Despite having the burning desire to write since she could hold a crayon, Emily started working in finance after college. Having dropped the calculator in favour of a full-time writing career almost 10 years ago, she’s worked as a content marketing writer, journalist and copywriter for a broad range of brands and clients in the finance world, including Sage, Grant Thornton and AAT.
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A serious strategy
29 October, 2019
Finance marketers looking to breathe new life into their marketing could (and should) take advantage of influencer marketing.
3 MINUTE READ
The art fo emotional engagement in finance content marketing
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Head or your heart?
10 October, 2019
If you can hit your audience right in the feels, your content is more likely to connect. Here’s how finance brands can master the art of emotional engagement.
3 MINUTE READ