Originally hailing from the UK, Sydneysider Annabel is a digital marketer with over a decade's experience working with global agencies and brands. A data and spreadsheet aficionado, she recently swapped SEO for motherhood and we eagerly await the analytics report! She is also maternally bilingual in French and English and speaks fluent Spanish.
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Fact-checking needs you
16 May, 2019
As fake news and false claims continue to dominate economic and political landscapes, the need for faster, reliable fact-checking has become vital.
3 MINUTE READ
best content and project management tools for finance brands
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Work smarter, not harder
17 April, 2019
Work smarter, not harder. We look at the content management tools that can take the pain out of publishing for finance brands.
4 MINUTE READ
A finance marketers cheat sheet to google analytics
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Know your numbers
10 April, 2019
A simple cheat sheet to help finance marketers get to grips with Google Analytics and harness the power of your site’s data.
5 MINUTE READ
Why asset managers should break free from safe brand imagery
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Stop the scroll
21 March, 2019
To stop clients scrolling right past your content, asset managers need to break free from safe brand imagery.
5 MINUTE READ
3 B2B content marketing strategies
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Research-backed
26 February, 2019
With the 2019 B2B Content Marketing Trends survey revealing a strong commitment to content marketing, we delve into strategies to ensure success.
4 MINUTE READ
Wher to start with technical SEO
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On your marks
31 January, 2019
Standing at the start line of technical SEO can seem daunting, but these simple steps will get you set to go.
4 MINUTE READ
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Voicing security concerns
29 January, 2019
Voice search may be part of the public's vernacular, but is it the right approach for the finance industry? Hear us out.
3 MINUTE READ
Is finance content missing the biggest potential market?
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Who run the world?
24 January, 2019
Underestimating the value of female customers could be costing the financial industry billions in investable assets.
5 MINUTE READ
Optimise content to avoid being a one trick pony
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Old content, new tricks
11 January, 2019
Don’t let your content be a one trick pony. We look at efficient ways to optimise content to make it work harder and rank higher.
3 MINUTE READ
SEO trends to watch in 2019
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Holding rank
3 January, 2019
We look at the SEO trends that will dominate in 2019 and that finance marketers need to be aware of to hold rank against competitors.
4 MINUTE READ