Financial Content Marketing Agency London & Sydney

The Case For Content

We look under the hood at how The Dubs measures its content marketing ROI and learn how to get results.

31 October, 2019

7 MINUTE READ

Content production

The COVID-19 content B2B and B2C customers need

Content in a time of crisis

26 March, 2020

The Dubs founder and managing director Josh Frith gets passionate about the COVID-19 content both B2C and B2B finance audiences need in this time of crisis.

5 MINUTE READ

Strategy

COVID-19 the catalyst for change in financial marketing

Get digital and educate

24 March, 2020

In the wake of the COVID-19 pandemic, The Dubs founder Josh Frith talks about new ways for asset and wealth managers to reach investor audiences beyond traditional face-to-face events.

5 MINUTE READ

Content production

3 more of the best insurance content campaigns

Fresh ideas

19 March, 2020

We’ve covered the ultimate insurance content case study, but now it’s time for some fresh ideas courtesy of leading global insurance companies.

5 MINUTE READ

Content production

The financial marketer’s guide to podcast platforms

Make waves

17 March, 2020

As podcast popularity continues to grow, we look at the best podcast platforms and recording tools for finance brands, and whether technology could be a barrier to entry.

5 MINUTE READ

Strategy

Building a finance marketing strategy around customer data

Extracting gold

12 March, 2020

Customer data can be an invaluable tool for finance brands, provided there’s a clear strategy around why and how to use it.

5 MINUTE READ

Content production

Why listicles deserve a spot in your finance content mix

It's all in the numbers

10 March, 2020

Listicles may be well-trodden content ground, but for good reason. Deserving of way more credit than they get, we share our tips for getting finance listicles right.

4 MINUTE READ

Content production

Superannuation and pension content that inspires

Need inspiration?

5 March, 2020

Is the creative well running dry in your retirement, superannuation and pension content marketing? It’s time to revisit some inspiring case studies.

6 MINUTE READ

Strategy

Don’t underestimate the value of a well-crafted hashtag strategy

#TheBrandPlan

3 March, 2020

Either underestimated or overused, the right hashtag strategy can supercharge your social media amplification and extend your finance brand’s reach.

5 MINUTE READ

Strategy

Why finance brands should tackle financial wellness

Financially fit

27 February, 2020

While it may seem like a stretch to some, finance brands are perfectly positioned to help customers with a key pillar of their health - financial wellness.

5 MINUTE READ

Research

Australian asset managers fall behind their global counterparts on social

Missing an opportunity

25 February, 2020

The latest social media benchmark from The Dubs reveals Australian asset managers are missing a sizeable opportunity on social and should follow the lead of their global counterparts.

6 MINUTE READ

Website UX, design and build

How to design a finance website that converts customers

Tricks of the trade

20 February, 2020

The Dubs senior digital designer, Tom Bradshaw shares tricks of the trade when designing a finance website that converts.

5 MINUTE READ

Distribution

Is TikTok the right fit for finance brands?

Credible or cringeworthy?

18 February, 2020

It’s the fastest growing social media platform of our day, but is it the right space for finance brands to play? Credible or cringeworthy? We help you decide.

5 MINUTE READ

Content production

5 Singaporean finance brands changing the pace of finance marketing

Hitting their stride

13 February, 2020

Slow to start, Singaporean finance brands are hitting their stride with unique and impactful finance content marketing campaigns.

4 MINUTE READ

Website UX, design and build

What Google’s third-party cookie phase out means for finance marketers

The way the cookie crumbles

11 February, 2020

We explain what Google’s decision to phase out third-party cookies actually means for financial marketers.

5 MINUTE READ

Content production

How to turn a stodgy finance research report into a cracker read

Beyond the PDF

6 February, 2020

Finance brand research reports are often number-heavy and complex to understand. Here’s how to present your findings in a way that engages.

6 MINUTE READ

Should finance brands be designing for dark mode?

We shed new light

4 February, 2020

The Dubs senior digital designer, Tom Bradshaw, sheds light on whether finance brands should be designing for dark mode.

6 MINUTE READ

Strategy

Finance content marketing trends to watch in 2020

Global trends

30 January, 2020

We look at the finance content marketing trends that are here to stay and the new trends finance marketers need to have on their radars.

7 MINUTE READ

Strategy

Should asset managers take a stance on climate change?

Activist or passive?

28 January, 2020

We look at the risks and rewards of asset managers, and all finance brands for that matter, taking on the role of climate activists.

6 MINUTE READ

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