Financial Content Marketing Agency London & Sydney

Financial Marketer podcast · Why beats and best-practice finance marketing go hand-in-hand

Why beats and best-practice finance marketing go hand-in-hand

Sunny Singh, head of digital marketing, humm group

18 February, 2021

Humm Group’s head of digital marketing, Sunny Singh tells the Financial Marketer why dropping beats and selling mixtapes on the streets of London and bold, best-practice finance marketing aren’t that different at all.

25 MINUTE LISTEN

Strategy

Facebook’s digital wallet to disrupt banking

Facebook transitions to finance

16 September, 2021

With Facebook’s digital wallet Novi launching soon, what does this mean for the finance industry globally and what can your finance brand learn from them?

3 MINUTE READ

Content production

The information gap asset managers should fill

Gain a competitive edge

15 September, 2021

New research reveals there’s a critical information gap between what clients want and what global asset managers are delivering – and the benefits are rife for those ready to fill it.

3 MINUTE READ

Research

Why asset managers need to think like publishers

Attract new investors

10 September, 2021

New research suggests asset managers should think like a publisher if they want to attract new investors to their financial products.

3 MINUTE READ

Strategy

How COVID has changed UK banking habits for the future

The new normal

7 September, 2021

With UK banking habits altering as a result of the pandemic, it’s critical financial services of all kinds recognise these changed behaviours and tailor their marketing content and customer journey to suit.

4 MINUTE READ

Strategy

Sports sponsorships: how finance brands can play the game

Kick a marketing goal

3 September, 2021

Sports sponsorships can be a winning match for finance brands when aligned to your marketing goals as they contribute to improving consumer trust, loyalty, and negative brand perceptions.

4 MINUTE READ

Strategy

Gamification: A winning way to market financial services

Not just for fun

1 September, 2021

Gamification of finance brands’ digital platforms can add value to the user experience and build greater customer engagement, trust and brand loyalty.

3 MINUTE READ

Strategy

3 marketing strategies for asset managers

Tactics that translate to FUM

27 August, 2021

For asset managers wanting to improve their marketing strategies and convert leads into funds under management, we’ve explained three critical ways to grow long-term client value.

3 MINUTE READ

Strategy

The power of the referral

Refer a friend

25 August, 2021

With offline word-of-mouth referrals able to increase sales by 500% compared to paid advertising, it’s time finance brands created a strong referral marketing strategy.

3 MINUTE READ

Strategy

Case Study: Robinhood Removing Barriers to Entry

Not just a fairytale

19 August, 2021

Robinhood has changed the way the investing landscape looks by democratising the stock market and creating an unbeatable marketing strategy. Here we explain what financial marketers can learn.

4 MINUTE READ

Strategy

How micro moments make major impacts

They're no small matter

17 August, 2021

Micro moments can be what makes a one-time visitor into a loyal customer. Here we explain how finance brands can harness micro moments for long-term success.

3 MINUTE READ

Strategy

Why finance brands need to strive for relatability

Break down barriers

13 August, 2021

With 86% of customers saying authenticity is a key factor in deciding what brands to support, relatability is key in how to position a finance brand.

4 MINUTE READ

Social media

TikTok Cheat Sheet for Financial Marketers

Make sense of the trends

12 August, 2021

The trends and behaviours on TikTok can at times be baffling. We’ve compiled a TikTok cheat sheet to help financial marketers make sense of it all.

5 MINUTE READ

Social media

How to grow your captive audience with a follower campaign

Don’t forget to follow me

6 August, 2021

Far from just a vanity metric, a follower campaign is critical to building a captive audience that finance brands can nurture over time.

3 MINUTE READ

Content production

Create personal connections with user generated content

Give your customers a voice

3 August, 2021

With 79% of people saying user generated content impacts their purchasing decisions, it’s time finance brands got customers involved in their content marketing strategy.

4 MINUTE READ

Strategy

Why finance brands are outsourcing financial literacy

School’s back in session

2 August, 2021

The financial literacy app, Zogo, and finance brands are teaming up to educate customers on complex finance topics, empowering consumers and building trust in brands.

4 MINUTE READ

Strategy

Why chatbots are no longer the future

They're the here and now

28 July, 2021

With 41.3% of customers using a chatbot to make a purchase, chatbots are no longer a futuristic technology but an everyday staple for finance brands.

3 MINUTE READ

Social media

Social media marketing trends for asset managers

Global trends

23 July, 2021

With 86% of investors now consulting a finance brand or executive’s social media channels, it’s never been more important to understand the social media marketing trends for asset managers.

5 MINUTE READ

Design

Convert customers with UX design

Turn clicks into customers

21 July, 2021

With more than two-thirds of businesses competing on customer experience alone, it’s time finance brands focused on UX design to convert website visitors into customers.

5 MINUTE READ

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