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Winner Investment Week Awards 2021 - Little book of data - Aviva The Dubs - Small Agency of the Year - Creativepool People's Choice Aberdeen Standard Investments - Winner of Marketing and Innovation Award - Campaign Innovation Financial Marketer - Winner of the APAC Content Moguls 50 Awards 2020 - Category B2B Brand First State Investments - Winner of Marketing and Innovation Award - Digital Marketing Campaign of the Year Aviva Investors - Best Publishing - Creativepool People's Choice
The Dubs
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FinancialMarketer

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<p>// What investors want vs what they’re getting</p>
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// What investors want vs what they’re getting

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<p>// What investors want vs what they’re getting</p>
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<p>// Alliance Bernstein EMEA: <strong>looking out for local audiences</strong></p>
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// Alliance Bernstein EMEA: looking out for local audiences

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<p>// Alliance Bernstein EMEA: <strong>looking out for local audiences</strong></p>
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<p>// How Aberdeen Standard Investments <strong>conquered social globally</strong></p>
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// How Aberdeen Standard Investments conquered social globally

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<p>// How Aberdeen Standard Investments <strong>conquered social globally</strong></p>
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<p>// <strong>Elevating Citibank’s wealth content</strong> to a high net worth audience</p>
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// Elevating Citibank’s wealth content to a high net worth audience

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<p>// <strong>Elevating Citibank’s wealth content</strong> to a high net worth audience</p>
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<p>// <strong>Award-winning publishing</strong> elevates Aviva’s content experience</p>
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// Award-winning publishing elevates Aviva’s content experience

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<p>// <strong>Award-winning publishing</strong> elevates Aviva’s content experience</p>
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<p>// <strong>Making a hero</strong> of First Sentier Investors</p>
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// Making a hero of First Sentier Investors

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<p>// <strong>Making a hero</strong> of First Sentier Investors</p>
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Financial Marketer podcast · The secret sauce of great finance podcasts
The secret sauce of great finance podcastsThe secret sauce of great finance podcasts
Financial Marketer podcast
The secret sauce of great finance podcasts
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Ted Richards, digital strategy and growth, Wilsons
4 March, 2022
As the host of two successful finance podcasts, Ted Richards, head of digital strategy and growth at Wilsons is perfectly placed to give the Financial Marketer a taste of what a good finance podcast entails.
25 MINUTE LISTEN
Top 10 CEO profiles 2023 edition
Social media
Top 10 CEO LinkedIn Profiles for Finance Brands 2023
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Chief executives, take note
23 February, 2023
We look at the top contenders for CEO LinkedIn profiles for finance brands and take a deep dive into what makes their content stand out.
5 MINUTE READ
How to repurpose investment research for content marketing
Content production
How to repurpose investment research for content marketing
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Utilise your resources
21 February, 2023
Producing high-quality investment research reports shouldn’t be where your asset management firm stops. Instead, repurposing research for content marketing should be a vital part of your marketing strategy.
MINUTE READ
A diversified social media approach
Social media
A diversified social media approach to financial marketing
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Spread your wings
9 February, 2023
We spoke to The Dubs’ Senior Social Media Specialist, Sadiye Booker, to understand why financial marketers need a diversified social media approach.
3 MINUTE READ
How asset managers can create engaging landing pages
Design
How to create landing pages that convert
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Convert clients
30 January, 2023
Landing pages are critical to your finance brand’s success. Here we explain how you can create one that converts.
3 MINUTE READ
The ins and outs of creating outstanding financial video content
Content production
The ins and outs of creating outstanding financial video content
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Critical content
23 January, 2023
Don’t get stuck merely producing whitepapers and one-dimensional charts. Research shows video content should be a critical part of every asset manager's marketing. Here we explain how to create great financial video content.
4 MINUTE READ
Top 3 Asset Managers Marketing Campaigns 2022
Strategy
Top 3 asset managers’ marketing campaigns 2022
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Inspiration for 2023
16 January, 2023
At The Dubs, we analysed the 2022 Investment Marketing Innovation Awards winners to find out what this year's best asset managers’ marketing campaigns did right.
3 MINUTE READ
How to improve brand awareness for asset managers
Strategy
How to improve brand awareness for asset managers
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Build a positive brand image
21 December, 2022
According to a recent Global 100 report, asset managers are continuing to experience stagnant or declining brand awareness. Here’s how you can change that.
2 MINUTE READ
Asset Manager Marketing Trends for 2023
Strategy
Asset Manager Marketing Trends for 2023
//
Get ahead of the curve
20 December, 2022
As we launch into the new year, here are the top three asset manager marketing trends for 2023 that financial marketers should watch out for.
4 MINUTE READ
Strategy
Creating a digital media plan for financial marketers
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A winning formula
7 December, 2022
We spoke to The Dubs’ Senior Social Media Specialist, Sadiye Booker, to find out how financial marketers can craft an effective and sustainable digital media plan.
3 MINUTE READ
What financial marketers need to know about iOS updates
Strategy
What financial marketers need to know about iOS updates
//
Keep calm and carry on
5 December, 2022
We spoke to the Dubs’ Research and Social Media Director, Andrew Frith, to find out what financial marketers need to know about the iOS updates that have transformed the way marketers are able to use data.
5 MINUTE READ
The benefits of content marketing for asset managers
Content production
The benefits of content marketing for asset managers
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A worthy investment
1 December, 2022
Content marketing should be a part of every asset manager's overall strategy, but creating and executing an effective content marketing strategy is no small task. Here we explain the benefits and take a look at three asset managers doing it well.
5 MINUTE READ
The lowdown on content marketing during a recession
Strategy
The lowdown on content marketing during a recession
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Don't take your foot off the gas
21 November, 2022
Finance brands’ marketing during a recession should be focused on building confidence, connecting through empathy and educating clients. Here’s how.
4 MINUTE READ
Social media
12 benefits for finance brands being on LinkedIn
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The platform to be on
17 November, 2022
LinkedIn is the social media platform all finance brands need to have a presence on. Here we explain why it’s important and the type of content that performs best.
2 MINUTE READ
Why financial marketers should create interactive content
Content production
A guide to interactive content for finance marketers
//
Improve engagement
15 November, 2022
Interactive content is a game-changer for financial marketers wanting to improve engagement, convert clients and nurture leads. Here we explain how finance brands can do it right.
3 MINUTE READ
How to balance a paid, earned and owned media strategy
Strategy
How to balance a paid, earned and owned media strategy
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How to get it right
9 November, 2022
We spoke to The Dubs’ Social Media Strategist, Tara Cimino, to find out how finance brands can balance a paid, earned and owned media strategy and why they should.
3 MINUTE READ
Social media
Should your finance brand be on Twitter?
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Tweet, tweet
8 November, 2022
Finance brands utilise Twitter more than any other social media platform, but is it right for your brand, and what type of content performs best?
2 MINUTE READ
Why ESG Content Matters
Strategy
Why ESG content matters
//
What consumers want
2 November, 2022
Creating ESG content can improve trust and loyalty for both B2C and B2B consumers. So, what are the benefits and how can your finance brand get it right?
3 MINUTE READ
The ins and outs of integrated digital marketing
Strategy
The ins and outs of integrated digital marketing
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Be seen across all channels
31 October, 2022
Integrated digital marketing can help your finance brand nurture and convert leads by building relationships across multiple channels. Here we explain how your finance brand can adopt it.
3 MINUTE READ
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