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Something about Mary
11 July, 2019
333 slides long and it still leaves the audience gagging for more. Why is Mary Meeker’s Internet Trends Report so highly anticipated year after year, and what can we learn from her blockbuster content strategy?
When Susan was a youngster she didn't know what she wanted to be, but somehow she fell into advertising; then digital was invented so she worked on websites for a while. From there it was a small leap over to TV producing, scriptwriting, promo writing, and some copywriting.... Then when content marketing became a 'thing', she somehow fell into that. It's worked out ok so far - luckily she's always landed on soft things.
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Queen of the internet speaks
2 July, 2019
Queen of the internet, Mary Meeker has released her latest internet trends report. Here’s what’s relevant for finance brands.
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Be discovered
18 June, 2019
Native advertising networks offer an opportunity to be discovered by new customers outside of your own brand environment, but it requires a strategic, not a scattergun approach.
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Avoid egg on your face
12 June, 2019
A poorly timed email to 100,000 customers - the marketing gaffes of 5 global finance brands will have you triple checking your marketing messaging.
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People, planet and profit
6 June, 2019
With the rise of the B Corp, prioritising people and the planet is no longer at odds with the pursuit of profit.
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Authenticity is the common theme
5 June, 2019
Content marketing academic, Dr Ray Welling shares some controversial thoughts on how finance brands can improve their social media marketing.
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Core lessons in content marketing
24 May, 2019
We take an academic view of the core principles of finance content marketing and the key areas of focus for finance marketers.
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Why stories beat spam
21 May, 2019
Want to make a lasting impact? Digital advertising spam alone won’t get you across the line, quality content can.
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Giving people what they want
7 May, 2019
Is your website giving your visitors what they want, and making it easy for them to find? Or is it an exercise in brand vanity?
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Crusade for social reach
30 April, 2019
With staff deemed more believable than brands to customers, in an ideal world, employee advocacy on social media would happen smoothly and organically.