Launched in July 2016 with a mission to make wealth management more accessible, UBS Unlimited has become the gold standard in finance content marketing. Here’s how they did it.

Spaceship has impressed observers with its ability to amass a large audience cheaply through clever marketing. The superannuation company’s head of content shares their strategy.

Federal Budget announcements affect every Australian, so we took a look at how the banks are using content to keep their customers up to date.

Vero promised an enticing experience of ad-free and algorithm-free feeds. We look at the attention it garnered and whether it delivered.

If you want to produce a finance podcast that works, it pays to know who’s listening, where, and what they want to hear.

MoneyMe CEO, Clayton Howes, tells how a casual conversation over beers led to the launch of a mobile-platform that gives millenials quick access to small loans.

Valiant co-founder, Ritchie Cotton explains why there was a need for Valiant in the small business loans space.

Spriggy’s co-founders are on a mission to put an end to financial illiteracy in Australia using a unique app.

Your site structure and Google ranking are critically intertwined. We explain why and how to get it right.

With more than 4.6 million monthly unique views in the personal finance subreddit alone, Reddit is an absolute must for finance brands. We’ll let the numbers reveal why.

The digitisation of financial services has brought with it convenience, and in 2018 machine learning promises even more in terms of security and advice.

Santander’s brand and corporate marketing director, Enrique Arribas reveals their global and local brand strategy and discusses future trends and challenges for finance marketers.

We know where we stand on the cricket field but who’s ahead in the content marketing game?

For years we’ve been dissecting the Millennial money mindset. Now, as Gen Z comes of age, we realise we may have gone full circle.

Google competes with Snapchat, Instagram and Facebook’s Discover/Stories products with the unveiling of AMP Stories.

Driven by the likes of Glassdoor, the consumer demand for transparency means finance brands no longer need to hold their cards so close to their chest.

Copywriters are producing tailored, targeted marketing content at an astonishing rate. The catch, they’re not human.

What Facebook’s decision to prioritise posts from friends and family in News Feeds means for finance brands and the best way to respond.

Pushed to demonstrate ingenuity and innovation beyond their four walls – experiential marketing is set to be the savior for traditional banks.

We look at three impressive ideas that disprove the perception that finance brands need to play it safe and produce run-of-the-mill, boring content.

Fake news has reared its ugly head countless times and consumers are suspicious. So, how can finance brands avoid being tarred with the same brush?

Where will digital marketing take finance brands this year? We look at three content and customer service trends likely to shape 2018.

When it comes to SEO, the goal posts are always changing. Here are 7 trends that finance brands need to adapt to in 2018.

Goodments’ CEO and co-founder, Tom Culver talks about the rise of conscious investing and how it’s changing the financial landscape.

In a year alone, Instagram's daily active users jumped from 150 million to 500 million. We look at the finance brands capitalising on the rising popularity of the platform.

When Google’s mobile-first index comes into effect in 2018, will your brand be ready? Here are 6 changes that will ensure your site’s ready to be ranked on mobile only.

A new trend in micro-investing is creating an appetite among Millenials to invest. So, how can finance brands capture these customers now and in the future?

Which of the big social media players is leading the technology arms race, who's following the leader and who is the ultimate winner?

Marketing financial services can feel like you’re rolling a boulder up a mountain, in concrete boots. Here's how marketers can win the fight for creative.

Donald Trump's Twitter antics are a timely reminder for finance brands that when it comes to content marketing, quality beats quantity.

Alibaba’s new tech-driven retail experiences scored them $25.3bn of Singles Day success. A great reminder for finance brands that experimenting with your offering can clearly pay off.

With Millenials set to inherit the wealth of their baby boomer parents, banks need to realise that their primary customer is changing, and respond accordingly.

BRICKX CEO, Anthony Millet talks about building consumer trust and credibility when you’re a one-year-old fintech or an established finance brand.

Google UK’s industry head, banking, Andrew Moody tells how finance brands can get the best returns from Google’s paid platform.

AMP realised their customers don’t think in terms of needing products, but about achieving their life goals – so they shaped their content accordingly.

When it comes to engaging Millennials with banking, research shows assumptions have been made, and banks should consider changing their approach.

Alexa is precisely where many companies would like to be – right in your living room. Here's how finance brands can make the most of this opportunity.

We experimented using AdWords to distribute and promote our content and achieved our highest ever click-through rate.

A gated content strategy certainly has its worth, provided your content is as valuable to your customers as you think.

As a financial services marketer, if you’re aware of your requirements from the outset, content that is creative, and compliant, is attainable.

