Why financial marketers should create interactive content
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Improve engagement
15 November, 2022
Interactive content is a game-changer for financial marketers wanting to improve engagement, convert clients and nurture leads. Here we explain how finance brands can do it right.
3 MINUTE READ
3 examples of great financial content marketing
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This year's standouts
26 October, 2022
To gain inspiration and learn from other finance brands, we take you through three great financial content marketing examples and explain what they’re doing right.
4 MINUTE READ
Why super funds should focus on educational content
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Supporting your clients
17 October, 2022
With a majority of Australians having little understanding about their superannuation, there’s a big opportunity for super funds to build trust and loyalty through delivering educational content.
4 MINUTE READ
7 reasons for finance brands to start creating infographics
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Explain complex information succinctly
3 October, 2022
Infographics can help distil complex financial information into easy-to-understand and engaging content. Here’s why your finance brand needs to adopt infographics.
2 MINUTE READ
3 brands doing finance podcasts well
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It's time to start streaming
29 September, 2022
Finance podcasts have continued to increase in popularity, yet brands have been slow on the uptake. Here we explore three finance brands doing podcasts well, to show you how it’s done.
3 MINUTE READ
The value of unique content for advisers when you're a super fund
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The missed opportunity
13 September, 2022
Creating unique content for financial advisers is an opportunity for super funds to create authentic connections and expand their client network.
4 MINUTE READ
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Everything you need to know
23 August, 2022
Content marketing should be a part of every asset manager's strategy, but often it’s not. Here we explain how asset managers can use content to nurture leads and convert clients.
3 MINUTE READ
The importance of thought leadership post-pandemic
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Build trust and authority
11 August, 2022
Thought leadership post-pandemic can help your finance brand renew trust and garner loyalty. Here are the best ways to help your finance brand nail it.
3 MINUTE READ
How content marketing can nurture relationships with investors
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Attract investors
4 August, 2022
Downloadable PDFs on their own simply aren’t cutting it anymore, clients want engaging content. Here we explain how asset managers can nail their content marketing strategy.
2 MINUTE READ
The financial marketer's guide to onboarding
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Let digital content drive
21 July, 2022
To create a truly successful onboarding process, your finance brand must support it with a strategic digital content strategy. Here we explain exactly how you can do just that.
4 MINUTE READ
Case Study: DBS video campaign
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Creative content wins again
19 July, 2022
DBS Bank’s video mini-series, Sparks, demonstrates how creative financial content marketing can reap large rewards. Here we explain what Singapore finance brands can learn.
3 MINUTE READ
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Produce content your audience wants
14 July, 2022
With 79% of Singaporeans preferring video for product information, video marketing should be a part of every Singapore finance brand's content strategy. Here’s what you need to know.
4 MINUTE READ
What makes a good finance webinar
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Empowering consumers
29 June, 2022
Webinars are an effective strategy to generate leads and convert customers, but what makes a good one? Here we break down how to host a great finance webinar.
3 MINUTE READ
Making financial literacy accessible
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Educating overlooked groups
22 June, 2022
Financial literacy content that educates overlooked groups highlights the importance of not only educating consumers but providing them with value-driven content that's tailored to their needs.
4 MINUTE READ
What Drive to Survive can teach finance brands
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No Verstappen you
30 May, 2022
The Netflix series, Drive to Survive, has seen the popularity of F1 racing skyrocket, reaching new audiences like never before. So, what lessons can finance brands take away for their own video content?
5 MINUTE READ
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Educational content takes the lead
5 May, 2022
With superannuation an area Australians are financially illiterate in, it’s important your super fund content is not only engaging but educational.
3 MINUTE READ
Best finance content marketing examples in the US
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Tech reigns supreme
25 March, 2022
To find inspiration and learn where your finance brand can improve, we took a look at the top finance content marketing examples in the USA.
4 MINUTE READ
Top 3 Finance Content Marketing Examples in Australia
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Engaging, educational and tailored
18 March, 2022
Here we take a look at the top Australian finance content marketing examples to see what they’re doing right to help your finance brand improve.
3 MINUTE READ
The top 3 challenges super funds face
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Crack them with content
16 March, 2022
From improving financial literacy to earning trust, we explore the top three challenges super funds face and how a strong content marketing strategy can save the day.
4 MINUTE READ
UK Finance Content Marketing: Who's on top?
