE READ

Content

LinkedIn tells what content works best for financial brands

From the source

10 August, 2017

LinkedIn’s head of marketing ANZ, Ben Eatwell, shares what content works best for finance brands.

6 MINUTE READ

Media

Facebook Messenger poised to overtake email marketing

The HubSpot experiment

8 August, 2017

Where email fails, Facebook Messenger prevails. HubSpot shares how a financial brand might use Messenger to reach 1.2 billion monthly users.

7 MINUTE READ

Strategy

How finance brands can leverage content with Outbrain

The key to results

3 August, 2017

Outbrain’s head of amplify platform for APAC shares tips to get your content in front of the right people.

4 MINUTE READ

Report: 20 leading Australian retail banks most active on social media

Research

Report: 20 leading Australian retail banks most active on social media

January - March 2017

1 August, 2017

10 MINUTE READ

Technology

Why finance brands should embrace biometrics

It's what customers want

27 July, 2017

From fingerprint scanning to iris recognition, selfies to voice tracking, UK banks are embracing biometric security to improve their customer experience.

4 MINUTE READ

Media

Wikipedia for finance brands: make your page an asset

Control the uncontrollable

25 July, 2017

How Wikipedia works, and the options finance brands have to massage their page and maintain control of their brand.

7 MINUTE READ

Content

Audience needs: the starting point for financial content

Think like Rupert Murdoch

20 July, 2017

Former journalist and Dubs MD, Josh Frith, tells why finance brands need to think more like media outlets and less like marketers.

7 MINUTE READ

Strategy

Amplification and distribution: lessons for finance brands

From those who’ve nailed it

18 July, 2017

Executive creative director of The Dubs, Tristan Fawley, talks content distribution, testing, measurement and what’s worked for our clients.

6 MINUTE READ

Content on LinkedIn how finance brands can win back trust

Media

Content on LinkedIn: finance brands win back trust

The series continues

13 July, 2017

With trust in business on the decline globally, financial brands need to counteract and rebuild customer trust, with the help of LinkedIn.

5 MINUTE READ

Social banking threat or opportunity for financial brands

Media

Social banking: is it a threat for financial brands?

It's up to you

11 July, 2017

Social media is playing a greater role than ever in financial services – first, interactive chatbots, and now, even transferring money via Facebook.

3 MINUTE READ

Content

Content on Twitter: tips for financial brands

#DosAndDon’ts

6 July, 2017

Twitter's manager for financial brands, Maeve McArdle, lays down insider tips for content mastery on this ever-evolving platform.

4 MINUTE READ

Technology

5 ways insurance brands are using gamification to cut claims

And have some fun

4 July, 2017

We showcase insurance brands who are using gamification to achieve benefits for the business and their customers.

5 MINUTE READ

Financial literacy: Consumers are looking to finance brands for help

Content

Financial literacy: Consumers look to banks for help

Educational content is the answer

29 June, 2017

When it comes to financial literacy, the UK is lagging behind the likes of Estonia and Latvia. So, what's the opportunity for finance brands?

3 MINUTE READ

Content

Why Facebook is following in Netflix's footsteps

Should finance brands care?

27 June, 2017

Facebook has signed a deal to double down on video content. Here’s why finance brands should sit up and take notice.

5 MINUTE READ

3 mistakes financial content marketers make with inbound marketing

Strategy

3 mistakes financial brands make with inbound marketing

And how to avoid them

22 June, 2017

We asked Hubspot to share the three biggest mistakes financial content marketers make with inbound marketing.

3 MINUTE READ

Strategy

Financial brands need to re-think the gamer myths

Connect with massive audiences

20 June, 2017

St.George Bank saw past the gaming stereotypes and seized the opportunity to get in front of a 16 million-strong audience.

5 MINUTE READ

Client: Aberdeen Asset Management

How Aberdeen wins with owned and paid content

Amplification is essential

15 June, 2017

James Whiteman, head of investment communications at Aberdeen shares some key learnings from their award-winning blog.

5 MINUTE READ

Content

Why personalised video is taking off in finance

Choose your own adventure

13 June, 2017

Personalised videos are no longer the stuff of science fiction. Nigel Lester from Pitney Bowes tells us how the tech can work for brands.

3 MINUTE READ

Strategy

7 tips to maximise your Adwords campaigns

Avoid costly mistakes

8 June, 2017

When it comes to your Adwords campaign, there are seven ways you can maximise impact and avoid common and costly mistakes.

5 MINUTE READ

Media

Reddit: How finance brands can get closer to customers

Untapped marketing potential

6 June, 2017

We spoke to Reddit to find out how finance brands can get even closer to consumers in their 270 million strong global community.

7 MINUTE READ

Technology

Why chatbots will rule everyday banking

It's only 2 or 3 years away

1 June, 2017

In our continuing investigation into AI and the banking industry, we interview Jake Tyler, CEO of Vancouver-based fintech startup finn.ai.

