Yvette is one of the Aussie minorities in the office. A former magazine journalist and editor, she is a two-time Logies' red carpet survivor who transitioned to digital just before the print ship sank. She has created for content for brands both big and small and her hobbies are varied and include both wine and cheese.
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Content marketing strategy and execution
22 November, 2016
The Dubs was asked to execute a content marketing strategy to get people more actively involved in planning their financial future.
6 MINUTE READ
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Content strategy and creation
22 November, 2016
The Vitality wellness blog is a compendium of articles that supports AIA Australia’s health and wellness rewards program AIA Vitality.
2 MINUTE READ
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Digital marketing and video production partner
22 November, 2016
Brought to life through slick branding and creative design, EnergyAustralia’s Corporate and Social Responsibility initiatives were visually communicated beyond a typically dry format.
2 MINUTE READ
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Cliffhanger content marketing
25 October, 2016
Digital lore has long-dictated that shorter is better. But this is increasingly not the case. We take a look at the backlash against brevity and the rise of serialised content, which is finally discovering with TV has always known.
5 MINUTE READ
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An insider tells
18 October, 2016
The Dubs grilled Lindsey Hoad, BT Financial’s Group Senior Manager, Consumer Marketing Strategy and Channel Development and asked her to retrace her steps in implementing the finance brand’s first major content strategy, GetMoving.
5 MINUTE READ