A specialist in marketing strategy, Rachel has worked on consultancy, content and PR projects for a number of international finance and insurance brands out of London. Now in Australia, Rachel enjoys producing strategic content for the Aussie market and getting to know her new surroundings. When not at work, she's out enjoying restaurants and attempting to do some exercise.
Marketing to over 50s: where finance brands get it wrong
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Misconceptions and stereotypes
14 November, 2019
When it comes to marketing to over 50s the misconceptions and stereotypes are rife. We reveal the truth about over 50s.
4 MINUTE READ
The trick to long-form content design
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Give them the razzle dazzle
27 August, 2019
Create long-form content and Google will love you for it. So, what’s the trick to long-form content design to make sure your customers feel the same?
4 MINUTE READ
Why long-form content should be in your strategy
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Google will love you for it
13 August, 2019
With snappy social content and live broadcasting all the rage, we explain why it’s still worth going beyond 280 characters and producing long-form content.
4 MINUTE READ
Retention the strategy many finance brands forget
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Loyalty runs deep
6 August, 2019
Awareness, consideration, conversion… job done? Not quite. We look at the most important part of the customer journey that many marketers forget - retention.
4 MINUTE READ
On site vs subdomain where to house your content
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Building blocks of SEO success
1 August, 2019
On-site, subdomain or standalone content hub - where should finance brands be keeping their content?
5 MINUTE READ
Finance brands guide to targeted social media
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Hand pick your audience
25 July, 2019
A targeted social media campaign can do wonders for your business – but how can finance brands set up their social media campaigns for success?
4 MINUTE READ
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Trust, a priceless commodity
16 July, 2019
With customer trust becoming a rare commodity in the global banking world, we look at what has earnt the world’s most trusted banks this priceless accolade.
5 MINUTE READ
Does the world need a goldman sachs video
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What makes a branded doco good?
9 July, 2019
To celebrate 150 years in business, Goldman Sachs has released a 10-part documentary series on Amazon Prime. But will it prove to be quality content or simply a well-timed gimmick?
5 MINUTE READ
Is Facebook's libra currency a threat to banks
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Real threat or play money?
4 July, 2019
Facebook has announced a foray into finance with its new currency, Libra. A bold move, what will Facebook's Libra currency mean for the banks, and will anyone trust a currency created by Facebook?
6 MINUTE READ
What finance brands can learn from maintstream podcasts
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Lend me your ears
30 May, 2019
2019 is well and truly the year of the podcast, but how can finance brands get a piece of the action and make sure they stand out from the crowd?
4 MINUTE READ