A specialist in marketing strategy, Rachel has worked on consultancy, content and PR projects for a number of international finance and insurance brands out of London. Now in Australia, Rachel enjoys producing strategic content for the Aussie market and getting to know her new surroundings. When not at work, she's out enjoying restaurants and attempting to do some exercise.
//
Trust, a priceless commodity
16 July, 2019
With customer trust becoming a rare commodity in the global banking world, we look at what has earnt the world’s most trusted banks this priceless accolade.
5 MINUTE READ
Does the world need a goldman sachs video
//
What makes a branded doco good?
9 July, 2019
To celebrate 150 years in business, Goldman Sachs has released a 10-part documentary series on Amazon Prime. But will it prove to be quality content or simply a well-timed gimmick?
5 MINUTE READ
Is Facebook's libra currency a threat to banks
//
Real threat or play money?
4 July, 2019
Facebook has announced a foray into finance with its new currency, Libra. A bold move, what will Facebook's Libra currency mean for the banks, and will anyone trust a currency created by Facebook?
6 MINUTE READ
What finance brands can learn from maintstream podcasts
//
Lend me your ears
30 May, 2019
2019 is well and truly the year of the podcast, but how can finance brands get a piece of the action and make sure they stand out from the crowd?
4 MINUTE READ
//
It’s coming for us all
10 May, 2019
The world is changing fast and it’s thanks, in part, to the Internet of Things.
3 MINUTE READ
//
Own it
19 April, 2019
Establishing a sustainable content plan is a surefire win for any brand, but how should a B2B finance brand approach the task?
6 MINUTE READ
Build your social following and brand authority
//
Earn your authority
4 April, 2019
Your social following sends a public message about how well your brand resonates with its target audience - and it takes the right content to build it.
3 MINUTE READ
LinkedIn Live takes video streaming pro
//
Another string to the bow
5 March, 2019
LinkedIn adds another string to its highly credible bow with Linkedin Live video functionality.
4 MINUTE READ
COuld black mirror be the future of finance
//
Delightfully dark reality
15 January, 2019
The idea of finance brands getting under people’s skin takes on a whole new meaning with the proposed uptake of this Black MIrror-esque technology.
4 MINUTE READ
Streaming – the new frontier of finance marketing
//
Playing the right marketing tune
8 January, 2019
Ultra-personalised and super effective – why aren’t more finance brands using streaming services like Spotify as part of their marketing mix?
5 MINUTE READ