Jasmine Crittenden is a freelance writer and journalist based in Sydney, Australia. She specialises in travel, music, film and sustainable design, as well as writing extensively for major finance brands, including Westpac, BT Financial Group, Suncorp and Aberdeen Standard Investments. Jasmine also writes songs and performs under the name Jasmine Beth.
How to create localised content at scale
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Leverage local
18 July, 2019
Should you create localised content? More than 70% of brand engagement on social media happens on local pages. The results speak for themselves.
5 MINUTE READ
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Millions watch
28 June, 2019
Story making - a new approach to content that puts the content experience in the customer’s hands.
4 MINUTE READ
Tuning into the pwoer of episodic content marketing
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Content is coming
20 June, 2019
A stark difference to the standard, we look at the global finance brands that take the throne when it comes to delivering quality episodic content.
3 MINUTE READ
Six Tips For Writing irresistible email Subject Lines
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And data to back them
13 June, 2019
Do away with the market outlook update, and instead, follow our tips to write email subject lines that are deserving of a click.
4 MINUTE READ
Are subscription models hthe future for finance brands
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Finance and chill
28 May, 2019
Subscription models aren’t simply the realm of Spotify and Netflix. We explore how these models could work for finance brands.
5 MINUTE READ
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Side stepping but still selling
15 May, 2019
A superannuation fund commenting on Netflix? An insurance company providing advice on gift giving? Investment experts reporting on alternatives to plastic?
3 MINUTE READ
6 ways to add flavour to your email marketing campaigns
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Spice up your comms
2 May, 2019
Make your finance email marketing campaigns something customers are hungry to digest. We share tips to help you beat industry email benchmarks.
4 MINUTE READ
Are finance brands too reliant on twitter
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Diversify your assets
24 April, 2019
Finance brands use Twitter more than any other social media network. But is that a good thing?
4 MINUTE READ
The US community banks getting content marketing right
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Born for the job
12 April, 2019
Driven by the very values that make for powerful content, community banks are perfect candidates for content marketing. We look at three US community banks getting it right.
5 MINUTE READ
Create useful finance content that jumps off the shelf
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Content goals
26 March, 2019
Content marketing goals: three finance brands show what it takes to create useful finance content customers want to read.
5 MINUTE READ