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FinancialMarketer

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<p>// How Aberdeen Standard Investments <strong>conquered social globally</strong></p>
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// How Aberdeen Standard Investments conquered social globally

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<p>// How Aberdeen Standard Investments <strong>conquered social globally</strong></p>
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<p>// <strong>Elevating Citibank’s wealth content</strong> to a high net worth audience</p>
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// Elevating Citibank’s wealth content to a high net worth audience

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<p>// <strong>Elevating Citibank’s wealth content</strong> to a high net worth audience</p>
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<p>// <strong>Award-winning publishing</strong> elevates Aviva’s content experience</p>
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// Award-winning publishing elevates Aviva’s content experience

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<p>// <strong>Award-winning publishing</strong> elevates Aviva’s content experience</p>
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<p>// <strong>Making a hero</strong> of First State Investments</p>
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// Making a hero of First State Investments

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<p>// <strong>Making a hero</strong> of First State Investments</p>
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The Case For Content
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We look under the hood at how The Dubs measures its content marketing ROI and learn how to get results.
31 October, 2019
7 MINUTE READ
The most important target for any finance content strategy
Strategy
The most important target for any finance content strategy
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Customers’ goals
5 December, 2019
The single most important target for your finance content strategy needs to be that it helps fulfill the goals of your customers.
4 MINUTE READ
Specialist VS generalist: the challenger bank advantage
Strategy
Specialist VS generalist: the challenger bank advantage
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Carve out your niche
3 December, 2019
Carve out your specialist niche and find your brand's point of difference, it's a strategy tried and tested by countless global challenger banks.
6 MINUTE READ
six big challenges facing UK finance marketers
Strategy
6 big challenges facing UK finance marketers
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Be prepared, don't panic
28 November, 2019
In 2020, finance content marketing looks set to get (even more) interesting for UK finance marketers. We look at the biggest challenges on the horizon.
6 MINUTE READ
Finance content partnerships that have paid off
Strategy
Finance content partnerships that have paid off
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Dynamic duos
26 November, 2019
Batman and Robin. Lennon and McCartney. Two heads are often better than one, and that's certainly the case for these finance content partnerships.
3 MINUTE READ
Strategy
How content syndication can extend your finance brand’s reach
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Go Go Gadget Arms
21 November, 2019
Offering an untapped opportunity to extend finance brand reach, content syndication could be your very own set of Go Go Gadget Arms
3 MINUTE READ
How Google's E-A-T score impacts financial content marketing
Content
How Google's E-A-T Score impacts financial content marketing
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Be the image of expertise
21 November, 2019
To rank well under Google’s E-A-T Score financial content marketing needs to clearly demonstrate a finance brand’s expertise, authority and trustworthiness.
3 MINUTE READ
Marketing to over 50s: where finance brands get it wrong
Strategy
Marketing to over 50s: where finance brands get it wrong
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Misconceptions and stereotypes
14 November, 2019
When it comes to marketing to over 50s the misconceptions and stereotypes are rife. We reveal the truth about over 50s.
4 MINUTE READ
What Google’s BERT update means for finance marketers
SEO
What Google's BERT update means for finance marketers
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Hey Bert..
12 November, 2019
Google’s BERT update is said to be the most significant update in the past five years. Here’s what it means for your finance content.
3 MINUTE READ
Another reason why finance brands should produce podcasts
Content
Another reason why finance brands should produce podcasts
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Now discoverable
8 November, 2019
With finance podcasts now showing directly in Google’s search results, the final hurdle discouraging finance brands from producing podcasts has fallen?
4 MINUTE READ
SEO
How finance marketers can win the 'Featured Snippet'
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Race to the top
5 November, 2019
Competition is fierce but the reward for claiming the Featured Snippet is tenfold for finance brands. Here’s how to optimise content to claim position zero.
3 MINUTE READ
Content
Make customers the stars of your financial services content
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Customers take action
31 October, 2019
Content that writes itself? Financial services content that showcases customers is not only easy to produce, it’s well received.
3 MINUTE READ
Strategy
Why finance brands should think seriously about influencer marketing
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A serious strategy
29 October, 2019
Finance marketers looking to breathe new life into their marketing could (and should) take advantage of influencer marketing.
3 MINUTE READ
Media
Meet the finance brands ruling social media
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Attract legions of fans
24 October, 2019
If you want your finance brand to be in the spotlight on social media, make it last with a strategic rather than scattered approach.
3 MINUTE READ
4 copywriting tips for finance marketers
Content
4 copywriting tips for finance marketers
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Copy that converts
22 October, 2019
Simple copywriting tips that will help capture attention, convert customers and retain them ongoing.
3 MINUTE READ
Content
How to include CSR in your finance content marketing strategy
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A good read
18 October, 2019
It’s never been more important for finance brands to embrace CSR. We look at how three finance brands are sharing the good stuff.
3 MINUTE READ
How finance marketers can use schema to boost SEO
SEO
How finance marketers can use schema to boost SEO
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Be visible
15 October, 2019
Why implementing schema.org markup could significantly boost your finance brand’s SEO visibility.
5 MINUTE READ
The art fo emotional engagement in finance content marketing
Content
The art of emotional engagement in finance content marketing
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Head or your heart?
10 October, 2019
If you can hit your audience right in the feels, your content is more likely to connect. Here’s how finance brands can master the art of emotional engagement.
3 MINUTE READ
6 reasons finance CEOs should consider personal-business blogs
Content
6 reasons finance CEOs should consider personal-business blogs
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Putting a face to the name
8 October, 2019
Asset and wealth management CEOs: is it time to let your guard down, take to the tools and write your own personal-business blog?
4 MINUTE READ
10 digital challenges facing finance marketers
Content
10 digital challenges facing financial marketers
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It's in the computer?!
3 October, 2019
As the finance industry makes the shift to digital, financial marketers are facing various digital challenges as they struggle to keep pace as market and consumer trends evolve.
6 MINUTE READ
What googles no follow update means for finance marketers
Technology
What Google’s nofollow update means for finance marketers
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Be the leading source
1 October, 2019
Google is updating its nofollow policy. So what does this mean and how will it impact finance marketers?
5 MINUTE READ
How to create interactive finance content and why it works
Content
How to create interactive finance content – and why it works
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Hair raising stuff
26 September, 2019
Interactive finance content grabs attention, boosts engagement, encourages sharing and will ultimately make your finance brand stand out. What's not to love?
4 MINUTE READ
Putting the funny in finance content marketing
Content
Putting the funny in finance content marketing
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Think we're joking?
24 September, 2019
Think we’re joking? Far from it. Funny finance content is real and your customers will love you for it.
4 MINUTE READ
What financial advisers need from asset management content
Content
What financial advisers need from asset management content
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Build confidence in your brand
23 September, 2019
Financial advisers need the confidence to articulate the value of asset management services to their clients. Asset management content delivers this.
5 MINUTE READ
Fintech finance content: disruption down to the letter
Content
Fintech finance content: disruption down to the letter
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First product, now content
17 September, 2019
First came products and services, now fintech finance content is disrupting content marketing, setting a new precedent for content and how it’s delivered.
6 MINUTE READ
brand love is there hope for finance brands
Strategy
Brand love: Is there hope for retail banks?
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Say that you love me
12 September, 2019
While the idea of brand love may seem unattainable for retail banks, a new study tells how to light the spark for a lifetime of customer love.
4 MINUTE READ
A newsworthy angle for your content strategy
Content
A newsworthy angle for your content strategy
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Hot off the press
10 September, 2019
Looking for a new angle to capture your audience’s attention? Try working a newsworthy angle into your finance content strategy.
4 MINUTE READ
What Google's new search feature means for finance marketers
Technology
What Google's new search feature means for finance marketers
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Highlighting change
5 September, 2019
Testing has begun on Google's new search feature. We explain how it works and what it could mean for finance marketers.
3 MINUTE READ
How to be a more effective B2B finance marketer
Content
How to be a more effective B2B finance marketer
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Lift your game
3 September, 2019
Research shows high numbers of B2B finance marketers lack confidence in their content marketing efforts. We offer tips to help lift your content game.
5 MINUTE READ
FInance marketers guide to content ROI
Content
Finance marketer's guide to achieving content ROI
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Make your content pop
29 August, 2019
As a finance marketer you create content because you expect content ROI. But if your content isn’t consumed and doesn’t stand out, there’s no conversion.
5 MINUTE READ
The trick to long-form content design
Content
The trick to long-form content design
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Give them the razzle dazzle
27 August, 2019
Create long-form content and Google will love you for it. So, what’s the trick to long-form content design to make sure your customers feel the same?
4 MINUTE READ
3 Financial Content Marketing Trends To Master by 2020
Content
3 Financial Content Marketing Trends To Master by 2020
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Master your domain
22 August, 2019
We look at three trends in financial content marketing you want to master before the new year rolls around.
3 MINUTE READ
the power and responsibility of financial marketing
Content
The power and responsibility of financial marketing
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Spiderman was right
20 August, 2019
The Spiderman comic was right. With great power there must also come – great responsibility. And this responsibility falls on the shoulders of your financial marketing.
5 MINUTE READ
FInance marketers guide to SEO content
Content
Finance marketer's guide to SEO Content Gap Analysis
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Plug the gaps
16 August, 2019
An SEO Content Gap analysis should be the first step in any finance marketing program. Find out which keywords your competitors rank for that you don’t, and where valuable, plug the content gaps.
5 MINUTE READ
Why long-form content should be in your strategy
Content
Why long-form content should be in your strategy
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Google will love you for it
13 August, 2019
With snappy social content and live broadcasting all the rage, we explain why it’s still worth going beyond 280 characters and producing long-form content.
4 MINUTE READ
Finance brands win big at content marketing awards
Content
Finance brands win big at Content Marketing Awards
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Best of 2019
8 August, 2019
Looking for a bit of inspiration for your finance content? The winning finance brands at this year's Content Marketing Awards deliver that and more.
5 MINUTE READ
Retention the strategy many finance brands forget
Strategy
Retention: the strategy many finance marketers forget
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Loyalty runs deep
6 August, 2019
Awareness, consideration, conversion… job done? Not quite. We look at the most important part of the customer journey that many marketers forget - retention.
4 MINUTE READ
On site vs subdomain where to house your content
Strategy
On-site vs subdomain: Where to house your content
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Building blocks of SEO success
1 August, 2019
On-site, subdomain or standalone content hub - where should finance brands be keeping their content?
5 MINUTE READ
Should finance brands be using facebook groups
Media
Should finance brands be using Facebook Groups?
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Where do you belong?
31 July, 2019
With the prioritisation of Facebook Groups in the latest redesign, we investigate whether the change is surface level or significant for finance brands.
5 MINUTE READ
Finance brands guide to targeted social media
Media
Finance brand's guide to targeted social media
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Hand pick your audience
25 July, 2019
A targeted social media campaign can do wonders for your business – but how can finance brands set up their social media campaigns for success?
4 MINUTE READ
Speaking the language of middle aged millennials
Strategy
Speaking the language of middle-aged millennials
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Millennials are turning 40
23 July, 2019
The eldest millennials are turning 40 in 2020. What does this milestone mean for their relationship with the finance industry and how brands communicate?
3 MINUTE READ
How to create localised content at scale
Strategy
How to create localised content at scale
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Leverage local
18 July, 2019
Should you create localised content? More than 70% of brand engagement on social media happens on local pages. The results speak for themselves.
5 MINUTE READ
Strategy
What it takes to be one of the world’s most trusted banks
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Trust, a priceless commodity
16 July, 2019
With customer trust becoming a rare commodity in the global banking world, we look at what has earnt the world’s most trusted banks this priceless accolade.
5 MINUTE READ
Why Mary Meeker yearly report is a blockbuster hit
Strategy
Why Mary Meeker’s yearly report is a blockbuster hit
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Something about Mary
11 July, 2019
333 slides long and it still leaves the audience gagging for more. Why is Mary Meeker’s Internet Trends Report so highly anticipated year after year, and what can we learn from her blockbuster content strategy?
6 MINUTE READ
Does the world need a goldman sachs video
Content
Does the world need a Goldman Sachs documentary?
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What makes a branded doco good?
9 July, 2019
To celebrate 150 years in business, Goldman Sachs has released a 10-part documentary series on Amazon Prime. But will it prove to be quality content or simply a well-timed gimmick?
5 MINUTE READ
Is Facebook's libra currency a threat to banks
Media
Is Facebook’s Libra currency a threat to banks?
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Real threat or play money?
4 July, 2019
Facebook has announced a foray into finance with its new currency, Libra. A bold move, what will Facebook's Libra currency mean for the banks, and will anyone trust a currency created by Facebook?
