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Using content to rebuild trust
26 June, 2018
With consumer trust in the US at an all-time low, we take a look at three finance brands producing effective and relevant content marketing.
4 MINUTE READ
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Get off the beach
19 June, 2018
When it comes to superannuation content, do away with the painfully predictable image of grey nomads walking on the beach and take a different approach.
5 MINUTE READ
op UK Financial Content Marketing examples
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Who's smashing it?
31 May, 2018
We take inspiration from the UK finance brands creating innovative and effective content marketing.
4 MINUTE READ
YouTube what Ed Sheeran can teach you about video
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School of rock
29 May, 2018
Some of the world’s most-watched YouTube music videos remind us about basic content marketing principles.
5 MINUTE READ
What finance brands can learn from Facebook cat videos
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Formula for viral content
22 May, 2018
There’s a surprising amount that finance brands can learn from viral Facebook videos.
6 MINUTE READ
6 content lessons from UBS’ Unlimited newsroom
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Unconventional thinking
17 May, 2018
Launched in July 2016 with a mission to make wealth management more accessible, UBS Unlimited has become the gold standard in finance content marketing. Here’s how they did it.
5 MINUTE READ
Spaceship’s clever approach to superannuation content
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Telling stories people want to read
16 May, 2018
Spaceship has impressed observers with its ability to amass a large audience cheaply through clever marketing. The superannuation company’s head of content shares their strategy.
5 MINUTE READ
How Aussie banks used content to respond to the federal budget
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Which banks did it best?
11 May, 2018
Federal Budget announcements affect every Australian, so we took a look at how the banks are using content to keep their customers up to date.
3 MINUTE READ
Is your finance business GDPR compliant?
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It must be by 25 May 2018
8 May, 2018
Everything finance marketers need to know about the new GDPR rules.
3 MINUTE READ
BetaShares talks ETFS, automation and content marketing
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A strategy that works
1 May, 2018
BetaShares co-founder and head of strategy and marketing, Ilan Israelstam tells why content marketing and automation are imperative to their growth and success.
5 MINUTE READ
10 tips to make a finance podcast people will listen to
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All ears
24 April, 2018
If you want to produce a finance podcast that works, it pays to know who’s listening, where, and what they want to hear.
4 MINUTE READ
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Not to be underestimated
29 March, 2018
With more than 4.6 million monthly unique views in the personal finance subreddit alone, Reddit is an absolute must for finance brands. We’ll let the numbers reveal why.
2 MINUTE READ
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Who’s winning?
6 March, 2018
We know where we stand on the cricket field but who’s ahead in the content marketing game?
6 MINUTE READ
What Gen Z and the Boomers have in common
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Post-recession mindsets
1 March, 2018
For years we’ve been dissecting the Millennial money mindset. Now, as Gen Z comes of age, we realise we may have gone full circle.
5 MINUTE READ
Transparency: an open misère content strategy
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A winning trick
20 February, 2018
Driven by the likes of Glassdoor, the consumer demand for transparency means finance brands no longer need to hold their cards so close to their chest.
3 MINUTE READ
3 “boring” finance brands whose marketing is anything but
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Don’t be dull
25 January, 2018
We look at three impressive ideas that disprove the perception that finance brands need to play it safe and produce run-of-the-mill, boring content.
4 MINUTE READ
Is fake news a threat for financial services?
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Smoke and mirrors
18 January, 2018
Fake news has reared its ugly head countless times and consumers are suspicious. So, how can finance brands avoid being tarred with the same brush?
4 MINUTE READ
Digital marketing trends 2018
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Creativity at the fore
16 January, 2018
Where will digital marketing take finance brands this year? We look at three content and customer service trends likely to shape 2018.
3 MINUTE READ
7 SEO tactics to help finance brands secure top spot
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Trends to watch
11 January, 2018
When it comes to SEO, the goal posts are always changing. Here are 7 trends that finance brands need to adapt to in 2018.
3 MINUTE READ
Goodments and the rise of conscious investing
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It’s no longer just about money
4 January, 2018
Goodments’ CEO and co-founder, Tom Culver talks about the rise of conscious investing and how it’s changing the financial landscape.
5 MINUTE READ
Micro-investing: giving young savers a taste for investing
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Buy a burger, build your wealth
19 December, 2017
A new trend in micro-investing is creating an appetite among Millenials to invest. So, how can finance brands capture these customers now and in the future?
4 MINUTE READ
Finance content plant the seed and watch customers grow
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It won't happen overnight
14 December, 2017
Finance content won't deliver customers overnight. But if you plant the seed and nurture customers ongoing, the wait will pay dividends.
3 MINUTE READ
Quality Trumps quantity
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Learn from Trump's mistakes
30 November, 2017
Donald Trump's Twitter antics are a timely reminder for finance brands that when it comes to content marketing, quality beats quantity.
4 MINUTE READ
Why times are a-changing for banks
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Talkin’ bout my generation
21 November, 2017
With Millenials set to inherit the wealth of their baby boomer parents, banks need to realise that their primary customer is changing, and respond accordingly.
