Winner Investment Week Awards 2021 - Little book of data - AvivaThe Dubs - Small Agency of the Year - Creativepool People's ChoiceAberdeen Standard Investments - Winner of Marketing and Innovation Award - Campaign InnovationFinancial Marketer - Winner of the APAC Content Moguls 50 Awards 2020 - Category B2B BrandFirst State Investments - Winner of Marketing and Innovation Award - Digital Marketing Campaign of the YearAviva Investors - Best Publishing - Creativepool People's Choice
Ted Richards, digital strategy and growth, Wilsons
4 March, 2022
As the host of two successful finance podcasts, Ted Richards, head of digital strategy and growth at Wilsons is perfectly placed to give the Financial Marketer a taste of what a good finance podcast entails.
Mass affluent investor numbers are growing globally. Asset managers will play an increasingly important role in servicing them, providing funds that match their needs and values. Wealth managers must also shake up their offerings, including the personalised content they provide.
Asset and wealth managers have had a transformative couple of years. Industry observers are seeing numerous trends emerging that will further shape firms. Some of these are ongoing and well documented; others result from hard-to-predict macro-economic factors.
Producing high-quality investment research reports shouldn’t be where your asset management firm stops. Instead, repurposing research for content marketing should be a vital part of your marketing strategy.
Don’t get stuck merely producing whitepapers and one-dimensional charts. Research shows video content should be a critical part of every asset manager's marketing. Here we explain how to create great financial video content.