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LinkedIn Showcase vs LinkedIn Life for finance brands

Pros and cons

25 September, 2020

In LinkedIn’s expanding repertoire of tools, we look at where LinkedIn Showcase and LinkedIn Life pages could sit in your finance content marketing strategy.

4 MINUTE READ

Strategy

5 tactics for financial marketers to boost newsletter subscriptions

Grow those numbers

23 September, 2020

With so much competition for customers' email addresses and attention, we recommend five tactics to help financial marketers boost newsletter subscriptions.

6 MINUTE READ

Social media

How to measure the effectiveness of social media marketing

Measure and optimise

17 September, 2020

The Dubs social media experts answer the common questions financial marketers face when measuring the impact of social media marketing.

6 MINUTE READ

Strategy

Speaking the language of your CFO

Lose the buzzwords

15 September, 2020

Financial marketers know content is an asset, but if you want your CFO to embrace that fact you need to be fluent in the same language.

4 MINUTE READ

Strategy

Is your finance app a service or a strategy?

Stitch it into your strategy

10 September, 2020

When stitched into a content strategy, a finance app can offer far more value than just a customer service tool.

4 MINUTE READ

Social media

The value of dwell time in the eyes of the LinkedIn algorithm

Get your posts prioritised

8 September, 2020

A finance brand that knows its way around the LinkedIn algorithm has a far greater chance of getting its posts prioritised in members' feeds and minds. Here’s how to tailor your activity to gain maximum visibility and ROI.

4 MINUTE READ

Financial Marketer podcast

The challenge of achieving a consistent global finance brand with a subset of unique identities

Blair Abbott, Mirae Asset Global Investments

4 September, 2020

Financial Marketer podcast · Achieving a consistent global brand with a subset of unique identities

27 MINUTE LISTEN

Social media

5 social media strategies that apply to any platform

Compliant but not camouflaged

1 September, 2020

Director of marketing at NRL Mortgage and Financial Marketer industry contributor, TL Nguyen shares first-hand the social media strategies that work for their finance brand.

3 MINUTE READ

Strategy

How Google Surveys could work for your finance brand

Just one minute of your time?

27 August, 2020

With the ability to reach millions or target right down to a post code, the unique incentivised approach to Google Surveys is providing new access to insights for finance brands.

3 MINUTE READ

Strategy

Why trust in financial services is on the rise

Win it, build it, keep it

25 August, 2020

With research revealing trust in financial services is on the rise, we delve into the content marketing strategies that are most effective in winning, building and keeping trust.

5 MINUTE READ

Research

What Australian asset managers can do to catch up to the UK

Time to catch up

20 August, 2020

With our latest research revealing Australian asset managers are struggling to engage and grow their audiences compared to their UK counterparts, we look at the tactics driving this disparity and flag the areas of learning and improvement for Australian asset managers.

10 MINUTE READ

Strategy

The next 10 years: trends in financial content marketing

Trends to watch

18 August, 2020

Even in this current climate of constant change, we've honed in on the key trends in financial content marketing over the coming decade.

5 MINUTE READ

Strategy

Award-winning campaigns from creative finance brands

Trophy-winning ideas

13 August, 2020

We take a look at the finance brands shaking up investment marketing with creative, innovative and award-winning campaigns.

3 MINUTE READ

Strategy

The digital tools favoured by high-performing marketers

AI, social marketing and more

11 August, 2020

Research reveals the digital tools high-performing marketers are increasingly using to remain competitive and the finance brands already embracing them.

4 MINUTE READ