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Consistency is key
14 March, 2022
We take a deep dive into UK finance content marketing to understand what these brands are doing right and what your finance brand can learn from them.
5 MINUTE READ
Financial marketing in the metaverse
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Metaverse or the Matrix?
2 March, 2022
While the metaverse may feel like technology straight from the Matrix, it has the potential to improve customer acquisition and brand awareness. So, what is it and how will it transform your future content?
5 MINUTE READ
How to address consumers’ digital and social needs
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The year of customer-centricity
16 February, 2022
Consumers’ digital and social needs are not being met adequately. So, what can your finance brand implement this year to improve?
2 MINUTE READ
Best bank advertisers in the UK, USA and Australia
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What they're doing right
27 January, 2022
With 2021 over we took a look at the best bank advertisers across the UK, USA and Australia to find exactly what they did right to gain the leading edge with consumers.
5 MINUTE READ
Why asset manager content is stuck in a rut
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Playing it safe
21 December, 2021
New research suggests asset managers stick with traditional investment themes and largely ignore rising asset classes in their marketing.
4 MINUTE READ
How finance brands can cater to gig workers
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78 million workers globally
16 December, 2021
Being sole business owners, gig workers have unique financial needs that are not being met by financial organisations showcasing a niche finance brands can fill with tailored services.
3 MINUTE READ
Addressing the rise in retirement anxiety
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For the young and old
23 November, 2021
With COVID-19 making people more uncertain about their retirement plans, finance brands can help educate and ease concerns, enabling lead generation and brand loyalty.
3 MINUTE READ
Why finance brands should care about this Instagram trend
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'add yours'
15 November, 2021
A new Instagram trend of sharing a picture of your pet in exchange for planting a tree has gone viral, showing the power of Instagram’s new ‘add yours’ function for savvy finance brands.
3 MINUTE READ
Digital storytelling and finance brands
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Create emotional connections
21 October, 2021
With finance products being emotional, stressful or even begrudged purchases, finance brands should look to digital storytelling to connect, educate and inspire customers.
3 MINUTE READ
3 digital marketing mistakes asset managers are making
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Quick fixes
19 October, 2021
To get noticed by investors there are three key areas asset managers can improve to strengthen their digital marketing strategy.
5 MINUTE READ
The information gap asset managers should fill
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Gain a competitive edge
15 September, 2021
New research reveals there’s a critical information gap between what clients want and what global asset managers are delivering – and the benefits are rife for those ready to fill it.
3 MINUTE READ
Create personal connections with user generated content
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Give your customers a voice
3 August, 2021
With 79% of people saying user generated content impacts their purchasing decisions, it’s time finance brands got customers involved in their content marketing strategy.
4 MINUTE READ
Are you making the most out of your original research?
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show-and-tell
13 July, 2021
With 87% of financial marketers believing their data is their most under-utilised asset, it’s time to consider how finance brands can maximise their original research.
4 MINUTE READ
To blog or not to blog?
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More than a good story
29 June, 2021
While many finance brands view blogs as a time-intensive nice-to-have, there’s so much more to blogging than simply telling a good story.
4 MINUTE READ
Why it Pays to Market Your ESG Commitments
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Values are trending
25 June, 2021
With 77% of consumers motivated to buy from a company that has ESG commitments, it pays to start marketing your sustainability and social responsibility efforts.
4 MINUTE READ
Short-form documentaries for short attention spans
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Attention span of a goldfish
25 March, 2021
To appeal to the tiny attention spans of customers today, finance brands need to keep it succinct with short-form documentaries.
5 MINUTE READ
Why music and sound can’t be an afterthought in a brand video
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Hit the right note
11 March, 2021
Partner and composer at Klang Studios, Ryan Grogan stresses why finance brands can’t just hit any old note in a brand video.
4 MINUTE READ
Chinese New Year - the year of the finance brand
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An occasion for content
23 February, 2021
Given its significance to millions globally, Chinese New Year is a celebration of prosperity not to be missed. Here’s how finance brands marked the lunar occasion.
4 MINUTE READ
The best finance brand partnerships of 2020
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Joining forces
2 February, 2021
Brand partnerships are a great way for finance brands to expand their reach or unite for a common cause, and these brands have taken co-creating to a whole new level.
5 MINUTE READ
Finance brands killing it on YouTube
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Join the line up
10 December, 2020
With countless finance brands yet to subscribe to the reach YouTube offers, take inspiration from finance brands already killing it on the channel.
