Winner Investment Week Awards 2021 - Little book of data - AvivaThe Dubs - Small Agency of the Year - Creativepool People's ChoiceAberdeen Standard Investments - Winner of Marketing and Innovation Award - Campaign InnovationFinancial Marketer - Winner of the APAC Content Moguls 50 Awards 2020 - Category B2B BrandFirst State Investments - Winner of Marketing and Innovation Award - Digital Marketing Campaign of the YearAviva Investors - Best Publishing - Creativepool People's Choice
Sunny Singh, head of digital marketing, humm group
18 February, 2021
Humm Group’s head of digital marketing, Sunny Singh tells the Financial Marketer why dropping beats and selling mixtapes on the streets of London and bold, best-practice finance marketing aren’t that different at all.
With UK banking habits altering as a result of the pandemic, it’s critical financial services of all kinds recognise these changed behaviours and tailor their marketing content and customer journey to suit.