6 MINUTE READ
Mary Meeker 7 internet trends for finance brands to watch
Technology
Mary Meeker: 7 internet trends for finance brands to watch
//
Queen of the internet speaks
2 July, 2019
Queen of the internet, Mary Meeker has released her latest internet trends report. Here’s what’s relevant for finance brands.
6 MINUTE READ
Content
Story making: finance customers rewrite the content experience
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Millions watch
28 June, 2019
Story making - a new approach to content that puts the content experience in the customer’s hands.
4 MINUTE READ
Awarding the best finance marketing content
Content
Awarding the best finance marketing content this EOFY
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Industry's choice
26 June, 2019
This EOFY we return to the finance industry’s pick of the best finance marketing content YTD.
4 MINUTE READ
Tuning into the pwoer of episodic content marketing
Content
Tuning into the power of episodic content marketing
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Content is coming
20 June, 2019
A stark difference to the standard, we look at the global finance brands that take the throne when it comes to delivering quality episodic content.
3 MINUTE READ
Tips for finance brands using native advertising networks
Strategy
Tips for finance brands using native advertising networks
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Be discovered
18 June, 2019
Native advertising networks offer an opportunity to be discovered by new customers outside of your own brand environment, but it requires a strategic, not a scattergun approach.
5 MINUTE READ
Six Tips For Writing irresistible email Subject Lines
Content
Six tips for writing irresistible email subject lines
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And data to back them
13 June, 2019
Do away with the market outlook update, and instead, follow our tips to write email subject lines that are deserving of a click.
4 MINUTE READ
5 finance marketing faux pas you don't want to make
Strategy
5 finance marketing faux pas you don’t want to make
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Avoid egg on your face
12 June, 2019
A poorly timed email to 100,000 customers - the marketing gaffes of 5 global finance brands will have you triple checking your marketing messaging.
5 MINUTE READ
B Corp finance brands match purpose with profit
Strategy
B Corp finance brands match purpose with profit
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People, planet and profit
6 June, 2019
With the rise of the B Corp, prioritising people and the planet is no longer at odds with the pursuit of profit.
5 MINUTE READ
Honest lessons in social media marketing
Media
Honest lessons in social media marketing
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Authenticity is the common theme
5 June, 2019
Content marketing academic, Dr Ray Welling shares some controversial thoughts on how finance brands can improve their social media marketing.
4 MINUTE READ
What finance brands can learn from maintstream podcasts
Content
What finance brands can learn from mainstream podcasts
//
Lend me your ears
30 May, 2019
2019 is well and truly the year of the podcast, but how can finance brands get a piece of the action and make sure they stand out from the crowd?
4 MINUTE READ
Are subscription models hthe future for finance brands
Strategy
Are subscription models the future for finance brands?
//
Finance and chill
28 May, 2019
Subscription models aren’t simply the realm of Spotify and Netflix. We explore how these models could work for finance brands.
5 MINUTE READ
The most important principles of finance content marketing
Content
The most important principles of finance content marketing
//
Core lessons in content marketing
24 May, 2019
We take an academic view of the core principles of finance content marketing and the key areas of focus for finance marketers.
4 MINUTE READ
content marketing vs digital advertising
Content
Content marketing vs digital advertising
//
Why stories beat spam
21 May, 2019
Want to make a lasting impact? Digital advertising spam alone won’t get you across the line, quality content can.
5 MINUTE READ
Rally On Fake News
Content
Combat fake news by becoming Google’s trusted source
//
Fact-checking needs you
16 May, 2019
As fake news and false claims continue to dominate economic and political landscapes, the need for faster, reliable fact-checking has become vital.
3 MINUTE READ
Content
How lifestyle can you go?
//
Side stepping but still selling
15 May, 2019
A superannuation fund commenting on Netflix? An insurance company providing advice on gift giving? Investment experts reporting on alternatives to plastic?
3 MINUTE READ
Rainbow Strings
Technology
Does the Internet of Things impact finance brands?
//
It’s coming for us all
10 May, 2019
The world is changing fast and it’s thanks, in part, to the Internet of Things.
3 MINUTE READ
Converse Chunks
Strategy
Vanity websites have had their day: designing for the user
//
Giving people what they want
7 May, 2019
Is your website giving your visitors what they want, and making it easy for them to find? Or is it an exercise in brand vanity?
4 MINUTE READ
6 ways to add flavour to your email marketing campaigns
Strategy
5 ways to add flavour to your email marketing campaigns
//
Spice up your comms
2 May, 2019
Make your finance email marketing campaigns something customers are hungry to digest. We share tips to help you beat industry email benchmarks.
4 MINUTE READ
Employee advocacy the holy grail for finance brands
Strategy
Employee advocacy: the holy grail for finance brands
//
Crusade for social reach
30 April, 2019
With staff deemed more believable than brands to customers, in an ideal world, employee advocacy on social media would happen smoothly and organically.
5 MINUTE READ
Are finance brands too reliant on twitter
Media
Are finance brands too reliant on Twitter?
//
Diversify your assets
24 April, 2019
Finance brands use Twitter more than any other social media network. But is that a good thing?
4 MINUTE READ
School Of Fishes
Strategy
How B2B finance brands should use content
//
Own it
19 April, 2019
Establishing a sustainable content plan is a surefire win for any brand, but how should a B2B finance brand approach the task?
6 MINUTE READ
best content and project management tools for finance brands
Technology
Best content and project management tools for finance brands
//
Work smarter, not harder
17 April, 2019
Work smarter, not harder. We look at the content management tools that can take the pain out of publishing for finance brands.
4 MINUTE READ
The US community banks getting content marketing right
Strategy
The US community banks getting content marketing right
//
Born for the job
12 April, 2019
Driven by the very values that make for powerful content, community banks are perfect candidates for content marketing. We look at three US community banks getting it right.
5 MINUTE READ
A finance marketers cheat sheet to google analytics
Technology
A finance marketer’s cheat sheet to Google Analytics
//
Know your numbers
10 April, 2019
A simple cheat sheet to help finance marketers get to grips with Google Analytics and harness the power of your site’s data.
5 MINUTE READ
Build your social following and brand authority
Media
Build your social following and brand authority
//
Earn your authority
4 April, 2019
Your social following sends a public message about how well your brand resonates with its target audience - and it takes the right content to build it.
3 MINUTE READ
What B2B customers want from asset management content
Content
What B2B customers want from asset management content
//
Findings from the field
2 April, 2019
Research reveals what B2B customers want and how asset managers and other B2B finance brands should be marketing to them as a result.
6 MINUTE READ
Strategy
The future of school banking in doubt
//
Finance moguls in the making
29 March, 2019
With ASIC due to publish its review of school banking this year, could it be an opportunity for banks to put their hands up and help in the classroom?
3 MINUTE READ
Create useful finance content that jumps off the shelf
Content
Create useful finance content that jumps off the shelf
//
Content goals
26 March, 2019
Content marketing goals: three finance brands show what it takes to create useful finance content customers want to read.
5 MINUTE READ
Why asset managers should break free from safe brand imagery
Content
Why asset managers should break free from safe brand imagery
//
Stop the scroll
21 March, 2019
To stop clients scrolling right past your content, asset managers need to break free from safe brand imagery.
5 MINUTE READ
How to make heavy going finance content engaging
Content
How to make heavy going finance content engaging
//
Lighten the load
19 March, 2019
We look at how to drop unnecessary weight and lighten up your content while still remaining compliant.
4 MINUTE READ
Is print extinct in finance content marketing?
Content
Is print extinct in finance content marketing?
//
Far from extinction
12 March, 2019
Unlike the dinosaurs, print content is far from extinction. Widely underutilised, print is making a comeback as a way for global finance brands to stand out.
5 MINUTE READ
Avoid your annual market outlook blending in
Content
Avoid your annual market outlook blending in
//
A look of distinction
8 March, 2019
So much time and knowledge go into producing a wealth manager’s annual market outlook, only for it to be let down by design. This year, stand out.
5 MINUTE READ
LinkedIn Live takes video streaming pro
Media
LinkedIn Live takes video streaming pro
//
Another string to the bow
5 March, 2019
LinkedIn adds another string to its highly credible bow with Linkedin Live video functionality.
4 MINUTE READ
Bigger than the Super Bowl: esports outplays the mainstream
Strategy
Bigger than the Super Bowl: esports outplays the mainstream
//
In its own league
28 February, 2019
Proving esports is well and truly part of the mainstream, Order esports CEO, Chris Derrick tells why all brands should play in the esports space.
6 MINUTE READ
3 B2B content marketing strategies
Content
3 B2B content marketing strategies that work
//
Research-backed
26 February, 2019
With the 2019 B2B Content Marketing Trends survey revealing a strong commitment to content marketing, we delve into strategies to ensure success.
4 MINUTE READ
How Stockspot’s content engine fuels growth
Content
How the Stockspot content engine fuels growth
//
Content with grunt
21 February, 2019
As the number one driver of growth, we spoke to Stockspot CMO Melanie Novacan about what’s under the challenger brand’s hood.
5 MINUTE READ
Mortgage brokers use content to fight back
Strategy
Mortgage brokers use content to fight back
//
A three-pronged attack
20 February, 2019
In response to the royal commission recommendations, the mortgage broking industry rallied to launch a content campaign called Your Broker behind you.
5 MINUTE READ
Using content to crack into a community
Content
Using content to crack into a community
//
Consistency is key
14 February, 2019
Sydney-based real estate agent Jason Boon takes content marketing back to its roots, achieving success by creating content tailored to his community.
4 MINUTE READ
How finance brands are leveraging facebook stories
Media
How finance brands are leveraging Facebook Stories
//
Gone not forgotten
13 February, 2019
Facebook Stories may only have a 24-hour shelf life but they are proving to have a sizeable impact for finance brands globally.
4 MINUTE READ
Student super addressing the lost decade
Strategy
Student super: addressing the lost decade
//
Students at all ages
7 February, 2019
Young people don’t really change the dial for big super funds, which means they're less of a focus for the industry. Student Super founder tells how they're working to change this.
5 MINUTE READ
Strategy
Three stages of financial counselling
//
Awareness-acceptance-change
5 February, 2019
We head back to the shrink to chat further about the shortcomings of finance content and how to better address poor financial behaviours through financial counselling.
5 MINUTE READ
Wher to start with technical SEO
Strategy
Where to start with technical SEO
//
On your marks
31 January, 2019
Standing at the start line of technical SEO can seem daunting, but these simple steps will get you set to go.
4 MINUTE READ
Technology
Are finance brands ready for voice search?
//
Voicing security concerns
29 January, 2019
Voice search may be part of the public's vernacular, but is it the right approach for the finance industry? Hear us out.
3 MINUTE READ
Is finance content missing the biggest potential market?
Content
Is finance content ignoring the biggest potential market?
//
Who run the world?
24 January, 2019
Underestimating the value of female customers could be costing the financial industry billions in investable assets.
5 MINUTE READ
Content
Finance content marketing trends for 2019
//
Another revolution
22 January, 2019
Another year, another content marketing revolution. We ask the experts what changes and trends to expect this year.
5 MINUTE READ
Conselling Man
Content
Do your customers need financial counselling?
//
How does that make you feel?
17 January, 2019
For customers stuck in a cycle of self-destructive financial behavour, educational content is not enough – financial counselling could be the answer.
5 MINUTE READ
COuld black mirror be the future of finance
Content
Could Black Mirror be the future of finance?
//
Delightfully dark reality
15 January, 2019
The idea of finance brands getting under people’s skin takes on a whole new meaning with the proposed uptake of this Black MIrror-esque technology.
4 MINUTE READ
Optimise content to avoid being a one trick pony
Content
Optimise content to avoid being a one trick pony
//
Old content, new tricks
11 January, 2019
Don’t let your content be a one trick pony. We look at efficient ways to optimise content to make it work harder and rank higher.
3 MINUTE READ
Streaming – the new frontier of finance marketing
Strategy
Music streaming – the new frontier of finance marketing
//
Playing the right marketing tune
8 January, 2019
Ultra-personalised and super effective – why aren’t more finance brands using streaming services like Spotify as part of their marketing mix?
5 MINUTE READ
SEO trends to watch in 2019
Content
SEO trends to watch in 2019
//
Holding rank
3 January, 2019
We look at the SEO trends that will dominate in 2019 and that finance marketers need to be aware of to hold rank against competitors.
4 MINUTE READ
Top 5 finance content marketing articles
Content
Top 5 finance content marketing articles 2018
//
Your pick
27 December, 2018
We look back on a year’s worth of content catering to finance content marketers, flagging the 5 most popular articles for 2018.
5 MINUTE READ
Unwrapping the best Christmas campaigns
Content
Unwrapping the best Christmas campaigns
//
What’s jingling our bells?
20 December, 2018
Christmas, a time for family, food and...ads. Not just a box tick, there’s a lot finance brands can learn from these standout Christmas campaigns.
