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Creating a digital media plan for financial marketers

A winning formula

7 December, 2022

We spoke to The Dubs’ Senior Social Media Specialist, Sadiye Booker, to find out how financial marketers can craft an effective and sustainable digital media plan.

What financial marketers need to know about iOS updates

Keep calm and carry on

5 December, 2022

We spoke to the Dubs’ Research and Social Media Director, Andrew Frith, to find out what financial marketers need to know about the iOS updates that have transformed the way marketers are able to use data.

5 MINUTE READ

The benefits of content marketing for asset managers

A worthy investment

1 December, 2022

Content marketing should be a part of every asset manager's overall strategy, but creating and executing an effective content marketing strategy is no small task. Here we explain the benefits and take a look at three asset managers doing it well.

5 MINUTE READ

The lowdown on content marketing during a recession

Don't take your foot off the gas

21 November, 2022

Finance brands’ marketing during a recession should be focused on building confidence, connecting through empathy and educating clients. Here’s how.

12 benefits for finance brands being on LinkedIn

Social media

The platform to be on

17 November, 2022

LinkedIn is the social media platform all finance brands need to have a presence on. Here we explain why it’s important and the type of content that performs best.

2 MINUTE READ

Why financial marketers should create interactive content

A guide to interactive content for finance marketers

Improve engagement

15 November, 2022

Interactive content is a game-changer for financial marketers wanting to improve engagement, convert clients and nurture leads. Here we explain how finance brands can do it right.

How to balance a paid, earned and owned media strategy

How to get it right

9 November, 2022

We spoke to The Dubs’ Social Media Strategist, Tara Cimino, to find out how finance brands can balance a paid, earned and owned media strategy and why they should.

Should your finance brand be on Twitter?

Social media

Tweet, tweet

8 November, 2022

Finance brands utilise Twitter more than any other social media platform, but is it right for your brand, and what type of content performs best?

2 MINUTE READ

Why ESG content matters

What consumers want

2 November, 2022

Creating ESG content can improve trust and loyalty for both B2C and B2B consumers. So, what are the benefits and how can your finance brand get it right?

The ins and outs of integrated digital marketing

Be seen across all channels

31 October, 2022

Integrated digital marketing can help your finance brand nurture and convert leads by building relationships across multiple channels. Here we explain how your finance brand can adopt it.

Finding your niche as a finance brand

Understand your customers

27 October, 2022

To engage clients and create a strong financial marketing strategy, your message needs to be specific and targeted. Understanding your niche audience can help you to achieve this.

3 examples of great financial content marketing

This year's standouts

26 October, 2022

To gain inspiration and learn from other finance brands, we take you through three great financial content marketing examples and explain what they’re doing right.

Why super funds should focus on educational content

Supporting your clients

17 October, 2022

With a majority of Australians having little understanding about their superannuation, there’s a big opportunity for super funds to build trust and loyalty through delivering educational content.

How asset managers can effectively distribute content

Marketing doesn't stop at content creation

11 October, 2022

To create a strong content strategy, you need to consider how you will distribute content. Here we explain how your asset management firm can do it right.

How to build loyalty through the customer lifecycle model

Adjust your digital strategy

5 October, 2022

Understanding the customer lifecycle model can help your finance brand create a digital content strategy that converts and builds lifetime loyalty.

7 reasons for finance brands to start creating infographics

Explain complex information succinctly

3 October, 2022

Infographics can help distil complex financial information into easy-to-understand and engaging content. Here’s why your finance brand needs to adopt infographics.

2 MINUTE READ

3 brands doing finance podcasts well

It's time to start streaming

29 September, 2022

Finance podcasts have continued to increase in popularity, yet brands have been slow on the uptake. Here we explore three finance brands doing podcasts well, to show you how it’s done.

Finance marketer's guide to digital marketing in South East Asia

Prioritise localised content

27 September, 2022

With over 400 million avid internet users, nailing your digital marketing in South East Asia can help your finance brand generate leads, build brand awareness and convert clients.