19 December, 2019
Santander swaps sales messages for a magazine-quality content hub custom built for millennials in this finance content marketing case study.
Millennials are turning 40
23 July, 2019
The eldest millennials are turning 40 in 2020. What does this milestone mean for their relationship with the finance industry and how brands communicate?
18 September, 2018
Millennials increasingly believe business is driven by self-interest. And they’re not happy about it. Rebuild trust or see them walk out that door.
31 October, 2017
When it comes to engaging Millennials with banking, research shows assumptions have been made, and banks should consider changing their approach.
6 September, 2016
With more than 200 million-plus users around the world, the Snapchat app demands any organisation seeking a youth market learns its rules of engagement.
Here are their pain points
18 August, 2016
Want to use content marketing to reach Millennials? Then you need to know they don’t have it as easy as you might think, with many facing an uncertain future.
Gen Y, your time is now
12 August, 2015
There’s a lot that marketers can learn from the millennial mindset. And, contrary to popular opinion, we’re really not that hard to understand.
24 March, 2021
After years of research on the subject, we’ve got the millennial mindset and what they want from finance brands cracked.
800 million users worldwide
4 February, 2021
What started as a platform for lip sync videos and dance routines has now amassed 800 million active users worldwide and the rise of TikTok fin-fluencers.
12 January, 2021
You may struggle to commit to personal new year’s resolutions but they’re a valuable way for finance brands to set themselves up for finance content marketing success in 2021.