7 MINUTE READ

Content

What is marketing automation and why should you be using it?

The immediate benefits, that's why

30 May, 2017

The marketing automation market is expected to be worth $16.06 billion by 2022, and for good reason - it's effective and it works fast.

3 MINUTE READ

Technology

VR and financial brands: big rewards for early adopters

Novelty today, reality tomorrow

25 May, 2017

If a 2016 report from Bank of America Merrill Lynch is to be believed, virtual reality could help financial brands strike up new conversations with customers.

7 MINUTE READ

Strategy

How Prudential conquered content marketing

And took home the gold

23 May, 2017

We take a look at just how Prudential has dominated a traditionally difficult commercial landscape with courageous, customer-focused content.

5 MINUTE READ

Research

Report: 10 Leading Australian Health Insurers Most Active On Social Media

January - March 2017

18 May, 2017

7 MINUTE READ

Strategy

Challenger banks: how Atom is winning the race

Customer-focused banking

16 May, 2017

The UK is in the midst of a challenger banking revolution: As the dust settles, which brands are showing signs of success?

5 MINUTE READ

Content

UK financial content marketing update

Who's getting it right?

11 May, 2017

Financial brands in the UK have traditionally been a little slower to embrace content marketing, compared to their trail-blazing US counterparts. But that's changing.

5 MINUTE READ

Content

How to restore customer trust through content

Don't be a zombie, for starters

9 May, 2017

How can brands keep and, importantly, restore customer confidence? Start humanising your content strategy, says Julie Lellis, co-author of The Zombie Business Cure.

5 MINUTE READ

Technology

Newsroom.ly: data and tech for repeatable success

An antidote to falling reach

4 May, 2017

We talk to Leon Bombotas about Newsroom.ly, the content marketing tech platform he founded, and his mission to allow storytellers to easily measure content performance.

5 MINUTE READ

Strategy

5 hard truths about financial services and digital marketing

Finance brands take note

2 May, 2017

The financial services industry is investing heavily in new technology and innovation across a host of platforms, but there's plenty of work left to do.

5 MINUTE READ

Content

Flipboard 4.0: Welcome to the age of Smart Magazines

Streamlining your content feed

27 April, 2017

Flipboard’s head of PR Christel van der Boom explains how the news aggregator reinvented itself using AI to drive personalisation and better UX.

5 MINUTE READ

Content

And the winner of the 21st Webby Awards is...

(It's not La La Land)

24 April, 2017

The 21st Webby Awards' nominees have been announced and we’re placing bets on who will win the Best Financial Services Website category.

5 MINUTE READ

Content

Which social content works best for finance brands?

Score your social media bullseye

20 April, 2017

NewsWhip content strategist Gabriele Boland reveals how to break through the digital noise on social media in an age where reaching and engaging your audience is becoming harder.

5 MINUTE READ

Technology

How voice recognition is changing the game for content

Hello, is anyone there?

18 April, 2017

With the introduction of Apple’s Siri, Amazon’s Alexa, and OK Google, voice recognition is increasingly sophisticated and is already impacting how consumers interact with brands.

3 MINUTE READ

Content

How to use influencers in financial content marketing

Under the influence

13 April, 2017

Taryn Williams, founder and CEO of TheRight.fit shares her tips for genuine and successful influencer marketing campaigns.

3 MINUTE READ

Content

What you need to know about the dark art of dark social

And the opportunities it presents

11 April, 2017

The rise of dark social creates new marketing opportunities for finance brands, and shouldn't be ignored.

3 MINUTE READ

Technology

The future of Artificial Intelligence in banking

Chatbots and voice recognition

6 April, 2017

Following his trip to SXSW, Teachers Mutual Bank’s Head of Digital, Gerard Smith, offers a glimpse into the future of how finance brands will increasingly use artificial intelligence.

5 MINUTE READ

Technology

Meet Jude, your future private banker

Passion project to fintech startup

4 April, 2017

Jude founder Ben Lynch shares his vision for an enhanced customer experience in retail banking.

5 MINUTE READ

Content

The power of short-form video in branded content

Short and sweet

30 March, 2017

When combined with real-time data, online video is a powerful storytelling medium that is expected to dominate all content consumed on the internet

3 MINUTE READ

Content

Finance Brands and CSR Social Content: Who’s Doing it Best?

It's all about the sausage sizzle

28 March, 2017

Financial institutions are embracing social media to communicate their corporate social responsibility efforts. But who’s doing it best and why?

3 MINUTE READ

Research

Report: Top 10 Australian Asset Managers most Active on Social Media

Oct - Dec 2016

23 March, 2017

5 MINUTE READ

Content

Content Marketing Smackdown #3: ING Direct vs ME Bank

The gloves are off

21 March, 2017

In the third instalment of our content marketing smackdown series, we put online banks ING Direct Australia and ME Bank into the ring. Find out who comes out swinging.