4 MINUTE READ
What banks don’t realise about Millennials and money
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Research reveals
31 October, 2017
When it comes to engaging Millennials with banking, research shows assumptions have been made, and banks should consider changing their approach.
4 MINUTE READ
Should finance brands gate content
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Quid pro quo
17 October, 2017
A gated content strategy certainly has its worth, provided your content is as valuable to your customers as you think.
4 MINUTE READ
BuzzFeed's tips for more shareable content
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Content people will love
12 October, 2017
In this Q&A, Buzzfeed's Simon Crerar tells what finance brands can do to make their content more addictive to their audiences.
5 MINUTE READ
6 ways to ensure you're creating compliant finance content
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A marketer's cheat sheet
10 October, 2017
As a financial services marketer, if you’re aware of your requirements from the outset, content that is creative, and compliant, is attainable.
4 MINUTE READ
Is live video a viable marketing tool for finance brands?
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Spoiler alert - it is
7 September, 2017
Live video streaming has been enthusiastically embraced for personal use – now the time is ripe for finance brands to turn the popular format into a marketing tool.
6 MINUTE READ
What financial services brands need to do to rank on Google
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Research-backed tactics
5 September, 2017
A Searchmetrics' whitepaper has revealed some surprising insights into the key factors that influence where financial services brands rank on Google.
4 MINUTE READ
Marketing to first home buyers: time for a refresh
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Emotion sells
24 August, 2017
In the current state of housing unaffordability for first home buyers, banks need to rethink their marketing message if they want to be heard.
5 MINUTE READ
How images can help finance brands get found on Google
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SEO for images
22 August, 2017
We explain how Google’s image search function works and share 5 ways finance brands can use images to grow traffic and brand visibility.
4 MINUTE READ
LinkedIn tells what content works best for financial brands
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From the source
10 August, 2017
LinkedIn’s head of marketing ANZ, Ben Eatwell, shares what content works best for finance brands.
6 MINUTE READ
Audience needs the starting point for financial content
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Think like Rupert Murdoch
20 July, 2017
Former journalist and Dubs MD, Josh Frith, tells why finance brands need to think more like media outlets and less like marketers.
7 MINUTE READ
Content on twitter tips for financial brands
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#DosAndDon’ts
6 July, 2017
Twitter's manager for financial brands, Maeve McArdle, lays down insider tips for content mastery on this ever-evolving platform.
4 MINUTE READ
Financial literacy: Consumers are looking to finance brands for help
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Educational content is the answer
29 June, 2017
When it comes to financial literacy, the UK is lagging behind the likes of Estonia and Latvia. So, what's the opportunity for finance brands?
3 MINUTE READ
Why Facebook Is Following in Netflix's Footsteps
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Should finance brands care?
27 June, 2017
Facebook has signed a deal to double down on video content. Here’s why finance brands should sit up and take notice.
5 MINUTE READ
Why personalised video is taking off
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Choose your own adventure
13 June, 2017
Personalised videos are no longer the stuff of science fiction. Nigel Lester from Pitney Bowes tells us how the tech can work for brands.
3 MINUTE READ
What is marketing automation
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The immediate benefits, that's why
30 May, 2017
The marketing automation market is expected to be worth $16.06 billion by 2022, and for good reason - it's effective and it works fast.
3 MINUTE READ
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Who's getting it right?
11 May, 2017
Financial brands in the UK have traditionally been a little slower to embrace content marketing, compared to their trail-blazing US counterparts. But that's changing.
5 MINUTE READ
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Don't be a zombie, for starters
9 May, 2017
How can brands keep and, importantly, restore customer confidence? Start humanising your content strategy, says Julie Lellis, co-author of The Zombie Business Cure.
5 MINUTE READ
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Streamlining your content feed
27 April, 2017
Flipboard’s head of PR Christel van der Boom explains how the news aggregator reinvented itself using AI to drive personalisation and better UX.
5 MINUTE READ
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(It's not La La Land)
24 April, 2017
The 21st Webby Awards' nominees have been announced and we’re placing bets on who will win the Best Financial Services Website category.
5 MINUTE READ
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Score your social media bullseye
20 April, 2017
NewsWhip content strategist Gabriele Boland reveals how to break through the digital noise on social media in an age where reaching and engaging your audience is becoming harder.
5 MINUTE READ
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Under the influence
13 April, 2017
Taryn Williams, founder and CEO of TheRight.fit shares her tips for genuine and successful influencer marketing campaigns.
3 MINUTE READ
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And the opportunities it presents
11 April, 2017
The rise of dark social creates new marketing opportunities for finance brands, and shouldn't be ignored.
3 MINUTE READ
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Short and sweet
30 March, 2017
When combined with real-time data, online video is a powerful storytelling medium that is expected to dominate all content consumed on the internet
3 MINUTE READ
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It's all about the sausage sizzle
28 March, 2017
Financial institutions are embracing social media to communicate their corporate social responsibility efforts. But who’s doing it best and why?