4 MINUTE READ
How to pick the best video platform for your finance brand
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Spoilt for choice
1 December, 2020
While the value of video content is undisputed at this point, choosing the right video platform for your finance brand is far less clear cut.
5 MINUTE READ
How to tackle sensitive topics in finance content marketing
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Tread softly
5 August, 2020
While many finance brands steer clear of sensitive topics in finance content marketing, there’s both an opportunity and a duty to be fulfilled.
3 MINUTE READ
tips for producing a killer animation
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Art to animation
22 July, 2020
Animation is a format many finance brands shy away from but The Dubs senior digital designer, Tom Bradshaw tells why it’s a creative form that’s relevant for all finance brands.
4 MINUTE READ
Finance content marketing during a recession
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Confidence, courage, leadership
15 July, 2020
Amidst the uncertainty, we provide clarity for financial marketers with a three-pronged approach to finance content marketing during a recession.
3 MINUTE READ
Creating asset management content that speaks to the modern investor
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Think digital first
25 June, 2020
Rather than holding onto traditional approaches, asset management content needs to rise to the needs of the modern investor with simple content optimisations.
3 MINUTE READ
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A creative smorgasbord
23 June, 2020
The coveted Webby awards have been won by big brands like HSBC, CNN Money and Morgan Stanley but what are finance brands doing in 2020 to dominate the digital world?
3 MINUTE READ
Comics and cartoons: the latest in finance content marketing
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Illustrate your story
9 June, 2020
Finance brands are simplifying the way they illustrate their story, using comics and cartoons to add colour and erase complexity.
3 MINUTE READ
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When knights are podcasting
18 May, 2020
If you’re looking for a sure sign there’s a place for podcasts in the finance marketing mix, a knight podcasting for a global asset manager is it.
5 MINUTE READ
3 oustanding asset management content case studies
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Content you remember
12 May, 2020
Take inspiration from the global brands producing asset management content that’s useful and memorable.
5 MINUTE READ
Is there a place for memes in finance content?
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Serious stuff
9 April, 2020
We’re not kidding. Memes are worth considering in your finance content marketing mix, and there are already brands capitalising on the power of humour and wit.
4 MINUTE READ
The COVID-19 content B2B and B2C customers need
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Content in a time of crisis
26 March, 2020
The Dubs founder and managing director Josh Frith gets passionate about the COVID-19 content both B2C and B2B finance audiences need in this time of crisis.
5 MINUTE READ
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Fresh ideas
19 March, 2020
We’ve covered the ultimate insurance content case study, but now it’s time for some fresh ideas courtesy of leading global insurance companies.
5 MINUTE READ
The financial marketer's guide to podcast platforms
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Make waves
17 March, 2020
As podcast popularity continues to grow, we look at the best podcast platforms and recording tools for finance brands, and whether technology could be a barrier to entry.
5 MINUTE READ
Why listicles deserve a spot in your finance content mix
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It's all in the numbers
10 March, 2020
Listicles may be well-trodden content ground, but for good reason. Deserving of way more credit than they get, we share our tips for getting finance listicles right.
4 MINUTE READ
superannuation and pension content that inspires
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Need inspiration?
5 March, 2020
Is the creative well running dry in your retirement, superannuation and pension content marketing? It’s time to revisit some inspiring case studies.
6 MINUTE READ
5 Singaporean finance brands changing the pace of finance marketing
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Hitting their stride
13 February, 2020
Slow to start, Singaporean finance brands are hitting their stride with unique and impactful finance content marketing campaigns.
4 MINUTE READ
How to turn a stodgy finance research report into a cracker read
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Beyond the PDF
6 February, 2020
Finance brand research reports are often number-heavy and complex to understand. Here’s how to present your findings in a way that engages.
6 MINUTE READ
Financial services content that dares to be different
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Take a risk
23 January, 2020
When it comes to financial services content marketing, having the courage to take a (calculated) risk and be a bit daring pays off.
4 MINUTE READ
Finance content marketing campaigns that actually built trust
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Catch your white whale
16 January, 2020
Rewrite your finance brand’s story and catch the coveted white whale - the trust of your customers - through targeted finance content marketing.
5 MINUTE READ
Why it pays to be consistent with finance social media content
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Scattered mess
14 January, 2020
Trust is the bedrock of all successful financial institutions, but how can you gain your potential customers’ respect if your social media content is scattered at best?
