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Custom content
19 December, 2019
Santander swaps sales messages for a magazine-quality content hub custom built for millennials in this finance content marketing case study.
Search results for "millennials"
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Millennials are turning 40
23 July, 2019
The eldest millennials are turning 40 in 2020. What does this milestone mean for their relationship with the finance industry and how brands communicate?
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Bring purpose back
18 September, 2018
Millennials increasingly believe business is driven by self-interest. And they’re not happy about it. Rebuild trust or see them walk out that door.
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Research reveals
31 October, 2017
When it comes to engaging Millennials with banking, research shows assumptions have been made, and banks should consider changing their approach.
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It’s a Snap(chat)
6 September, 2016
With more than 200 million-plus users around the world, the Snapchat app demands any organisation seeking a youth market learns its rules of engagement.
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Here are their pain points
18 August, 2016
Want to use content marketing to reach Millennials? Then you need to know they don’t have it as easy as you might think, with many facing an uncertain future.
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Gen Y, your time is now
12 August, 2015
There’s a lot that marketers can learn from the millennial mindset. And, contrary to popular opinion, we’re really not that hard to understand.
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Snare your share
11 May, 2023
Mass affluent investor numbers are growing globally. Asset managers will play an increasingly important role in servicing them, providing funds that match their needs and values. Wealth managers must also shake up their offerings, including the personalised content they provide.
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Understand your customers
27 October, 2022
To engage clients and create a strong financial marketing strategy, your message needs to be specific and targeted. Understanding your niche audience can help you to achieve this.
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Supporting your clients
17 October, 2022
With a majority of Australians having little understanding about their superannuation, there’s a big opportunity for super funds to build trust and loyalty through delivering educational content.