3 MINUTE READ
Is your onboarding process more painful than the dentist
Strategy
Is your onboarding process more painful than the dentist?
//
Digital pain relief
19 December, 2018
Your content strategy is humming, but is your finance brand being let down a tragically outdated and painful onboarding process? Here’s our prescription to ease your customer’s pain.
5 MINUTE READ
SocietyOne disrupts the lay of the agrilending land
Technology
SocietyOne disrupts the lay of the agrilending land
//
Moo-ving farmers to fintech
13 December, 2018
Made by livestock agents for livestock agents and farmers, peer-to-peer lender SocietyOne tells how their fintech fills the gap in agrilending.
5 MINUTE READ
How 20Four missed the mark as a content publisher
Content
How 20Four missed the mark as a content publisher
//
20Four drops the ball
11 December, 2018
We look at the demise of digital sports platform 20Four, where it went wrong and what it can teach finance brands about succeeding as a start-up publisher.
5 MINUTE READ
Blockbuster marketing: swap entertainment for expertise
Strategy
Blockbuster marketing: swap entertainment for expertise
//
Where Hollywood and finance meet
6 December, 2018
In part two of our blockbuster marketing series, LinkedIn tells how finance brands can adjust Hollywood’s franchise formula and make it their own.
6 MINUTE READ
Disney Castle
Strategy
Blockbuster marketing: what Disney can teach finance brands
//
Take Hollywood’s lead
4 December, 2018
There's a reason Disney is killing it in the entertainment industry. LinkedIn tells how finance brands can achieve blockbuster marketing success.
5 MINUTE READ
Video formats: the last piece of the production puzzle
Media
Video formats: the last piece of the production puzzle
//
The complete picture
29 November, 2018
The last piece in our social video series, we look at 7 video content formats finance brands can use to connect with customers on social.
4 MINUTE READ
Advisr shining a spotlight on trustworthy brokers
Technology
Advisr: Shining a spotlight on trustworthy brokers
//
Giving Advisers a stage
27 November, 2018
How a platform connecting SMEs with insurance brokers is inspiring trust and helping businesses grow.
5 MINUTE READ
Tell me you're not still planning content in excel
Media
Tell me you’re not still planning social content in excel
//
No more spreadsheets
22 November, 2018
Loomly, a new player in social media management has joined the mix, putting the old spreadsheet approach to planning social content to shame.
3 MINUTE READ
Lessons in financial radical transparency
Content
Lessons in financial radical transparency
//
Let customers see it all
20 November, 2018
According to the devout, radical transparency is the key to winning trust and loyalty. But are finance brands ready to bare all?
5 MINUTE READ
Master the art of the influencer marketing campaign
Strategy
Master the art of the influencer marketing campaign
//
It's not what you know
15 November, 2018
Editor and Founder of Husskie, an influencer-focused lifestyle publication, explains how to execute and reap the rewards of an influencer campaign, drawing on some notable mishaps.
5 MINUTE READ
the right video platform for your finance brand
Media
The right video platform for your finance brand
//
It's not black and white
13 November, 2018
We all know the value of video content. Where the question lies is which social video platform is best for finance brands?
4 MINUTE READ
Compliant finance content fit for a roller derby queen
Content
Compliant finance content fit for a roller derby queen
//
Creatively compliant content
8 November, 2018
A finance brand creating content “fit for a roller derby queen” and other inspiring and compliant content marketing case studies.
5 MINUTE READ
The SEO tools every finance marketer needs
Content
The SEO tools every finance marketer needs
//
Tools to get to the top
6 November, 2018
Drawing on our own toolkit, we review the SEO tools that every finance marketer should not be without.
4 MINUTE READ
Kinder content is key to financial literacy
Content
Kinder content is key to financial literacy
//
Warm and fuzzies
1 November, 2018
How are we going to solve Australia’s ongoing financial literacy problem? A softer, more encouraging approach to financial content is a step in the right direction.
5 MINUTE READ
Rocket GraphicRocket Graphic
Research
Content maturity of global wealth managers revealed
//
New research
30 October, 2018
12 MINUTE READ
How much video content is needed to make a splash on YouTube?
Content
How much video is needed to make a splash on YouTube?
//
Dip your toe in
23 October, 2018
Many finance brands shy away from producing regular video content based on cost. We look at how to test the water and achieve more with less.
5 MINUTE READ
Pushing high net worth ivnestors down the funnel with LinkedIn
Media
Pushing high net worth investors down the funnel with LinkedIn
//
Content for each stage
19 October, 2018
You’ve captured their attention, now it’s time to drive high net worth investors down the sales funnel by pro-actively targeting them on LinkedIn.
6 MINUTE READ
How finance brands can reach high net worths using LinkedIn
Media
How finance brands can reach high net worths using LinkedIn
//
The new trusted media
16 October, 2018
Research shows high-net-worth individuals are riding the digital revolution, and LinkedIn ranks high on their trusted reading list.
6 MINUTE READ
Are Bumble and Tinder the answer to millennial marketing?
Strategy
Are Tinder and Bumble the answer to millennial marketing?
//
Method to the madness
11 October, 2018
Given Tinder has an estimated 50 million users globally and Bumble has 27 million, a Tinder or Bumble campaign isn’t such a crazy idea. We look at the brands swiping for success.
3 MINUTE READ
AI social media marketing: the present for finance brands
Technology
AI social media marketing: the present for finance brands
//
The future is here
9 October, 2018
Far from futuristic. When it comes to social media, finance brands can use a combination of AI and human creativity to help produce the best results.
3 MINUTE READ
What Spotify and your spit have in common
Strategy
What Spotify and your spit have in common
//
The sound of your DNA
4 October, 2018
What’s in it for Spotify partnering with Ancestry.com? For starters, it’s another step in Spotify’s quest to personalise content – and a great learning for finance brands.
4 MINUTE READ
he latest Apple Watch straps on to the oldest life insurer
Technology
The latest Apple Watch straps on to the oldest life insurer
//
A timely match
2 October, 2018
The insurance market is in flux as new fintechs disrupt the status quo. So how can legacy brands keep up? John Hancock looks to the Apple Watch.
3 MINUTE READ
Financial marketer's guide to social customer service
Media
Financial marketer's guide to social customer service
//
Service with a digital smile
27 September, 2018
No longer just about in-branch, what really matters to banking and finance customers is the quality of your social customer service.
4 MINUTE READ
WHich peer to peer insurance models will survive
Strategy
Which peer-to-peer insurance models will survive?
//
And where others have fallen
25 September, 2018
Peer-to-peer insurance sounds brilliant in theory but the collapse of Guevara and others shows you need to get the market and the message right.
3 MINUTE READ
Proof user-generated content works for finance brands
Content
Proof user-generated content works for finance brands
//
Hand over the reins
20 September, 2018
User-generated content has been proven to deliver great results. These finance brands show how to reap the rewards without risking it all.
4 MINUTE READ
Finance brands must act now or say bye bye bye to millennials
Strategy
Finance brands act now or say bye bye bye to millennials
//
Bring purpose back
18 September, 2018
Millennials increasingly believe business is driven by self-interest. And they’re not happy about it. Rebuild trust or see them walk out that door.
4 MINUTE READ
How Facebook, LinkedIn, Twitter use other social platforms
Media
How Facebook, LinkedIn, Twitter use other social platforms
//
Sleeping with the enemy
13 September, 2018
How do big social platforms like Facebook, LinkedIn, Twitter, YouTube and Instagram use competing social platforms? The answer is a lesson in amplification.
6 MINUTE READ
Live video vs playing it safe with pre recorded
Content
Live video vs playing it safe with pre-recorded
//
Umpire's call
11 September, 2018
With 63% of consumers watching video daily, there’s no questioning its brand value. Instead, we weigh up the pros and cons of live video streaming vs pre-recorded videos.
5 MINUTE READ
Lemonade the ultimate insurance marketing case study
Strategy
Lemonade: the ultimate insurance marketing case study
//
Forget what you know
6 September, 2018
What other insurance marketing material leads with the headline ‘We suck sometimes’? From product through to marketing messages, Lemonade is one of a kind.
6 MINUTE READ
The best in global asset management content
Content
The best in global asset management content
//
Who is top of the charts?
4 September, 2018
When it comes to creating effective online content it seems the global asset management industry is one to watch. We share lessons from 5 brands hitting the right notes.
5 MINUTE READ
Why fake YouTube views are too good to be true
Media
Why fake YouTube views are too good to be true
//
Don’t fake it to make it
30 August, 2018
Buying fake YouTube views may seem like a good way to build your social presence and beat competitors, but it puts your brand reputation at great risk.
5 MINUTE READ
How to create finance podcasts that don't suck
Content
How to create a finance podcast that doesn’t suck
//
The vital ingredients
28 August, 2018
Podcast director, Jay Acunzo shares some potentially challenging ideas about finance podcasts, including the tell-tale signs of a podcast gone wrong.
6 MINUTE READ
Is Facebook bad for business?
Media
Is Facebook bad for business?
//
#deleteFacebook?
23 August, 2018
In light of recent scandals, trust in Facebook has plummeted with individuals and businesses cutting ties. Given this tarnished sentiment, should you reconsider your ad spend?
5 MINUTE READ
Pinterest: Capturing the potential for finance brands
Media
Pinterest: capturing the potential for finance brands
//
Not just pretty pictures
22 August, 2018
Not just the realm of food and fashion brands, Pinterest is a visual search engine that offers real potential for finance brands.
4 MINUTE READ
SimilarWeb Spy on your competitors data
Technology
SimilarWeb: Spy on your competitors' web data
//
Intelligence tactics
17 August, 2018
Ever wished you could access your competitors’ Google Analytics? SimilarWeb lets finance brands do just that, giving the upper hand to grow market share.
4 MINUTE READ
Magic Leap: The wait is over but was it worth it?
Technology
Magic Leap: The wait is over but was it worth it?
//
The secret's out
14 August, 2018
Three years after Google’s Magic Leap promised to rocket us into unchartered territory, we look at whether the (augmented) reality lives up to the hype.
4 MINUTE READ
7 SEO best practice tips finance marketers should follow
Content
7 SEO best practice tips for finance marketers
//
Try not to blend in
9 August, 2018
Boosting your SEO ranking doesn't mean you need to rewrite your strategy. Rather than relying on Yoast to do the hard yards for you, here are 7 SEO tips you can action today.
3 MINUTE READ
HOw finance brands can up their information security
Technology
How finance brands can up their information security
//
Secure or self-destruct
7 August, 2018
A data room could be the only thing standing between you and reputational damage. We spoke to Digify co-founder about how the platform can assist with information security.
4 MINUTE READ
Who is America Sacha Baron Cohen's content marketing truths
Content
Who is America: Sacha Baron Cohen's content marketing truths
//
This is not fake news
2 August, 2018
From the brains behind Ali G and Borat’s mankini comes ‘Who is America?’. Absurd we know, but finance brands can learn a lot about content from the master satirist.
4 MINUTE READ
Media
Measuring the success of content-led social media campaigns
//
Go beyond shallow metrics
31 July, 2018
To truly understand if your social campaigns are succeeding you need to go beyond likes, clicks, impressions and even CTR.
5 MINUTE READ
Why infographics work for complex finance topics
Content
Why infographics work for complex financial topics
//
Get the picture
26 July, 2018
Retail and investment banks can’t change their need to communicate complex financial concepts to customers – but infographics can be used to simplify the message.
4 MINUTE READ
OUr pick of the 2018 Webby Award winners
Strategy
Our pick of the 2018 Webby Award Winners
//
Drumroll please
24 July, 2018
The Webby Award winners have been announced! But what separates them from the pack, and what lessons can we learn from their unique approach to content?
5 MINUTE READ
Could content marketing have saved Amazon prime day
Content
Could content marketing have saved Amazon’s Prime Day?
//
The cost of poor delivery
19 July, 2018
Amazon Australia held its first ‘Prime Day’ this week but customers and the media have given it mixed reviews – so what went wrong for the retail giant and could content have helped?
4 MINUTE READ
Google’s speed update for is here - Are you ready?
Technology
Google's speed update is here - Are you ready for it?
//
Get up to speed
17 July, 2018
After ample warning, Google’s latest speed update is here. We look at what it is and what it means for finance brands' SEO.
4 MINUTE READ
Cashing in on end of financial year content
Strategy
Cashing in on end of financial year content
//
Lessons for next EOFY
12 July, 2018
End of the financial year is an obvious time to push out some content – but look at three brands doing it in a not-so-obvious way.
