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Attention span of a goldfish
25 March, 2021
To appeal to the tiny attention spans of customers today, finance brands need to keep it succinct with short-form documentaries.
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Hit the right note
11 March, 2021
Partner and composer at Klang Studios, Ryan Grogan stresses why finance brands can’t just hit any old note in a brand video.
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An occasion for content
23 February, 2021
Given its significance to millions globally, Chinese New Year is a celebration of prosperity not to be missed. Here’s how finance brands marked the lunar occasion.
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Joining forces
2 February, 2021
Brand partnerships are a great way for finance brands to expand their reach or unite for a common cause, and these brands have taken co-creating to a whole new level.
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Join the line up
10 December, 2020
With countless finance brands yet to subscribe to the reach YouTube offers, take inspiration from finance brands already killing it on the channel.
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Spoilt for choice
1 December, 2020
While the value of video content is undisputed at this point, choosing the right video platform for your finance brand is far less clear cut.
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Tread softly
5 August, 2020
While many finance brands steer clear of sensitive topics in finance content marketing, there’s both an opportunity and a duty to be fulfilled.
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Art to animation
22 July, 2020
Animation is a format many finance brands shy away from but The Dubs senior digital designer, Tom Bradshaw tells why it’s a creative form that’s relevant for all finance brands.
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Confidence, courage, leadership
15 July, 2020
Amidst the uncertainty, we provide clarity for financial marketers with a three-pronged approach to finance content marketing during a recession.
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Think digital first
25 June, 2020
Rather than holding onto traditional approaches, asset management content needs to rise to the needs of the modern investor with simple content optimisations.
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A creative smorgasbord
23 June, 2020
The coveted Webby awards have been won by big brands like HSBC, CNN Money and Morgan Stanley but what are finance brands doing in 2020 to dominate the digital world?
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Illustrate your story
9 June, 2020
Finance brands are simplifying the way they illustrate their story, using comics and cartoons to add colour and erase complexity.
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When knights are podcasting
18 May, 2020
If you’re looking for a sure sign there’s a place for podcasts in the finance marketing mix, a knight podcasting for a global asset manager is it.
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Content you remember
12 May, 2020
Take inspiration from the global brands producing asset management content that’s useful and memorable.
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Serious stuff
9 April, 2020
We’re not kidding. Memes are worth considering in your finance content marketing mix, and there are already brands capitalising on the power of humour and wit.
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Content in a time of crisis
26 March, 2020
The Dubs founder and managing director Josh Frith gets passionate about the COVID-19 content both B2C and B2B finance audiences need in this time of crisis.
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Fresh ideas
19 March, 2020
We’ve covered the ultimate insurance content case study, but now it’s time for some fresh ideas courtesy of leading global insurance companies.
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Make waves
17 March, 2020
As podcast popularity continues to grow, we look at the best podcast platforms and recording tools for finance brands, and whether technology could be a barrier to entry.
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It's all in the numbers
10 March, 2020
Listicles may be well-trodden content ground, but for good reason. Deserving of way more credit than they get, we share our tips for getting finance listicles right.
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Need inspiration?
5 March, 2020
Is the creative well running dry in your retirement, superannuation and pension content marketing? It’s time to revisit some inspiring case studies.
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Hitting their stride
13 February, 2020
Slow to start, Singaporean finance brands are hitting their stride with unique and impactful finance content marketing campaigns.
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Beyond the PDF
6 February, 2020
Finance brand research reports are often number-heavy and complex to understand. Here’s how to present your findings in a way that engages.
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Take a risk
23 January, 2020
When it comes to financial services content marketing, having the courage to take a (calculated) risk and be a bit daring pays off.
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Catch your white whale
16 January, 2020
Rewrite your finance brand’s story and catch the coveted white whale - the trust of your customers - through targeted finance content marketing.
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Scattered mess
14 January, 2020
Trust is the bedrock of all successful financial institutions, but how can you gain your potential customers’ respect if your social media content is scattered at best?
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Weighing up webinars
9 January, 2020
Webinars: smart finance content marketing or a waste of time? We help weigh up whether webinars belong in your financial services content mix.
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Don't get lost in the blog smog
19 December, 2019
Before your brand gets lost in the smog of near identical finance blogs, here’s how to change things up to prevent content fatigue in your audience.
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Follow the leaders
19 December, 2019
LinkedIn has ranked the top voices in finance social media content. We go a step further and reveal what these “must-follow” thought leaders have in common.
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Be the image of expertise
21 November, 2019
To rank well under Google’s E-A-T Score financial content marketing needs to clearly demonstrate a finance brand’s expertise, authority and trustworthiness.
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Now discoverable
8 November, 2019
With finance podcasts now showing directly in Google’s search results, the final hurdle discouraging finance brands from producing podcasts has fallen?
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Customers take action
31 October, 2019
Content that writes itself? Financial services content that showcases customers is not only easy to produce, it’s well received.
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Copy that converts
22 October, 2019
Simple copywriting tips that will help capture attention, convert customers and retain them ongoing.
