When Susan was a youngster she didn't know what she wanted to be, but somehow she fell into advertising; then digital was invented so she worked on websites for a while. From there it was a small leap over to TV producing, scriptwriting, promo writing, and some copywriting.... Then when content marketing became a 'thing', she somehow fell into that. It's worked out ok so far - luckily she's always landed on soft things.
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Giving people what they want
7 May, 2019
Is your website giving your visitors what they want, and making it easy for them to find? Or is it an exercise in brand vanity?
4 MINUTE READ
Employee advocacy the holy grail for finance brands
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Crusade for social reach
30 April, 2019
With staff deemed more believable than brands to customers, in an ideal world, employee advocacy on social media would happen smoothly and organically.
5 MINUTE READ
What B2B customers want from asset management content
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Findings from the field
2 April, 2019
Research reveals what B2B customers want and how asset managers and other B2B finance brands should be marketing to them as a result.
6 MINUTE READ
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Finance moguls in the making
29 March, 2019
With ASIC due to publish its review of school banking this year, could it be an opportunity for banks to put their hands up and help in the classroom?
3 MINUTE READ
Avoid your annual market outlook blending in
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A look of distinction
8 March, 2019
So much time and knowledge go into producing a wealth manager’s annual market outlook, only for it to be let down by design. This year, stand out.
5 MINUTE READ
Bigger than the Super Bowl: esports outplays the mainstream
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In its own league
28 February, 2019
Proving esports is well and truly part of the mainstream, Order esports CEO, Chris Derrick tells why all brands should play in the esports space.
6 MINUTE READ
How Stockspot’s content engine fuels growth
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Content with grunt
21 February, 2019
As the number one driver of growth, we spoke to Stockspot CMO Melanie Novacan about what’s under the challenger brand’s hood.
5 MINUTE READ
Mortgage brokers use content to fight back
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A three-pronged attack
20 February, 2019
In response to the royal commission recommendations, the mortgage broking industry rallied to launch a content campaign called Your Broker behind you.
5 MINUTE READ
Using content to crack into a community
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Consistency is key
14 February, 2019
Sydney-based real estate agent Jason Boon takes content marketing back to its roots, achieving success by creating content tailored to his community.
4 MINUTE READ
Student super addressing the lost decade
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Students at all ages
7 February, 2019
Young people don’t really change the dial for big super funds, which means they're less of a focus for the industry. Student Super founder tells how they're working to change this.
5 MINUTE READ