3 MINUTE READ

Technology

5 Things Finance Brands can learn from Cheddar

It's time to cut the cord

15 March, 2017

Cheddar SVP Melissa Rosenthal reveals how the live-streaming startup is bringing sexy back to the finance sector.

5 MINUTE READ

Technology

Are data scientists the future of content?

Leverage what you know

14 March, 2017

Data Scientist is a business intelligence role that has seen its profile skyrocket - and businesses serious about content strategy are capitalising on their insights to predict and profit.

3 MINUTE READ

Research

Report: Top 10 Australian General Insurers Most Active On Social Media

Nov 2016 - Jan 2017

12 March, 2017

7 MINUTE READ

Content

The Science of Content Recycling

Increase your content footprint

9 March, 2017

Content is still king, but how do you maintain your royal domain among so many monarchs? Drive home your message with strategically reusable, imminently available content integrated across platforms.

3 MINUTE READ

Technology

Trend Watch: Content Personalisation and Tailoring

Get ready for your close up

7 March, 2017

With innumerable pieces of content published online each day, companies can't longer afford to put generic fare in front of their audience. Enter the era of personalisation.

5 MINUTE READ

Content

How Wearable tech is changing the future of content marketing

Less is definitely more

27 February, 2017

Articles may form the bulk of content marketing calendars but we’re about to see a shift as the growing uptake of wearable technology drives demand for different types of content – and not necessarily written.

3 MINUTE READ

Research

Report: Top 10 Australian Super Funds Most Active on Social Media

Oct 2016 - Jan 2017

27 February, 2017

7 MINUTE READ

Media

What does it take for a finance brand to launch a branded newsroom?

Inside the machine at ANZ

23 February, 2017

ANZ BlueNotes’ managing editor Andrew Cornell reveals what it takes to build a successful branded newsroom.

5 MINUTE READ

Strategy

ROI and the case for content marketing

Proving it's worth the investment

21 February, 2017

Demonstrating ROI is a big concern for content marketers. Here's how to argue the case for value and get your budget signed off.

5 MINUTE READ

Content

Are content shops taking over ad agencies?

Joe Pulizzi has the answer

16 February, 2017

We asked the Content Marketing Institute's Joe Pulizzi to weigh in on the increasingly blurred lines between content marketing and advertising agencies.

3 MINUTE READ

Research

Report: Top 20 Australian Retail Banks Most Active on Social Media

Nov 2016 - Jan 2017

15 February, 2017

7 MINUTE READ

Content

How to better reach Baby Boomers with content marketing

Targeting the me-generation

14 February, 2017

They might not be as tech-hungry – or savvy - as Millennials, but Baby Boomers still hold the spending power in Australia.

5 MINUTE READ

Strategy

Is Generation X an untapped goldmine for content marketers?

Slackers no more

9 February, 2017

With the spotlight shining ever-brighter on Millenial money, marketers seem to have overlooked a significant portion of potential customers - Generation X.

3 MINUTE READ

Content

Google Links Brands to Influencers via Youtube Labs

Meet Google, your new talent scout

7 February, 2017

Through a ground breaking initiative called Youtube Labs, Google is now playing matchmaker between big brands and content creators. What does this mean for finance companies? And how will it affect the traditional brand-influencer relationship?

5 MINUTE READ

Media

The Future of Finance is Green

Sustainability driving change

2 February, 2017

Climate change is mobilising capital for green ventures, renewables and clean technology, but is green finance sustainable?

5 MINUTE READ

Media

Trump's America: How will it affect the finance sector?

Are your customers worried?

31 January, 2017

Many are wondering if and how the Trump administration's fiscal and trade policies will impact average Australians and their finances.

5 MINUTE READ

Content

The changing shape of native advertising

Hosted by The Guardian

27 January, 2017

Less than two years after launching its publisher branded content arm, The Guardian has created a new way for advertisers to tap into the newspaper website’s native traffic.

3 MINUTE READ

Research

Report: Australian Life Insurers Most Active on Social Media

Oct - Dec 2016

25 January, 2017

7 MINUTE READ

Media

What are Google and Facebook doing with content in 2017?

Social giants or media moguls?

24 January, 2017

With both companies moving into content creation in 2017, does this mean the social media kingpins are morphing into media empires?

5 MINUTE READ

Technology

Are insurance and super apps the future of finance?

The old guard gets tech-savvy

19 January, 2017

Insurance companies and super funds become more cool and relevant as they embrace the mobile market with a host of new apps.

3 MINUTE READ

Media

REA building a one-stop shop for homebuyers

Moving up the property ladder

17 January, 2017

REA Group recently joined forces with NAB to develop an integrated digital home loan experience on their flagship website, realestate.com.au, hoping to catch a share of the mortgage market in Australia.

5 MINUTE READ

Content

Content Marketing Smackdown: NerdWallet vs LendingTree

Online lenders face off

11 January, 2017

Up next in our Content Marketing Smackdown series are two newer players in the finance industry: NerdWallet and LendingTree.

