Ruth studied journalism via QUT, and from there, the art of storytelling quickly morphed into an ability to develop integrated marketing strategies, with a predominant leaning towards content marketing. Ruth has practised marketing and communications in some form or another for over 13 years, working with software, arts, government, and digital organisations to tell their brand stories and share their work in creative executions.
Taking a human approach to CX
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Don’t ignore this trend
20 March, 2018
What does it take for a finance brand to position themselves as fundamental to their customers’ lives? According to CX experts, the answer is a human touch.
4 MINUTE READ
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Balancing global and local
15 March, 2018
Santander’s brand and corporate marketing director, Enrique Arribas reveals their global and local brand strategy and discusses future trends and challenges for finance marketers.
5 MINUTE READ
Experiential marketing: rethinking the banking experience
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Captivate your customers
1 February, 2018
Pushed to demonstrate ingenuity and innovation beyond their four walls – experiential marketing is set to be the savior for traditional banks.
3 MINUTE READ
Digital marketing trends 2018
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Creativity at the fore
16 January, 2018
Where will digital marketing take finance brands this year? We look at three content and customer service trends likely to shape 2018.
3 MINUTE READ
Finance brands and Instagram
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Picture-perfect
28 December, 2017
In a year alone, Instagram's daily active users jumped from 150 million to 500 million. We look at the finance brands capitalising on the rising popularity of the platform.
3 MINUTE READ