Awarding the best finance marketing content this EOFY

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Industry's choice
By Ale MIddleton, staffer. 26 June, 2019
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The finance industry has voted. This EOFY we return to the finance marketing articles that kept finance content marketers most engaged YTD. Nominated by finance brands across the globe, the industry's choice awards go to....

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Lemonade: The ultimate insurance marketing case study

What other insurance marketing material leads with the headline ‘We suck sometimes’? From product through to marketing messages, Lemonade is one of a kind.
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Finance brands excelling on Instagram

In a year alone, Instagram's daily active users jumped from 150 million to 500 million. We look at the finance brands capitalising on the rising popularity of the platform.
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Top CEO LinkedIn profiles for finance brands

With over 8 million C-level executives already signed up, a CEO's LinkedIn profile has never been a more important communication channel for finance brands.
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Why asset managers should break free from brand safe imagery

To stop clients scrolling right past your content, asset managers need to break free from safe brand imagery.
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Combat fake news by becoming Google's trusted source

As fake news and false claims continue to dominate economic and political landscapes, the need for faster, reliable fact-checking has become vital.
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Runners up

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A traditionally trained journalist, Ale has spent the bulk of her career designing and executing content marketing strategies for organisations in the financial services, HR, and health and fitness industries. As well as driving strategies that deliver on business objectives, Ale can produce stand out print, digital and video content. A content marketer by day, Ale lives a decadent life as a bar and restaurant reviewer by night.