3 MINUTE READ
Top 10 Australian general insurers on social mediaTop 10 Australian general insurers on social media
Research
Top 10 Australian general insurers on social media
//
Apr-Jun 2018
10 July, 2018
8 MINUTE READ
Beem It: the payments app with social benefits
Technology
Beem It: the payments app with social benefits
//
Overcoming financial awkwardness
6 July, 2018
Beem It used customer insights to affirm what they already knew – that asking friends to repay money is an awkward experience.
4 MINUTE READ
Media
Top 10 CEO LinkedIn profiles for finance brands
//
A vital comms channel
3 July, 2018
With over 8 million C-level executives already signed up, a CEO's LinkedIn profile has never been a more important communication channel for finance brands.
6 MINUTE READ
Media
Hootsuite, Buffer and Sprinklr compared
//
Which is the best tool?
28 June, 2018
Hootsuite, Buffer and Sprinklr are all leading social media management tools. We compared the three to help you determine which tool is right for you.
4 MINUTE READ
Content
USA's top finance content marketing examples
//
Using content to rebuild trust
26 June, 2018
With consumer trust in the US at an all-time low, we take a look at three finance brands producing effective and relevant content marketing.
4 MINUTE READ
Media
Instagram videos: lessons for finance brands
//
Calligraphy trumps the Kardashians
21 June, 2018
Instagram videos aren't just for the likes of the Kardashians - they offer finance brands a way to build loyalty with a younger audience.
5 MINUTE READ
Content
Superannuation content that dares to be different
//
Get off the beach
19 June, 2018
When it comes to superannuation content, do away with the painfully predictable image of grey nomads walking on the beach and take a different approach.
5 MINUTE READ
Strategy
Deadpool 2: the super hero of content marketing strategies
//
Immortalising the brand
14 June, 2018
The marketing campaign for Deadpool 2 has been impossible to miss. So much so that you may not even realise you've seen it.
4 MINUTE READ
AMP and the royal commission rebuilding reputation
Strategy
AMP and the royal commission: rebuilding reputation
//
Actions to take
13 June, 2018
Public affairs straight-shooter, Stuart Barton shares his views on the actions AMP needs to take to recover the reputation of the brand.
7 MINUTE READ
AMP and the royal commission
Strategy
AMP and the royal commission: anatomy of a PR disaster
//
Damage control
7 June, 2018
AMP and the banking royal commission: How does a brand come back from that? Two content experts share their perspectives on how AMP can win back trust.
7 MINUTE READ
Top 10 UK retail banks on social mediaTop 10 UK retail banks on social media
Research
Top 10 UK retail banks on social media
//
Jan - Mar 2018
5 June, 2018
10 MINUTE READ
op UK Financial Content Marketing examples
Content
Top UK Financial Content Marketing examples
//
Who's smashing it?
31 May, 2018
We take inspiration from the UK finance brands creating innovative and effective content marketing.
4 MINUTE READ
YouTube what Ed Sheeran can teach you about video
Content
YouTube: What Ed Sheeran can teach you about video
//
School of rock
29 May, 2018
Some of the world’s most-watched YouTube music videos remind us about basic content marketing principles.
5 MINUTE READ
How Sniip is taking on the BPAY monopoly
Technology
How Sniip is taking on the BPAY monopoly
//
Scan to pay
24 May, 2018
Sniip is taking on BPAY by creating a disruptive influence on millennials’ bill payment habits, providing another way to fulfil the needs of customers.
4 MINUTE READ
What finance brands can learn from Facebook cat videos
Content
What finance brands can learn from Facebook videos of cats
//
Formula for viral content
22 May, 2018
There’s a surprising amount that finance brands can learn from viral Facebook videos.
6 MINUTE READ
6 content lessons from UBS’ Unlimited newsroom
Content
6 content lessons from UBS’ Unlimited newsroom
//
Unconventional thinking
17 May, 2018
Launched in July 2016 with a mission to make wealth management more accessible, UBS Unlimited has become the gold standard in finance content marketing. Here’s how they did it.
5 MINUTE READ
Spaceship’s clever approach to superannuation content
Content
Spaceship’s clever approach to superannuation content
//
Telling stories people want to read
16 May, 2018
Spaceship has impressed observers with its ability to amass a large audience cheaply through clever marketing. The superannuation company’s head of content shares their strategy.
5 MINUTE READ
How Aussie banks used content to respond to the federal budget
Content
How Aussie banks used content to respond to the Federal Budget
//
Which banks did it best?
11 May, 2018
Federal Budget announcements affect every Australian, so we took a look at how the banks are using content to keep their customers up to date.
3 MINUTE READ
Is your finance business GDPR compliant?
Content
Is your finance business GDPR compliant?
//
It must be by 25 May 2018
8 May, 2018
Everything finance marketers need to know about the new GDPR rules.
3 MINUTE READ
Was the rise of Vero worth all the hype?
Media
Was the rise of Vero worth all the hype?
//
We think not
3 May, 2018
Vero promised an enticing experience of ad-free and algorithm-free feeds. We look at the attention it garnered and whether it delivered.
5 MINUTE READ
BetaShares talks ETFS, automation and content marketing
Content
BetaShares talks ETFS, automation and content marketing
//
A strategy that works
1 May, 2018
BetaShares co-founder and head of strategy and marketing, Ilan Israelstam tells why content marketing and automation are imperative to their growth and success.
5 MINUTE READ
Research
6 months on: Top 10 Australian super funds on social media
//
Jan-Mar 2018
26 April, 2018
7 MINUTE READ
10 tips to make a finance podcast people will listen to
Content
10 tips to make a finance podcast people will listen to
//
All ears
24 April, 2018
If you want to produce a finance podcast that works, it pays to know who’s listening, where, and what they want to hear.
4 MINUTE READ
Why MoneyMe is going in to bat for millenials
Technology
Why MoneyMe is going in to bat for millenials
//
Helping where the banks won’t
19 April, 2018
MoneyMe CEO, Clayton Howes, tells how a casual conversation over beers led to the launch of a mobile-platform that gives millenials quick access to small loans.
4 MINUTE READ
Valiant: helping small businesses find finance and grow
Technology
Valiant: helping SMEs find finance and grow
//
Filling the lending gap
17 April, 2018
Valiant co-founder, Ritchie Cotton explains why there was a need for Valiant in the small business loans space.
5 MINUTE READ
Tic Toc time is up for traditional home loans
Strategy
Tic:Toc time is up for traditional home loans
//
Satisfying the need for speed
12 April, 2018
From 22 days to 22 minutes, Tic:Toc threw out the traditional home loan process and started again, satisfying droves of customers in the process.
4 MINUTE READ
Spriggy breaking the cycle of financial illiteracy
Technology
Spriggy: breaking the cycle of financial illiteracy in Australia
//
Catch them early
10 April, 2018
Spriggy’s co-founders are on a mission to put an end to financial illiteracy in Australia using a unique app.
4 MINUTE READ
Banks beware the unexpected threat in the shadows
Strategy
The unexpected threat facing traditional banks
//
Hiding in plain sight
5 April, 2018
With their eyes firmly on their fintech rivals, banks could soon be caught off guard by the likes of Amazon and Facebook.
4 MINUTE READ
site structure 5 steps to a better ranking
Strategy
Site structure: 5 steps to a better ranking
//
Create a clear path for crawlers
3 April, 2018
Your site structure and Google ranking are critically intertwined. We explain why and how to get it right.
4 MINUTE READ
Content
Why Reddit is a must for finance brands
//
Not to be underestimated
29 March, 2018
With more than 4.6 million monthly unique views in the personal finance subreddit alone, Reddit is an absolute must for finance brands. We’ll let the numbers reveal why.
2 MINUTE READ
Technology
Banking on Machine Learning for security
//
Trust in machines
27 March, 2018
The digitisation of financial services has brought with it convenience, and in 2018 machine learning promises even more in terms of security and advice.
5 MINUTE READ
Research
Top 10 global asset managers on social media
//
Oct-Dec 2017
22 March, 2018
10 MINUTE READ
Taking a human approach to CX
Strategy
Expert advice: Taking a human approach to CX
//
Don’t ignore this trend
20 March, 2018
What does it take for a finance brand to position themselves as fundamental to their customers’ lives? According to CX experts, the answer is a human touch.
4 MINUTE READ
Strategy
Santander shares their growth strategy for 2018
//
Balancing global and local
15 March, 2018
Santander’s brand and corporate marketing director, Enrique Arribas reveals their global and local brand strategy and discusses future trends and challenges for finance marketers.
5 MINUTE READ
Strategy
Why finance brands need to hire more digital specialists
//
The digital talent gap
13 March, 2018
As finance brands jostle to make the switch to digital they’re faced with a new challenge, finding the talent necessary to achieve digital growth.
4 MINUTE READ
Content
UK vs Australia: how we compare in content marketing
//
Who’s winning?
6 March, 2018
We know where we stand on the cricket field but who’s ahead in the content marketing game?
6 MINUTE READ
What Gen Z and the Boomers have in common
Content
What Gen Z and the Boomers have in common
//
Post-recession mindsets
1 March, 2018
For years we’ve been dissecting the Millennial money mindset. Now, as Gen Z comes of age, we realise we may have gone full circle.
5 MINUTE READ
AMP Stories: Google unveils a new format for storytelling
Technology
AMP Stories: Google unveils a new format for storytelling
//
Interactive storytelling
27 February, 2018
Google competes with Snapchat, Instagram and Facebook’s Discover/Stories products with the unveiling of AMP Stories.
3 MINUTE READ
What social media giants are doing to tackle fake news
Media
What social media giants are doing to tackle fake news
//
Fighting back
22 February, 2018
In an age of fake news and misinformation, instead of accepting defeat, the social behemoths have come out swinging.
4 MINUTE READ
Transparency: an open misère content strategy
Content
Transparency: an open misère content strategy
//
A winning trick
20 February, 2018
Driven by the likes of Glassdoor, the consumer demand for transparency means finance brands no longer need to hold their cards so close to their chest.
3 MINUTE READ
17 reasons people share content on social
Media
17 reasons why people share content on social
//
Do you tick the boxes?
15 February, 2018
If you want your content to be shared, you need to tick lots of these boxes.
4 MINUTE READ
AI takes creative control
Technology
AI takes creative control over finance content
//
Invasion of the bots
13 February, 2018
Copywriters are producing tailored, targeted marketing content at an astonishing rate. The catch, they’re not human.
3 MINUTE READ
Top 10 Health insurers on social mediaTop 10 Health insurers on social media
Research
Top 10 Australian Health Insurers on social media
//
Oct - Dec 2017
8 February, 2018
8 MINUTE READ
facebooks news feed update how to combat the change
Media
Facebook’s News Feed Update: how to combat the change
//
Steps to take
6 February, 2018
What Facebook’s decision to prioritise posts from friends and family in News Feeds means for finance brands and the best way to respond.
3 MINUTE READ
Experiential marketing: rethinking the banking experience
Strategy
Experiential marketing: rethinking the banking experience
//
Captivate your customers
1 February, 2018
Pushed to demonstrate ingenuity and innovation beyond their four walls – experiential marketing is set to be the savior for traditional banks.
3 MINUTE READ
Google AMP: What it takes to achieve faster page load times
Strategy
Google AMP: What it takes to achieve faster page load times
//
Is it worth it?
30 January, 2018
The average load time for Google AMP pages is less than one second, compared to 20 seconds for mobile responsive websites. But there's more for finance brands to consider than mobile load times.
4 MINUTE READ
3 “boring” finance brands whose marketing is anything but
Content
3 “boring” finance brands whose marketing is anything but
//
Don’t be dull
25 January, 2018
We look at three impressive ideas that disprove the perception that finance brands need to play it safe and produce run-of-the-mill, boring content.
4 MINUTE READ
5 ways to boost organic reach on Facebook
Media
5 ways to boost organic reach on Facebook
//
Be seen
23 January, 2018
We look at how finance brands can boost their chances of being seen in customers’ Facebook feeds, without increasing social spend.
3 MINUTE READ
Is fake news a threat for financial services?
Content
Is Fake News a threat for financial services?
//
Smoke and mirrors
18 January, 2018
Fake news has reared its ugly head countless times and consumers are suspicious. So, how can finance brands avoid being tarred with the same brush?
4 MINUTE READ
Digital marketing trends 2018
Content
Digital Marketing trends to watch in 2018
//
Creativity at the fore
16 January, 2018
Where will digital marketing take finance brands this year? We look at three content and customer service trends likely to shape 2018.
3 MINUTE READ
7 SEO tactics to help finance brands secure top spot
Content
7 SEO tactics to help finance brands secure the top spot
//
Trends to watch
11 January, 2018
When it comes to SEO, the goal posts are always changing. Here are 7 trends that finance brands need to adapt to in 2018.
3 MINUTE READ
5 US banks nailing personalised customer service
Strategy
5 US banks nailing personalised customer service
//
Data masters
9 January, 2018
Say bye-bye to old-school mass marketing. Personalised customer service is here and it’s built on big data.
