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Winner Investment Week Awards 2021 - Little book of data - Aviva The Dubs - Small Agency of the Year - Creativepool People's Choice Aberdeen Standard Investments - Winner of Marketing and Innovation Award - Campaign Innovation Financial Marketer - Winner of the APAC Content Moguls 50 Awards 2020 - Category B2B Brand First State Investments - Winner of Marketing and Innovation Award - Digital Marketing Campaign of the Year Aviva Investors - Best Publishing - Creativepool People's Choice
The Dubs
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FinancialMarketer

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<p>// What investors want vs what they’re getting</p>
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// What investors want vs what they’re getting

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<p>// What investors want vs what they’re getting</p>
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<p>// Alliance Bernstein EMEA: <strong>looking out for local audiences</strong></p>
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// Alliance Bernstein EMEA: looking out for local audiences

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<p>// Alliance Bernstein EMEA: <strong>looking out for local audiences</strong></p>
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<p>// How Aberdeen Standard Investments <strong>conquered social globally</strong></p>
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// How Aberdeen Standard Investments conquered social globally

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<p>// How Aberdeen Standard Investments <strong>conquered social globally</strong></p>
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<p>// <strong>Elevating Citibank’s wealth content</strong> to a high net worth audience</p>
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// Elevating Citibank’s wealth content to a high net worth audience

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<p>// <strong>Elevating Citibank’s wealth content</strong> to a high net worth audience</p>
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<p>// <strong>Award-winning publishing</strong> elevates Aviva’s content experience</p>
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// Award-winning publishing elevates Aviva’s content experience

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<p>// <strong>Award-winning publishing</strong> elevates Aviva’s content experience</p>
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<p>// <strong>Making a hero</strong> of First Sentier Investors</p>
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// Making a hero of First Sentier Investors

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<p>// <strong>Making a hero</strong> of First Sentier Investors</p>
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Financial Marketer podcast · The secret sauce of great finance podcasts
The secret sauce of great finance podcastsThe secret sauce of great finance podcasts
Financial Marketer podcast
The secret sauce of great finance podcasts
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Ted Richards, digital strategy and growth, Wilsons
4 March, 2022
As the host of two successful finance podcasts, Ted Richards, head of digital strategy and growth at Wilsons is perfectly placed to give the Financial Marketer a taste of what a good finance podcast entails.
25 MINUTE LISTEN
Digital transformation and finance brands
Strategy
Digital transformation and finance brands
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Three areas to improve
23 June, 2022
While banks may think they are further along in their digital transformation journeys, recent research by Cornerstone reveals this is hopeful thinking. So, what areas can be improved?
3 MINUTE READ
Making financial literacy accessible
Content production
Making financial literacy accessible
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Educating overlooked groups
22 June, 2022
Financial literacy content that educates overlooked groups highlights the importance of not only educating consumers but providing them with value-driven content that's tailored to their needs.
4 MINUTE READ
AI Technology: Revolutionising financial marketing
Strategy
AI Technology: Revolutionising financial marketing
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No longer a sci-fi fantasy
17 June, 2022
While artificial intelligence may seem like something from a sci-fi movie, in reality, it’s the here and now. Here we break down how AI technology can transform your financial marketing strategy.
2 MINUTE READ
Nailing visual branding for finance brands
Design
Nailing visual branding for finance brands
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More than just a logo
15 June, 2022
Creating a strong visual branding strategy can help your finance brand cut through the digital noise and build strong brand awareness. Here we break down how you can do it right.
3 MINUTE READ
Strategy
Google Performance Max and Financial Content
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Everything you need to know
9 June, 2022
Google’s recent release of its Performance Max campaigns is set to improve conversions, unlock new audiences and improve performance. Here’s what you need to know.
2 MINUTE READ
Digital experience: Where asset managers are falling behind
Strategy
Digital experience: Where asset managers are falling behind
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Ditch downloadable PDFs
8 June, 2022
According to McKinsey, asset managers are behind the rest of the finance industry when it comes to delivering a great digital experience. Here we explain how you can catch up.
3 MINUTE READ
Lessons from the Ukraine War
Financial industry contributor
Lessons from the Ukraine War
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Should brands speak out?
2 June, 2022
Finance industry contributor, TL Nguyen shares her thoughts on how finance brands can have a voice amidst the Russia-Ukraine conflict.
2 MINUTE READ
How super funds can get Gen Z on board
Strategy
How super fund content can get Gen Z on board
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Marketing for the planet
1 June, 2022
With Gen Z and Millennials set to be customers for the next four to five decades, it pays for super funds to stay on top of their demands. Here’s why you should get on board with ethical investing.
4 MINUTE READ
What Drive to Survive can teach finance brands
Content production
What Drive to Survive can teach finance brands
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No Verstappen you
30 May, 2022
The Netflix series, Drive to Survive, has seen the popularity of F1 racing skyrocket, reaching new audiences like never before. So, what lessons can finance brands take away for their own video content?
5 MINUTE READ
Design
CX design and finance brands
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Room for improvement
23 May, 2022
New research has revealed that finance brands and consumers are mismatched in what they expect from CX design impacting customer retention and loyalty. So, where can you improve?
3 MINUTE READ
Financial services need to offer personalisation
Strategy
Financial services need to offer personalisation
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It's time to get personal
20 May, 2022
Personalisation is no longer an option for financial services but instead a must-have, with 71% of consumers now expecting it.
3 MINUTE READ
Social media
Top 5 superannuation funds on social media
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Understanding the stats
17 May, 2022
We’ve completed a deep dive into superannuation funds’ presence on social media to see what’s going right and where there’s room for improvement.
3 MINUTE READ
Strategy
Why niche super funds are on the rise
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Tailoring to clients
5 May, 2022
Niche super funds are gaining popularity, with clients looking for funds that reflect their values. So, what does this mean for finance brands and how can finding a niche be a game-changer?
3 MINUTE READ
Content production
The superannuation funds doing content well
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Educational content takes the lead
5 May, 2022
With superannuation an area Australians are financially illiterate in, it’s important your super fund content is not only engaging but educational.
3 MINUTE READ
Strategy
Make way for Google MUM
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SEO is changing
2 May, 2022
Google is developing a new search engine technology named MUM which may change the way your finance brand markets in the future. Here we explain everything you need to know.
3 MINUTE READ
Strategy
3 finance predictions for 2025
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What to look out for
2 May, 2022
New research by Deloitte has revealed the three finance trends for 2025 with digital transformation at the forefront. So, how can your finance brand prepare?
3 MINUTE READ
Digital banking reigns supreme
Strategy
Digital banking reigns supreme
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Digital takeover
19 April, 2022
New research by PwC has revealed traditional banking may be coming to an end with digital banking taking over. So, what does this mean for your finance brand?
3 MINUTE READ
How First National Bank’s eStore is changing the game
Strategy
How First National Bank’s eStore is changing the game
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Mimicking retail giants
13 April, 2022
First National Bank has unveiled a new mobile eStore within their app, making applying for loans, opening checking accounts and managing finances easy, seamless and intuitive.
3 MINUTE READ
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