Financial Content Marketing Agency London & Sydney

Strategy

Marketing to over 50s: where finance brands get it wrong

Misconceptions and stereotypes

14 November, 2019

When it comes to marketing to over 50s the misconceptions and stereotypes are rife. We reveal the truth about over 50s.

4 MINUTE READ

SEO

What Google's BERT update means for finance marketers

Hey Bert..

12 November, 2019

Google’s BERT update is said to be the most significant update in the past five years. Here’s what it means for your finance content.

3 MINUTE READ

Content

Another reason why finance brands should produce podcasts

Now discoverable

8 November, 2019

With finance podcasts now showing directly in Google’s search results, the final hurdle discouraging finance brands from producing podcasts has fallen?

4 MINUTE READ

SEO

How finance marketers can win the 'Featured Snippet'

Race to the top

5 November, 2019

Competition is fierce but the reward for claiming the Featured Snippet is tenfold for finance brands. Here’s how to optimise content to claim position zero.

3 MINUTE READ

Content

Make customers the stars of your financial services content

Customers take action

31 October, 2019

Content that writes itself? Financial services content that showcases customers is not only easy to produce, it’s well received.

3 MINUTE READ

Strategy

Why finance brands should think seriously about influencer marketing

A serious strategy

29 October, 2019

Finance marketers looking to breathe new life into their marketing could (and should) take advantage of influencer marketing.

3 MINUTE READ

Media

Meet the finance brands ruling social media

Attract legions of fans

24 October, 2019

If you want your finance brand to be in the spotlight on social media, make it last with a strategic rather than scattered approach.

3 MINUTE READ

Content

4 copywriting tips for finance marketers

Copy that converts

22 October, 2019

Simple copywriting tips that will help capture attention, convert customers and retain them ongoing.

3 MINUTE READ

Content

How to include CSR in your finance content marketing strategy

A good read

18 October, 2019

It’s never been more important for finance brands to embrace CSR. We look at how three finance brands are sharing the good stuff.

3 MINUTE READ

SEO

How finance marketers can use schema to boost SEO

Be visible

15 October, 2019

Why implementing schema.org markup could significantly boost your finance brand’s SEO visibility.

5 MINUTE READ

Content

The art of emotional engagement in finance content marketing

Head or your heart?

10 October, 2019

If you can hit your audience right in the feels, your content is more likely to connect. Here’s how finance brands can master the art of emotional engagement.

3 MINUTE READ

Content

6 reasons finance CEOs should consider personal-business blogs

Putting a face to the name

8 October, 2019

Asset and wealth management CEOs: is it time to let your guard down, take to the tools and write your own personal-business blog?

4 MINUTE READ

10 digital challenges facing finance marketers

Content

10 digital challenges facing financial marketers

It's in the computer?!

3 October, 2019

As the finance industry makes the shift to digital, financial marketers are facing various digital challenges as they struggle to keep pace as market and consumer trends evolve.

6 MINUTE READ

Technology

What Google’s nofollow update means for finance marketers

Be the leading source

1 October, 2019

Google is updating its nofollow policy. So what does this mean and how will it impact finance marketers?

5 MINUTE READ

Content

How to create interactive finance content – and why it works

Hair raising stuff

26 September, 2019

Interactive finance content grabs attention, boosts engagement, encourages sharing and will ultimately make your finance brand stand out. What's not to love?

4 MINUTE READ

Content

Putting the funny in finance content marketing

Think we're joking?

24 September, 2019

Think we’re joking? Far from it. Funny finance content is real and your customers will love you for it.

4 MINUTE READ

Content

What financial advisers need from asset management content

Build confidence in your brand

23 September, 2019

Financial advisers need the confidence to articulate the value of asset management services to their clients. Asset management content delivers this.

5 MINUTE READ

Content

Fintech finance content: disruption down to the letter

First product, now content

17 September, 2019

First came products and services, now fintech finance content is disrupting content marketing, setting a new precedent for content and how it’s delivered.

6 MINUTE READ

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