21 March, 2019
To stop clients scrolling right past your content, asset managers need to break free from safe brand imagery.
19 March, 2019
We look at how to drop unnecessary weight and lighten up your content while still remaining compliant.
12 March, 2019
Unlike the dinosaurs, print content is far from extinction. Widely underutilised, print is making a comeback as a way for global finance brands to stand out.
8 March, 2019
So much time and knowledge go into producing a wealth manager’s annual market outlook, only for it to be let down by design. This year, stand out.
26 February, 2019
With the 2019 B2B Content Marketing Trends survey revealing a strong commitment to content marketing, we delve into strategies to ensure success.
21 February, 2019
As the number one driver of growth, we spoke to Stockspot CMO Melanie Novacan about what’s under the challenger brand’s hood.
14 February, 2019
Sydney-based real estate agent Jason Boon takes content marketing back to its roots, achieving success by creating content tailored to his community.
24 January, 2019
Underestimating the value of female customers could be costing the financial industry billions in investable assets.
22 January, 2019
Another year, another content marketing revolution. We ask the experts what changes and trends to expect this year.
How does that make you feel?
17 January, 2019
For customers stuck in a cycle of self-destructive financial behavour, educational content is not enough – financial counselling could be the answer.
Delightfully dark reality
15 January, 2019
The idea of finance brands getting under people’s skin takes on a whole new meaning with the proposed uptake of this Black MIrror-esque technology.
Old content, new tricks
11 January, 2019
Don’t let your content be a one trick pony. We look at efficient ways to optimise content to make it work harder and rank higher.
3 January, 2019
We look at the SEO trends that will dominate in 2019 and that finance marketers need to be aware of to hold rank against competitors.
27 December, 2018
We look back on a year’s worth of content catering to finance content marketers, flagging the 5 most popular articles for 2018.
What’s jingling our bells?
20 December, 2018
Christmas, a time for family, food and...ads. Not just a box tick, there’s a lot finance brands can learn from these standout Christmas campaigns.
11 December, 2018
We look at the demise of digital sports platform 20Four, where it went wrong and what it can teach finance brands about succeeding as a start-up publisher.
Let customers see it all
20 November, 2018
According to the devout, radical transparency is the key to winning trust and loyalty. But are finance brands ready to bare all?
Creatively compliant content
8 November, 2018
A finance brand creating content “fit for a roller derby queen” and other inspiring and compliant content marketing case studies.
Tools to get to the top
6 November, 2018
Drawing on our own toolkit, we review the SEO tools that every finance marketer should not be without.
1 November, 2018
How are we going to solve Australia’s ongoing financial literacy problem? A softer, more encouraging approach to financial content is a step in the right direction.
23 October, 2018
Many finance brands shy away from producing regular video content based on cost. We look at how to test the water and achieve more with less.
20 September, 2018
User-generated content has been proven to deliver great results. These finance brands show how to reap the rewards without risking it all.
11 September, 2018
With 63% of consumers watching video daily, there’s no questioning its brand value. Instead, we weigh up the pros and cons of live video streaming vs pre-recorded videos.
Who is top of the charts?
4 September, 2018
When it comes to creating effective online content it seems the global asset management industry is one to watch. We share lessons from 5 brands hitting the right notes.
28 August, 2018
Podcast director, Jay Acunzo shares some potentially challenging ideas about finance podcasts, including the tell-tale signs of a podcast gone wrong.
9 August, 2018
Boosting your SEO ranking doesn't mean you need to rewrite your strategy. Rather than relying on Yoast to do the hard yards for you, here are 7 SEO tips you can action today.
2 August, 2018
From the brains behind Ali G and Borat’s mankini comes ‘Who is America?’. Absurd we know, but finance brands can learn a lot about content from the master satirist.
26 July, 2018
Retail and investment banks can’t change their need to communicate complex financial concepts to customers – but infographics can be used to simplify the message.
The cost of poor delivery
19 July, 2018
Amazon Australia held its first ‘Prime Day’ this week but customers and the media have given it mixed reviews – so what went wrong for the retail giant and could content have helped?
Using content to rebuild trust
26 June, 2018
With consumer trust in the US at an all-time low, we take a look at three finance brands producing effective and relevant content marketing.
19 June, 2018
When it comes to superannuation content, do away with the painfully predictable image of grey nomads walking on the beach and take a different approach.
31 May, 2018
We take inspiration from the UK finance brands creating innovative and effective content marketing.
29 May, 2018
Some of the world’s most-watched YouTube music videos remind us about basic content marketing principles.
Formula for viral content
22 May, 2018
There’s a surprising amount that finance brands can learn from viral Facebook videos.
17 May, 2018
Launched in July 2016 with a mission to make wealth management more accessible, UBS Unlimited has become the gold standard in finance content marketing. Here’s how they did it.
Telling stories people want to read
16 May, 2018
Spaceship has impressed observers with its ability to amass a large audience cheaply through clever marketing. The superannuation company’s head of content shares their strategy.
