When Susan was a youngster she didn't know what she wanted to be, but somehow she fell into advertising; then digital was invented so she worked on websites for a while. From there it was a small leap over to TV producing, scriptwriting, promo writing, and some copywriting.... Then when content marketing became a 'thing', she somehow fell into that. It's worked out ok so far - luckily she's always landed on soft things.
Avoid your annual market outlook blending in
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A look of distinction
8 March, 2019
So much time and knowledge go into producing a wealth manager’s annual market outlook, only for it to be let down by design. This year, stand out.
5 MINUTE READ
Bigger than the Super Bowl: esports outplays the mainstream
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In its own league
28 February, 2019
Proving esports is well and truly part of the mainstream, Order esports CEO, Chris Derrick tells why all brands should play in the esports space.
6 MINUTE READ
How Stockspot’s content engine fuels growth
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Content with grunt
21 February, 2019
As the number one driver of growth, we spoke to Stockspot CMO Melanie Novacan about what’s under the challenger brand’s hood.
5 MINUTE READ
Mortgage brokers use content to fight back
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A three-pronged attack
20 February, 2019
In response to the royal commission recommendations, the mortgage broking industry rallied to launch a content campaign called Your Broker behind you.
5 MINUTE READ
Using content to crack into a community
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Consistency is key
14 February, 2019
Sydney-based real estate agent Jason Boon takes content marketing back to its roots, achieving success by creating content tailored to his community.
4 MINUTE READ
Student super addressing the lost decade
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Students at all ages
7 February, 2019
Young people don’t really change the dial for big super funds, which means they're less of a focus for the industry. Student Super founder tells how they're working to change this.
5 MINUTE READ
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Awareness-acceptance-change
5 February, 2019
We head back to the shrink to chat further about the shortcomings of finance content and how to better address poor financial behaviours through financial counselling.
5 MINUTE READ
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How does that make you feel?
17 January, 2019
For customers stuck in a cycle of self-destructive financial behavour, educational content is not enough – financial counselling could be the answer.
5 MINUTE READ
Is your onboarding process more painful than the dentist
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Digital pain relief
19 December, 2018
Your content strategy is humming, but is your finance brand being let down a tragically outdated and painful onboarding process? Here’s our prescription to ease your customer’s pain.
5 MINUTE READ
SocietyOne disrupts the lay of the agrilending land
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Moo-ving farmers to fintech
13 December, 2018
Made by livestock agents for livestock agents and farmers, peer-to-peer lender SocietyOne tells how their fintech fills the gap in agrilending.
5 MINUTE READ