21 March, 2017
In the third instalment of our content marketing smackdown series, we put online banks ING Direct Australia and ME Bank into the ring. Find out who comes out swinging.
Increase your content footprint
9 March, 2017
Content is still king, but how do you maintain your royal domain among so many monarchs? Drive home your message with strategically reusable, imminently available content integrated across platforms.
Less is definitely more
27 February, 2017
Articles may form the bulk of content marketing calendars but we’re about to see a shift as the growing uptake of wearable technology drives demand for different types of content – and not necessarily written.
Joe Pulizzi has the answer
16 February, 2017
We asked the Content Marketing Institute's Joe Pulizzi to weigh in on the increasingly blurred lines between content marketing and advertising agencies.
Targeting the me-generation
14 February, 2017
They might not be as tech-hungry – or savvy - as Millennials, but Baby Boomers still hold the spending power in Australia.
Meet Google, your new talent scout
7 February, 2017
Through a ground breaking initiative called Youtube Labs, Google is now playing matchmaker between big brands and content creators. What does this mean for finance companies? And how will it affect the traditional brand-influencer relationship?
27 January, 2017
Less than two years after launching its publisher branded content arm, The Guardian
has created a new way for advertisers to tap into the newspaper website’s native traffic.
Online lenders face off
11 January, 2017
Up next in our Content Marketing Smackdown series are two newer players in the finance industry: NerdWallet and LendingTree.
29 December, 2016
The theory goes there will come a time when we become so saturated with content the market will enter a death spiral. Some say it’s already happened.
8 November, 2016
Credit Suisse and UBS have both entered the content marketing arena. Glenn Mitchell unpacks their efforts and crowns the winner in the next phase of contention between the age-old rivals.
Get a head start on the coming year
27 October, 2016
Outbrain’s Head of Marketing APAC, Isabella Barbato, reveals the content marketing trends her organisation sees coming to fruition in 2017.
More newsrooms and influencers
13 October, 2016
Next year is nearly here – again – so what trends are coming down the pipeline? Cross our palms with silver as we gaze into our crystal ball, or at least find out what the pundits, including ours, are saying.
What it takes to go viral
29 September, 2016
What is the magic viral content formula every publisher, brand or otherwise, wants to know? The Dubs Dalia Dakkak has the answer.
22 September, 2016
In 2009, four friends were making video content in a backyard. Now, they are the largest broadcast entity in the world. Where do you go from there? Onwards and upwards, apparently.
The shape of things to come
8 September, 2016
Which platforms are gaining – and waning – in importance in the increasingly complex social media ecosystem in 2017? Hint: Facebook is king!
25 July, 2016
Writing an article about virtual reality within the marketing sector is like trying to write a synopsis of The Bible. We don’t have time for that - but let’s at least get started on VR marketing’s Book of Genesis.
21 July, 2016
The children of the baby boom at the birth of the 21st century are becoming old enough to vote, and that’s not the only way we will feel their influence.
Meet the new media outlets
5 July, 2016
With big-name brands becoming the world’s biggest publishers, many are launching their own newsrooms. Here are five of the most valiant efforts in this arena.
18 September, 2015
With technology developing at a rapid rate, what will the Internet as we know it look like by 2050? We're thinking something straight out of The Matrix.
And your children and your soul
4 September, 2015
It looks like Facebook wants to set up its own blogging platform. But why?
13 August, 2015
Music, books, film and television can survive the deregulation of the publishing industry without any loss of integrity. News, however, cannot. What will happen if serious journalism is superseded by blogging and social media?
5 August, 2015
Why haven't they created a realistic robot woman yet? What exactly is the hold up? We take a look at where robotics engineers have been focussing their attentions, and just how close they've come.
It's not rocket surgery
26 June, 2015
TV is still king when it comes to uber entertainment hits but don't underestimate the power of content marketing. When TV loses its throne, who are the new players primed to lob in and reign supreme?
If Twitter ruled the world
10 June, 2015
Katy Perry is President and 'Beliebers' are overtaking the human race. The end is nigh!