Financial Services Content Marketing Agency - UK

Financial Marketer podcast · The secret sauce of great finance podcasts

The secret sauce of great finance podcasts

Ted Richards, digital strategy and growth, Wilsons

4 March, 2022

As the host of two successful finance podcasts, Ted Richards, head of digital strategy and growth at Wilsons is perfectly placed to give the Financial Marketer a taste of what a good finance podcast entails.

25 MINUTE LISTEN

What finance brands need to know about retargeting ads

Strategy

How to nail retargeting ads

Bring audiences into land

21 September, 2022

Retargeting is a powerful acquisition tool, but it can be difficult to get right, especially with the new iOS update. Here we explain what you can do to nail your ads retargeting strategy.

3 MINUTE READ

Social media

The value of social media advertising for finance brands

Amplify your brand's voice

20 September, 2022

While social media may feel like a place not suitable for financial content, it is. Here we explain the value of social media advertising and how your finance brand can nail it.

3 MINUTE READ

Strategy

Why finance brands should focus on trust in times of stress

Effective crisis communication

15 September, 2022

Periods of stress present an opportunity for finance brands to build trust and gain loyalty, but crisis communication is difficult to master. Here we explain how you can do it well.

3 MINUTE READ

Content production

The value of unique content for advisers when you're a super fund

The missed opportunity

13 September, 2022

Creating unique content for financial advisers is an opportunity for super funds to create authentic connections and expand their client network.

4 MINUTE READ

Strategy

Digital advertising for Singapore finance marketers

How to do it right

8 September, 2022

Digital advertising spending is predicted to continue growing in the Southeast Asian region, so it’s vital for Singapore finance marketers to know how to do it right.

4 MINUTE READ

Strategy

Digital marketing trends in the APAC region

CX design takes the cake

5 September, 2022

Understanding key digital marketing trends for the APAC region is key to gaining a competitive edge and standing out from the competition. Here we explain what you need to look out for.

4 MINUTE READ

Strategy

How content marketing can build loyalty

Retention is the aim

1 September, 2022

Customer loyalty isn’t a given but something financial marketers need to prioritise to maintain retention rates and improve satisfaction.

13 MINUTE READ

Strategy

5 Stats about digital financial marketing you need to know

Everything you need to know

30 August, 2022

Digital financial marketing can help your finance brand nurture leads and convert clients. Here are 5 reasons why it can’t be an afterthought.

2 MINUTE READ

Strategy

Make way for Google’s new people-first SEO update

A focus on people-first content

25 August, 2022

How financial marketers create SEO content is changing, with Google’s new “helpful content update”. Here we explain everything you need to know to stay ahead.

3 MINUTE READ

Content production

Cheat sheet: content marketing for asset managers

Everything you need to know

23 August, 2022

Content marketing should be a part of every asset manager's strategy, but often it’s not. Here we explain how asset managers can use content to nurture leads and convert clients.

3 MINUTE READ

The finance marketer's guide to organic traffic

Strategy

The financial marketer's guide to organic search traffic

Gain leads and convert clients

18 August, 2022

Recent research by Conductor has identified organic search traffic as crucial for finance brands. So, what can you do to optimise your content to improve it?

4 MINUTE READ

Strategy

Should your finance brand move into the metaverse?

Getting started

16 August, 2022

While the metaverse feels like something from a Sci-Fi movie, several finance brands have jumped on board. Here we break down what they’re doing and if you should too.

2 MINUTE READ

Content production

The Importance of Thought Leadership Post-Pandemic

Build trust and authority

11 August, 2022

Thought leadership post-pandemic can help your finance brand renew trust and garner loyalty. Here are the best ways to help your finance brand nail it.

3 MINUTE READ

Strategy

3 areas of growth for ASEAN financial marketers

Optimise your strategy

9 August, 2022

Consumer habits have changed since the pandemic. Here we look at three areas ASEAN financial marketers can improve to retain current clients and gain new ones.

3 MINUTE READ

How content marketing can nurture relationships with investors

Content production

Content marketing for asset managers: how to nurture leads

Attract investors

4 August, 2022

Downloadable PDFs on their own simply aren’t cutting it anymore, clients want engaging content. Here we explain how asset managers can nail their content marketing strategy.

2 MINUTE READ

Strategy

Financial marketing cheat sheet for LinkedIn

Engagement at an all-time high

2 August, 2022

With LinkedIn engagement at an all-time high, it’s critical your finance brand understands what performs best to build an informed and strategic financial marketing content strategy.

2 MINUTE READ

Strategy

Blockchain: improving trust for finance brands

Make trust a priority

28 July, 2022

Financial institutions are losing the race for trust with FinTechs starting to lead the charge. Here we explain how adopting blockchain technology can be your finance brand’s saving grace.

3 MINUTE READ

Social media

TikTok and financial content marketing

Your secret to success?

26 July, 2022

TikTok can be a great way for finance brands to connect with younger demographics. Here we break down why you should be producing financial marketing content for TikTok.

2 MINUTE READ

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