5 MINUTE READ
Goodments and the rise of conscious investing
Content
Goodments and the rise of conscious investing
//
It’s no longer just about money
4 January, 2018
Goodments’ CEO and co-founder, Tom Culver talks about the rise of conscious investing and how it’s changing the financial landscape.
5 MINUTE READ
Striking the balance with a push pull strategy
Strategy
Striking the right balance with a push/pull strategy
//
It's never one or the other
2 January, 2018
In the vertical of financial services, it’s not a case of push vs pull. Content alone as a pull strategy will not convert traffic to sales.
4 MINUTE READ
Finance brands and Instagram
Media
Finance brands excelling on Instagram
//
Picture-perfect
28 December, 2017
In a year alone, Instagram's daily active users jumped from 150 million to 500 million. We look at the finance brands capitalising on the rising popularity of the platform.
3 MINUTE READ
What Google’s mobile-first index means for finance brands
Technology
What Google’s mobile-first index means for finance brands
//
Are you ready?
21 December, 2017
When Google’s mobile-first index comes into effect in 2018, will your brand be ready? Here are 6 changes that will ensure your site’s ready to be ranked on mobile only.
5 MINUTE READ
Micro-investing: giving young savers a taste for investing
Content
Micro-investing: giving young savers a taste for investing
//
Buy a burger, build your wealth
19 December, 2017
A new trend in micro-investing is creating an appetite among Millenials to invest. So, how can finance brands capture these customers now and in the future?
4 MINUTE READ
Finance content plant the seed and watch customers grow
Content
Finance content: plant the seed and watch customers grow
//
It won't happen overnight
14 December, 2017
Finance content won't deliver customers overnight. But if you plant the seed and nurture customers ongoing, the wait will pay dividends.
3 MINUTE READ
The social media technology arms race
Technology
The social media technology arms race
//
We name the real winners
12 December, 2017
Which of the big social media players is leading the technology arms race, who's following the leader and who is the ultimate winner?
4 MINUTE READ
Are banks capable of true brand partnerships?
Strategy
Are banks capable of true brand partnerships?
//
Be more than a cheque book
7 December, 2017
Partnerships can give exponential benefits – so why aren’t more financial institutions buddying up with other brands?
4 MINUTE READ
Why financial services is the most difficult industry to market
Strategy
Why financial services is the most difficult industry to market
//
Rock and a hard place
5 December, 2017
Marketing financial services can feel like you’re rolling a boulder up a mountain, in concrete boots. Here's how marketers can win the fight for creative.
5 MINUTE READ
Quality Trumps quantity
Content
Quality Trumps quantity
//
Learn from Trump's mistakes
30 November, 2017
Donald Trump's Twitter antics are a timely reminder for finance brands that when it comes to content marketing, quality beats quantity.
4 MINUTE READ
Immersive tech supporting Alibaba's Singles Day
Technology
Immersive tech supporting Alibaba’s $25.3bn Singles Day
//
Retail as entertainment
29 November, 2017
Alibaba’s new tech-driven retail experiences scored them $25.3bn of Singles Day success. A great reminder for finance brands that experimenting with your offering can clearly pay off.
5 MINUTE READ
Financial literacy: the educated customer is king
Strategy
Financial literacy: the educated customer is king
//
Building bricks of good customers
23 November, 2017
BRICKX CEO, Anthony Millet explains why a lack of financial literacy is preventing finance brands from gaining better, long-term customers.
5 MINUTE READ
Why times are a-changing for banks
Content
Why times are a-changing marketing for banks
//
Talkin’ bout my generation
21 November, 2017
With Millenials set to inherit the wealth of their baby boomer parents, banks need to realise that their primary customer is changing, and respond accordingly.
4 MINUTE READ
officeworks amplification
Strategy
Officeworks amplification-first content marketing strategy
//
Blog with business-wide support
16 November, 2017
Officeworks provides more than just office products and tools, as content marketing manager Jamie Doyle explains.
4 MINUTE READ
The BRICKX story
Strategy
The BRICKX story: how the fintech is winning consumer trust
//
Finance brands take note
14 November, 2017
BRICKX CEO, Anthony Millet talks about building consumer trust and credibility when you’re a one-year-old fintech or an established finance brand.
5 MINUTE READ
5 ways financial brands should re-think google advertising
Media
5 ways finance brands should re-think Google advertising
//
Be creative, keep up
9 November, 2017
Google UK’s industry head, banking, Andrew Moody tells how finance brands can get the best returns from Google’s paid platform.
5 MINUTE READ
6 ways AMP is nailing it at financial content marketing
Strategy
6 ways AMP is nailing financial content marketing
//
Life goals, not product
7 November, 2017
AMP realised their customers don’t think in terms of needing products, but about achieving their life goals – so they shaped their content accordingly.
5 MINUTE READ
How Adobe Experience Manager benefits finance brands
Technology
How Adobe Experience Manager can help finance brands
//
Your new content backbone
2 November, 2017
Adobe’s Tom Braybrook sings the praises of their content management solution, including some impressive case studies.
5 MINUTE READ
What banks don’t realise about Millennials and money
Content
What banks don’t realise about Millennials and money
//
Research reveals
31 October, 2017
When it comes to engaging Millennials with banking, research shows assumptions have been made, and banks should consider changing their approach.
4 MINUTE READ
What ti means to be a true thought leader in finance
Strategy
What it means to be a true thought leader in finance
//
A buzzword dissected
26 October, 2017
We revisit what thought leadership is (and isn’t) and present 7 examples of finance brands who have nailed it.
5 MINUTE READ
Content marketing and Alexa
Technology
Content Marketing and Alexa: What’s in it for Finance Brands?
//
A personal touch
24 October, 2017
Alexa is precisely where many companies would like to be – right in your living room. Here's how finance brands can make the most of this opportunity.
4 MINUTE READ
AdWords to boost your financial content
Strategy
AdWords to boost your financial content
//
An experiment pays off
19 October, 2017
We experimented using AdWords to distribute and promote our content and achieved our highest ever click-through rate.
6 MINUTE READ
Should finance brands gate content
Content
Should finance brands gate content?
//
Quid pro quo
17 October, 2017
A gated content strategy certainly has its worth, provided your content is as valuable to your customers as you think.
4 MINUTE READ
BuzzFeed's tips for more shareable content
Content
BuzzFeed’s tips for more shareable financial content
//
Content people will love
12 October, 2017
In this Q&A, Buzzfeed's Simon Crerar tells what finance brands can do to make their content more addictive to their audiences.
5 MINUTE READ
6 ways to ensure you're creating compliant finance content
Content
6 ways to ensure you're creating compliant finance content
//
A marketer's cheat sheet
10 October, 2017
As a financial services marketer, if you’re aware of your requirements from the outset, content that is creative, and compliant, is attainable.
4 MINUTE READ
we chat where the opportunities lie for finance brands
Media
WeChat: the opportunities for finance brands
//
Unlike any other app
5 October, 2017
Bringing social and finance together in one place, WeChat is like no other app. In light of plans to expand into US and UK, finance brands need to find a way in.
4 MINUTE READ
how insurers can use selfies to assess risk
Technology
How insurers can use selfies to assess risk
//
A picture’s worth 1000 words
3 October, 2017
The assessment of risk in the insurance industry is a complex and analytical process. Now, with the help of artificial intelligence, it could be as simple as snapping a selfie.
3 MINUTE READ
LinkedIn Pulse vs Medium: which is better for your finance brand?
Strategy
LinkedIn Pulse vs Medium: which is better for your finance brand?
//
We help you decide
28 September, 2017
Considering duplicating your content on either LinkedIn Pulse or Medium? These questions will help you decide your best plan of attack.
4 MINUTE READ
UX: Perpetual leads in the asset management industry
Strategy
UX: Perpetual leads in the asset management industry
//
Winning on the web
26 September, 2017
We researched leading Australian asset managers and found that Perpetual's website had the longest visit durations, most pages viewed per visit, and lowest bounce rate in the industry. Here’s why.
3 MINUTE READ
How finance brands can master YouTube
Strategy
How finance brands can master YouTube
//
Shake the status quo
21 September, 2017
Google's banking industry manager, Natalie Invernizzi works with brands on YouTube every day. She talks strategy and shares how finance brands can access the top 5% of YouTube content.
6 MINUTE READ
Drones the insurance industry takes to the sky
Technology
Drones: the insurance industry takes to the sky
//
A game changing move
19 September, 2017
It's predicted that drone powered solutions could soon be worth $6.8 billion in the insurance industry alone. We look at the benefits for the insurance brands whose drones are in full flight.
4 MINUTE READ
ING Direct Australia talk banking and content in the future
Technology
ING Direct Australia talk banking and content in the future
//
Anytime, anywhere banking
14 September, 2017
ING DIRECT, the original disruptor, talks about the future of banking and how content marketing can help ease the transition.
7 MINUTE READ
Whirlpool forums: should finance brands have a presence?
Strategy
Whirlpool forums: should finance brands have a presence?
//
700,000+ users
12 September, 2017
After almost 20 years, the Whirlpool forums have close to 800,000 members. We look at how a brand might have a presence within the Finance threads.
5 MINUTE READ
Is live video a viable marketing tool for finance brands?
Content
Is live video a viable marketing tool for finance brands?
//
Spoiler alert - it is
7 September, 2017
Live video streaming has been enthusiastically embraced for personal use – now the time is ripe for finance brands to turn the popular format into a marketing tool.
6 MINUTE READ
What financial services brands need to do to rank on Google
Content
What financial services brands need to do to rank on Google
//
Research-backed tactics
5 September, 2017
A Searchmetrics' whitepaper has revealed some surprising insights into the key factors that influence where financial services brands rank on Google.
4 MINUTE READ
5 ways finance brands can use Quora to their advantage
Strategy
5 ways finance brands can use Quora to their advantage
//
Dedication reaps rewards
31 August, 2017
As of April this year, Quora has a staggering average of 190 million monthly users. We explore how financial services marketers can reap the benefits.
4 MINUTE READ
10 Leading Australian super funds10 Leading Australian super funds
Research
top 10 australian super funds most active on social media
//
April - June 2017
29 August, 2017
8 MINUTE READ
Marketing to first home buyers: time for a refresh
Content
Marketing to first home buyers: time for a refresh
//
Emotion sells
24 August, 2017
In the current state of housing unaffordability for first home buyers, banks need to rethink their marketing message if they want to be heard.
5 MINUTE READ
How images can help finance brands get found on Google
Content
How images can help finance brands get found on Google
//
SEO for images
22 August, 2017
We explain how Google’s image search function works and share 5 ways finance brands can use images to grow traffic and brand visibility.
4 MINUTE READ
How super brands are using tech to get customers to care
Technology
How super brands are using tech to get customers to care
//
Reshaping the conversation
17 August, 2017
If superannuation brands want younger generations to actively engage and become advocates for the brand, they need to bring tech into the equation.
5 MINUTE READ
Big data should finance brands toe the line
Strategy
Big data: should finance brands toe the line?
//
Big data or Big Brother?
15 August, 2017
When using data to preempt your customers’ needs, is there such a thing as too much information? We weigh up the benefits for customers and brands.
5 MINUTE READ
LinkedIn tells what content works best for financial brands
Content
LinkedIn tells what content works best for financial brands
//
From the source
10 August, 2017
LinkedIn’s head of marketing ANZ, Ben Eatwell, shares what content works best for finance brands.
6 MINUTE READ
Facebook Messenger poised to overtake email marketing
Media
Facebook Messenger poised to overtake email marketing
//
The HubSpot experiment
8 August, 2017
Where email fails, Facebook Messenger prevails. HubSpot shares how a financial brand might use Messenger to reach 1.2 billion monthly users.
7 MINUTE READ
How finance brands can leverage content with Outbrain
Strategy
How finance brands can leverage content with Outbrain
//
The key to results
3 August, 2017
Outbrain’s head of amplify platform for APAC shares tips to get your content in front of the right people.
4 MINUTE READ
Report: 20 leading Australian retail banks most active on social mediaReport: 20 leading Australian retail banks most active on social media
Research
Report: 20 leading Australian retail banks most active on social media
//
January - March 2017
1 August, 2017
10 MINUTE READ
Why finance brands should embrace biometrics
Technology
Why finance brands should embrace biometrics
//
It's what customers want
27 July, 2017
From fingerprint scanning to iris recognition, selfies to voice tracking, UK banks are embracing biometric security to improve their customer experience.
4 MINUTE READ
Wikipedia for finance brands
Media
Wikipedia for finance brands: make your page an asset
//
Control the uncontrollable
25 July, 2017
How Wikipedia works, and the options finance brands have to massage their page and maintain control of their brand.
