When Susan was a youngster she didn't know what she wanted to be, but somehow she fell into advertising; then digital was invented so she worked on websites for a while. From there it was a small leap over to TV producing, scriptwriting, promo writing, and some copywriting.... Then when content marketing became a 'thing', she somehow fell into that. It's worked out ok so far - luckily she's always landed on soft things.
Specialist VS generalist: the challenger bank advantage
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Carve out your niche
3 December, 2019
Carve out your specialist niche and find your brand's point of difference, it's a strategy tried and tested by countless global challenger banks.
6 MINUTE READ
six big challenges facing UK finance marketers
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Be prepared, don't panic
28 November, 2019
In 2020, finance content marketing looks set to get (even more) interesting for UK finance marketers. We look at the biggest challenges on the horizon.
6 MINUTE READ
6 reasons finance CEOs should consider personal-business blogs
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Putting a face to the name
8 October, 2019
Asset and wealth management CEOs: is it time to let your guard down, take to the tools and write your own personal-business blog?
4 MINUTE READ
brand love is there hope for finance brands
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Say that you love me
12 September, 2019
While the idea of brand love may seem unattainable for retail banks, a new study tells how to light the spark for a lifetime of customer love.
4 MINUTE READ
How to be a more effective B2B finance marketer
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Lift your game
3 September, 2019
Research shows high numbers of B2B finance marketers lack confidence in their content marketing efforts. We offer tips to help lift your content game.
5 MINUTE READ
the power and responsibility of financial marketing
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Spiderman was right
20 August, 2019
The Spiderman comic was right. With great power there must also come – great responsibility. And this responsibility falls on the shoulders of your financial marketing.
5 MINUTE READ
Why Mary Meeker yearly report is a blockbuster hit
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Something about Mary
11 July, 2019
333 slides long and it still leaves the audience gagging for more. Why is Mary Meeker’s Internet Trends Report so highly anticipated year after year, and what can we learn from her blockbuster content strategy?
6 MINUTE READ
Mary Meeker 7 internet trends for finance brands to watch
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Queen of the internet speaks
2 July, 2019
Queen of the internet, Mary Meeker has released her latest internet trends report. Here’s what’s relevant for finance brands.
6 MINUTE READ
Tips for finance brands using native advertising networks
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Be discovered
18 June, 2019
Native advertising networks offer an opportunity to be discovered by new customers outside of your own brand environment, but it requires a strategic, not a scattergun approach.
5 MINUTE READ
5 finance marketing faux pas you don't want to make
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Avoid egg on your face
12 June, 2019
A poorly timed email to 100,000 customers - the marketing gaffes of 5 global finance brands will have you triple checking your marketing messaging.
5 MINUTE READ