Financial Content Marketing Agency London & Sydney

Financial Marketer podcast · The conversations global asset managers need to start with investors

The conversations global asset managers need to start with investors

Raphael Queisser, chief operating officer, Dianomi

11 October, 2021

The Financial Marketer and Dianomi delve into the research global asset managers need to read to ensure their content starts a conversation that leads to valuable, lifelong clients.

21 MINUTE LISTEN

Traditional banks vs Fintech: who does Gen Z trust more?

Strategy

Traditional banks vs Fintechs: who does Gen Z trust more?

Fintechs win the battle for trust

18 January, 2022

New research has found 66% of Gen Z now trust fintech brands more than traditional banks, indicating a growing demand for integrated financial management tools and inclusive designs.

4 MINUTE READ

Strategy

5 Financial Marketing Trends for 2022

New year, new trends

13 January, 2022

With the pandemic permanently altering consumers’ habits and technology continuing to advance, there’s a brand new set of financial marketing trends you need to know.

5 MINUTE READ

Design

API technology and finance brands

Personalised products tailored to needs

11 January, 2022

API technology makes it easy for your finance brand to access customer data and create personalised products tailored to consumers’ needs. So, how can your finance brand benefit?

3 MINUTE READ

Strategy

M1 Finance proves what customers want in a finance app

One app to manage it all

21 December, 2021

M1 Finance is making financial management easier by integrating investing, spending and borrowing within the same finance app, catering to customers who want finance apps that do it all.

3 MINUTE READ

Content production

Why asset manager content is stuck in a rut

Playing it safe

21 December, 2021

New research suggests asset managers stick with traditional investment themes and largely ignore rising asset classes in their marketing.

4 MINUTE READ

Content production

How finance brands can cater to gig workers

78 million workers globally

16 December, 2021

Being sole business owners, gig workers have unique financial needs that are not being met by financial organisations showcasing a niche finance brands can fill with tailored services.

3 MINUTE READ

Strategy

Micro-investing: reducing barriers to entry

Investing spare change

14 December, 2021

With Mastercard creating a micro-investing app it reveals the growing demand for easier investment options that reduce barriers to entry. So, how can this benefit asset managers?

3 MINUTE READ

Strategy

How asset managers can get Gen Z on side

A new generation of investors

9 December, 2021

Soon to be one of the largest and wealthiest generations, asset managers wanting to build loyal relationships with Gen Z need to reconsider the way they market their investing services.

3 MINUTE READ

Design

Why finance brands need to consider inclusive design

Cater to everyone

7 December, 2021

New research reveals inclusive design can expand customer reach by 4x, indicating finance brands should cater to everyone’s needs and abilities if they want to generate meaningful leads.

3 MINUTE READ

Strategy

How finance brands can capture SMEs

Underserved and needing support

3 December, 2021

Small business owners and SMEs are an underserved market looking for products and support that’s tailored to their unique needs.

2 MINUTE READ

Strategy

Christmas content to capture customers

'Tis the season

30 November, 2021

With Christmas right around the corner, how can your finance brand capture customers and improve brand awareness through curated Christmas content?

3 MINUTE READ

Strategy

Visa: making international payments easier

Breaking down global barriers

26 November, 2021

With Visa working on an instant international payments system that will break down global barriers, why should finance brands strive for universal accessibility?

3 MINUTE READ

Content production

Addressing the rise in retirement anxiety

For the young and old

23 November, 2021

With COVID-19 making people more uncertain about their retirement plans, finance brands can help educate and ease concerns, enabling lead generation and brand loyalty.

3 MINUTE READ

Strategy

Why finance brands should care about sustainability

Protect the planet

18 November, 2021

With 73% of people factoring in a product’s environmental friendliness in their purchasing decisions, it’s time finance brands prioritised sustainability at every level of their business.

4 MINUTE READ

Content production

Why finance brands should care about this Instagram trend

'add yours'

15 November, 2021

A new Instagram trend of sharing a picture of your pet in exchange for planting a tree has gone viral, showing the power of Instagram’s new ‘add yours’ function for savvy finance brands.

3 MINUTE READ

Strategy

Why SEO Should Be A Priority For Asset Managers

SEO trumps ads

4 November, 2021

SEO should be a priority for asset managers to not only claim the top spot in search engine rankings, but to elevate brand awareness and build credibility.

4 MINUTE READ

Strategy

Who is actually using Facebook?

Getting meta about Meta

2 November, 2021

With Facebook relaunching as Meta in a bid to expand and win over a younger demographic, we investigate who is actually using Facebook and what finance brands need to know to master the platform.

6 MINUTE READ

Strategy

Finance brands transition to cloud computing

It's time

1 November, 2021

Here’s how Google Cloud and cloud computing software can assist your finance brand to drive business transformation, data-driven innovation and security, helping to support your customers.

4 MINUTE READ

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