Having studied a degree in Communications and Advertising, Mimi is an ardent writer and media enthusiast. Her interests include words, live music and participating in millennial driven activities such as Netflix bingeing and excessive Instagram consumption. She is currently at large cutting a swathe through London's nightlife.
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Here are their pain points
18 August, 2016
Want to use content marketing to reach Millennials? Then you need to know they don’t have it as easy as you might think, with many facing an uncertain future.
5 MINUTE READ
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And the winner is...
19 November, 2015
We take a look at the most ingenious Internet conceptions of 2015 and examine how - and why - they epitomise the digital age.
7 MINUTE READ
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Content marketing 101
25 September, 2015
Humans are visual creatures, wired to respond to pictures before words, so choosing strong images is essential in the online world.
5 MINUTE READ
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Social media
10 September, 2015
An afternoon with Jon Ronson at Sydney’s Festival of Dangerous Ideas highlighted how widespread a phenomenon social media shaming has become.
3 MINUTE READ
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And be like Walter White
3 September, 2015
In a society that encourages innovation and creativity, why are so many big businesses still playing it safe when it comes to digital marketing?
MINUTE READ
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Gen Y, your time is now
12 August, 2015
There’s a lot that marketers can learn from the millennial mindset. And, contrary to popular opinion, we’re really not that hard to understand.
3 MINUTE READ
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Talk is cheap
21 July, 2015
Haters, trolls, flamers beware! Your mean tweet could cost you a lot more than you realise.
3 MINUTE READ
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#nofilter
13 July, 2015
Most use it recreationally, but for some Instagram has become more like - well, let's be frank - an addiction. See how one millennial attempted to overcome her Instagram problem by going full cold turkey for a week.
2 MINUTE READ
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According to a stock model
1 July, 2015
The Shutterstock library is an eclectic, often questionable mix of over 55,000,000 images. We find out what makes a photo sell, first hand.
5 MINUTE READ
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Crickets
8 June, 2015
The Google-backed software gives little away in terms of its functionality or accessibility, but the mystery is all too enticing.
2 MINUTE READ