The assessment of risk in the insurance industry is a complex and analytical process. Now, with the help of artificial intelligence, it could be as simple as snapping a selfie.

Considering duplicating your content on either LinkedIn Pulse or Medium? These questions will help you decide your best plan of attack.

We researched leading Australian asset managers and found that Perpetual's website had the longest visit durations, most pages viewed per visit, and lowest bounce rate in the industry. Here’s why.

It's predicted that drone powered solutions could soon be worth $6.8 billion in the insurance industry alone. We look at the benefits for the insurance brands whose drones are in full flight.

After almost 20 years, the Whirlpool forums have close to 800,000 members. We look at how a brand might have a presence within the Finance threads.

Live video streaming has been enthusiastically embraced for personal use – now the time is ripe for finance brands to turn the popular format into a marketing tool.

A Searchmetrics' whitepaper has revealed some surprising insights into the key factors that influence where financial services brands rank on Google.

In the current state of housing unaffordability for first home buyers, banks need to rethink their marketing message if they want to be heard.

If superannuation brands want younger generations to actively engage and become advocates for the brand, they need to bring tech into the equation.

When using data to preempt your customers’ needs, is there such a thing as too much information? We weigh up the benefits for customers and brands.

LinkedIn’s head of marketing ANZ, Ben Eatwell, shares what content works best for finance brands.

Outbrain’s head of amplify platform for APAC shares tips to get your content in front of the right people.

How Wikipedia works, and the options finance brands have to massage their page and maintain control of their brand.

Former journalist and Dubs MD, Josh Frith, tells why finance brands need to think more like media outlets and less like marketers.

Executive creative director of The Dubs, Tristan Fawley, talks content distribution, testing, measurement and what’s worked for our clients.

Social media is playing a greater role than ever in financial services – first, interactive chatbots, and now, even transferring money via Facebook.

We showcase insurance brands who are using gamification to achieve benefits for the business and their customers.

When it comes to financial literacy, the UK is lagging behind the likes of Estonia and Latvia. So, what's the opportunity for finance brands?

Facebook has signed a deal to double down on video content. Here’s why finance brands should sit up and take notice.

St.George Bank saw past the gaming stereotypes and seized the opportunity to get in front of a 16 million-strong audience.

Personalised videos are no longer the stuff of science fiction. Nigel Lester from Pitney Bowes tells us how the tech can work for brands.

When it comes to your Adwords campaign, there are seven ways you can maximise impact and avoid common and costly mistakes.

We spoke to Reddit to find out how finance brands can get even closer to consumers in their 270 million strong global community.

The marketing automation market is expected to be worth $16.06 billion by 2022, and for good reason - it's effective and it works fast.

We take a look at just how Prudential has dominated a traditionally difficult commercial landscape with courageous, customer-focused content.

The UK is in the midst of a challenger banking revolution: As the dust settles, which brands are showing signs of success?

Financial brands in the UK have traditionally been a little slower to embrace content marketing, compared to their trail-blazing US counterparts. But that's changing.

We talk to Leon Bombotas about Newsroom.ly, the content marketing tech platform he founded, and his mission to allow storytellers to easily measure content performance.

Flipboard’s head of PR Christel van der Boom explains how the news aggregator reinvented itself using AI to drive personalisation and better UX.

The 21st Webby Awards' nominees have been announced and we’re placing bets on who will win the Best Financial Services Website category.

NewsWhip content strategist Gabriele Boland reveals how to break through the digital noise on social media in an age where reaching and engaging your audience is becoming harder.

Taryn Williams, founder and CEO of TheRight.fit shares her tips for genuine and successful influencer marketing campaigns.

Following his trip to SXSW, Teachers Mutual Bank’s Head of Digital, Gerard Smith, offers a glimpse into the future of how finance brands will increasingly use artificial intelligence.

Jude founder Ben Lynch shares his vision for an enhanced customer experience in retail banking.

When combined with real-time data, online video is a powerful storytelling medium that is expected to dominate all content consumed on the internet

In the third instalment of our content marketing smackdown series, we put online banks ING Direct Australia and ME Bank into the ring. Find out who comes out swinging.

Data Scientist is a business intelligence role that has seen its profile skyrocket - and businesses serious about content strategy are capitalising on their insights to predict and profit.

Content is still king, but how do you maintain your royal domain among so many monarchs? Drive home your message with strategically reusable, imminently available content integrated across platforms.

With innumerable pieces of content published online each day, companies can't longer afford to put generic fare in front of their audience. Enter the era of personalisation.