5 MINUTE READ
Do webinars belong in your financial services content mix
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Weighing up webinars
9 January, 2020
Webinars: smart finance content marketing or a waste of time? We help weigh up whether webinars belong in your financial services content mix.
5 MINUTE READ
How to avoid content fatigue in finance content marketing
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Don't get lost in the blog smog
19 December, 2019
Before your brand gets lost in the smog of near identical finance blogs, here’s how to change things up to prevent content fatigue in your audience.
4 MINUTE READ
Learn finance social media content from the best
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Follow the leaders
19 December, 2019
LinkedIn has ranked the top voices in finance social media content. We go a step further and reveal what these “must-follow” thought leaders have in common.
4 MINUTE READ
How Google's E-A-T score impacts financial content marketing
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Be the image of expertise
21 November, 2019
To rank well under Google’s E-A-T Score financial content marketing needs to clearly demonstrate a finance brand’s expertise, authority and trustworthiness.
3 MINUTE READ
Another reason why finance brands should produce podcasts
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Now discoverable
8 November, 2019
With finance podcasts now showing directly in Google’s search results, the final hurdle discouraging finance brands from producing podcasts has fallen?
4 MINUTE READ
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Customers take action
31 October, 2019
Content that writes itself? Financial services content that showcases customers is not only easy to produce, it’s well received.
3 MINUTE READ
4 copywriting tips for finance marketers
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Copy that converts
22 October, 2019
Simple copywriting tips that will help capture attention, convert customers and retain them ongoing.
3 MINUTE READ
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A good read
18 October, 2019
It’s never been more important for finance brands to embrace CSR. We look at how three finance brands are sharing the good stuff.
3 MINUTE READ
The art fo emotional engagement in finance content marketing
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Head or your heart?
10 October, 2019
If you can hit your audience right in the feels, your content is more likely to connect. Here’s how finance brands can master the art of emotional engagement.
3 MINUTE READ
6 reasons finance CEOs should consider personal-business blogs
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Putting a face to the name
8 October, 2019
Asset and wealth management CEOs: is it time to let your guard down, take to the tools and write your own personal-business blog?
4 MINUTE READ
10 digital challenges facing finance marketers
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It's in the computer?!
3 October, 2019
As the finance industry makes the shift to digital, financial marketers are facing various digital challenges as they struggle to keep pace as market and consumer trends evolve.
6 MINUTE READ
How to create interactive finance content and why it works
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Hair raising stuff
26 September, 2019
Interactive finance content grabs attention, boosts engagement, encourages sharing and will ultimately make your finance brand stand out. What's not to love?
4 MINUTE READ
Putting the funny in finance content marketing
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Think we're joking?
24 September, 2019
Think we’re joking? Far from it. Funny finance content is real and your customers will love you for it.
4 MINUTE READ
What financial advisers need from asset management content
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Build confidence in your brand
23 September, 2019
Financial advisers need the confidence to articulate the value of asset management services to their clients. Asset management content delivers this.
5 MINUTE READ
Fintech finance content: disruption down to the letter
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First product, now content
17 September, 2019
First came products and services, now fintech finance content is disrupting content marketing, setting a new precedent for content and how it’s delivered.
6 MINUTE READ
A newsworthy angle for your content strategy
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Hot off the press
10 September, 2019
Looking for a new angle to capture your audience’s attention? Try working a newsworthy angle into your finance content strategy.
4 MINUTE READ
How to be a more effective B2B finance marketer
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Lift your game
3 September, 2019
Research shows high numbers of B2B finance marketers lack confidence in their content marketing efforts. We offer tips to help lift your content game.
5 MINUTE READ
FInance marketers guide to content ROI
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Make your content pop
29 August, 2019
As a finance marketer you create content because you expect content ROI. But if your content isn’t consumed and doesn’t stand out, there’s no conversion.
5 MINUTE READ
3 Financial Content Marketing Trends To Master by 2020
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Master your domain
22 August, 2019
We look at three trends in financial content marketing you want to master before the new year rolls around.
3 MINUTE READ
the power and responsibility of financial marketing
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Spiderman was right
20 August, 2019
The Spiderman comic was right. With great power there must also come – great responsibility. And this responsibility falls on the shoulders of your financial marketing.