5 MINUTE READ

Research

Report: Top 10 Australian Health Insurers Active on Social Media

Sept - Dec 2016

10 January, 2017

7 MINUTE READ

Technology

How VR is helping the finance sector reinvent customer experience

Banks embrace technology

5 January, 2017

VR is creating a much deeper connection between people and their finances, on a level that is both intuitive and immersive.

5 MINUTE READ

Strategy

Facebook Messenger and Chatbots for Brands

The Pros and Cons

3 January, 2017

Until recently, Facebook Messenger was a way to exchange private messages among friends. However that is changing as brands and publishers infiltrate your messages with the help of Messenger Bots.

3 MINUTE READ

Content

Have we reached the point of peak content?

Yes... and no

29 December, 2016

The theory goes there will come a time when we become so saturated with content the market will enter a death spiral. Some say it’s already happened.

3 MINUTE READ

Technology

How will AI products such as Quill impact content?

Can robots really write?

27 December, 2016

In a prediction from Gartner, by 2018 20% of business content will be “authored by machines”. Is this really a tangible possibility or mere science fiction?

3 MINUTE READ

Technology

Reindexing for mobile: Is this Google's most brutal move yet?

Is your website ready?

22 December, 2016

Is our website mobile-friendly? That should be the question businesses ask as Google moves into a new phase of indexing, showing preference to websites optimised for mobile devices in search results.

5 MINUTE READ

Technology

What is Big Data and what does it mean for your business?

Personalisation and better results

20 December, 2016

The term Big Data has been noise on the internet for years but, like many popular catchphrases, what it actually means to brands remains somewhat muddied. We clear the waters.

5 MINUTE READ

Technology

The Rise of Live Streaming for Business

Brands, get ready for your close up

15 December, 2016

From Periscope and Meerkat to Snapchat and Facebook Live, how are live streaming apps being used by brands and users alike?

3 MINUTE READ

Technology

The Growth Hacking How-to Guide

Beyond traditional techniques

12 December, 2016

In an industry awash with evermore confusing terminology and acronyms, it’s hard to distinguish between just another buzzword and something that perhaps has a little more bite. So where does current favourite ‘growth hacking’ fit in?

3 MINUTE READ

Strategy

Making content work for finance brands

Show people how to make money

8 December, 2016

Publishing stories and making connections through social media may seem counterintuitive for financial institutions but they are essential to remaining relevant and competitive.

3 MINUTE READ

Strategy

Do customers really want to read about your products?

How to fit product into stories

6 December, 2016

Anyone crafting brand content has been hit with two demands that make them want to tear their hair out: “Make the logo bigger” and “Write about the product”. The thing is - your audience probably doesn’t care.

5 MINUTE READ

Strategy

Marketing Budgets Part 3: How do you best spend the money?

Slicing and dicing

28 November, 2016

You’ve got the budget which is great news, then the reality of deciding what to do with it sets in. There are a few lenses you can use that will shine a light on how the money is best spent.

3 MINUTE READ

Strategy

Marketing Budgets Part 2: Managing a campaign budget

How to deliver value

28 November, 2016

Knowing how to manage a campaign budget can look like an art form but it should be rooted in science. Today’s business world demands it.

2 MINUTE READ

Strategy

Marketing Budgets Part 1: How to stay in the driver's seat

Everyone wants a piece of the pie

17 November, 2016

In the first of three articles, Sarah Dunning, NSW Chair of the Australian Marketing Institute, offers this advice for staying in control of the budget when everyone wants a chunk of the money.

2 MINUTE READ

Media

How brands can thrive on Reddit

Reddit's new revenue streams

15 November, 2016

After years of minimal ad sales and few advertiser relationships, Reddit is now opening itself up and encouraging brands to target specific communities and start two-way discussions with its users.

3 MINUTE READ

Technology

How does your user experience stack up?

Clear destination pathways

10 November, 2016

The Dubs Annabel Hodges explains why your website's UX should not be an afterthought: The destination is part of the content journey.

3 MINUTE READ

Content

Content marketing smack down

Credit Suisse vs UBS

8 November, 2016

Credit Suisse and UBS have both entered the content marketing arena. Glenn Mitchell unpacks their efforts and crowns the winner in the next phase of contention between the age-old rivals.

5 MINUTE READ

Technology

Acorns and Cheddar Leading the FinTech Revolution

Making money from church change

3 November, 2016

No, it’s not a new hipster snack: Acorns and Cheddar are finance products changing the way Millennials invest.

5 MINUTE READ

Strategy

How to be Authentic as a brand

Shiny machines with broken cogs?

1 November, 2016

Authenticity is one of those buzzwords that’s easy to spout but hard to execute. The Dubs Susi Jenkinson offers some starting points for creating something so real you can touch it.

