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Financial Marketer podcast · The conversations global asset managers need to start with investors

The conversations global asset managers need to start with investors

Raphael Queisser, chief operating officer, Dianomi

11 October, 2021

The Financial Marketer and Dianomi delve into the research global asset managers need to read to ensure their content starts a conversation that leads to valuable, lifelong clients.

21 MINUTE LISTEN

Strategy

How finance brands can capture SMEs

Underserved and needing support

3 December, 2021

Small business owners and SMEs are an underserved market looking for products and support that’s tailored to their unique needs.

2 MINUTE READ

Strategy

Christmas content to capture customers

'Tis the season

30 November, 2021

With Christmas right around the corner, how can your finance brand capture customers and improve brand awareness through curated Christmas content?

3 MINUTE READ

Strategy

Visa: making international payments easier

Breaking down global barriers

26 November, 2021

With Visa working on an instant international payments system that will break down global barriers, why should finance brands strive for universal accessibility?

3 MINUTE READ

Content production

Addressing the rise in retirement anxiety

For the young and old

23 November, 2021

With COVID-19 making people more uncertain about their retirement plans, finance brands can help educate and ease concerns, enabling lead generation and brand loyalty.

3 MINUTE READ

Strategy

Why finance brands should care about sustainability

Protect the planet

18 November, 2021

With 73% of people factoring in a product’s environmental friendliness in their purchasing decisions, it’s time finance brands prioritised sustainability at every level of their business.

4 MINUTE READ

Content production

Why finance brands should care about this Instagram trend

'add yours'

15 November, 2021

A new Instagram trend of sharing a picture of your pet in exchange for planting a tree has gone viral, showing the power of Instagram’s new ‘add yours’ function for savvy finance brands.

3 MINUTE READ

Strategy

Why SEO Should Be A Priority For Asset Managers

SEO trumps ads

4 November, 2021

SEO should be a priority for asset managers to not only claim the top spot in search engine rankings, but to elevate brand awareness and build credibility.

4 MINUTE READ

Strategy

Who is actually using Facebook?

Getting meta about Meta

2 November, 2021

With Facebook relaunching as Meta in a bid to expand and win over a younger demographic, we investigate who is actually using Facebook and what finance brands need to know to master the platform.

6 MINUTE READ

Strategy

Finance brands transition to cloud computing

It's time

1 November, 2021

Here’s how Google Cloud and cloud computing software can assist your finance brand to drive business transformation, data-driven innovation and security, helping to support your customers.

4 MINUTE READ

Strategy

COVID-19: Learnings for Finance Brands

Make the best of a bad situation

27 October, 2021

COVID-19 has had dramatic effects on people’s sense of financial security. So, how can finance brands and capital markets respond to generate greater trust and build a strong brand image?

4 MINUTE READ

Content production

Digital storytelling and finance brands

Create emotional connections

21 October, 2021

With finance products being emotional, stressful or even begrudged purchases, finance brands should look to digital storytelling to connect, educate and inspire customers.

3 MINUTE READ

Content production

3 digital marketing mistakes asset managers are making

Quick fixes

19 October, 2021

To get noticed by investors there are three key areas asset managers can improve to strengthen their digital marketing strategy.

5 MINUTE READ

Research

Home loan content marketing trends

The key to good content

14 October, 2021

Choosing a home loan is an emotional experience for consumers, so how can finance brands capture highly coveted customer relationships through their home loan content marketing?

5 MINUTE READ

Strategy

Nerve Neobank: Finance for Musicians

Rock star finances

12 October, 2021

The recent launch of nerve neobank, a financial service dedicated to musicians, highlights an opportunity for finance brands to capitalise on micro-niche trends to reap big rewards.

3 MINUTE READ

Strategy

How finance brands can master omnichannel marketing

Be where your customers are

5 October, 2021

With 88% of consumers buying where they receive personalised, cross-channel messaging it’s important finance brands create an omnichannel marketing experience.

3 MINUTE READ

Strategy

How to bridge the approachability gap

Personalisation and education

30 September, 2021

With 50% of customers hesitant to approach their financial institution, there’s a prime opportunity for finance brands to bridge the approachability gap and snag untapped customers

3 MINUTE READ

Strategy

Open banking: changing the financial landscape

Breaking down data barriers

28 September, 2021

Open banking may alter the financial sector as we know it, removing data barriers and connecting financial institutions. So, what do finance brands need to know?

3 MINUTE READ

Strategy

Next best action: give customers what they want

What they want, when they want it

24 September, 2021

A next best action marketing strategy is data-driven and customer-centric, empowering finance brands to provide the solution customers want when they want it.

4 MINUTE READ

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