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What makes a good finance webinar

Empowering consumers

29 June, 2022

Webinars are an effective strategy to generate leads and convert customers, but what makes a good one? Here we break down how to host a great finance webinar.

Digital transformation and finance brands

Three areas to improve

23 June, 2022

While banks may think they are further along in their digital transformation journeys, recent research by Cornerstone reveals this is hopeful thinking. So, what areas can be improved?

Making financial literacy accessible

Educating overlooked groups

22 June, 2022

Financial literacy content that educates overlooked groups highlights the importance of not only educating consumers but providing them with value-driven content that's tailored to their needs.

4 MINUTE READ

AI Technology: Revolutionising financial marketing

No longer a sci-fi fantasy

17 June, 2022

While artificial intelligence may seem like something from a sci-fi movie, in reality, it’s the here and now. Here we break down how AI technology can transform your financial marketing strategy.

2 MINUTE READ

Design

Nailing visual branding for finance brands

More than just a logo

15 June, 2022

Creating a strong visual branding strategy can help your finance brand cut through the digital noise and build strong brand awareness. Here we break down how you can do it right.

Google Performance Max and Financial Content

Everything you need to know

9 June, 2022

Google’s recent release of its Performance Max campaigns is set to improve conversions, unlock new audiences and improve performance. Here’s what you need to know.

2 MINUTE READ

Digital experience: Where asset managers are falling behind

Ditch downloadable PDFs

8 June, 2022

According to McKinsey, asset managers are behind the rest of the finance industry when it comes to delivering a great digital experience. Here we explain how you can catch up.

Financial industry contributor

Lessons from the Ukraine War

Should brands speak out?

2 June, 2022

Finance industry contributor, TL Nguyen shares her thoughts on how finance brands can have a voice amidst the Russia-Ukraine conflict.

2 MINUTE READ

How super fund content can get Gen Z on board

Marketing for the planet

1 June, 2022

With Gen Z and Millennials set to be customers for the next four to five decades, it pays for super funds to stay on top of their demands. Here’s why you should get on board with ethical investing.

4 MINUTE READ

What Drive to Survive can teach finance brands

No Verstappen you

30 May, 2022

The Netflix series, Drive to Survive, has seen the popularity of F1 racing skyrocket, reaching new audiences like never before. So, what lessons can finance brands take away for their own video content?

5 MINUTE READ

Design

CX design and finance brands

Room for improvement

23 May, 2022

New research has revealed that finance brands and consumers are mismatched in what they expect from CX design impacting customer retention and loyalty. So, where can you improve?

Financial services need to offer personalisation

It's time to get personal

20 May, 2022

Personalisation is no longer an option for financial services but instead a must-have, with 71% of consumers now expecting it.

Top 5 superannuation funds on social media

Social media

Understanding the stats

17 May, 2022

We’ve completed a deep dive into superannuation funds’ presence on social media to see what’s going right and where there’s room for improvement.

Why niche super funds are on the rise

Tailoring to clients

5 May, 2022

Niche super funds are gaining popularity, with clients looking for funds that reflect their values. So, what does this mean for finance brands and how can finding a niche be a game-changer?

The superannuation funds doing content well

Educational content takes the lead

5 May, 2022

With superannuation an area Australians are financially illiterate in, it’s important your super fund content is not only engaging but educational.

Make way for Google MUM

SEO is changing

2 May, 2022

Google is developing a new search engine technology named MUM which may change the way your finance brand markets in the future. Here we explain everything you need to know.

3 finance predictions for 2025

What to look out for

2 May, 2022

New research by Deloitte has revealed the three finance trends for 2025 with digital transformation at the forefront. So, how can your finance brand prepare?

Digital banking reigns supreme

Digital takeover

19 April, 2022

New research by PwC has revealed traditional banking may be coming to an end with digital banking taking over. So, what does this mean for your finance brand?