Through a ground breaking initiative called Youtube Labs, Google is now playing matchmaker between big brands and content creators. What does this mean for finance companies? And how will it affect the traditional brand-influencer relationship?
REA Group recently joined forces with NAB to develop an integrated digital home loan experience on their flagship website, realestate.com.au, hoping to catch a share of the mortgage market in Australia.
In an industry awash with evermore confusing terminology and acronyms, it’s hard to distinguish between just another buzzword and something that perhaps has a little more bite. So where does current favourite ‘growth hacking’ fit in?
Anyone crafting brand content has been hit with two demands that make them want to tear their hair out: “Make the logo bigger” and “Write about the product”. The thing is - your audience probably doesn’t care.
Digital lore has long-dictated that shorter is better. But this is increasingly not the case. We take a look at the backlash against brevity and the rise of serialised content, which is finally discovering with TV has always known.
If you’re a content marketer in the finance sector, Glenn Mitchell, is about to give you a shoulder to cry on. He understands what it’s like to be at an executive meeting and see a tumbleweed roll past after you’ve passionately presented your case.
The Dubs grilled Lindsey Hoad, BT Financial’s Group Senior Manager, Consumer Marketing Strategy and Channel Development and asked her to retrace her steps in implementing the finance brand’s first major content strategy, GetMoving.
Next year is nearly here – again – so what trends are coming down the pipeline? Cross our palms with silver as we gaze into our crystal ball, or at least find out what the pundits, including ours, are saying.
The BBC and soccer website Goal.com have swept the pool when it comes to most shared articles on social media this year. Here’s how these two very different brands have built their social media empires.
Six hundred times more vast than the regular web, the dark web is best known as a haven for sinister activities, but does it have any legitimate business applications? Glenn Mitchell goes deep into the most nefarious regions of cyberspace to find out.
Rhiannon Tuntevski, Cure Brain Cancer’s National Campaigns and Partnerships Executive, is sick of being labelled a lazy narcissist and has a message for marketers trying to flog their wares to Gen Y – get a purpose.
Happiness has become a buzzword in content marketing. But how are you supposed to sell it if you can’t even find the bloody thing? Having a bad day – or year – at the salt mines? These five podcasts can help. And – if that doesn’t work – see number three.
Writing an article about virtual reality within the marketing sector is like trying to write a synopsis of The Bible. We don’t have time for that - but let’s at least get started on VR marketing’s Book of Genesis.
Does the number of followers you have actually impact your bottom line? How do you assign value to your social media presence? We take a look at some of the metrics that can help you answer these questions.
The attention economy is the beating heart of content marketing – pivoting on the ability to land eyeball time without asking for a cent in return for an experience or information. And Pokemon Go has nailed it.
Music, books, film and television can survive the deregulation of the publishing industry without any loss of integrity. News, however, cannot. What will happen if serious journalism is superseded by blogging and social media?
Do you frequently find yourself utterly discombobulated by the incomprehensibility of business-speak? Join the club. We take a look at why it doesn’t work and we’d all be better off talking like we’re having a beer with our mates down the pub.
Most use it recreationally, but for some Instagram has become more like - well, let's be frank - an addiction. See how one millennial attempted to overcome her Instagram problem by going full cold turkey for a week.
Is the long wait over? Is virtual reality here? It's certainly on the march, from Google's humble Cardboard to brave new offerings from Samsung, Sony and Microsoft... and it presents major opportunities for marketers.
Content marketing is evolving fast with almost every brand now an online publisher in some way. What's lifting some players above the pack is episodic shortform documentaries, and these examples in particular.