//
Underserved and needing support
3 December, 2021
Small business owners and SMEs are an underserved market looking for products and support that’s tailored to their unique needs.
Search results for "SMEs"
//
Filling the lending gap
17 April, 2018
Valiant co-founder, Ritchie Cotton explains why there was a need for Valiant in the small business loans space.
//
78 million workers globally
16 December, 2021
Being sole business owners, gig workers have unique financial needs that are not being met by financial organisations showcasing a niche finance brands can fill with tailored services.
//
#TheBrandPlan
3 March, 2020
Either underestimated or overused, the right hashtag strategy can supercharge your social media amplification and extend your finance brand’s reach.
//
Carve out your niche
3 December, 2019
Carve out your specialist niche and find your brand's point of difference, it's a strategy tried and tested by countless global challenger banks.
//
Hot off the press
10 September, 2019
Looking for a new angle to capture your audience’s attention? Try working a newsworthy angle into your finance content strategy.
//
Giving Advisers a stage
27 November, 2018
How a platform connecting SMEs with insurance brokers is inspiring trust and helping businesses grow.
//
Which banks did it best?
11 May, 2018
Federal Budget announcements affect every Australian, so we took a look at how the banks are using content to keep their customers up to date.
//
Cliffhanger content marketing
25 October, 2016
Digital lore has long-dictated that shorter is better. But this is increasingly not the case. We take a look at the backlash against brevity and the rise of serialised content, which is finally discovering with TV has always known.