7 MINUTE READ
Audience needs the starting point for financial content
Content
Audience needs: the starting point for financial content
//
Think like Rupert Murdoch
20 July, 2017
Former journalist and Dubs MD, Josh Frith, tells why finance brands need to think more like media outlets and less like marketers.
7 MINUTE READ
Amplification and distribution lessons for finance brands
Strategy
Amplification and distribution: lessons for finance brands
//
From those who’ve nailed it
18 July, 2017
Executive creative director of The Dubs, Tristan Fawley, talks content distribution, testing, measurement and what’s worked for our clients.
6 MINUTE READ
Content on LinkedIn how finance brands can win back trust
Media
Content on LinkedIn: finance brands win back trust
//
The series continues
13 July, 2017
With trust in business on the decline globally, financial brands need to counteract and rebuild customer trust, with the help of LinkedIn.
5 MINUTE READ
Social banking threat or opportunity for financial brands
Media
Social banking: is it a threat for financial brands?
//
It's up to you
11 July, 2017
Social media is playing a greater role than ever in financial services – first, interactive chatbots, and now, even transferring money via Facebook.
3 MINUTE READ
Content on twitter tips for financial brands
Content
Content on Twitter: tips for financial brands
//
#DosAndDon’ts
6 July, 2017
Twitter's manager for financial brands, Maeve McArdle, lays down insider tips for content mastery on this ever-evolving platform.
4 MINUTE READ
5 ways insurance brands are using gamification to cut claims
Technology
5 ways insurance brands are using gamification to cut claims
//
And have some fun
4 July, 2017
We showcase insurance brands who are using gamification to achieve benefits for the business and their customers.
5 MINUTE READ
Financial literacy: Consumers are looking to finance brands for help
Content
Financial literacy: Consumers look to banks for help
//
Educational content is the answer
29 June, 2017
When it comes to financial literacy, the UK is lagging behind the likes of Estonia and Latvia. So, what's the opportunity for finance brands?
3 MINUTE READ
Why Facebook Is Following in Netflix's Footsteps
Content
Why Facebook is following in Netflix's footsteps
//
Should finance brands care?
27 June, 2017
Facebook has signed a deal to double down on video content. Here’s why finance brands should sit up and take notice.
5 MINUTE READ
3 mistakes financial content marketers make with inbound marketing
Strategy
3 mistakes financial brands make with inbound marketing
//
And how to avoid them
22 June, 2017
We asked Hubspot to share the three biggest mistakes financial content marketers make with inbound marketing.
3 MINUTE READ
Financial brands need to re-think the gamer myths
Strategy
Financial brands need to re-think the gamer myths
//
Connect with massive audiences
20 June, 2017
St.George Bank saw past the gaming stereotypes and seized the opportunity to get in front of a 16 million-strong audience.
5 MINUTE READ
How Aberdeen wins with owned and paid
Client: Aberdeen Asset Management
How Aberdeen wins with owned and paid content
//
Amplification is essential
15 June, 2017
James Whiteman, head of investment communications at Aberdeen shares some key learnings from their award-winning blog.
5 MINUTE READ
Why personalised video is taking off
Content
Why personalised video is taking off in finance
//
Choose your own adventure
13 June, 2017
Personalised videos are no longer the stuff of science fiction. Nigel Lester from Pitney Bowes tells us how the tech can work for brands.
3 MINUTE READ
7 tips to maximise your Adwords campaigns
Strategy
7 tips to maximise your Adwords campaigns
//
Avoid costly mistakes
8 June, 2017
When it comes to your Adwords campaign, there are seven ways you can maximise impact and avoid common and costly mistakes.
5 MINUTE READ
Reddit: How finance brands can get closer to customers
Media
Reddit: How finance brands can get closer to customers
//
Untapped marketing potential
6 June, 2017
We spoke to Reddit to find out how finance brands can get even closer to consumers in their 270 million strong global community.
7 MINUTE READ
Why chatbots will rule everyday banking
Technology
Why chatbots will rule everyday banking
//
It's only 2 or 3 years away
1 June, 2017
In our continuing investigation into AI and the banking industry, we interview Jake Tyler, CEO of Vancouver-based fintech startup finn.ai.
7 MINUTE READ
What is marketing automation
Content
What is marketing automation and why should you be using it?
//
The immediate benefits, that's why
30 May, 2017
The marketing automation market is expected to be worth $16.06 billion by 2022, and for good reason - it's effective and it works fast.
3 MINUTE READ
VR for financial brands
Technology
VR and financial brands: big rewards for early adopters
//
Novelty today, reality tomorrow
25 May, 2017
If a 2016 report from Bank of America Merrill Lynch is to be believed, virtual reality could help financial brands strike up new conversations with customers.
7 MINUTE READ
How Prudential conquered content marketing
Strategy
How Prudential conquered content marketing
//
And took home the gold
23 May, 2017
We take a look at just how Prudential has dominated a traditionally difficult commercial landscape with courageous, customer-focused content.
5 MINUTE READ
Research
Report: 10 Leading Australian Health Insurers Most Active On Social Media
//
January - March 2017
18 May, 2017
7 MINUTE READ
Strategy
Challenger banks: how Atom is winning the race
//
Customer-focused banking
16 May, 2017
The UK is in the midst of a challenger banking revolution: As the dust settles, which brands are showing signs of success?
5 MINUTE READ
Content
UK financial content marketing update
//
Who's getting it right?
11 May, 2017
Financial brands in the UK have traditionally been a little slower to embrace content marketing, compared to their trail-blazing US counterparts. But that's changing.
5 MINUTE READ
Content
How to restore customer trust through content
//
Don't be a zombie, for starters
9 May, 2017
How can brands keep and, importantly, restore customer confidence? Start humanising your content strategy, says Julie Lellis, co-author of The Zombie Business Cure.
5 MINUTE READ
Technology
Newsroom.ly: data and tech for repeatable success
//
An antidote to falling reach
4 May, 2017
We talk to Leon Bombotas about Newsroom.ly, the content marketing tech platform he founded, and his mission to allow storytellers to easily measure content performance.
5 MINUTE READ
Strategy
5 hard truths about financial services and digital marketing
//
Finance brands take note
2 May, 2017
The financial services industry is investing heavily in new technology and innovation across a host of platforms, but there's plenty of work left to do.
5 MINUTE READ
Content
Flipboard 4.0: Welcome to the age of Smart Magazines
//
Streamlining your content feed
27 April, 2017
Flipboard’s head of PR Christel van der Boom explains how the news aggregator reinvented itself using AI to drive personalisation and better UX.
5 MINUTE READ
Content
And the winner of the 21st Webby Awards is...
//
(It's not La La Land)
24 April, 2017
The 21st Webby Awards' nominees have been announced and we’re placing bets on who will win the Best Financial Services Website category.
5 MINUTE READ
Content
Which social content works best for finance brands?
//
Score your social media bullseye
20 April, 2017
NewsWhip content strategist Gabriele Boland reveals how to break through the digital noise on social media in an age where reaching and engaging your audience is becoming harder.
5 MINUTE READ
Technology
How voice recognition is changing the game for content
//
Hello, is anyone there?
18 April, 2017
With the introduction of Apple’s Siri, Amazon’s Alexa, and OK Google, voice recognition is increasingly sophisticated and is already impacting how consumers interact with brands.
3 MINUTE READ
Content
How to use influencers in financial content marketing
//
Under the influence
13 April, 2017
Taryn Williams, founder and CEO of TheRight.fit shares her tips for genuine and successful influencer marketing campaigns.
3 MINUTE READ
Content
What you need to know about the dark art of dark social
//
And the opportunities it presents
11 April, 2017
The rise of dark social creates new marketing opportunities for finance brands, and shouldn't be ignored.
3 MINUTE READ
Technology
The future of Artificial Intelligence in banking
//
Chatbots and voice recognition
6 April, 2017
Following his trip to SXSW, Teachers Mutual Bank’s Head of Digital, Gerard Smith, offers a glimpse into the future of how finance brands will increasingly use artificial intelligence.
5 MINUTE READ
Technology
Meet Jude, your future private banker
//
Passion project to fintech startup
4 April, 2017
Jude founder Ben Lynch shares his vision for an enhanced customer experience in retail banking.
5 MINUTE READ
Content
The power of short-form video in branded content
//
Short and sweet
30 March, 2017
When combined with real-time data, online video is a powerful storytelling medium that is expected to dominate all content consumed on the internet
3 MINUTE READ
Content
Finance Brands and CSR Social Content: Who’s Doing it Best?
//
It's all about the sausage sizzle
28 March, 2017
Financial institutions are embracing social media to communicate their corporate social responsibility efforts. But who’s doing it best and why?
3 MINUTE READ
Research
Report: Top 10 Australian Asset Managers most Active on Social Media
//
Oct - Dec 2016
23 March, 2017
5 MINUTE READ
Content
Content Marketing Smackdown #3: ING Direct vs ME Bank
//
The gloves are off
21 March, 2017
In the third instalment of our content marketing smackdown series, we put online banks ING Direct Australia and ME Bank into the ring. Find out who comes out swinging.
3 MINUTE READ
Technology
5 Things Finance Brands can learn from Cheddar
//
It's time to cut the cord
15 March, 2017
Cheddar SVP Melissa Rosenthal reveals how the live-streaming startup is bringing sexy back to the finance sector.
5 MINUTE READ
Technology
Are data scientists the future of content?
//
Leverage what you know
14 March, 2017
Data Scientist is a business intelligence role that has seen its profile skyrocket - and businesses serious about content strategy are capitalising on their insights to predict and profit.
3 MINUTE READ
Research
Report: Top 10 Australian General Insurers Most Active On Social Media
//
Nov 2016 - Jan 2017
12 March, 2017
7 MINUTE READ
Content
The Science of Content Recycling
//
Increase your content footprint
9 March, 2017
Content is still king, but how do you maintain your royal domain among so many monarchs? Drive home your message with strategically reusable, imminently available content integrated across platforms.
3 MINUTE READ
Technology
Trend Watch: Content Personalisation and Tailoring
//
Get ready for your close up
7 March, 2017
With innumerable pieces of content published online each day, companies can't longer afford to put generic fare in front of their audience. Enter the era of personalisation.
5 MINUTE READ
Content
How Wearable tech is changing the future of content marketing
//
Less is definitely more
27 February, 2017
Articles may form the bulk of content marketing calendars but we’re about to see a shift as the growing uptake of wearable technology drives demand for different types of content – and not necessarily written.
3 MINUTE READ
Research
Report: Top 10 Australian Super Funds Most Active on Social Media
//
Oct 2016 - Jan 2017
27 February, 2017
7 MINUTE READ
Media
What does it take for a finance brand to launch a branded newsroom?
//
Inside the machine at ANZ
23 February, 2017
ANZ BlueNotes’ managing editor Andrew Cornell reveals what it takes to build a successful branded newsroom.
5 MINUTE READ
Strategy
ROI and the case for content marketing
//
Proving it's worth the investment
21 February, 2017
Demonstrating ROI is a big concern for content marketers. Here's how to argue the case for value and get your budget signed off.
5 MINUTE READ
Content
Are content shops taking over ad agencies?
//
Joe Pulizzi has the answer
16 February, 2017
We asked the Content Marketing Institute's Joe Pulizzi to weigh in on the increasingly blurred lines between content marketing and advertising agencies.
3 MINUTE READ
Research
Report: Top 20 Australian Retail Banks Most Active on Social Media
//
Nov 2016 - Jan 2017
15 February, 2017
7 MINUTE READ
Content
How to better reach Baby Boomers with content marketing
//
Targeting the me-generation
14 February, 2017
They might not be as tech-hungry – or savvy - as Millennials, but Baby Boomers still hold the spending power in Australia.
5 MINUTE READ
Strategy
Is Generation X an untapped goldmine for content marketers?
//
Slackers no more
9 February, 2017
With the spotlight shining ever-brighter on Millenial money, marketers seem to have overlooked a significant portion of potential customers - Generation X.
3 MINUTE READ
Content
Google Links Brands to Influencers via Youtube Labs
//
Meet Google, your new talent scout
7 February, 2017
Through a ground breaking initiative called Youtube Labs, Google is now playing matchmaker between big brands and content creators. What does this mean for finance companies? And how will it affect the traditional brand-influencer relationship?
5 MINUTE READ
Media
The Future of Finance is Green
//
Sustainability driving change
2 February, 2017
Climate change is mobilising capital for green ventures, renewables and clean technology, but is green finance sustainable?
5 MINUTE READ
Media
Trump's America: How will it affect the finance sector?
//
Are your customers worried?
31 January, 2017
Many are wondering if and how the Trump administration's fiscal and trade policies will impact average Australians and their finances.
