Jasmine Crittenden has written extensively for major finance brands including Westpac, BT Financial Group, Suncorp and Aberdeen Standard Investments – across both digital and print. She’s an expert in content that puts the human element in finance marketing, be it connecting with local communities, inspiring millennials to care about super or clarifying the complexities of personal loans.
The most important target for any finance content strategy
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Customers’ goals
5 December, 2019
The single most important target for your finance content strategy needs to be that it helps fulfill the goals of your customers.
4 MINUTE READ
Finance content partnerships that have paid off
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Dynamic duos
26 November, 2019
Batman and Robin. Lennon and McCartney. Two heads are often better than one, and that's certainly the case for these finance content partnerships.
3 MINUTE READ
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Customers take action
31 October, 2019
Content that writes itself? Financial services content that showcases customers is not only easy to produce, it’s well received.
3 MINUTE READ
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Attract legions of fans
24 October, 2019
If you want your finance brand to be in the spotlight on social media, make it last with a strategic rather than scattered approach.
3 MINUTE READ
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A good read
18 October, 2019
It’s never been more important for finance brands to embrace CSR. We look at how three finance brands are sharing the good stuff.
3 MINUTE READ
How to create interactive finance content and why it works
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Hair raising stuff
26 September, 2019
Interactive finance content grabs attention, boosts engagement, encourages sharing and will ultimately make your finance brand stand out. What's not to love?
4 MINUTE READ
Putting the funny in finance content marketing
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Think we're joking?
24 September, 2019
Think we’re joking? Far from it. Funny finance content is real and your customers will love you for it.
4 MINUTE READ
Fintech finance content: disruption down to the letter
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First product, now content
17 September, 2019
First came products and services, now fintech finance content is disrupting content marketing, setting a new precedent for content and how it’s delivered.
6 MINUTE READ
A newsworthy angle for your content strategy
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Hot off the press
10 September, 2019
Looking for a new angle to capture your audience’s attention? Try working a newsworthy angle into your finance content strategy.
4 MINUTE READ
Finance brands win big at content marketing awards
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Best of 2019
8 August, 2019
Looking for a bit of inspiration for your finance content? The winning finance brands at this year's Content Marketing Awards deliver that and more.
5 MINUTE READ