Jacqueline started her working life in advertising, though has spent most of her career in marketing. Her work with world-renowned blue chip brands has spanned the entire marketing mix, from brand and content strategy, channel development, and CX, to digital and social programs. Jacqueline’s passion lies in the science of combining creativity with commerce, and her expertise is focused on balancing creative integrity whilst ensuring measurable, commercial outcomes. Struck by wanderlust, Jacqueline is a keen traveller, photographer and writer.
Striking the balance with a push pull strategy
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It's never one or the other
2 January, 2018
In the vertical of financial services, it’s not a case of push vs pull. Content alone as a pull strategy will not convert traffic to sales.
4 MINUTE READ
Finance content plant the seed and watch customers grow
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It won't happen overnight
14 December, 2017
Finance content won't deliver customers overnight. But if you plant the seed and nurture customers ongoing, the wait will pay dividends.
3 MINUTE READ
Why financial services is the most difficult industry to market
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Rock and a hard place
5 December, 2017
Marketing financial services can feel like you’re rolling a boulder up a mountain, in concrete boots. Here's how marketers can win the fight for creative.
5 MINUTE READ
Should finance brands gate content
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Quid pro quo
17 October, 2017
A gated content strategy certainly has its worth, provided your content is as valuable to your customers as you think.
4 MINUTE READ
6 ways to ensure you're creating compliant finance content
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A marketer's cheat sheet
10 October, 2017
As a financial services marketer, if you’re aware of your requirements from the outset, content that is creative, and compliant, is attainable.
4 MINUTE READ