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Identify gaps
27 March, 2023
Not sure what your audience wants from your content? Research conducted by The Dubs and Dianomi found large information gaps within the financial industry. Here’s how to fill them.
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Utilise your resources
21 February, 2023
Producing high-quality investment research reports shouldn’t be where your asset management firm stops. Instead, repurposing research for content marketing should be a vital part of your marketing strategy.
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Critical content
23 January, 2023
Don’t get stuck merely producing whitepapers and one-dimensional charts. Research shows video content should be a critical part of every asset manager's marketing. Here we explain how to create great financial video content.
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A worthy investment
1 December, 2022
Content marketing should be a part of every asset manager's overall strategy, but creating and executing an effective content marketing strategy is no small task. Here we explain the benefits and take a look at three asset managers doing it well.
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Improve engagement
15 November, 2022
Interactive content is a game-changer for financial marketers wanting to improve engagement, convert clients and nurture leads. Here we explain how finance brands can do it right.
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This year's standouts
26 October, 2022
To gain inspiration and learn from other finance brands, we take you through three great financial content marketing examples and explain what they’re doing right.
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Supporting your clients
17 October, 2022
With a majority of Australians having little understanding about their superannuation, there’s a big opportunity for super funds to build trust and loyalty through delivering educational content.
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Explain complex information succinctly
3 October, 2022
Infographics can help distil complex financial information into easy-to-understand and engaging content. Here’s why your finance brand needs to adopt infographics.
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It's time to start streaming
29 September, 2022
Finance podcasts have continued to increase in popularity, yet brands have been slow on the uptake. Here we explore three finance brands doing podcasts well, to show you how it’s done.
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The missed opportunity
13 September, 2022
Creating unique content for financial advisers is an opportunity for super funds to create authentic connections and expand their client network.
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Everything you need to know
23 August, 2022
Content marketing should be a part of every asset manager's strategy, but often it’s not. Here we explain how asset managers can use content to nurture leads and convert clients.
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Build trust and authority
11 August, 2022
Thought leadership post-pandemic can help your finance brand renew trust and garner loyalty. Here are the best ways to help your finance brand nail it.
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Attract investors
4 August, 2022
Downloadable PDFs on their own simply aren’t cutting it anymore, clients want engaging content. Here we explain how asset managers can nail their content marketing strategy.
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Let digital content drive
21 July, 2022
To create a truly successful onboarding process, your finance brand must support it with a strategic digital content strategy. Here we explain exactly how you can do just that.
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Creative content wins again
19 July, 2022
DBS Bank’s video mini-series, Sparks, demonstrates how creative financial content marketing can reap large rewards. Here we explain what Singapore finance brands can learn.
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Produce content your audience wants
14 July, 2022
With 79% of Singaporeans preferring video for product information, video marketing should be a part of every Singapore finance brand's content strategy. Here’s what you need to know.
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Empowering consumers
29 June, 2022
Webinars are an effective strategy to generate leads and convert customers, but what makes a good one? Here we break down how to host a great finance webinar.
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Educating overlooked groups
22 June, 2022
Financial literacy content that educates overlooked groups highlights the importance of not only educating consumers but providing them with value-driven content that's tailored to their needs.
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No Verstappen you
30 May, 2022
The Netflix series, Drive to Survive, has seen the popularity of F1 racing skyrocket, reaching new audiences like never before. So, what lessons can finance brands take away for their own video content?
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Educational content takes the lead
5 May, 2022
With superannuation an area Australians are financially illiterate in, it’s important your super fund content is not only engaging but educational.
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Tech reigns supreme
25 March, 2022
To find inspiration and learn where your finance brand can improve, we took a look at the top finance content marketing examples in the USA.
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Engaging, educational and tailored
18 March, 2022
Here we take a look at the top Australian finance content marketing examples to see what they’re doing right to help your finance brand improve.
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Crack them with content
16 March, 2022
From improving financial literacy to earning trust, we explore the top three challenges super funds face and how a strong content marketing strategy can save the day.