ANZ BlueNotes’ managing editor Andrew Cornell reveals what it takes to build a successful branded newsroom.

We asked the Content Marketing Institute's Joe Pulizzi to weigh in on the increasingly blurred lines between content marketing and advertising agencies.

They might not be as tech-hungry – or savvy - as Millennials, but Baby Boomers still hold the spending power in Australia.

With the spotlight shining ever-brighter on Millenial money, marketers seem to have overlooked a significant portion of potential customers - Generation X.

Climate change is mobilising capital for green ventures, renewables and clean technology, but is green finance sustainable?

Less than two years after launching its publisher branded content arm, The Guardian has created a new way for advertisers to tap into the newspaper website’s native traffic.

With both companies moving into content creation in 2017, does this mean the social media kingpins are morphing into media empires?

Insurance companies and super funds become more cool and relevant as they embrace the mobile market with a host of new apps.

Up next in our Content Marketing Smackdown series are two newer players in the finance industry: NerdWallet and LendingTree.

Until recently, Facebook Messenger was a way to exchange private messages among friends. However that is changing as brands and publishers infiltrate your messages with the help of Messenger Bots.

The theory goes there will come a time when we become so saturated with content the market will enter a death spiral. Some say it’s already happened.

In a prediction from Gartner, by 2018 20% of business content will be “authored by machines”. Is this really a tangible possibility or mere science fiction?

The term Big Data has been noise on the internet for years but, like many popular catchphrases, what it actually means to brands remains somewhat muddied. We clear the waters.

In an industry awash with evermore confusing terminology and acronyms, it’s hard to distinguish between just another buzzword and something that perhaps has a little more bite. So where does current favourite ‘growth hacking’ fit in?

Publishing stories and making connections through social media may seem counterintuitive for financial institutions but they are essential to remaining relevant and competitive.

Anyone crafting brand content has been hit with two demands that make them want to tear their hair out: “Make the logo bigger” and “Write about the product”. The thing is - your audience probably doesn’t care.

Knowing how to manage a campaign budget can look like an art form but it should be rooted in science. Today’s business world demands it.

After years of minimal ad sales and few advertiser relationships, Reddit is now opening itself up and encouraging brands to target specific communities and start two-way discussions with its users.

The Dubs Annabel Hodges explains why your website's UX should not be an afterthought: The destination is part of the content journey.

Credit Suisse and UBS have both entered the content marketing arena. Glenn Mitchell unpacks their efforts and crowns the winner in the next phase of contention between the age-old rivals.

Authenticity is one of those buzzwords that’s easy to spout but hard to execute. The Dubs Susi Jenkinson offers some starting points for creating something so real you can touch it.

Digital lore has long-dictated that shorter is better. But this is increasingly not the case. We take a look at the backlash against brevity and the rise of serialised content, which is finally discovering with TV has always known.

If you’re a content marketer in the finance sector, Glenn Mitchell, is about to give you a shoulder to cry on. He understands what it’s like to be at an executive meeting and see a tumbleweed roll past after you’ve passionately presented your case.

The Dubs grilled Lindsey Hoad, BT Financial’s Group Senior Manager, Consumer Marketing Strategy and Channel Development and asked her to retrace her steps in implementing the finance brand’s first major content strategy, GetMoving.

The BBC and soccer website Goal.com have swept the pool when it comes to most shared articles on social media this year. Here’s how these two very different brands have built their social media empires.

What is the magic viral content formula every publisher, brand or otherwise, wants to know? The Dubs Dalia Dakkak has the answer.

Investors in the FinTech market believe there is growing demand for new finance technology, moving away from traditional banking and creating new user habits.

In 2009, four friends were making video content in a backyard. Now, they are the largest broadcast entity in the world. Where do you go from there? Onwards and upwards, apparently.

So you want to add video to your content marketing mix? Here are some basics you need to know before you get ready for your close up.

Which platforms are gaining – and waning – in importance in the increasingly complex social media ecosystem in 2017? Hint: Facebook is king!

With more than 200 million-plus users around the world, the Snapchat app demands any organisation seeking a youth market learns its rules of engagement.

Six hundred times more vast than the regular web, the dark web is best known as a haven for sinister activities, but does it have any legitimate business applications? Glenn Mitchell goes deep into the most nefarious regions of cyberspace to find out.

Dubs intern Caitlin is a stone’s throw from finishing her marketing degree, so we asked her to tell us if the dream matches the reality.

Want to use content marketing to reach Millennials? Then you need to know they don’t have it as easy as you might think, with many facing an uncertain future.

