Financial Services Content Marketing Agency - UK

Financial Marketer podcast · The secret sauce of great finance podcasts

The secret sauce of great finance podcasts

Ted Richards, digital strategy and growth, Wilsons

4 March, 2022

As the host of two successful finance podcasts, Ted Richards, head of digital strategy and growth at Wilsons is perfectly placed to give the Financial Marketer a taste of what a good finance podcast entails.

25 MINUTE LISTEN

How content marketing can nurture relationships with investors

Content production

Content marketing for asset managers: how to nurture leads

Attract investors

9 August, 2022

Downloadable PDFs on their own simply aren’t cutting it anymore, clients want engaging content. Here we explain how asset managers can nail their content marketing strategy.

2 MINUTE READ

Strategy

Financial marketing cheat sheet for LinkedIn

Engagement at an all-time high

2 August, 2022

With LinkedIn engagement at an all-time high, it’s critical your finance brand understands what performs best to build an informed and strategic financial marketing content strategy.

2 MINUTE READ

Strategy

Blockchain: improving trust for finance brands

Make trust a priority

28 July, 2022

Financial institutions are losing the race for trust with FinTechs starting to lead the charge. Here we explain how adopting blockchain technology can be your finance brand’s saving grace.

3 MINUTE READ

Social media

TikTok and financial content marketing

Your secret to success?

26 July, 2022

TikTok can be a great way for finance brands to connect with younger demographics. Here we break down why you should be producing financial marketing content for TikTok.

2 MINUTE READ

Content production

The financial marketer's guide to onboarding

Let digital content drive

21 July, 2022

To create a truly successful onboarding process, your finance brand must support it with a strategic digital content strategy. Here we explain exactly how you can do just that.

4 MINUTE READ

Content production

Case study: DBS video mini-series success

Creative content wins again

19 July, 2022

DBS Bank’s video mini-series, Sparks, demonstrates how creative financial content marketing can reap large rewards. Here we explain what Singapore finance brands can learn.

3 MINUTE READ

Content production

The best financial video content in Singapore

Produce content your audience wants

14 July, 2022

With 79% of Singaporeans preferring video for product information, video marketing should be a part of every Singapore finance brand's content strategy. Here’s what you need to know.

4 MINUTE READ

Strategy

Top banking trends and challenges for 2022

What consumers want

12 July, 2022

New research from BAI has revealed the top banking trends and challenges for banks in 2022. Here we break down what you need to know to improve your financial marketing strategy.

3 MINUTE READ

Strategy

Benefits of SEO for finance brands

Get discovered

8 July, 2022

To get discovered by interested consumers or clients, your finance brand must have a strong SEO strategy. But how can SEO give your brand a competitive advantage?

2 MINUTE READ

Social media

Singapore Asset Managers: What they’re doing right

Deep dive

6 July, 2022

With Southeast Asia becoming the fastest-growing digital economy in the Asia-Pacific, it pays for Singapore asset managers to use social media. Here we explain what the top 3 are doing right.

4 MINUTE READ

Strategy

Why tech is essential to personalisation

One supports the other

30 June, 2022

Personalisation is a must-have for finance brands but to create a great tailored experience you must employ the right technology. Here we explain everything you need to know.

3 MINUTE READ

Content production

What makes a good finance webinar

Empowering consumers

29 June, 2022

Webinars are an effective strategy to generate leads and convert customers, but what makes a good one? Here we break down how to host a great finance webinar.

3 MINUTE READ

Strategy

Digital transformation and finance brands

Three areas to improve

23 June, 2022

While banks may think they are further along in their digital transformation journeys, recent research by Cornerstone reveals this is hopeful thinking. So, what areas can be improved?

3 MINUTE READ

Content production

Making financial literacy accessible

Educating overlooked groups

22 June, 2022

Financial literacy content that educates overlooked groups highlights the importance of not only educating consumers but providing them with value-driven content that's tailored to their needs.

4 MINUTE READ

Strategy

AI Technology: Revolutionising financial marketing

No longer a sci-fi fantasy

17 June, 2022

While artificial intelligence may seem like something from a sci-fi movie, in reality, it’s the here and now. Here we break down how AI technology can transform your financial marketing strategy.

2 MINUTE READ

Design

Nailing visual branding for finance brands

More than just a logo

15 June, 2022

Creating a strong visual branding strategy can help your finance brand cut through the digital noise and build strong brand awareness. Here we break down how you can do it right.

3 MINUTE READ

Strategy

Google Performance Max and Financial Content

Everything you need to know

9 June, 2022

Google’s recent release of its Performance Max campaigns is set to improve conversions, unlock new audiences and improve performance. Here’s what you need to know.

2 MINUTE READ

Strategy

Digital experience: Where asset managers are falling behind

Ditch downloadable PDFs

8 June, 2022

According to McKinsey, asset managers are behind the rest of the finance industry when it comes to delivering a great digital experience. Here we explain how you can catch up.

3 MINUTE READ

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