Jasmine Crittenden has written extensively for major finance brands including Westpac, BT Financial Group, Suncorp and Aberdeen Standard Investments – across both digital and print. She’s an expert in content that puts the human element in finance marketing, be it connecting with local communities, inspiring millennials to care about super or clarifying the complexities of personal loans.
Fintech finance content: disruption down to the letter
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First product, now content
17 September, 2019
First came products and services, now fintech finance content is disrupting content marketing, setting a new precedent for content and how it’s delivered.
6 MINUTE READ
A newsworthy angle for your content strategy
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Hot off the press
10 September, 2019
Looking for a new angle to capture your audience’s attention? Try working a newsworthy angle into your finance content strategy.
4 MINUTE READ
Finance brands win big at content marketing awards
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Best of 2019
8 August, 2019
Looking for a bit of inspiration for your finance content? The winning finance brands at this year's Content Marketing Awards deliver that and more.
5 MINUTE READ
How to create localised content at scale
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Leverage local
18 July, 2019
Should you create localised content? More than 70% of brand engagement on social media happens on local pages. The results speak for themselves.
5 MINUTE READ
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Millions watch
28 June, 2019
Story making - a new approach to content that puts the content experience in the customer’s hands.
4 MINUTE READ
Tuning into the pwoer of episodic content marketing
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Content is coming
20 June, 2019
A stark difference to the standard, we look at the global finance brands that take the throne when it comes to delivering quality episodic content.
3 MINUTE READ
Six Tips For Writing irresistible email Subject Lines
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And data to back them
13 June, 2019
Do away with the market outlook update, and instead, follow our tips to write email subject lines that are deserving of a click.
4 MINUTE READ
Are subscription models hthe future for finance brands
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Finance and chill
28 May, 2019
Subscription models aren’t simply the realm of Spotify and Netflix. We explore how these models could work for finance brands.
5 MINUTE READ
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Side stepping but still selling
15 May, 2019
A superannuation fund commenting on Netflix? An insurance company providing advice on gift giving? Investment experts reporting on alternatives to plastic?
3 MINUTE READ
6 ways to add flavour to your email marketing campaigns
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Spice up your comms
2 May, 2019
Make your finance email marketing campaigns something customers are hungry to digest. We share tips to help you beat industry email benchmarks.
4 MINUTE READ