There’s no better time to consider adding video to your marketing mix. Here are 5 steps to get you started.

Marketing maven Louise Kelly explains why understanding how your target audiences feels is more important than what they think.

You’ve done the hard work, put in the hours of research to ensure your content is the best it can be and your blog post is now ready to go live. Or is it?

Happiness has become a buzzword in content marketing. But how are you supposed to sell it if you can’t even find the bloody thing? Having a bad day – or year – at the salt mines? These five podcasts can help. And – if that doesn’t work – see number three.

Writing an article about virtual reality within the marketing sector is like trying to write a synopsis of The Bible. We don’t have time for that - but let’s at least get started on VR marketing’s Book of Genesis.

The children of the baby boom at the birth of the 21st century are becoming old enough to vote, and that’s not the only way we will feel their influence.

The attention economy is the beating heart of content marketing – pivoting on the ability to land eyeball time without asking for a cent in return for an experience or information. And Pokemon Go has nailed it.

Not sure how to get the most out of your sponsored content? LinkedIn's Sarah demystifies the process of getting the most out of your next campaign.

We look at how Aberdeen Asset Management came in at number 10 in PWC's top 50 asset management groups in the world based on social media presence.

With big-name brands becoming the world’s biggest publishers, many are launching their own newsrooms. Here are five of the most valiant efforts in this arena.

Content marketing is an increasingly important part of every marketer’s toolkit. So how are we looking as we approach the midway point of the year?

We take a look at the most ingenious Internet conceptions of 2015 and examine how - and why - they epitomise the digital age.

Forget a class society, how we choose to use the ever-evolving English language has become the new way of defining our status. So be warned.

Humans are visual creatures, wired to respond to pictures before words, so choosing strong images is essential in the online world.

She's as notorious for her vitriolic criticisms and online feuds as she is for her music, but is Azealia Banks a Twitter troll or a marketing genius?

It looks like Facebook wants to set up its own blogging platform. But why?

In a society that encourages innovation and creativity, why are so many big businesses still playing it safe when it comes to digital marketing?

Our appetite for mildly entertaining yet pointless websites is insatiable. Is this indicative of the devolution of our species? Or merely the precursor to a new genre of art?

The advent of on-demand telly is changing our viewing habits. Or is it? Will we always want to gather round "the watercooler" and talk TV?

Music, books, film and television can survive the deregulation of the publishing industry without any loss of integrity. News, however, cannot. What will happen if serious journalism is superseded by blogging and social media?

There’s a lot that marketers can learn from the millennial mindset. And, contrary to popular opinion, we’re really not that hard to understand.

Why haven't they created a realistic robot woman yet? What exactly is the hold up? We take a look at where robotics engineers have been focussing their attentions, and just how close they've come.

Do you frequently find yourself utterly discombobulated by the incomprehensibility of business-speak? Join the club. We take a look at why it doesn’t work and we’d all be better off talking like we’re having a beer with our mates down the pub.

Despite the ever-increasing amount of high volume, low cost subscription-based platforms, music piracy is still rife. So why are we still making excuses to listen for free?

Haters, trolls, flamers beware! Your mean tweet could cost you a lot more than you realise.

She's online, she's on billboards, she's in brochures and shop windows from Singapore to Sydney. So what's the story on this woman they call 'The Overexposed Stock Image Model'?

The Dubs' social media director Andrew Frith demonstrates the power of imagery by turning his passion for photography into an active online community.

Is the long wait over? Is virtual reality here? It's certainly on the march, from Google's humble Cardboard to brave new offerings from Samsung, Sony and Microsoft... and it presents major opportunities for marketers.

The Shutterstock library is an eclectic, often questionable mix of over 55,000,000 images. We find out what makes a photo sell, first hand.

With more and more freelance writers in the market, writers' fees are increasingly easy to beat down. But in the end you'll pay for it in ways you'd much rather avoid.

When it comes to buying really cool-looking, wickedly functioning new gadgets, let's not kid ourselves it's about need.

Given online gaming is such a massive market globally you'd think marketers would be all over it. No so! We take a look at what's going on in this space and dispel some myths about who gamers are.

As our intrepid writer discovers, there's a reason why some content (and some frocks) come cheap.

When it's business as usual I reckon that's a good sign it's time to get your sneakers on and RUN FORREST RUN!

Katy Perry is President and 'Beliebers' are overtaking the human race. The end is nigh!

Content marketing is evolving fast with almost every brand now an online publisher in some way. What's lifting some players above the pack is episodic shortform documentaries, and these examples in particular.