3 MINUTE READ

Content

5 More Content Marketing Trends for 2017

Get a head start on the coming year

27 October, 2016

Outbrain’s Head of Marketing APAC, Isabella Barbato, reveals the content marketing trends her organisation sees coming to fruition in 2017.

3 MINUTE READ

Strategy

Stay tuned! The Rise of Serialised Content

Cliffhanger content marketing

25 October, 2016

Digital lore has long-dictated that shorter is better. But this is increasingly not the case. We take a look at the backlash against brevity and the rise of serialised content, which is finally discovering with TV has always known.

5 MINUTE READ

Strategy

5 Case Studies to use when you need to Prove Content Marketing Works

How to silence the naysayers

19 October, 2016

If you’re a content marketer in the finance sector, Glenn Mitchell, is about to give you a shoulder to cry on. He understands what it’s like to be at an executive meeting and see a tumbleweed roll past after you’ve passionately presented your case.

5 MINUTE READ

Strategy

How to Make Content Marketing Work Inside a Financial Services Organisation

An insider tells

18 October, 2016

The Dubs grilled Lindsey Hoad, BT Financial’s Group Senior Manager, Consumer Marketing Strategy and Channel Development and asked her to retrace her steps in implementing the finance brand’s first major content strategy, GetMoving.

5 MINUTE READ

Content

2017 Content Marketing Forecasts, Trends and Predictions

More newsrooms and influencers

13 October, 2016

Next year is nearly here – again – so what trends are coming down the pipeline? Cross our palms with silver as we gaze into our crystal ball, or at least find out what the pundits, including ours, are saying.

5 MINUTE READ

Media

Who’s Dominating Social Media Sharing in 2016?

The story of BBC vs Goal

11 October, 2016

The BBC and soccer website Goal.com have swept the pool when it comes to most shared articles on social media this year. Here’s how these two very different brands have built their social media empires.

5 MINUTE READ

Research

Report: Top 10 Australian General Insurers Most Active On Social Media

June - Aug 2016

4 October, 2016

7 MINUTE READ

Technology

What the Internet of Things Means for the Finance Sector

The times they are a changin'

4 October, 2016

Interconnectivity has enormous implications for the banking end of town, and opportunities that could deliver greater security and bigger profits.

5 MINUTE READ

Content

India: The Giant Awakens

What it takes to go viral

29 September, 2016

What is the magic viral content formula every publisher, brand or otherwise, wants to know? The Dubs Dalia Dakkak has the answer.

3 MINUTE READ

Technology

How technology is changing the face of personal finance

The future of FinTech

27 September, 2016

Investors in the FinTech market believe there is growing demand for new finance technology, moving away from traditional banking and creating new user habits.

5 MINUTE READ

Content

Maker Studios: Behind the curtain at the world’s largest video influencer network

The story so Far

22 September, 2016

In 2009, four friends were making video content in a backyard. Now, they are the largest broadcast entity in the world. Where do you go from there? Onwards and upwards, apparently.

5 MINUTE READ

Technology

Cognitive Tech is here to Help

Before it takes over the world

20 September, 2016

What do you get when you cross big data with intuitive programming? Cognitive tech. Here’s what it can do.

3 MINUTE READ

Strategy

Masterclass: Video

15 essentials for using video in your content marketing

15 September, 2016

So you want to add video to your content marketing mix? Here are some basics you need to know before you get ready for your close up.

2 MINUTE READ

Strategy

Why an Influencer Could be Your Best Branding Investment

Advertising's new battleground

13 September, 2016

What is influencer marketing and who is getting it right? More genuine and organic than celebrity endorsement, it harnesses both these qualities to captivate audience targets.

3 MINUTE READ

Content

2017 Social Media Trends Forecast

The shape of things to come

8 September, 2016

Which platforms are gaining – and waning – in importance in the increasingly complex social media ecosystem in 2017? Hint: Facebook is king!

5 MINUTE READ

Strategy

Finance marketing to Millennials

It’s a Snap(chat)

6 September, 2016

With more than 200 million-plus users around the world, the Snapchat app demands any organisation seeking a youth market learns its rules of engagement.

3 MINUTE READ

Media

The Dark Web: What are They Doing in There?

What a tangled web...

1 September, 2016

Six hundred times more vast than the regular web, the dark web is best known as a haven for sinister activities, but does it have any legitimate business applications? Glenn Mitchell goes deep into the most nefarious regions of cyberspace to find out.

7 MINUTE READ

Strategy

Will TV advertising live to see another big birthday?

TV advertising turns 75

30 August, 2016

The mourners may have been gathering at the bedside for several years, but TV advertising is not dead – it’s just going to become more audience friendly.

5 MINUTE READ

Research

Top 20 Australian Banks on Social Media

May - Aug 2016

25 August, 2016

3 MINUTE READ

Media

My First Job in Content Marketing

The Dubs intern tells all

25 August, 2016

Dubs intern Caitlin is a stone’s throw from finishing her marketing degree, so we asked her to tell us if the dream matches the reality.

