Jasmine Crittenden has written extensively for major finance brands including Westpac, BT Financial Group, Suncorp and Aberdeen Standard Investments – across both digital and print. She’s an expert in content that puts the human element in finance marketing, be it connecting with local communities, inspiring millennials to care about super or clarifying the complexities of personal loans.
Financial services content that dares to be different
//
Take a risk
23 January, 2020
When it comes to financial services content marketing, having the courage to take a (calculated) risk and be a bit daring pays off.
4 MINUTE READ
five killer content marketing tips to kick start 2020
//
New year, new you
21 January, 2020
To ring in the new decade we’re helping you set your intentions – and stick to them – with our top content marketing tips for 2020.
6 MINUTE READ
Finance content marketing campaigns that actually built trust
//
Catch your white whale
16 January, 2020
Rewrite your finance brand’s story and catch the coveted white whale - the trust of your customers - through targeted finance content marketing.
5 MINUTE READ
Do webinars belong in your financial services content mix
//
Weighing up webinars
9 January, 2020
Webinars: smart finance content marketing or a waste of time? We help weigh up whether webinars belong in your financial services content mix.
5 MINUTE READ
BetaShares a finance content case study that wins trust
//
Breaking down barriers
7 January, 2020
In this finance content marketing case study BetaShares wins what so many other finance brands covet - the trust of customers.
5 MINUTE READ
Santander: a finance content marketing case study for millennials
//
Custom content
19 December, 2019
Santander swaps sales messages for a magazine-quality content hub custom built for millennials in this finance content marketing case study.
6 MINUTE READ
How to avoid content fatigue in finance content marketing
//
Don't get lost in the blog smog
19 December, 2019
Before your brand gets lost in the smog of near identical finance blogs, here’s how to change things up to prevent content fatigue in your audience.
4 MINUTE READ
Prudential: a finance content marketing case study that travels
//
The ultimate road trip
19 December, 2019
A finance brand that doesn’t do things by halves, in this finance content marketing case study Prudential embarks on the ultimate road trip and proves they will travel for good content.
6 MINUTE READ
The most important target for any finance content strategy
//
Customers’ goals
5 December, 2019
The single most important target for your finance content strategy needs to be that it helps fulfill the goals of your customers.
4 MINUTE READ
Finance content partnerships that have paid off
//
Dynamic duos
26 November, 2019
Batman and Robin. Lennon and McCartney. Two heads are often better than one, and that's certainly the case for these finance content partnerships.
3 MINUTE READ