Financial Services Content Marketing Agency - UK

Financial Marketer podcast · The secret sauce of great finance podcasts

The secret sauce of great finance podcasts

Ted Richards, digital strategy and growth, Wilsons

4 March, 2022

As the host of two successful finance podcasts, Ted Richards, head of digital strategy and growth at Wilsons is perfectly placed to give the Financial Marketer a taste of what a good finance podcast entails.

25 MINUTE LISTEN

Social media

12 benefits for finance brands being on LinkedIn

The platform to be on

17 November, 2022

LinkedIn is the social media platform all finance brands need to have a presence on. Here we explain why it’s important and the type of content that performs best.

2 MINUTE READ

Strategy

The lowdown on content marketing during a recession

Don't take your foot off the gas

17 November, 2022

Finance brands’ marketing during a recession should be focused on building confidence, connecting through empathy and educating clients. Here’s how.

4 MINUTE READ

Why financial marketers should create interactive content

Content production

A guide to interactive content for finance marketers

Improve engagement

15 November, 2022

Interactive content is a game-changer for financial marketers wanting to improve engagement, convert clients and nurture leads. Here we explain how finance brands can do it right.

3 MINUTE READ

Strategy

How to balance a paid, earned and owned media strategy

How to get it right

9 November, 2022

We spoke to The Dubs’ Social Media Strategist, Tara Cimino, to find out how finance brands can balance a paid, earned and owned media strategy and why they should.

3 MINUTE READ

Social media

Should your finance brand be on Twitter?

Tweet, tweet

8 November, 2022

Finance brands utilise Twitter more than any other social media platform, but is it right for your brand, and what type of content performs best?

2 MINUTE READ

Strategy

Why ESG content matters

What consumers want

2 November, 2022

Creating ESG content can improve trust and loyalty for both B2C and B2B consumers. So, what are the benefits and how can your finance brand get it right?

3 MINUTE READ

Strategy

The ins and outs of integrated digital marketing

Be seen across all channels

31 October, 2022

Integrated digital marketing can help your finance brand nurture and convert leads by building relationships across multiple channels. Here we explain how your finance brand can adopt it.

3 MINUTE READ

Strategy

Finding your niche as a finance brand

Understand your customers

27 October, 2022

To engage clients and create a strong financial marketing strategy, your message needs to be specific and targeted. Understanding your niche audience can help you to achieve this.

3 MINUTE READ

Content production

3 examples of great financial content marketing

This year's standouts

26 October, 2022

To gain inspiration and learn from other finance brands, we take you through three great financial content marketing examples and explain what they’re doing right.

4 MINUTE READ

Content production

Why super funds should focus on educational content

Supporting your clients

17 October, 2022

With a majority of Australians having little understanding about their superannuation, there’s a big opportunity for super funds to build trust and loyalty through delivering educational content.

4 MINUTE READ

Strategy

How asset managers can effectively distribute content

Marketing doesn't stop at content creation

11 October, 2022

To create a strong content strategy, you need to consider how you will distribute content. Here we explain how your asset management firm can do it right.

3 MINUTE READ

Strategy

How to build loyalty through the customer lifecycle model

Adjust your digital strategy

5 October, 2022

Understanding the customer lifecycle model can help your finance brand create a digital content strategy that converts and builds lifetime loyalty.

4 MINUTE READ

Content production

7 reasons for finance brands to start creating infographics

Explain complex information succinctly

3 October, 2022

Infographics can help distil complex financial information into easy-to-understand and engaging content. Here’s why your finance brand needs to adopt infographics.

2 MINUTE READ

Content production

3 brands doing finance podcasts well

It's time to start streaming

29 September, 2022

Finance podcasts have continued to increase in popularity, yet brands have been slow on the uptake. Here we explore three finance brands doing podcasts well, to show you how it’s done.

3 MINUTE READ

Strategy

Finance marketer's guide to digital marketing in South East Asia

Prioritise localised content

27 September, 2022

With over 400 million avid internet users, nailing your digital marketing in South East Asia can help your finance brand generate leads, build brand awareness and convert clients.

3 MINUTE READ

What finance brands need to know about retargeting ads

Strategy

How to nail retargeting ads

Bring audiences into land

21 September, 2022

Retargeting is a powerful acquisition tool, but it can be difficult to get right, especially with the new iOS update. Here we explain what you can do to nail your ads retargeting strategy.

3 MINUTE READ

Social media

The value of social media advertising for finance brands

Amplify your brand's voice

20 September, 2022

While social media may feel like a place not suitable for financial content, it is. Here we explain the value of social media advertising and how your finance brand can nail it.

3 MINUTE READ

Strategy

Why finance brands should focus on trust in times of stress

Effective crisis communication

15 September, 2022

Periods of stress present an opportunity for finance brands to build trust and gain loyalty, but crisis communication is difficult to master. Here we explain how you can do it well.

3 MINUTE READ

FinancialMarketer

From strategy through to content production, distribution and measurement, we can help.

Fill in the form. It's easy.

Thanks for submitting. We'll be in touch soon.