Which banks did it best?
11 May, 2018
Federal Budget announcements affect every Australian, so we took a look at how the banks are using content to keep their customers up to date.
It must be by 25 May 2018
8 May, 2018
Everything finance marketers need to know about the new GDPR rules.
1 May, 2018
BetaShares co-founder and head of strategy and marketing, Ilan Israelstam tells why content marketing and automation are imperative to their growth and success.
24 April, 2018
If you want to produce a finance podcast that works, it pays to know who’s listening, where, and what they want to hear.
Not to be underestimated
29 March, 2018
With more than 4.6 million monthly unique views in the personal finance subreddit alone, Reddit is an absolute must for finance brands. We’ll let the numbers reveal why.
6 March, 2018
We know where we stand on the cricket field but who’s ahead in the content marketing game?
1 March, 2018
For years we’ve been dissecting the Millennial money mindset. Now, as Gen Z comes of age, we realise we may have gone full circle.
20 February, 2018
Driven by the likes of Glassdoor, the consumer demand for transparency means finance brands no longer need to hold their cards so close to their chest.
25 January, 2018
We look at three impressive ideas that disprove the perception that finance brands need to play it safe and produce run-of-the-mill, boring content.
18 January, 2018
Fake news has reared its ugly head countless times and consumers are suspicious. So, how can finance brands avoid being tarred with the same brush?
16 January, 2018
Where will digital marketing take finance brands this year? We look at three content and customer service trends likely to shape 2018.
11 January, 2018
When it comes to SEO, the goal posts are always changing. Here are 7 trends that finance brands need to adapt to in 2018.
It’s no longer just about money
4 January, 2018
Goodments’ CEO and co-founder, Tom Culver talks about the rise of conscious investing and how it’s changing the financial landscape.
Buy a burger, build your wealth
19 December, 2017
A new trend in micro-investing is creating an appetite among Millenials to invest. So, how can finance brands capture these customers now and in the future?
It won't happen overnight
14 December, 2017
Finance content won't deliver customers overnight. But if you plant the seed and nurture customers ongoing, the wait will pay dividends.
Learn from Trump's mistakes
30 November, 2017
Donald Trump's Twitter antics are a timely reminder for finance brands that when it comes to content marketing, quality beats quantity.
Talkin’ bout my generation
21 November, 2017
With Millenials set to inherit the wealth of their baby boomer parents, banks need to realise that their primary customer is changing, and respond accordingly.
31 October, 2017
When it comes to engaging Millennials with banking, research shows assumptions have been made, and banks should consider changing their approach.
17 October, 2017
A gated content strategy certainly has its worth, provided your content is as valuable to your customers as you think.
Content people will love
12 October, 2017
In this Q&A, Buzzfeed's Simon Crerar tells what finance brands can do to make their content more addictive to their audiences.
A marketer's cheat sheet
10 October, 2017
As a financial services marketer, if you’re aware of your requirements from the outset, content that is creative, and compliant, is attainable.
7 September, 2017
Live video streaming has been enthusiastically embraced for personal use – now the time is ripe for finance brands to turn the popular format into a marketing tool.
5 September, 2017
A Searchmetrics' whitepaper has revealed some surprising insights into the key factors that influence where financial services brands rank on Google.
24 August, 2017
In the current state of housing unaffordability for first home buyers, banks need to rethink their marketing message if they want to be heard.
22 August, 2017
We explain how Google’s image search function works and share 5 ways finance brands can use images to grow traffic and brand visibility.
10 August, 2017
LinkedIn’s head of marketing ANZ, Ben Eatwell, shares what content works best for finance brands.
Think like Rupert Murdoch
20 July, 2017
Former journalist and Dubs MD, Josh Frith, tells why finance brands need to think more like media outlets and less like marketers.
6 July, 2017
Twitter's manager for financial brands, Maeve McArdle, lays down insider tips for content mastery on this ever-evolving platform.
Educational content is the answer
29 June, 2017
When it comes to financial literacy, the UK is lagging behind the likes of Estonia and Latvia. So, what's the opportunity for finance brands?
Should finance brands care?
27 June, 2017
Facebook has signed a deal to double down on video content. Here’s why finance brands should sit up and take notice.
Choose your own adventure
13 June, 2017
Personalised videos are no longer the stuff of science fiction. Nigel Lester from Pitney Bowes tells us how the tech can work for brands.
The immediate benefits, that's why
30 May, 2017
The marketing automation market is expected to be worth $16.06 billion by 2022, and for good reason - it's effective and it works fast.
Who's getting it right?
11 May, 2017
Financial brands in the UK have traditionally been a little slower to embrace content marketing, compared to their trail-blazing US counterparts. But that's changing.
Don't be a zombie, for starters
9 May, 2017
How can brands keep and, importantly, restore customer confidence? Start humanising your content strategy, says Julie Lellis, co-author of The Zombie Business Cure.
