Why personalised video is taking off
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Choose your own adventure
13 June, 2017
Personalised videos are no longer the stuff of science fiction. Nigel Lester from Pitney Bowes tells us how the tech can work for brands.
3 MINUTE READ
What is marketing automation
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The immediate benefits, that's why
30 May, 2017
The marketing automation market is expected to be worth $16.06 billion by 2022, and for good reason - it's effective and it works fast.
3 MINUTE READ
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Who's getting it right?
11 May, 2017
Financial brands in the UK have traditionally been a little slower to embrace content marketing, compared to their trail-blazing US counterparts. But that's changing.
5 MINUTE READ
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Don't be a zombie, for starters
9 May, 2017
How can brands keep and, importantly, restore customer confidence? Start humanising your content strategy, says Julie Lellis, co-author of The Zombie Business Cure.
5 MINUTE READ
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Streamlining your content feed
27 April, 2017
Flipboard’s head of PR Christel van der Boom explains how the news aggregator reinvented itself using AI to drive personalisation and better UX.
5 MINUTE READ
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(It's not La La Land)
24 April, 2017
The 21st Webby Awards' nominees have been announced and we’re placing bets on who will win the Best Financial Services Website category.
5 MINUTE READ
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Score your social media bullseye
20 April, 2017
NewsWhip content strategist Gabriele Boland reveals how to break through the digital noise on social media in an age where reaching and engaging your audience is becoming harder.
5 MINUTE READ
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Under the influence
13 April, 2017
Taryn Williams, founder and CEO of TheRight.fit shares her tips for genuine and successful influencer marketing campaigns.
3 MINUTE READ
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And the opportunities it presents
11 April, 2017
The rise of dark social creates new marketing opportunities for finance brands, and shouldn't be ignored.
3 MINUTE READ
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Short and sweet
30 March, 2017
When combined with real-time data, online video is a powerful storytelling medium that is expected to dominate all content consumed on the internet
3 MINUTE READ
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It's all about the sausage sizzle
28 March, 2017
Financial institutions are embracing social media to communicate their corporate social responsibility efforts. But who’s doing it best and why?
3 MINUTE READ
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The gloves are off
21 March, 2017
In the third instalment of our content marketing smackdown series, we put online banks ING Direct Australia and ME Bank into the ring. Find out who comes out swinging.
3 MINUTE READ
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Increase your content footprint
9 March, 2017
Content is still king, but how do you maintain your royal domain among so many monarchs? Drive home your message with strategically reusable, imminently available content integrated across platforms.
3 MINUTE READ
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Less is definitely more
27 February, 2017
Articles may form the bulk of content marketing calendars but we’re about to see a shift as the growing uptake of wearable technology drives demand for different types of content – and not necessarily written.
3 MINUTE READ
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Joe Pulizzi has the answer
16 February, 2017
We asked the Content Marketing Institute's Joe Pulizzi to weigh in on the increasingly blurred lines between content marketing and advertising agencies.
3 MINUTE READ
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Targeting the me-generation
14 February, 2017
They might not be as tech-hungry – or savvy - as Millennials, but Baby Boomers still hold the spending power in Australia.
5 MINUTE READ
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Meet Google, your new talent scout
7 February, 2017
Through a ground breaking initiative called Youtube Labs, Google is now playing matchmaker between big brands and content creators. What does this mean for finance companies? And how will it affect the traditional brand-influencer relationship?
5 MINUTE READ
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Hosted by The Guardian
27 January, 2017
Less than two years after launching its publisher branded content arm, The Guardian has created a new way for advertisers to tap into the newspaper website’s native traffic.
3 MINUTE READ
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Online lenders face off
11 January, 2017
Up next in our Content Marketing Smackdown series are two newer players in the finance industry: NerdWallet and LendingTree.
5 MINUTE READ
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Yes... and no
29 December, 2016
The theory goes there will come a time when we become so saturated with content the market will enter a death spiral. Some say it’s already happened.
3 MINUTE READ
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Credit Suisse vs UBS
8 November, 2016
Credit Suisse and UBS have both entered the content marketing arena. Glenn Mitchell unpacks their efforts and crowns the winner in the next phase of contention between the age-old rivals.
5 MINUTE READ
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Get a head start on the coming year
27 October, 2016
Outbrain’s Head of Marketing APAC, Isabella Barbato, reveals the content marketing trends her organisation sees coming to fruition in 2017.
3 MINUTE READ
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More newsrooms and influencers
13 October, 2016
Next year is nearly here – again – so what trends are coming down the pipeline? Cross our palms with silver as we gaze into our crystal ball, or at least find out what the pundits, including ours, are saying.
5 MINUTE READ
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What it takes to go viral
29 September, 2016
What is the magic viral content formula every publisher, brand or otherwise, wants to know? The Dubs Dalia Dakkak has the answer.
3 MINUTE READ
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The story so Far
22 September, 2016
In 2009, four friends were making video content in a backyard. Now, they are the largest broadcast entity in the world. Where do you go from there? Onwards and upwards, apparently.
5 MINUTE READ
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The shape of things to come
8 September, 2016
Which platforms are gaining – and waning – in importance in the increasingly complex social media ecosystem in 2017? Hint: Facebook is king!
5 MINUTE READ
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Who’s doing it best?
25 July, 2016
Writing an article about virtual reality within the marketing sector is like trying to write a synopsis of The Bible. We don’t have time for that - but let’s at least get started on VR marketing’s Book of Genesis.
7 MINUTE READ
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But what do they want?
21 July, 2016
The children of the baby boom at the birth of the 21st century are becoming old enough to vote, and that’s not the only way we will feel their influence.
3 MINUTE READ
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Meet the new media outlets
5 July, 2016
With big-name brands becoming the world’s biggest publishers, many are launching their own newsrooms. Here are five of the most valiant efforts in this arena.
7 MINUTE READ
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Futurecast
18 September, 2015
With technology developing at a rapid rate, what will the Internet as we know it look like by 2050? We're thinking something straight out of The Matrix.
3 MINUTE READ
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And your children and your soul
4 September, 2015
It looks like Facebook wants to set up its own blogging platform. But why?
5 MINUTE READ
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The cost of truth
13 August, 2015
Music, books, film and television can survive the deregulation of the publishing industry without any loss of integrity. News, however, cannot. What will happen if serious journalism is superseded by blogging and social media?
5 MINUTE READ
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Robotics can help
5 August, 2015
Why haven't they created a realistic robot woman yet? What exactly is the hold up? We take a look at where robotics engineers have been focussing their attentions, and just how close they've come.
3 MINUTE READ
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It's not rocket surgery
26 June, 2015
TV is still king when it comes to uber entertainment hits but don't underestimate the power of content marketing. When TV loses its throne, who are the new players primed to lob in and reign supreme?
5 MINUTE READ
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If Twitter ruled the world
10 June, 2015
Katy Perry is President and 'Beliebers' are overtaking the human race. The end is nigh!
3 MINUTE READ