18 July, 2019
Should you create localised content? More than 70% of brand engagement on social media happens on local pages. The results speak for themselves.
28 June, 2019
Story making - a new approach to content that puts the content experience in the customer’s hands.
20 June, 2019
A stark difference to the standard, we look at the global finance brands that take the throne when it comes to delivering quality episodic content.
13 June, 2019
Do away with the market outlook update, and instead, follow our tips to write email subject lines that are deserving of a click.
28 May, 2019
Subscription models aren’t simply the realm of Spotify and Netflix. We explore how these models could work for finance brands.
Side stepping but still selling
15 May, 2019
A superannuation fund commenting on Netflix? An insurance company providing advice on gift giving? Investment experts reporting on alternatives to plastic?
2 May, 2019
Make your finance email marketing campaigns something customers are hungry to digest. We share tips to help you beat industry email benchmarks.
24 April, 2019
Finance brands use Twitter more than any other social media network. But is that a good thing?
12 April, 2019
Driven by the very values that make for powerful content, community banks are perfect candidates for content marketing. We look at three US community banks getting it right.
26 March, 2019
Content marketing goals: three finance brands show what it takes to create useful finance content customers want to read.