5 MINUTE READ
Content
The changing shape of native advertising
//
Hosted by The Guardian
27 January, 2017
Less than two years after launching its publisher branded content arm, The Guardian has created a new way for advertisers to tap into the newspaper website’s native traffic.
3 MINUTE READ
Research
Report: Australian Life Insurers Most Active on Social Media
//
Oct - Dec 2016
25 January, 2017
7 MINUTE READ
Media
What are Google and Facebook doing with content in 2017?
//
Social giants or media moguls?
24 January, 2017
With both companies moving into content creation in 2017, does this mean the social media kingpins are morphing into media empires?
5 MINUTE READ
Technology
Are insurance and super apps the future of finance?
//
The old guard gets tech-savvy
19 January, 2017
Insurance companies and super funds become more cool and relevant as they embrace the mobile market with a host of new apps.
3 MINUTE READ
Media
REA building a one-stop shop for homebuyers
//
Moving up the property ladder
17 January, 2017
REA Group recently joined forces with NAB to develop an integrated digital home loan experience on their flagship website, realestate.com.au, hoping to catch a share of the mortgage market in Australia.
5 MINUTE READ
Content
Content Marketing Smackdown: NerdWallet vs LendingTree
//
Online lenders face off
11 January, 2017
Up next in our Content Marketing Smackdown series are two newer players in the finance industry: NerdWallet and LendingTree.
5 MINUTE READ
Research
Report: Top 10 Australian Health Insurers Active on Social Media
//
Sept - Dec 2016
10 January, 2017
7 MINUTE READ
Technology
How VR is helping the finance sector reinvent customer experience
//
Banks embrace technology
5 January, 2017
VR is creating a much deeper connection between people and their finances, on a level that is both intuitive and immersive.
5 MINUTE READ
Strategy
Facebook Messenger and Chatbots for Brands
//
The Pros and Cons
3 January, 2017
Until recently, Facebook Messenger was a way to exchange private messages among friends. However that is changing as brands and publishers infiltrate your messages with the help of Messenger Bots.
3 MINUTE READ
Content
Have we reached the point of peak content?
//
Yes... and no
29 December, 2016
The theory goes there will come a time when we become so saturated with content the market will enter a death spiral. Some say it’s already happened.
3 MINUTE READ
Technology
How will AI products such as Quill impact content?
//
Can robots really write?
27 December, 2016
In a prediction from Gartner, by 2018 20% of business content will be “authored by machines”. Is this really a tangible possibility or mere science fiction?
3 MINUTE READ
Technology
Reindexing for mobile: Is this Google's most brutal move yet?
//
Is your website ready?
22 December, 2016
Is our website mobile-friendly? That should be the question businesses ask as Google moves into a new phase of indexing, showing preference to websites optimised for mobile devices in search results.
5 MINUTE READ
Technology
What is Big Data and what does it mean for your business?
//
Personalisation and better results
20 December, 2016
The term Big Data has been noise on the internet for years but, like many popular catchphrases, what it actually means to brands remains somewhat muddied. We clear the waters.
5 MINUTE READ
Technology
The Rise of Live Streaming for Business
//
Brands, get ready for your close up
15 December, 2016
From Periscope and Meerkat to Snapchat and Facebook Live, how are live streaming apps being used by brands and users alike?
3 MINUTE READ
Technology
The Growth Hacking How-to Guide
//
Beyond traditional techniques
12 December, 2016
In an industry awash with evermore confusing terminology and acronyms, it’s hard to distinguish between just another buzzword and something that perhaps has a little more bite. So where does current favourite ‘growth hacking’ fit in?
3 MINUTE READ
Strategy
Making content work for finance brands
//
Show people how to make money
8 December, 2016
Publishing stories and making connections through social media may seem counterintuitive for financial institutions but they are essential to remaining relevant and competitive.
3 MINUTE READ
Strategy
Do customers really want to read about your products?
//
How to fit product into stories
6 December, 2016
Anyone crafting brand content has been hit with two demands that make them want to tear their hair out: “Make the logo bigger” and “Write about the product”. The thing is - your audience probably doesn’t care.
5 MINUTE READ
Strategy
Marketing Budgets Part 3: How do you best spend the money?
//
Slicing and dicing
28 November, 2016
You’ve got the budget which is great news, then the reality of deciding what to do with it sets in. There are a few lenses you can use that will shine a light on how the money is best spent.
3 MINUTE READ
Strategy
Marketing Budgets Part 2: Managing a campaign budget
//
How to deliver value
28 November, 2016
Knowing how to manage a campaign budget can look like an art form but it should be rooted in science. Today’s business world demands it.
2 MINUTE READ
Strategy
Marketing Budgets Part 1: How to stay in the driver's seat
//
Everyone wants a piece of the pie
17 November, 2016
In the first of three articles, Sarah Dunning, NSW Chair of the Australian Marketing Institute, offers this advice for staying in control of the budget when everyone wants a chunk of the money.
2 MINUTE READ
Media
How brands can thrive on Reddit
//
Reddit's new revenue streams
15 November, 2016
After years of minimal ad sales and few advertiser relationships, Reddit is now opening itself up and encouraging brands to target specific communities and start two-way discussions with its users.
3 MINUTE READ
Technology
How does your user experience stack up?
//
Clear destination pathways
10 November, 2016
The Dubs Annabel Hodges explains why your website's UX should not be an afterthought: The destination is part of the content journey.
3 MINUTE READ
Content
Content marketing smack down
//
Credit Suisse vs UBS
8 November, 2016
Credit Suisse and UBS have both entered the content marketing arena. Glenn Mitchell unpacks their efforts and crowns the winner in the next phase of contention between the age-old rivals.
5 MINUTE READ
Technology
Acorns and Cheddar Leading the FinTech Revolution
//
Making money from church change
3 November, 2016
No, it’s not a new hipster snack: Acorns and Cheddar are finance products changing the way Millennials invest.
5 MINUTE READ
Strategy
How to be Authentic as a brand
//
Shiny machines with broken cogs?
1 November, 2016
Authenticity is one of those buzzwords that’s easy to spout but hard to execute. The Dubs Susi Jenkinson offers some starting points for creating something so real you can touch it.
3 MINUTE READ
Content
5 More Content Marketing Trends for 2017
//
Get a head start on the coming year
27 October, 2016
Outbrain’s Head of Marketing APAC, Isabella Barbato, reveals the content marketing trends her organisation sees coming to fruition in 2017.
3 MINUTE READ
Strategy
Stay tuned! The Rise of Serialised Content
//
Cliffhanger content marketing
25 October, 2016
Digital lore has long-dictated that shorter is better. But this is increasingly not the case. We take a look at the backlash against brevity and the rise of serialised content, which is finally discovering with TV has always known.
5 MINUTE READ
Strategy
5 Case Studies to use when you need to Prove Content Marketing Works
//
How to silence the naysayers
19 October, 2016
If you’re a content marketer in the finance sector, Glenn Mitchell, is about to give you a shoulder to cry on. He understands what it’s like to be at an executive meeting and see a tumbleweed roll past after you’ve passionately presented your case.
5 MINUTE READ
Strategy
How to Make Content Marketing Work Inside a Financial Services Organisation
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An insider tells
18 October, 2016
The Dubs grilled Lindsey Hoad, BT Financial’s Group Senior Manager, Consumer Marketing Strategy and Channel Development and asked her to retrace her steps in implementing the finance brand’s first major content strategy, GetMoving.
5 MINUTE READ
Content
2017 Content Marketing Forecasts, Trends and Predictions
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More newsrooms and influencers
13 October, 2016
Next year is nearly here – again – so what trends are coming down the pipeline? Cross our palms with silver as we gaze into our crystal ball, or at least find out what the pundits, including ours, are saying.
5 MINUTE READ
Media
Who’s Dominating Social Media Sharing in 2016?
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The story of BBC vs Goal
11 October, 2016
The BBC and soccer website Goal.com have swept the pool when it comes to most shared articles on social media this year. Here’s how these two very different brands have built their social media empires.
5 MINUTE READ
Research
Report: Top 10 Australian General Insurers Most Active On Social Media
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June - Aug 2016
4 October, 2016
7 MINUTE READ
Technology
What the Internet of Things Means for the Finance Sector
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The times they are a changin'
4 October, 2016
Interconnectivity has enormous implications for the banking end of town, and opportunities that could deliver greater security and bigger profits.
5 MINUTE READ
Content
India: The Giant Awakens
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What it takes to go viral
29 September, 2016
What is the magic viral content formula every publisher, brand or otherwise, wants to know? The Dubs Dalia Dakkak has the answer.
3 MINUTE READ
Technology
How technology is changing the face of personal finance
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The future of FinTech
27 September, 2016
Investors in the FinTech market believe there is growing demand for new finance technology, moving away from traditional banking and creating new user habits.
5 MINUTE READ
Content
Maker Studios: Behind the curtain at the world’s largest video influencer network
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The story so Far
22 September, 2016
In 2009, four friends were making video content in a backyard. Now, they are the largest broadcast entity in the world. Where do you go from there? Onwards and upwards, apparently.
5 MINUTE READ
Technology
Cognitive Tech is here to Help
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Before it takes over the world
20 September, 2016
What do you get when you cross big data with intuitive programming? Cognitive tech. Here’s what it can do.
3 MINUTE READ
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Strategy
Masterclass: Video
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15 essentials for using video in your content marketing
15 September, 2016
So you want to add video to your content marketing mix? Here are some basics you need to know before you get ready for your close up.
2 MINUTE READ
influencer.loki
Strategy
Why an Influencer Could be Your Best Branding Investment
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Advertising's new battleground
13 September, 2016
What is influencer marketing and who is getting it right? More genuine and organic than celebrity endorsement, it harnesses both these qualities to captivate audience targets.
3 MINUTE READ
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Content
2017 Social Media Trends Forecast
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The shape of things to come
8 September, 2016
Which platforms are gaining – and waning – in importance in the increasingly complex social media ecosystem in 2017? Hint: Facebook is king!
5 MINUTE READ
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Strategy
Finance marketing to Millennials
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It’s a Snap(chat)
6 September, 2016
With more than 200 million-plus users around the world, the Snapchat app demands any organisation seeking a youth market learns its rules of engagement.
3 MINUTE READ
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Media
The Dark Web: What are They Doing in There?
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What a tangled web...
1 September, 2016
Six hundred times more vast than the regular web, the dark web is best known as a haven for sinister activities, but does it have any legitimate business applications? Glenn Mitchell goes deep into the most nefarious regions of cyberspace to find out.
7 MINUTE READ
Strategy
Will TV advertising live to see another big birthday?
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TV advertising turns 75
30 August, 2016
The mourners may have been gathering at the bedside for several years, but TV advertising is not dead – it’s just going to become more audience friendly.
5 MINUTE READ
Research
Top 20 Australian Banks on Social Media
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May - Aug 2016
25 August, 2016
3 MINUTE READ
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Media
My First Job in Content Marketing
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The Dubs intern tells all
25 August, 2016
Dubs intern Caitlin is a stone’s throw from finishing her marketing degree, so we asked her to tell us if the dream matches the reality.
3 MINUTE READ
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Strategy
Why the world's biggest publishers are investing millions in video
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Moving pictures: The new Golden Age
23 August, 2016
The power and reach of online video can no longer be denied, but why is this medium so powerful and who is actually doing it well?
3 MINUTE READ
Millenial_pain_points_banner
Strategy
Want to market to millennials?
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Here are their pain points
18 August, 2016
Want to use content marketing to reach Millennials? Then you need to know they don’t have it as easy as you might think, with many facing an uncertain future.
5 MINUTE READ
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Strategy
5 Steps to Successful Video Marketing
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The new age of storytelling
16 August, 2016
There’s no better time to consider adding video to your marketing mix. Here are 5 steps to get you started.
3 MINUTE READ
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Strategy
How - and why - to use emotional intelligence in your content marketing
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Get smart
11 August, 2016
Marketing maven Louise Kelly explains why understanding how your target audiences feels is more important than what they think.
5 MINUTE READ
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Strategy
The Best Content Marketing Videos of 2016
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Our favourite brand flicks
9 August, 2016
These five content marketing stories reveal the high standards to which the rest of us are now being held.
7 MINUTE READ
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Strategy
How to Optimise your Content for Search Engines
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6 simple tips
4 August, 2016
You’ve done the hard work, put in the hours of research to ensure your content is the best it can be and your blog post is now ready to go live. Or is it?
5 MINUTE READ
Strategy
A Millennial Tells Marketers How to Wine & Dine Gen Y
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I am not a narcissist!
2 August, 2016
Rhiannon Tuntevski, Cure Brain Cancer’s National Campaigns and Partnerships Executive, is sick of being labelled a lazy narcissist and has a message for marketers trying to flog their wares to Gen Y – get a purpose.
