19 December, 2019
Santander swaps sales messages for a magazine-quality content hub custom built for millennials in this finance content marketing case study.
Millennials are turning 40
23 July, 2019
The eldest millennials are turning 40 in 2020. What does this milestone mean for their relationship with the finance industry and how brands communicate?
18 September, 2018
Millennials increasingly believe business is driven by self-interest. And they’re not happy about it. Rebuild trust or see them walk out that door.
31 October, 2017
When it comes to engaging Millennials with banking, research shows assumptions have been made, and banks should consider changing their approach.
6 September, 2016
With more than 200 million-plus users around the world, the Snapchat app demands any organisation seeking a youth market learns its rules of engagement.
Here are their pain points
18 August, 2016
Want to use content marketing to reach Millennials? Then you need to know they don’t have it as easy as you might think, with many facing an uncertain future.
Gen Y, your time is now
12 August, 2015
There’s a lot that marketers can learn from the millennial mindset. And, contrary to popular opinion, we’re really not that hard to understand.
More than just good feels
12 April, 2022
Chase Bank’s new initiative to boost UK children’s literacy rates highlights how finance brands can build loyalty, garner engagement, and capture a younger audience through charity.
Seamless customer experience
4 April, 2022
Consumers still value in-person shopping experiences, yet love the personalised and seamless nature of the digital space. A hybrid shopping experience is the answer, but what does it involve for finance brands?
Metaverse or the Matrix?
2 March, 2022
While the metaverse may feel like technology straight from the Matrix, it has the potential to improve customer acquisition and brand awareness. So, what is it and how will it transform your future content?