Annabel is a digital marketer and seasoned writer with 15 years' experience working with global agencies and finance brands. With a particular love for SEO, analytics and all things data; Annabel draws on her industry experience and enjoys writing about growth and marketing solutions that tackle the challenges of finance marketing in a holistic manner.
Why zero click searches aren't a lost opportunity for finance brands
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Lost in the search vortex
10 December, 2019
The rise of zero-click searches means half of all searches don’t end in a click. So, how can finance brands win back this lost audience?
5 MINUTE READ
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Go Go Gadget Arms
21 November, 2019
Offering an untapped opportunity to extend finance brand reach, content syndication could be your very own set of Go Go Gadget Arms
3 MINUTE READ
What Google’s BERT update means for finance marketers
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Hey Bert..
12 November, 2019
Google’s BERT update is said to be the most significant update in the past five years. Here’s what it means for your finance content.
3 MINUTE READ
Another reason why finance brands should produce podcasts
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Now discoverable
8 November, 2019
With finance podcasts now showing directly in Google’s search results, the final hurdle discouraging finance brands from producing podcasts has fallen?
4 MINUTE READ
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Race to the top
5 November, 2019
Competition is fierce but the reward for claiming the Featured Snippet is tenfold for finance brands. Here’s how to optimise content to claim position zero.
3 MINUTE READ
How finance marketers can use schema to boost SEO
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Be visible
15 October, 2019
Why implementing schema.org markup could significantly boost your finance brand’s SEO visibility.
5 MINUTE READ
What googles no follow update means for finance marketers
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Be the leading source
1 October, 2019
Google is updating its nofollow policy. So what does this mean and how will it impact finance marketers?
5 MINUTE READ
What Google's new search feature means for finance marketers
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Highlighting change
5 September, 2019
Testing has begun on Google's new search feature. We explain how it works and what it could mean for finance marketers.
3 MINUTE READ
FInance marketers guide to SEO content
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Plug the gaps
16 August, 2019
An SEO Content Gap analysis should be the first step in any finance marketing program. Find out which keywords your competitors rank for that you don’t, and where valuable, plug the content gaps.
5 MINUTE READ
Should finance brands be using facebook groups
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Where do you belong?
31 July, 2019
With the prioritisation of Facebook Groups in the latest redesign, we investigate whether the change is surface level or significant for finance brands.
5 MINUTE READ