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Consistency is key
14 March, 2022
We take a deep dive into UK finance content marketing to understand what these brands are doing right and what your finance brand can learn from them.
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Metaverse or the Matrix?
2 March, 2022
While the metaverse may feel like technology straight from the Matrix, it has the potential to improve customer acquisition and brand awareness. So, what is it and how will it transform your future content?
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The year of customer-centricity
16 February, 2022
Consumers’ digital and social needs are not being met adequately. So, what can your finance brand implement this year to improve?
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What they're doing right
27 January, 2022
With 2021 over we took a look at the best bank advertisers across the UK, USA and Australia to find exactly what they did right to gain the leading edge with consumers.
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Playing it safe
21 December, 2021
New research suggests asset managers stick with traditional investment themes and largely ignore rising asset classes in their marketing.
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78 million workers globally
16 December, 2021
Being sole business owners, gig workers have unique financial needs that are not being met by financial organisations showcasing a niche finance brands can fill with tailored services.
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For the young and old
23 November, 2021
With COVID-19 making people more uncertain about their retirement plans, finance brands can help educate and ease concerns, enabling lead generation and brand loyalty.
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'add yours'
15 November, 2021
A new Instagram trend of sharing a picture of your pet in exchange for planting a tree has gone viral, showing the power of Instagram’s new ‘add yours’ function for savvy finance brands.
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Create emotional connections
21 October, 2021
With finance products being emotional, stressful or even begrudged purchases, finance brands should look to digital storytelling to connect, educate and inspire customers.
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Quick fixes
19 October, 2021
To get noticed by investors there are three key areas asset managers can improve to strengthen their digital marketing strategy.
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Gain a competitive edge
15 September, 2021
New research reveals there’s a critical information gap between what clients want and what global asset managers are delivering – and the benefits are rife for those ready to fill it.
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Give your customers a voice
3 August, 2021
With 79% of people saying user generated content impacts their purchasing decisions, it’s time finance brands got customers involved in their content marketing strategy.
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show-and-tell
13 July, 2021
With 87% of financial marketers believing their data is their most under-utilised asset, it’s time to consider how finance brands can maximise their original research.
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More than a good story
29 June, 2021
While many finance brands view blogs as a time-intensive nice-to-have, there’s so much more to blogging than simply telling a good story.
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Values are trending
25 June, 2021
With 77% of consumers motivated to buy from a company that has ESG commitments, it pays to start marketing your sustainability and social responsibility efforts.
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Attention span of a goldfish
25 March, 2021
To appeal to the tiny attention spans of customers today, finance brands need to keep it succinct with short-form documentaries.
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Hit the right note
11 March, 2021
Partner and composer at Klang Studios, Ryan Grogan stresses why finance brands can’t just hit any old note in a brand video.
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An occasion for content
23 February, 2021
Given its significance to millions globally, Chinese New Year is a celebration of prosperity not to be missed. Here’s how finance brands marked the lunar occasion.
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Joining forces
2 February, 2021
Brand partnerships are a great way for finance brands to expand their reach or unite for a common cause, and these brands have taken co-creating to a whole new level.
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Join the line up
10 December, 2020
With countless finance brands yet to subscribe to the reach YouTube offers, take inspiration from finance brands already killing it on the channel.
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Spoilt for choice
1 December, 2020
While the value of video content is undisputed at this point, choosing the right video platform for your finance brand is far less clear cut.
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Tread softly
5 August, 2020
While many finance brands steer clear of sensitive topics in finance content marketing, there’s both an opportunity and a duty to be fulfilled.
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Art to animation
22 July, 2020
Animation is a format many finance brands shy away from but The Dubs senior digital designer, Tom Bradshaw tells why it’s a creative form that’s relevant for all finance brands.
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Confidence, courage, leadership
15 July, 2020
Amidst the uncertainty, we provide clarity for financial marketers with a three-pronged approach to finance content marketing during a recession.
