Aisha is our latest recruit, fresh off the boat from Blighty. She's one of the few people who doesn't fast forward during an ad break and has an opinion on the big, the bold and the bad! Aisha's currently on a quest for Australian cultural immersion, indulging in her daily latte and Tim Tam. Baby steps. Message her if you have any hot tips on cool bars she can haunt on weekends.
Eyeballs vs $ signs
15 July, 2016
The attention economy is the beating heart of content marketing – pivoting on the ability to land eyeball time without asking for a cent in return for an experience or information. And Pokemon Go has nailed it.