8 November, 2016
Credit Suisse and UBS have both entered the content marketing arena. Glenn Mitchell unpacks their efforts and crowns the winner in the next phase of contention between the age-old rivals.
Making money from church change
3 November, 2016
No, it’s not a new hipster snack: Acorns and Cheddar are finance products changing the way Millennials invest.
How to silence the naysayers
19 October, 2016
If you’re a content marketer in the finance sector, Glenn Mitchell, is about to give you a shoulder to cry on. He understands what it’s like to be at an executive meeting and see a tumbleweed roll past after you’ve passionately presented your case.
1 September, 2016
Six hundred times more vast than the regular web, the dark web is best known as a haven for sinister activities, but does it have any legitimate business applications? Glenn Mitchell goes deep into the most nefarious regions of cyberspace to find out.
25 July, 2016
Writing an article about virtual reality within the marketing sector is like trying to write a synopsis of The Bible. We don’t have time for that - but let’s at least get started on VR marketing’s Book of Genesis.
Confessions of a copywriter
14 July, 2016
A veteran wordsmith unburdens himself of the terrible things he’s done in the name of selling people things they didn’t need. A dark night of the soul indeed.
9 October, 2015
Forget a class society, how we choose to use the ever-evolving English language has become the new way of defining our status. So be warned.
11 September, 2015
She's as notorious for her vitriolic criticisms and online feuds as she is for her music, but is Azealia Banks a Twitter troll or a marketing genius?
According to Shia SHIA LaBeouf
28 August, 2015
Our appetite for mildly entertaining yet pointless websites is insatiable. Is this indicative of the devolution of our species? Or merely the precursor to a new genre of art?
13 August, 2015
Music, books, film and television can survive the deregulation of the publishing industry without any loss of integrity. News, however, cannot. What will happen if serious journalism is superseded by blogging and social media?