Streamlining your content feed
27 April, 2017
Flipboard’s head of PR Christel van der Boom explains how the news aggregator reinvented itself using AI to drive personalisation and better UX.
24 April, 2017
The 21st Webby Awards' nominees have been announced and we’re placing bets on who will win the Best Financial Services Website category.
Score your social media bullseye
20 April, 2017
NewsWhip content strategist Gabriele Boland reveals how to break through the digital noise on social media in an age where reaching and engaging your audience is becoming harder.
13 April, 2017
Taryn Williams, founder and CEO of TheRight.fit shares her tips for genuine and successful influencer marketing campaigns.
And the opportunities it presents
11 April, 2017
The rise of dark social creates new marketing opportunities for finance brands, and shouldn't be ignored.
30 March, 2017
When combined with real-time data, online video is a powerful storytelling medium that is expected to dominate all content consumed on the internet
It's all about the sausage sizzle
28 March, 2017
Financial institutions are embracing social media to communicate their corporate social responsibility efforts. But who’s doing it best and why?
21 March, 2017
In the third instalment of our content marketing smackdown series, we put online banks ING Direct Australia and ME Bank into the ring. Find out who comes out swinging.
Increase your content footprint
9 March, 2017
Content is still king, but how do you maintain your royal domain among so many monarchs? Drive home your message with strategically reusable, imminently available content integrated across platforms.
Less is definitely more
27 February, 2017
Articles may form the bulk of content marketing calendars but we’re about to see a shift as the growing uptake of wearable technology drives demand for different types of content – and not necessarily written.
Joe Pulizzi has the answer
16 February, 2017
We asked the Content Marketing Institute's Joe Pulizzi to weigh in on the increasingly blurred lines between content marketing and advertising agencies.
Targeting the me-generation
14 February, 2017
They might not be as tech-hungry – or savvy - as Millennials, but Baby Boomers still hold the spending power in Australia.
Meet Google, your new talent scout
7 February, 2017
Through a ground breaking initiative called Youtube Labs, Google is now playing matchmaker between big brands and content creators. What does this mean for finance companies? And how will it affect the traditional brand-influencer relationship?
27 January, 2017
Less than two years after launching its publisher branded content arm, The Guardian
has created a new way for advertisers to tap into the newspaper website’s native traffic.
Online lenders face off
11 January, 2017
Up next in our Content Marketing Smackdown series are two newer players in the finance industry: NerdWallet and LendingTree.
29 December, 2016
The theory goes there will come a time when we become so saturated with content the market will enter a death spiral. Some say it’s already happened.
8 November, 2016
Credit Suisse and UBS have both entered the content marketing arena. Glenn Mitchell unpacks their efforts and crowns the winner in the next phase of contention between the age-old rivals.
Get a head start on the coming year
27 October, 2016
Outbrain’s Head of Marketing APAC, Isabella Barbato, reveals the content marketing trends her organisation sees coming to fruition in 2017.
More newsrooms and influencers
13 October, 2016
Next year is nearly here – again – so what trends are coming down the pipeline? Cross our palms with silver as we gaze into our crystal ball, or at least find out what the pundits, including ours, are saying.
What it takes to go viral
29 September, 2016
What is the magic viral content formula every publisher, brand or otherwise, wants to know? The Dubs Dalia Dakkak has the answer.
22 September, 2016
In 2009, four friends were making video content in a backyard. Now, they are the largest broadcast entity in the world. Where do you go from there? Onwards and upwards, apparently.
The shape of things to come
8 September, 2016
Which platforms are gaining – and waning – in importance in the increasingly complex social media ecosystem in 2017? Hint: Facebook is king!
25 July, 2016
Writing an article about virtual reality within the marketing sector is like trying to write a synopsis of The Bible. We don’t have time for that - but let’s at least get started on VR marketing’s Book of Genesis.
21 July, 2016
The children of the baby boom at the birth of the 21st century are becoming old enough to vote, and that’s not the only way we will feel their influence.
Meet the new media outlets
5 July, 2016
With big-name brands becoming the world’s biggest publishers, many are launching their own newsrooms. Here are five of the most valiant efforts in this arena.
18 September, 2015
With technology developing at a rapid rate, what will the Internet as we know it look like by 2050? We're thinking something straight out of The Matrix.
And your children and your soul
4 September, 2015
It looks like Facebook wants to set up its own blogging platform. But why?
13 August, 2015
Music, books, film and television can survive the deregulation of the publishing industry without any loss of integrity. News, however, cannot. What will happen if serious journalism is superseded by blogging and social media?
5 August, 2015
Why haven't they created a realistic robot woman yet? What exactly is the hold up? We take a look at where robotics engineers have been focussing their attentions, and just how close they've come.
It's not rocket surgery
26 June, 2015
TV is still king when it comes to uber entertainment hits but don't underestimate the power of content marketing. When TV loses its throne, who are the new players primed to lob in and reign supreme?