Underserved and needing support
3 December, 2021
Small business owners and SMEs are an underserved market looking for products and support that’s tailored to their unique needs.
Filling the lending gap
17 April, 2018
Valiant co-founder, Ritchie Cotton explains why there was a need for Valiant in the small business loans space.
78 million workers globally
16 December, 2021
Being sole business owners, gig workers have unique financial needs that are not being met by financial organisations showcasing a niche finance brands can fill with tailored services.
3 March, 2020
Either underestimated or overused, the right hashtag strategy can supercharge your social media amplification and extend your finance brand’s reach.
3 December, 2019
Carve out your specialist niche and find your brand's point of difference, it's a strategy tried and tested by countless global challenger banks.
10 September, 2019
Looking for a new angle to capture your audience’s attention? Try working a newsworthy angle into your finance content strategy.
Giving Advisers a stage
27 November, 2018
How a platform connecting SMEs with insurance brokers is inspiring trust and helping businesses grow.
Which banks did it best?
11 May, 2018
Federal Budget announcements affect every Australian, so we took a look at how the banks are using content to keep their customers up to date.
Cliffhanger content marketing
25 October, 2016
Digital lore has long-dictated that shorter is better. But this is increasingly not the case. We take a look at the backlash against brevity and the rise of serialised content, which is finally discovering with TV has always known.