3 MINUTE READ

Strategy

Why the world's biggest publishers are investing millions in video

Moving pictures: The new Golden Age

23 August, 2016

The power and reach of online video can no longer be denied, but why is this medium so powerful and who is actually doing it well?

3 MINUTE READ

Strategy

Want to market to millennials?

Here are their pain points

18 August, 2016

Want to use content marketing to reach Millennials? Then you need to know they don’t have it as easy as you might think, with many facing an uncertain future.

5 MINUTE READ

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Strategy

5 Steps to Successful Video Marketing

The new age of storytelling

16 August, 2016

There’s no better time to consider adding video to your marketing mix. Here are 5 steps to get you started.

3 MINUTE READ

Strategy

How - and why - to use emotional intelligence in your content marketing

Get smart

11 August, 2016

Marketing maven Louise Kelly explains why understanding how your target audiences feels is more important than what they think.

5 MINUTE READ

Strategy

The Best Content Marketing Videos of 2016

Our favourite brand flicks

9 August, 2016

These five content marketing stories reveal the high standards to which the rest of us are now being held.

7 MINUTE READ

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Strategy

How to Optimise your Content for Search Engines

6 simple tips

4 August, 2016

You’ve done the hard work, put in the hours of research to ensure your content is the best it can be and your blog post is now ready to go live. Or is it?

5 MINUTE READ

Strategy

A Millennial Tells Marketers How to Wine & Dine Gen Y

I am not a narcissist!

2 August, 2016

Rhiannon Tuntevski, Cure Brain Cancer’s National Campaigns and Partnerships Executive, is sick of being labelled a lazy narcissist and has a message for marketers trying to flog their wares to Gen Y – get a purpose.

5 MINUTE READ

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Strategy

5 Podcasts for a Happier Day at Work

Bad day at the office?

28 July, 2016

Happiness has become a buzzword in content marketing. But how are you supposed to sell it if you can’t even find the bloody thing? Having a bad day – or year – at the salt mines? These five podcasts can help. And – if that doesn’t work – see number three.

7 MINUTE READ

Content

Virtual Reality Marketing

Who’s doing it best?

25 July, 2016

Writing an article about virtual reality within the marketing sector is like trying to write a synopsis of The Bible. We don’t have time for that - but let’s at least get started on VR marketing’s Book of Genesis.

7 MINUTE READ

Content

Generation Z are here

But what do they want?

21 July, 2016

The children of the baby boom at the birth of the 21st century are becoming old enough to vote, and that’s not the only way we will feel their influence.

3 MINUTE READ

Strategy

5 Social Media Metrics That Actually Matter

Measure for measure

18 July, 2016

Does the number of followers you have actually impact your bottom line? How do you assign value to your social media presence? We take a look at some of the metrics that can help you answer these questions.

5 MINUTE READ

Strategy

How Pokemon Go Mastered the Attention Economy

Eyeballs vs $ signs

15 July, 2016

The attention economy is the beating heart of content marketing – pivoting on the ability to land eyeball time without asking for a cent in return for an experience or information. And Pokemon Go has nailed it.

3 MINUTE READ

Media

The 7 Deadly Sins of Marketing

Confessions of a copywriter

14 July, 2016

A veteran wordsmith unburdens himself of the terrible things he’s done in the name of selling people things they didn’t need. A dark night of the soul indeed.

7 MINUTE READ

Strategy

How to Get the Most Out of Your Sponsored Content

A LinkedIn insider tells

11 July, 2016

Not sure how to get the most out of your sponsored content? LinkedIn's Sarah demystifies the process of getting the most out of your next campaign.

5 MINUTE READ

Media

Aberdeen Asset Management's Zero to Hero Content Journey

Becoming A Global Brand Publisher

7 July, 2016

We look at how Aberdeen Asset Management came in at number 10 in PWC's top 50 asset management groups in the world based on social media presence.

3 MINUTE READ

Client: 7

Inside the World’s Biggest and Brightest Branded Newsrooms

Meet the new media outlets

5 July, 2016

With big-name brands becoming the world’s biggest publishers, many are launching their own newsrooms. Here are five of the most valiant efforts in this arena.

7 MINUTE READ

Strategy

How to Tell a Cracking Yarn

Content marketing 101

29 June, 2016

Want to tell better stories? Screenwriter Allen Palmer says the key to reaching audiences is to acknowledge that life is hard and life is shitty…

5 MINUTE READ

Strategy

The State of Content Marketing in 2016

So far

27 June, 2016

Content marketing is an increasingly important part of every marketer’s toolkit. So how are we looking as we approach the midway point of the year?

3 MINUTE READ

Technology

TOP 4 TECH TRENDS SET TO TAKE OFF IN 2016

Coming soon

27 November, 2015

We cast our predictions as to what 2016 will bring in terms of technical revolutions for the content marketing world.

