First product, now content
17 September, 2019
First came products and services, now fintech finance content is disrupting content marketing, setting a new precedent for content and how it’s delivered.
10 September, 2019
Looking for a new angle to capture your audience’s attention? Try working a newsworthy angle into your finance content strategy.
8 August, 2019
Looking for a bit of inspiration for your finance content? The winning finance brands at this year's Content Marketing Awards deliver that and more.
18 July, 2019
Should you create localised content? More than 70% of brand engagement on social media happens on local pages. The results speak for themselves.
28 June, 2019
Story making - a new approach to content that puts the content experience in the customer’s hands.
20 June, 2019
A stark difference to the standard, we look at the global finance brands that take the throne when it comes to delivering quality episodic content.
13 June, 2019
Do away with the market outlook update, and instead, follow our tips to write email subject lines that are deserving of a click.
28 May, 2019
Subscription models aren’t simply the realm of Spotify and Netflix. We explore how these models could work for finance brands.
Side stepping but still selling
15 May, 2019
A superannuation fund commenting on Netflix? An insurance company providing advice on gift giving? Investment experts reporting on alternatives to plastic?
2 May, 2019
Make your finance email marketing campaigns something customers are hungry to digest. We share tips to help you beat industry email benchmarks.