5 MINUTE READ
FInance marketers guide to SEO content
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Plug the gaps
16 August, 2019
An SEO Content Gap analysis should be the first step in any finance marketing program. Find out which keywords your competitors rank for that you don’t, and where valuable, plug the content gaps.
5 MINUTE READ
Why long-form content should be in your strategy
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Google will love you for it
13 August, 2019
With snappy social content and live broadcasting all the rage, we explain why it’s still worth going beyond 280 characters and producing long-form content.
4 MINUTE READ
Finance brands win big at content marketing awards
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Best of 2019
8 August, 2019
Looking for a bit of inspiration for your finance content? The winning finance brands at this year's Content Marketing Awards deliver that and more.
5 MINUTE READ
Does the world need a goldman sachs video
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What makes a branded doco good?
9 July, 2019
To celebrate 150 years in business, Goldman Sachs has released a 10-part documentary series on Amazon Prime. But will it prove to be quality content or simply a well-timed gimmick?
5 MINUTE READ
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Millions watch
28 June, 2019
Story making - a new approach to content that puts the content experience in the customer’s hands.
4 MINUTE READ
Awarding the best finance marketing content
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Industry's choice
26 June, 2019
This EOFY we return to the finance industry’s pick of the best finance marketing content YTD.
4 MINUTE READ
Tuning into the pwoer of episodic content marketing
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Content is coming
20 June, 2019
A stark difference to the standard, we look at the global finance brands that take the throne when it comes to delivering quality episodic content.
3 MINUTE READ
Six Tips For Writing irresistible email Subject Lines
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And data to back them
13 June, 2019
Do away with the market outlook update, and instead, follow our tips to write email subject lines that are deserving of a click.
4 MINUTE READ
What finance brands can learn from maintstream podcasts
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Lend me your ears
30 May, 2019
2019 is well and truly the year of the podcast, but how can finance brands get a piece of the action and make sure they stand out from the crowd?
4 MINUTE READ
The most important principles of finance content marketing
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Core lessons in content marketing
24 May, 2019
We take an academic view of the core principles of finance content marketing and the key areas of focus for finance marketers.
4 MINUTE READ
content marketing vs digital advertising
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Why stories beat spam
21 May, 2019
Want to make a lasting impact? Digital advertising spam alone won’t get you across the line, quality content can.
5 MINUTE READ
Rally On Fake News
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Fact-checking needs you
16 May, 2019
As fake news and false claims continue to dominate economic and political landscapes, the need for faster, reliable fact-checking has become vital.
3 MINUTE READ
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Side stepping but still selling
15 May, 2019
A superannuation fund commenting on Netflix? An insurance company providing advice on gift giving? Investment experts reporting on alternatives to plastic?
3 MINUTE READ
What B2B customers want from asset management content
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Findings from the field
2 April, 2019
Research reveals what B2B customers want and how asset managers and other B2B finance brands should be marketing to them as a result.
6 MINUTE READ
Create useful finance content that jumps off the shelf
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Content goals
26 March, 2019
Content marketing goals: three finance brands show what it takes to create useful finance content customers want to read.
5 MINUTE READ
Why asset managers should break free from safe brand imagery
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Stop the scroll
21 March, 2019
To stop clients scrolling right past your content, asset managers need to break free from safe brand imagery.
5 MINUTE READ
How to make heavy going finance content engaging
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Lighten the load
19 March, 2019
We look at how to drop unnecessary weight and lighten up your content while still remaining compliant.
4 MINUTE READ
Is print extinct in finance content marketing?
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Far from extinction
12 March, 2019
Unlike the dinosaurs, print content is far from extinction. Widely underutilised, print is making a comeback as a way for global finance brands to stand out.
5 MINUTE READ
Avoid your annual market outlook blending in
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A look of distinction
8 March, 2019
So much time and knowledge go into producing a wealth manager’s annual market outlook, only for it to be let down by design. This year, stand out.
5 MINUTE READ
3 B2B content marketing strategies
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Research-backed
26 February, 2019
With the 2019 B2B Content Marketing Trends survey revealing a strong commitment to content marketing, we delve into strategies to ensure success.
4 MINUTE READ
How Stockspot’s content engine fuels growth
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Content with grunt
21 February, 2019
As the number one driver of growth, we spoke to Stockspot CMO Melanie Novacan about what’s under the challenger brand’s hood.
5 MINUTE READ