3 MINUTE READ

Strategy

THE BEST OF THE INTERNET IN 2015

And the winner is...

19 November, 2015

We take a look at the most ingenious Internet conceptions of 2015 and examine how - and why - they epitomise the digital age.

7 MINUTE READ

Media

THE DEATH OF THE ENGLISH LANGUAGE

FAREWELL MY LOVE

9 October, 2015

Forget a class society, how we choose to use the ever-evolving English language has become the new way of defining our status. So be warned.

3 MINUTE READ

Strategy

Why the imagery you use is king

Content marketing 101

25 September, 2015

Humans are visual creatures, wired to respond to pictures before words, so choosing strong images is essential in the online world.

5 MINUTE READ

Content

What will the internet be like in 2050

Futurecast

18 September, 2015

With technology developing at a rapid rate, what will the Internet as we know it look like by 2050? We're thinking something straight out of The Matrix.

3 MINUTE READ

Strategy

AZEALIA BANKS: QUEEN IN #Con-Troll OF TWITTER

Viral marketing

11 September, 2015

She's as notorious for her vitriolic criticisms and online feuds as she is for her music, but is Azealia Banks a Twitter troll or a marketing genius?

5 MINUTE READ

Strategy

So you've been publicly shamed? What now?

Social media

10 September, 2015

An afternoon with Jon Ronson at Sydney’s Festival of Dangerous Ideas highlighted how widespread a phenomenon social media shaming has become.

3 MINUTE READ

Content

FACEBOOK WANTS YOUR BLOG

And your children and your soul

4 September, 2015

It looks like Facebook wants to set up its own blogging platform. But why?

5 MINUTE READ

Strategy

WHY WE NEED TO STOP PLAYING IT SAFE

And be like Walter White

3 September, 2015

In a society that encourages innovation and creativity, why are so many big businesses still playing it safe when it comes to digital marketing?

MINUTE READ

Media

THE PURSUIT OF DIGITAL ART

According to Shia SHIA LaBeouf

28 August, 2015

Our appetite for mildly entertaining yet pointless websites is insatiable. Is this indicative of the devolution of our species? Or merely the precursor to a new genre of art?

3 MINUTE READ

Strategy

WHAT WE CAN LEARN FROM DANCING IN THE DARK

No lights, no lycra

27 August, 2015

What does dancing in the dark have to do with good content marketing? Well, quite a lot, actually.

3 MINUTE READ

Strategy

THE WATERCOOLER IS DEAD

Long live the watercooler

20 August, 2015

The advent of on-demand telly is changing our viewing habits. Or is it? Will we always want to gather round "the watercooler" and talk TV?

3 MINUTE READ

Strategy

ADDICTED TO SOCIAL MEDIA?

Blame your primal brain

20 August, 2015

Can’t stop scrolling through your Facebook feed? Wasting precious hours that should be spent working, exercising, sleeping…? It’s not your fault.

3 MINUTE READ

Content

NEWS VERSUS THE BLOGOSPHERE

The cost of truth

13 August, 2015

Music, books, film and television can survive the deregulation of the publishing industry without any loss of integrity. News, however, cannot. What will happen if serious journalism is superseded by blogging and social media?

5 MINUTE READ

Strategy

MILLENNIALS: WHAT’S ALL THE FUSS ABOUT?

Gen Y, your time is now

12 August, 2015

There’s a lot that marketers can learn from the millennial mindset. And, contrary to popular opinion, we’re really not that hard to understand.

3 MINUTE READ

Content

The SEARCH FOR THE PERFECT WOMAN

Robotics can help

5 August, 2015

Why haven't they created a realistic robot woman yet? What exactly is the hold up? We take a look at where robotics engineers have been focussing their attentions, and just how close they've come.

3 MINUTE READ

Strategy

CAREFUL WITH THAT C-WORD, BUDDY

No, the other one

4 August, 2015

When you say “content”, are you devaluing somebody’s article, video or design? Are you reducing it to a commodity? Maybe we need to rethink the lingo.

5 MINUTE READ

Media

A RANT ABOUT CORPORATE TALK

Plainly speaking

31 July, 2015

Do you frequently find yourself utterly discombobulated by the incomprehensibility of business-speak? Join the club. We take a look at why it doesn’t work and we’d all be better off talking like we’re having a beer with our mates down the pub.

3 MINUTE READ

Strategy

3 THINGS CONTENT MARKETING ISN'T

And was never supposed to be

29 July, 2015

If you're going down the path of content marketing, if you're truly committed - it pays to remind yourself what the beast looks and sounds like. So you don't get led astray...

5 MINUTE READ

Media

DIGITAL MUSIC PIRACY

The new war on drugs

24 July, 2015

Despite the ever-increasing amount of high volume, low cost subscription-based platforms, music piracy is still rife. So why are we still making excuses to listen for free?