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Think digital first
25 June, 2020
Rather than holding onto traditional approaches, asset management content needs to rise to the needs of the modern investor with simple content optimisations.
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A creative smorgasbord
23 June, 2020
The coveted Webby awards have been won by big brands like HSBC, CNN Money and Morgan Stanley but what are finance brands doing in 2020 to dominate the digital world?
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Illustrate your story
9 June, 2020
Finance brands are simplifying the way they illustrate their story, using comics and cartoons to add colour and erase complexity.
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When knights are podcasting
18 May, 2020
If you’re looking for a sure sign there’s a place for podcasts in the finance marketing mix, a knight podcasting for a global asset manager is it.
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Content you remember
12 May, 2020
Take inspiration from the global brands producing asset management content that’s useful and memorable.
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Serious stuff
9 April, 2020
We’re not kidding. Memes are worth considering in your finance content marketing mix, and there are already brands capitalising on the power of humour and wit.
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Content in a time of crisis
26 March, 2020
The Dubs founder and managing director Josh Frith gets passionate about the COVID-19 content both B2C and B2B finance audiences need in this time of crisis.
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Fresh ideas
19 March, 2020
We’ve covered the ultimate insurance content case study, but now it’s time for some fresh ideas courtesy of leading global insurance companies.
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Make waves
17 March, 2020
As podcast popularity continues to grow, we look at the best podcast platforms and recording tools for finance brands, and whether technology could be a barrier to entry.
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It's all in the numbers
10 March, 2020
Listicles may be well-trodden content ground, but for good reason. Deserving of way more credit than they get, we share our tips for getting finance listicles right.
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Need inspiration?
5 March, 2020
Is the creative well running dry in your retirement, superannuation and pension content marketing? It’s time to revisit some inspiring case studies.
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Hitting their stride
13 February, 2020
Slow to start, Singaporean finance brands are hitting their stride with unique and impactful finance content marketing campaigns.
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Beyond the PDF
6 February, 2020
Finance brand research reports are often number-heavy and complex to understand. Here’s how to present your findings in a way that engages.
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Take a risk
23 January, 2020
When it comes to financial services content marketing, having the courage to take a (calculated) risk and be a bit daring pays off.
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Catch your white whale
16 January, 2020
Rewrite your finance brand’s story and catch the coveted white whale - the trust of your customers - through targeted finance content marketing.
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Scattered mess
14 January, 2020
Trust is the bedrock of all successful financial institutions, but how can you gain your potential customers’ respect if your social media content is scattered at best?
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Weighing up webinars
9 January, 2020
Webinars: smart finance content marketing or a waste of time? We help weigh up whether webinars belong in your financial services content mix.
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Don't get lost in the blog smog
19 December, 2019
Before your brand gets lost in the smog of near identical finance blogs, here’s how to change things up to prevent content fatigue in your audience.
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Follow the leaders
19 December, 2019
LinkedIn has ranked the top voices in finance social media content. We go a step further and reveal what these “must-follow” thought leaders have in common.
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Be the image of expertise
21 November, 2019
To rank well under Google’s E-A-T Score financial content marketing needs to clearly demonstrate a finance brand’s expertise, authority and trustworthiness.
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Now discoverable
8 November, 2019
With finance podcasts now showing directly in Google’s search results, the final hurdle discouraging finance brands from producing podcasts has fallen?
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Customers take action
31 October, 2019
Content that writes itself? Financial services content that showcases customers is not only easy to produce, it’s well received.
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Copy that converts
22 October, 2019
Simple copywriting tips that will help capture attention, convert customers and retain them ongoing.
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A good read
18 October, 2019
It’s never been more important for finance brands to embrace CSR. We look at how three finance brands are sharing the good stuff.
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Head or your heart?
10 October, 2019
If you can hit your audience right in the feels, your content is more likely to connect. Here’s how finance brands can master the art of emotional engagement.
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Putting a face to the name
8 October, 2019
Asset and wealth management CEOs: is it time to let your guard down, take to the tools and write your own personal-business blog?