3 MINUTE READ
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The gloves are off
21 March, 2017
In the third instalment of our content marketing smackdown series, we put online banks ING Direct Australia and ME Bank into the ring. Find out who comes out swinging.
3 MINUTE READ
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Increase your content footprint
9 March, 2017
Content is still king, but how do you maintain your royal domain among so many monarchs? Drive home your message with strategically reusable, imminently available content integrated across platforms.
3 MINUTE READ
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Less is definitely more
27 February, 2017
Articles may form the bulk of content marketing calendars but we’re about to see a shift as the growing uptake of wearable technology drives demand for different types of content – and not necessarily written.
3 MINUTE READ
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Joe Pulizzi has the answer
16 February, 2017
We asked the Content Marketing Institute's Joe Pulizzi to weigh in on the increasingly blurred lines between content marketing and advertising agencies.
3 MINUTE READ
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Targeting the me-generation
14 February, 2017
They might not be as tech-hungry – or savvy - as Millennials, but Baby Boomers still hold the spending power in Australia.
5 MINUTE READ
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Meet Google, your new talent scout
7 February, 2017
Through a ground breaking initiative called Youtube Labs, Google is now playing matchmaker between big brands and content creators. What does this mean for finance companies? And how will it affect the traditional brand-influencer relationship?
5 MINUTE READ
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Hosted by The Guardian
27 January, 2017
Less than two years after launching its publisher branded content arm, The Guardian has created a new way for advertisers to tap into the newspaper website’s native traffic.
3 MINUTE READ
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Online lenders face off
11 January, 2017
Up next in our Content Marketing Smackdown series are two newer players in the finance industry: NerdWallet and LendingTree.
5 MINUTE READ
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Yes... and no
29 December, 2016
The theory goes there will come a time when we become so saturated with content the market will enter a death spiral. Some say it’s already happened.
3 MINUTE READ
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Credit Suisse vs UBS
8 November, 2016
Credit Suisse and UBS have both entered the content marketing arena. Glenn Mitchell unpacks their efforts and crowns the winner in the next phase of contention between the age-old rivals.
5 MINUTE READ
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Get a head start on the coming year
27 October, 2016
Outbrain’s Head of Marketing APAC, Isabella Barbato, reveals the content marketing trends her organisation sees coming to fruition in 2017.
3 MINUTE READ
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More newsrooms and influencers
13 October, 2016
Next year is nearly here – again – so what trends are coming down the pipeline? Cross our palms with silver as we gaze into our crystal ball, or at least find out what the pundits, including ours, are saying.
5 MINUTE READ
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What it takes to go viral
29 September, 2016
What is the magic viral content formula every publisher, brand or otherwise, wants to know? The Dubs Dalia Dakkak has the answer.
3 MINUTE READ
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The story so Far
22 September, 2016
In 2009, four friends were making video content in a backyard. Now, they are the largest broadcast entity in the world. Where do you go from there? Onwards and upwards, apparently.
5 MINUTE READ
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The shape of things to come
8 September, 2016
Which platforms are gaining – and waning – in importance in the increasingly complex social media ecosystem in 2017? Hint: Facebook is king!
5 MINUTE READ
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Who’s doing it best?
25 July, 2016
Writing an article about virtual reality within the marketing sector is like trying to write a synopsis of The Bible. We don’t have time for that - but let’s at least get started on VR marketing’s Book of Genesis.
7 MINUTE READ
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But what do they want?
21 July, 2016
The children of the baby boom at the birth of the 21st century are becoming old enough to vote, and that’s not the only way we will feel their influence.
3 MINUTE READ
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Meet the new media outlets
5 July, 2016
With big-name brands becoming the world’s biggest publishers, many are launching their own newsrooms. Here are five of the most valiant efforts in this arena.
7 MINUTE READ
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Futurecast
18 September, 2015
With technology developing at a rapid rate, what will the Internet as we know it look like by 2050? We're thinking something straight out of The Matrix.
3 MINUTE READ
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And your children and your soul
4 September, 2015
It looks like Facebook wants to set up its own blogging platform. But why?
5 MINUTE READ
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The cost of truth
13 August, 2015
Music, books, film and television can survive the deregulation of the publishing industry without any loss of integrity. News, however, cannot. What will happen if serious journalism is superseded by blogging and social media?
5 MINUTE READ
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Robotics can help
5 August, 2015
Why haven't they created a realistic robot woman yet? What exactly is the hold up? We take a look at where robotics engineers have been focussing their attentions, and just how close they've come.
3 MINUTE READ
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It's not rocket surgery
26 June, 2015
TV is still king when it comes to uber entertainment hits but don't underestimate the power of content marketing. When TV loses its throne, who are the new players primed to lob in and reign supreme?
5 MINUTE READ
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If Twitter ruled the world
10 June, 2015
Katy Perry is President and 'Beliebers' are overtaking the human race. The end is nigh!
3 MINUTE READ