A graduate of York University and the London School of Journalism, Darren has spent the last decade working with some of the world's biggest marketing agencies. Having had his fill of office life, he now works as a freelance copywriter from his home in Hertfordshire, UK, for big and small brands alike. Hobbies include gaming, jogging and canal side walks with his faithful Jack Russell, Eddie.
Banks beware the unexpected threat in the shadows
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Hiding in plain sight
5 April, 2018
With their eyes firmly on their fintech rivals, banks could soon be caught off guard by the likes of Amazon and Facebook.
4 MINUTE READ
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Trust in machines
27 March, 2018
The digitisation of financial services has brought with it convenience, and in 2018 machine learning promises even more in terms of security and advice.
5 MINUTE READ
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The digital talent gap
13 March, 2018
As finance brands jostle to make the switch to digital they’re faced with a new challenge, finding the talent necessary to achieve digital growth.
4 MINUTE READ
What social media giants are doing to tackle fake news
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Fighting back
22 February, 2018
In an age of fake news and misinformation, instead of accepting defeat, the social behemoths have come out swinging.
4 MINUTE READ
Is fake news a threat for financial services?
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Smoke and mirrors
18 January, 2018
Fake news has reared its ugly head countless times and consumers are suspicious. So, how can finance brands avoid being tarred with the same brush?
4 MINUTE READ
Micro-investing: giving young savers a taste for investing
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Buy a burger, build your wealth
19 December, 2017
A new trend in micro-investing is creating an appetite among Millenials to invest. So, how can finance brands capture these customers now and in the future?
4 MINUTE READ
The social media technology arms race
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We name the real winners
12 December, 2017
Which of the big social media players is leading the technology arms race, who's following the leader and who is the ultimate winner?
4 MINUTE READ
Quality Trumps quantity
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Learn from Trump's mistakes
30 November, 2017
Donald Trump's Twitter antics are a timely reminder for finance brands that when it comes to content marketing, quality beats quantity.
4 MINUTE READ
Why times are a-changing for banks
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Talkin’ bout my generation
21 November, 2017
With Millenials set to inherit the wealth of their baby boomer parents, banks need to realise that their primary customer is changing, and respond accordingly.
4 MINUTE READ
What banks don’t realise about Millennials and money
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Research reveals
31 October, 2017
When it comes to engaging Millennials with banking, research shows assumptions have been made, and banks should consider changing their approach.
4 MINUTE READ