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It's in the computer?!
3 October, 2019
As the finance industry makes the shift to digital, financial marketers are facing various digital challenges as they struggle to keep pace as market and consumer trends evolve.
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Hair raising stuff
26 September, 2019
Interactive finance content grabs attention, boosts engagement, encourages sharing and will ultimately make your finance brand stand out. What's not to love?
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Think we're joking?
24 September, 2019
Think we’re joking? Far from it. Funny finance content is real and your customers will love you for it.
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Build confidence in your brand
23 September, 2019
Financial advisers need the confidence to articulate the value of asset management services to their clients. Asset management content delivers this.
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First product, now content
17 September, 2019
First came products and services, now fintech finance content is disrupting content marketing, setting a new precedent for content and how it’s delivered.
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Hot off the press
10 September, 2019
Looking for a new angle to capture your audience’s attention? Try working a newsworthy angle into your finance content strategy.
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Lift your game
3 September, 2019
Research shows high numbers of B2B finance marketers lack confidence in their content marketing efforts. We offer tips to help lift your content game.
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Make your content pop
29 August, 2019
As a finance marketer you create content because you expect content ROI. But if your content isn’t consumed and doesn’t stand out, there’s no conversion.
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Master your domain
22 August, 2019
We look at three trends in financial content marketing you want to master before the new year rolls around.
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Spiderman was right
20 August, 2019
The Spiderman comic was right. With great power there must also come – great responsibility. And this responsibility falls on the shoulders of your financial marketing.
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Plug the gaps
16 August, 2019
An SEO Content Gap analysis should be the first step in any finance marketing program. Find out which keywords your competitors rank for that you don’t, and where valuable, plug the content gaps.
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Google will love you for it
13 August, 2019
With snappy social content and live broadcasting all the rage, we explain why it’s still worth going beyond 280 characters and producing long-form content.
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Best of 2019
8 August, 2019
Looking for a bit of inspiration for your finance content? The winning finance brands at this year's Content Marketing Awards deliver that and more.
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What makes a branded doco good?
9 July, 2019
To celebrate 150 years in business, Goldman Sachs has released a 10-part documentary series on Amazon Prime. But will it prove to be quality content or simply a well-timed gimmick?
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Millions watch
28 June, 2019
Story making - a new approach to content that puts the content experience in the customer’s hands.
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Industry's choice
26 June, 2019
This EOFY we return to the finance industry’s pick of the best finance marketing content YTD.
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Content is coming
20 June, 2019
A stark difference to the standard, we look at the global finance brands that take the throne when it comes to delivering quality episodic content.
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And data to back them
13 June, 2019
Do away with the market outlook update, and instead, follow our tips to write email subject lines that are deserving of a click.
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Lend me your ears
30 May, 2019
2019 is well and truly the year of the podcast, but how can finance brands get a piece of the action and make sure they stand out from the crowd?
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Core lessons in content marketing
24 May, 2019
We take an academic view of the core principles of finance content marketing and the key areas of focus for finance marketers.
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Why stories beat spam
21 May, 2019
Want to make a lasting impact? Digital advertising spam alone won’t get you across the line, quality content can.
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Fact-checking needs you
16 May, 2019
As fake news and false claims continue to dominate economic and political landscapes, the need for faster, reliable fact-checking has become vital.
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Side stepping but still selling
15 May, 2019
A superannuation fund commenting on Netflix? An insurance company providing advice on gift giving? Investment experts reporting on alternatives to plastic?
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Findings from the field
2 April, 2019
Research reveals what B2B customers want and how asset managers and other B2B finance brands should be marketing to them as a result.
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Content goals
26 March, 2019
Content marketing goals: three finance brands show what it takes to create useful finance content customers want to read.
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Stop the scroll
21 March, 2019
To stop clients scrolling right past your content, asset managers need to break free from safe brand imagery.
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Lighten the load
19 March, 2019
We look at how to drop unnecessary weight and lighten up your content while still remaining compliant.