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A good read
18 October, 2019
It’s never been more important for finance brands to embrace CSR. We look at how three finance brands are sharing the good stuff.
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Head or your heart?
10 October, 2019
If you can hit your audience right in the feels, your content is more likely to connect. Here’s how finance brands can master the art of emotional engagement.
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Putting a face to the name
8 October, 2019
Asset and wealth management CEOs: is it time to let your guard down, take to the tools and write your own personal-business blog?
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It's in the computer?!
3 October, 2019
As the finance industry makes the shift to digital, financial marketers are facing various digital challenges as they struggle to keep pace as market and consumer trends evolve.
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Hair raising stuff
26 September, 2019
Interactive finance content grabs attention, boosts engagement, encourages sharing and will ultimately make your finance brand stand out. What's not to love?
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Think we're joking?
24 September, 2019
Think we’re joking? Far from it. Funny finance content is real and your customers will love you for it.
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Build confidence in your brand
23 September, 2019
Financial advisers need the confidence to articulate the value of asset management services to their clients. Asset management content delivers this.
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First product, now content
17 September, 2019
First came products and services, now fintech finance content is disrupting content marketing, setting a new precedent for content and how it’s delivered.
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Hot off the press
10 September, 2019
Looking for a new angle to capture your audience’s attention? Try working a newsworthy angle into your finance content strategy.
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Lift your game
3 September, 2019
Research shows high numbers of B2B finance marketers lack confidence in their content marketing efforts. We offer tips to help lift your content game.
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Make your content pop
29 August, 2019
As a finance marketer you create content because you expect content ROI. But if your content isn’t consumed and doesn’t stand out, there’s no conversion.
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Master your domain
22 August, 2019
We look at three trends in financial content marketing you want to master before the new year rolls around.
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Spiderman was right
20 August, 2019
The Spiderman comic was right. With great power there must also come – great responsibility. And this responsibility falls on the shoulders of your financial marketing.
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Plug the gaps
16 August, 2019
An SEO Content Gap analysis should be the first step in any finance marketing program. Find out which keywords your competitors rank for that you don’t, and where valuable, plug the content gaps.
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Google will love you for it
13 August, 2019
With snappy social content and live broadcasting all the rage, we explain why it’s still worth going beyond 280 characters and producing long-form content.
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Best of 2019
8 August, 2019
Looking for a bit of inspiration for your finance content? The winning finance brands at this year's Content Marketing Awards deliver that and more.
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What makes a branded doco good?
9 July, 2019
To celebrate 150 years in business, Goldman Sachs has released a 10-part documentary series on Amazon Prime. But will it prove to be quality content or simply a well-timed gimmick?
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Millions watch
28 June, 2019
Story making - a new approach to content that puts the content experience in the customer’s hands.
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Industry's choice
26 June, 2019
This EOFY we return to the finance industry’s pick of the best finance marketing content YTD.
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Content is coming
20 June, 2019
A stark difference to the standard, we look at the global finance brands that take the throne when it comes to delivering quality episodic content.
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And data to back them
13 June, 2019
Do away with the market outlook update, and instead, follow our tips to write email subject lines that are deserving of a click.
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Lend me your ears
30 May, 2019
2019 is well and truly the year of the podcast, but how can finance brands get a piece of the action and make sure they stand out from the crowd?
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Core lessons in content marketing
24 May, 2019
We take an academic view of the core principles of finance content marketing and the key areas of focus for finance marketers.
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Why stories beat spam
21 May, 2019
Want to make a lasting impact? Digital advertising spam alone won’t get you across the line, quality content can.
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Fact-checking needs you
16 May, 2019
As fake news and false claims continue to dominate economic and political landscapes, the need for faster, reliable fact-checking has become vital.
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Side stepping but still selling
15 May, 2019
A superannuation fund commenting on Netflix? An insurance company providing advice on gift giving? Investment experts reporting on alternatives to plastic?
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Findings from the field
2 April, 2019
Research reveals what B2B customers want and how asset managers and other B2B finance brands should be marketing to them as a result.
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Content goals
26 March, 2019
Content marketing goals: three finance brands show what it takes to create useful finance content customers want to read.
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Stop the scroll
21 March, 2019
To stop clients scrolling right past your content, asset managers need to break free from safe brand imagery.
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Lighten the load
19 March, 2019
We look at how to drop unnecessary weight and lighten up your content while still remaining compliant.
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Far from extinction
12 March, 2019
Unlike the dinosaurs, print content is far from extinction. Widely underutilised, print is making a comeback as a way for global finance brands to stand out.
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A look of distinction
8 March, 2019
So much time and knowledge go into producing a wealth manager’s annual market outlook, only for it to be let down by design. This year, stand out.
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Research-backed
26 February, 2019
With the 2019 B2B Content Marketing Trends survey revealing a strong commitment to content marketing, we delve into strategies to ensure success.
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Content with grunt
21 February, 2019
As the number one driver of growth, we spoke to Stockspot CMO Melanie Novacan about what’s under the challenger brand’s hood.
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Consistency is key
14 February, 2019
Sydney-based real estate agent Jason Boon takes content marketing back to its roots, achieving success by creating content tailored to his community.