3 MINUTE READ

Strategy

DEFAMATION ON SOCIAL MEDIA

Talk is cheap

21 July, 2015

Haters, trolls, flamers beware! Your mean tweet could cost you a lot more than you realise.

3 MINUTE READ

Strategy

STOCK MODEL ARIANE

The face of everything

16 July, 2015

She's online, she's on billboards, she's in brochures and shop windows from Singapore to Sydney. So what's the story on this woman they call 'The Overexposed Stock Image Model'?

5 MINUTE READ

Media

A DESPERATE ATTEMPT TO GIVE UP MY INSTAGRAM ADDICTION

#nofilter

13 July, 2015

Most use it recreationally, but for some Instagram has become more like - well, let's be frank - an addiction. See how one millennial attempted to overcome her Instagram problem by going full cold turkey for a week.

2 MINUTE READ

Technology

MY SOCIAL MEDIA JOURNEY

Photography

10 July, 2015

The Dubs' social media director Andrew Frith demonstrates the power of imagery by turning his passion for photography into an active online community.

5 MINUTE READ

Strategy

WHY BECOMING A BRAND BROADCASTER IS A REAL BITCH!

How to be a hero

7 July, 2015

Now that brand publishing is common place - what's next? Becoming a hero brand broadcaster, that's what. And it's a tough nut to crack. But worth it.

5 MINUTE READ

Technology

REAL CARDBOARD UNFOLDS UNLIMITED POSSIBILITIES

Virtual reality

3 July, 2015

Is the long wait over? Is virtual reality here? It's certainly on the march, from Google's humble Cardboard to brave new offerings from Samsung, Sony and Microsoft... and it presents major opportunities for marketers.

5 MINUTE READ

Strategy

WHAT MAKES A SELLABLE STOCK IMAGE?

According to a stock model

1 July, 2015

The Shutterstock library is an eclectic, often questionable mix of over 55,000,000 images. We find out what makes a photo sell, first hand.

5 MINUTE READ

Strategy

THE MEAN STREETS OF FREELANCE WRITING

What's fair pay?

29 June, 2015

With more and more freelance writers in the market, writers' fees are increasingly easy to beat down. But in the end you'll pay for it in ways you'd much rather avoid.

7 MINUTE READ

Content

WHICH BRAND WILL CRACK THE X FACTOR?

It's not rocket surgery

26 June, 2015

TV is still king when it comes to uber entertainment hits but don't underestimate the power of content marketing. When TV loses its throne, who are the new players primed to lob in and reign supreme?

5 MINUTE READ

Technology

THE KEY TO TECH ADVANCEMENT

Want vs need

24 June, 2015

When it comes to buying really cool-looking, wickedly functioning new gadgets, let's not kid ourselves it's about need.

3 MINUTE READ

Strategy

5 THINGS INTERNET CATS CAN TEACH YOU ABOUT SUCCESSFUL CONTENT MARKETING

Cats in sinks

22 June, 2015

Cats are not only awesome and cute, but their popularity can teach us lots about irresistible content. And yes, a crazy cat lady wrote this, but it's still true.

3 MINUTE READ

Media

IT'S TIME FOR MARKETERS TO PLAY!

Get your game on

19 June, 2015

Given online gaming is such a massive market globally you'd think marketers would be all over it. No so! We take a look at what's going on in this space and dispel some myths about who gamers are.

5 MINUTE READ

Strategy

CHEAP CONTENT MARKETING IS LIKE BUYING A DRESS FROM A DOLLAR SHOP

You get what you pay for

17 June, 2015

As our intrepid writer discovers, there's a reason why some content (and some frocks) come cheap.

2 MINUTE READ

Media

BUSINESS AS USUAL?

RUN FORREST RUN!

15 June, 2015

When it's business as usual I reckon that's a good sign it's time to get your sneakers on and RUN FORREST RUN!

5 MINUTE READ

Technology

BUILD IT AND THEY WILL SEE

GOOGLE GLASS

12 June, 2015

Looking forward to a future where everyone's swiping the air randomly and watching videos nobody else can see? That's Google Glass world and it's coming, probably.

3 MINUTE READ

Content

ARMAGEDDON IN 140 CHARACTERS OR LESS

If Twitter ruled the world

10 June, 2015

Katy Perry is President and 'Beliebers' are overtaking the human race. The end is nigh!

3 MINUTE READ

Technology

HEY GOOGLE, WHAT THE HELL IS MAGIC LEAP?

Crickets

8 June, 2015

The Google-backed software gives little away in terms of its functionality or accessibility, but the mystery is all too enticing.

2 MINUTE READ

Strategy

MINIMENTARY IS SO HOT RIGHT NOW

The short form doco has arrived

5 June, 2015

Content marketing is evolving fast with almost every brand now an online publisher in some way. What's lifting some players above the pack is episodic shortform documentaries, and these examples in particular.

5 MINUTE READ

From strategy through to content production, distribution and measurement, we can help.

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