5 MINUTE READ
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Strategy
5 Podcasts for a Happier Day at Work
//
Bad day at the office?
28 July, 2016
Happiness has become a buzzword in content marketing. But how are you supposed to sell it if you can’t even find the bloody thing? Having a bad day – or year – at the salt mines? These five podcasts can help. And – if that doesn’t work – see number three.
7 MINUTE READ
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Content
Virtual Reality Marketing
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Who’s doing it best?
25 July, 2016
Writing an article about virtual reality within the marketing sector is like trying to write a synopsis of The Bible. We don’t have time for that - but let’s at least get started on VR marketing’s Book of Genesis.
7 MINUTE READ
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Content
Generation Z are here
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But what do they want?
21 July, 2016
The children of the baby boom at the birth of the 21st century are becoming old enough to vote, and that’s not the only way we will feel their influence.
3 MINUTE READ
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Strategy
5 Social Media Metrics That Actually Matter
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Measure for measure
18 July, 2016
Does the number of followers you have actually impact your bottom line? How do you assign value to your social media presence? We take a look at some of the metrics that can help you answer these questions.
5 MINUTE READ
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Strategy
How Pokemon Go Mastered the Attention Economy
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Eyeballs vs $ signs
15 July, 2016
The attention economy is the beating heart of content marketing – pivoting on the ability to land eyeball time without asking for a cent in return for an experience or information. And Pokemon Go has nailed it.
3 MINUTE READ
Media
The 7 Deadly Sins of Marketing
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Confessions of a copywriter
14 July, 2016
A veteran wordsmith unburdens himself of the terrible things he’s done in the name of selling people things they didn’t need. A dark night of the soul indeed.
7 MINUTE READ
Strategy
How to Get the Most Out of Your Sponsored Content
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A LinkedIn insider tells
11 July, 2016
Not sure how to get the most out of your sponsored content? LinkedIn's Sarah demystifies the process of getting the most out of your next campaign.
5 MINUTE READ
Media
Aberdeen Asset Management's Zero to Hero Content Journey
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Becoming A Global Brand Publisher
7 July, 2016
We look at how Aberdeen Asset Management came in at number 10 in PWC's top 50 asset management groups in the world based on social media presence.
3 MINUTE READ
Client: 7
Inside the World’s Biggest and Brightest Branded Newsrooms
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Meet the new media outlets
5 July, 2016
With big-name brands becoming the world’s biggest publishers, many are launching their own newsrooms. Here are five of the most valiant efforts in this arena.
7 MINUTE READ
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Strategy
How to Tell a Cracking Yarn
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Content marketing 101
29 June, 2016
Want to tell better stories? Screenwriter Allen Palmer says the key to reaching audiences is to acknowledge that life is hard and life is shitty…
5 MINUTE READ
Strategy
The State of Content Marketing in 2016
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So far
27 June, 2016
Content marketing is an increasingly important part of every marketer’s toolkit. So how are we looking as we approach the midway point of the year?
3 MINUTE READ
Technology
TOP 4 TECH TRENDS SET TO TAKE OFF IN 2016
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Coming soon
27 November, 2015
We cast our predictions as to what 2016 will bring in terms of technical revolutions for the content marketing world.
3 MINUTE READ
Strategy
THE BEST OF THE INTERNET IN 2015
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And the winner is...
19 November, 2015
We take a look at the most ingenious Internet conceptions of 2015 and examine how - and why - they epitomise the digital age.
7 MINUTE READ
Media
THE DEATH OF THE ENGLISH LANGUAGE
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FAREWELL MY LOVE
9 October, 2015
Forget a class society, how we choose to use the ever-evolving English language has become the new way of defining our status. So be warned.
3 MINUTE READ
Strategy
Why the imagery you use is king
//
Content marketing 101
25 September, 2015
Humans are visual creatures, wired to respond to pictures before words, so choosing strong images is essential in the online world.
5 MINUTE READ
Content
What will the internet be like in 2050
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Futurecast
18 September, 2015
With technology developing at a rapid rate, what will the Internet as we know it look like by 2050? We're thinking something straight out of The Matrix.
3 MINUTE READ
Strategy
AZEALIA BANKS: QUEEN IN #Con-Troll OF TWITTER
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Viral marketing
11 September, 2015
She's as notorious for her vitriolic criticisms and online feuds as she is for her music, but is Azealia Banks a Twitter troll or a marketing genius?
5 MINUTE READ
Strategy
So you've been publicly shamed? What now?
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Social media
10 September, 2015
An afternoon with Jon Ronson at Sydney’s Festival of Dangerous Ideas highlighted how widespread a phenomenon social media shaming has become.
3 MINUTE READ
Content
FACEBOOK WANTS YOUR BLOG
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And your children and your soul
4 September, 2015
It looks like Facebook wants to set up its own blogging platform. But why?
5 MINUTE READ
Strategy
WHY WE NEED TO STOP PLAYING IT SAFE
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And be like Walter White
3 September, 2015
In a society that encourages innovation and creativity, why are so many big businesses still playing it safe when it comes to digital marketing?
MINUTE READ
Media
THE PURSUIT OF DIGITAL ART
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According to Shia SHIA LaBeouf
28 August, 2015
Our appetite for mildly entertaining yet pointless websites is insatiable. Is this indicative of the devolution of our species? Or merely the precursor to a new genre of art?
3 MINUTE READ
Strategy
WHAT WE CAN LEARN FROM DANCING IN THE DARK
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No lights, no lycra
27 August, 2015
What does dancing in the dark have to do with good content marketing? Well, quite a lot, actually.
3 MINUTE READ
Strategy
THE WATERCOOLER IS DEAD
//
Long live the watercooler
20 August, 2015
The advent of on-demand telly is changing our viewing habits. Or is it? Will we always want to gather round "the watercooler" and talk TV?
3 MINUTE READ
Strategy
ADDICTED TO SOCIAL MEDIA?
//
Blame your primal brain
20 August, 2015
Can’t stop scrolling through your Facebook feed? Wasting precious hours that should be spent working, exercising, sleeping…? It’s not your fault.
3 MINUTE READ
Content
NEWS VERSUS THE BLOGOSPHERE
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The cost of truth
13 August, 2015
Music, books, film and television can survive the deregulation of the publishing industry without any loss of integrity. News, however, cannot. What will happen if serious journalism is superseded by blogging and social media?
5 MINUTE READ
Strategy
MILLENNIALS: WHAT’S ALL THE FUSS ABOUT?
//
Gen Y, your time is now
12 August, 2015
There’s a lot that marketers can learn from the millennial mindset. And, contrary to popular opinion, we’re really not that hard to understand.
3 MINUTE READ
Content
The SEARCH FOR THE PERFECT WOMAN
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Robotics can help
5 August, 2015
Why haven't they created a realistic robot woman yet? What exactly is the hold up? We take a look at where robotics engineers have been focussing their attentions, and just how close they've come.
3 MINUTE READ
Strategy
CAREFUL WITH THAT C-WORD, BUDDY
//
No, the other one
4 August, 2015
When you say “content”, are you devaluing somebody’s article, video or design? Are you reducing it to a commodity? Maybe we need to rethink the lingo.
5 MINUTE READ
Media
A RANT ABOUT CORPORATE TALK
//
Plainly speaking
31 July, 2015
Do you frequently find yourself utterly discombobulated by the incomprehensibility of business-speak? Join the club. We take a look at why it doesn’t work and we’d all be better off talking like we’re having a beer with our mates down the pub.
3 MINUTE READ
Strategy
3 THINGS CONTENT MARKETING ISN'T
//
And was never supposed to be
29 July, 2015
If you're going down the path of content marketing, if you're truly committed - it pays to remind yourself what the beast looks and sounds like. So you don't get led astray...
5 MINUTE READ
Media
DIGITAL MUSIC PIRACY
//
The new war on drugs
24 July, 2015
Despite the ever-increasing amount of high volume, low cost subscription-based platforms, music piracy is still rife. So why are we still making excuses to listen for free?
3 MINUTE READ
Strategy
DEFAMATION ON SOCIAL MEDIA
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Talk is cheap
21 July, 2015
Haters, trolls, flamers beware! Your mean tweet could cost you a lot more than you realise.
3 MINUTE READ
Strategy
STOCK MODEL ARIANE
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The face of everything
16 July, 2015
She's online, she's on billboards, she's in brochures and shop windows from Singapore to Sydney. So what's the story on this woman they call 'The Overexposed Stock Image Model'?
5 MINUTE READ
Media
A DESPERATE ATTEMPT TO GIVE UP MY INSTAGRAM ADDICTION
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#nofilter
13 July, 2015
Most use it recreationally, but for some Instagram has become more like - well, let's be frank - an addiction. See how one millennial attempted to overcome her Instagram problem by going full cold turkey for a week.
2 MINUTE READ
Technology
MY SOCIAL MEDIA JOURNEY
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Photography
10 July, 2015
The Dubs' social media director Andrew Frith demonstrates the power of imagery by turning his passion for photography into an active online community.
5 MINUTE READ
Strategy
WHY BECOMING A BRAND BROADCASTER IS A REAL BITCH!
//
How to be a hero
7 July, 2015
Now that brand publishing is common place - what's next? Becoming a hero brand broadcaster, that's what. And it's a tough nut to crack. But worth it.
5 MINUTE READ
Technology
REAL CARDBOARD UNFOLDS UNLIMITED POSSIBILITIES
//
Virtual reality
3 July, 2015
Is the long wait over? Is virtual reality here? It's certainly on the march, from Google's humble Cardboard to brave new offerings from Samsung, Sony and Microsoft... and it presents major opportunities for marketers.
5 MINUTE READ
Strategy
WHAT MAKES A SELLABLE STOCK IMAGE?
//
According to a stock model
1 July, 2015
The Shutterstock library is an eclectic, often questionable mix of over 55,000,000 images. We find out what makes a photo sell, first hand.
5 MINUTE READ
Strategy
THE MEAN STREETS OF FREELANCE WRITING
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What's fair pay?
29 June, 2015
With more and more freelance writers in the market, writers' fees are increasingly easy to beat down. But in the end you'll pay for it in ways you'd much rather avoid.
7 MINUTE READ
Content
WHICH BRAND WILL CRACK THE X FACTOR?
//
It's not rocket surgery
26 June, 2015
TV is still king when it comes to uber entertainment hits but don't underestimate the power of content marketing. When TV loses its throne, who are the new players primed to lob in and reign supreme?
5 MINUTE READ
Technology
THE KEY TO TECH ADVANCEMENT
//
Want vs need
24 June, 2015
When it comes to buying really cool-looking, wickedly functioning new gadgets, let's not kid ourselves it's about need.
3 MINUTE READ
Strategy
5 THINGS INTERNET CATS CAN TEACH YOU ABOUT SUCCESSFUL CONTENT MARKETING
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Cats in sinks
22 June, 2015
Cats are not only awesome and cute, but their popularity can teach us lots about irresistible content. And yes, a crazy cat lady wrote this, but it's still true.
3 MINUTE READ
Media
IT'S TIME FOR MARKETERS TO PLAY!
//
Get your game on
19 June, 2015
Given online gaming is such a massive market globally you'd think marketers would be all over it. No so! We take a look at what's going on in this space and dispel some myths about who gamers are.
5 MINUTE READ
Strategy
CHEAP CONTENT MARKETING IS LIKE BUYING A DRESS FROM A DOLLAR SHOP
//
You get what you pay for
17 June, 2015
As our intrepid writer discovers, there's a reason why some content (and some frocks) come cheap.
2 MINUTE READ
Media
BUSINESS AS USUAL?
//
RUN FORREST RUN!
15 June, 2015
When it's business as usual I reckon that's a good sign it's time to get your sneakers on and RUN FORREST RUN!
5 MINUTE READ
Technology
BUILD IT AND THEY WILL SEE
//
GOOGLE GLASS
12 June, 2015
Looking forward to a future where everyone's swiping the air randomly and watching videos nobody else can see? That's Google Glass world and it's coming, probably.
3 MINUTE READ
Content
ARMAGEDDON IN 140 CHARACTERS OR LESS
//
If Twitter ruled the world
10 June, 2015
Katy Perry is President and 'Beliebers' are overtaking the human race. The end is nigh!
3 MINUTE READ
Technology
HEY GOOGLE, WHAT THE HELL IS MAGIC LEAP?
//
Crickets
8 June, 2015
The Google-backed software gives little away in terms of its functionality or accessibility, but the mystery is all too enticing.
2 MINUTE READ
Strategy
MINIMENTARY IS SO HOT RIGHT NOW
//
The short form doco has arrived
5 June, 2015
Content marketing is evolving fast with almost every brand now an online publisher in some way. What's lifting some players above the pack is episodic shortform documentaries, and these examples in particular.
5 MINUTE READ

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