After a misspent youth as a journo on a popular music magazine, Gillian transitioned her trashy relationships with popular culture to the much tamer realm of lifestyle journalism. An early adaptor (read shopper) of the internet, she produces content ranging from damage limitation in marketing to teaser snippets of short-form video.
Big data should finance brands toe the line
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Big data or Big Brother?
15 August, 2017
When using data to preempt your customers’ needs, is there such a thing as too much information? We weigh up the benefits for customers and brands.
5 MINUTE READ
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Show people how to make money
8 December, 2016
Publishing stories and making connections through social media may seem counterintuitive for financial institutions but they are essential to remaining relevant and competitive.
3 MINUTE READ
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The times they are a changin'
4 October, 2016
Interconnectivity has enormous implications for the banking end of town, and opportunities that could deliver greater security and bigger profits.
5 MINUTE READ
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Advertising's new battleground
13 September, 2016
What is influencer marketing and who is getting it right? More genuine and organic than celebrity endorsement, it harnesses both these qualities to captivate audience targets.
3 MINUTE READ
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It’s a Snap(chat)
6 September, 2016
With more than 200 million-plus users around the world, the Snapchat app demands any organisation seeking a youth market learns its rules of engagement.
3 MINUTE READ
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Get smart
11 August, 2016
Marketing maven Louise Kelly explains why understanding how your target audiences feels is more important than what they think.
5 MINUTE READ
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But what do they want?
21 July, 2016
The children of the baby boom at the birth of the 21st century are becoming old enough to vote, and that’s not the only way we will feel their influence.
3 MINUTE READ