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Who run the world?
24 January, 2019
Underestimating the value of female customers could be costing the financial industry billions in investable assets.
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Another revolution
22 January, 2019
Another year, another content marketing revolution. We ask the experts what changes and trends to expect this year.
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How does that make you feel?
17 January, 2019
For customers stuck in a cycle of self-destructive financial behavour, educational content is not enough – financial counselling could be the answer.
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Delightfully dark reality
15 January, 2019
The idea of finance brands getting under people’s skin takes on a whole new meaning with the proposed uptake of this Black MIrror-esque technology.
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Old content, new tricks
11 January, 2019
Don’t let your content be a one trick pony. We look at efficient ways to optimise content to make it work harder and rank higher.
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Holding rank
3 January, 2019
We look at the SEO trends that will dominate in 2019 and that finance marketers need to be aware of to hold rank against competitors.
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Your pick
27 December, 2018
We look back on a year’s worth of content catering to finance content marketers, flagging the 5 most popular articles for 2018.
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What’s jingling our bells?
20 December, 2018
Christmas, a time for family, food and...ads. Not just a box tick, there’s a lot finance brands can learn from these standout Christmas campaigns.
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20Four drops the ball
11 December, 2018
We look at the demise of digital sports platform 20Four, where it went wrong and what it can teach finance brands about succeeding as a start-up publisher.
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Let customers see it all
20 November, 2018
According to the devout, radical transparency is the key to winning trust and loyalty. But are finance brands ready to bare all?
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Creatively compliant content
8 November, 2018
A finance brand creating content “fit for a roller derby queen” and other inspiring and compliant content marketing case studies.
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Tools to get to the top
6 November, 2018
Drawing on our own toolkit, we review the SEO tools that every finance marketer should not be without.
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Warm and fuzzies
1 November, 2018
How are we going to solve Australia’s ongoing financial literacy problem? A softer, more encouraging approach to financial content is a step in the right direction.
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Dip your toe in
23 October, 2018
Many finance brands shy away from producing regular video content based on cost. We look at how to test the water and achieve more with less.
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Hand over the reins
20 September, 2018
User-generated content has been proven to deliver great results. These finance brands show how to reap the rewards without risking it all.
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Umpire's call
11 September, 2018
With 63% of consumers watching video daily, there’s no questioning its brand value. Instead, we weigh up the pros and cons of live video streaming vs pre-recorded videos.
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Who is top of the charts?
4 September, 2018
When it comes to creating effective online content it seems the global asset management industry is one to watch. We share lessons from 5 brands hitting the right notes.
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The vital ingredients
28 August, 2018
Podcast director, Jay Acunzo shares some potentially challenging ideas about finance podcasts, including the tell-tale signs of a podcast gone wrong.
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Try not to blend in
9 August, 2018
Boosting your SEO ranking doesn't mean you need to rewrite your strategy. Rather than relying on Yoast to do the hard yards for you, here are 7 SEO tips you can action today.
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This is not fake news
2 August, 2018
From the brains behind Ali G and Borat’s mankini comes ‘Who is America?’. Absurd we know, but finance brands can learn a lot about content from the master satirist.
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Get the picture
26 July, 2018
Retail and investment banks can’t change their need to communicate complex financial concepts to customers – but infographics can be used to simplify the message.
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The cost of poor delivery
19 July, 2018
Amazon Australia held its first ‘Prime Day’ this week but customers and the media have given it mixed reviews – so what went wrong for the retail giant and could content have helped?
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Using content to rebuild trust
26 June, 2018
With consumer trust in the US at an all-time low, we take a look at three finance brands producing effective and relevant content marketing.
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Get off the beach
19 June, 2018
When it comes to superannuation content, do away with the painfully predictable image of grey nomads walking on the beach and take a different approach.
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Who's smashing it?
31 May, 2018
We take inspiration from the UK finance brands creating innovative and effective content marketing.
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School of rock
29 May, 2018
Some of the world’s most-watched YouTube music videos remind us about basic content marketing principles.
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Formula for viral content
22 May, 2018
There’s a surprising amount that finance brands can learn from viral Facebook videos.
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Unconventional thinking
17 May, 2018
Launched in July 2016 with a mission to make wealth management more accessible, UBS Unlimited has become the gold standard in finance content marketing. Here’s how they did it.
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Telling stories people want to read
16 May, 2018
Spaceship has impressed observers with its ability to amass a large audience cheaply through clever marketing. The superannuation company’s head of content shares their strategy.
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Which banks did it best?
11 May, 2018
Federal Budget announcements affect every Australian, so we took a look at how the banks are using content to keep their customers up to date.
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It must be by 25 May 2018
8 May, 2018
Everything finance marketers need to know about the new GDPR rules.
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A strategy that works
1 May, 2018
BetaShares co-founder and head of strategy and marketing, Ilan Israelstam tells why content marketing and automation are imperative to their growth and success.
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All ears
24 April, 2018
If you want to produce a finance podcast that works, it pays to know who’s listening, where, and what they want to hear.