A traditionally trained journalist, Ale has spent the bulk of her career designing and executing content marketing strategies for organisations in the financial services, HR, and health and fitness industries. As well as driving strategies that deliver on business objectives, Ale can produce stand out print, digital and video content. A content marketer by day, Ale lives a decadent life as a bar and restaurant reviewer by night.
Awarding the best finance marketing content
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Industry's choice
26 June, 2019
This EOFY we return to the finance industry’s pick of the best finance marketing content YTD.
4 MINUTE READ
How to make heavy going finance content engaging
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Lighten the load
19 March, 2019
We look at how to drop unnecessary weight and lighten up your content while still remaining compliant.
4 MINUTE READ
TAL
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Content marketing strategy and execution
7 January, 2019
Since 2016, The Dubs has been producing content for TAL that inspires Australians to live life to the full, no matter what happens.
3 MINUTE READ
NSW Department of Planning and Environment
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Social, digital, print, radio and TV campaign
27 December, 2018
The chance to save money on your energy bill is appealing to everyone, but when the offer only applies to certain individuals, a more targeted approach to a mass media campaign is required.
3 MINUTE READ
BT define your future
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Video and social media strategy
27 December, 2018
They say you should never work with animals or kids, but we rose to the challenge to help BT pose an important question in their branded video, ‘What would you give up if you found out you couldn’t afford to do it all?’.
3 MINUTE READ
Top 5 finance content marketing articles
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Your pick
27 December, 2018
We look back on a year’s worth of content catering to finance content marketers, flagging the 5 most popular articles for 2018.
5 MINUTE READ
Rocket GraphicRocket Graphic
Financial marketer's guide to social customer service
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Service with a digital smile
27 September, 2018
No longer just about in-branch, what really matters to banking and finance customers is the quality of your social customer service.
4 MINUTE READ
Live video vs playing it safe with pre recorded
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Umpire's call
11 September, 2018
With 63% of consumers watching video daily, there’s no questioning its brand value. Instead, we weigh up the pros and cons of live video streaming vs pre-recorded videos.
5 MINUTE READ
6 content lessons from UBS’ Unlimited newsroom
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Unconventional thinking
17 May, 2018
Launched in July 2016 with a mission to make wealth management more accessible, UBS Unlimited has become the gold standard in finance content marketing. Here’s how they did it.
5 MINUTE READ