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In a post-COVID-19 world, we explain why a social media strategy is no longer a consideration but a critical resource for finance brands.

Rather than fudging it and falling short, to create finance content your audience wants you first need the insights from a content and search audit.

To appeal to the tiny attention spans of customers today, finance brands need to keep it succinct with short-form documentaries.

Whether a sharp drop or a gradual decline, don't panic, here’s what to do if your organic search traffic takes a hit.

Partner and composer at Klang Studios, Ryan Grogan stresses why finance brands can’t just hit any old note in a brand video.

Co-founder and The Dubs creative director, Justin Buckwell shares how The X Factor and architecture influenced the way we approach financial content marketing.

For finance brands, YouTube growth comes down to emulating the powerful but underappreciated traits and tactics of YouTubers.

It's the 2nd largest search engine in the world, but is optimising for Bing worth a finance brand's time, and what does it take?

Facebook may have pulled the plug on news in Australia, but for financial marketers, LinkedIn represents a more trusted and credible channel for distribution.

In these uncertain times, marketing isn’t something to fall by the wayside but rather a way to help finance brands and their customers successfully navigate the storm.

What started as a platform for lip sync videos and dance routines has now amassed 800 million active users worldwide and the rise of TikTok fin-fluencers.

2020 was a big year for SEO updates, and with 2021 set to be even busier we help finance brands set their SEO strategy and prepare for change.

The Dubs senior digital designer, Tom Bradshaw shares the design trends that will ensure your content is far from stock-standard.

Tried and tested, The Dubs media Director, Andrew Frith tells why ABM is his proven pick for B2B lead generation and how it works.

We look back at the most popular articles of 2020 and the burning questions on the minds of financial marketers this year.

We look to the battlefields of competing BNPL brands to study the tactics winning them millions of millennial customers.

With countless finance brands yet to subscribe to the reach YouTube offers, take inspiration from finance brands already killing it on the channel.

We address the key elements of effective email marketing so your finance brand's content doesn't get lost in the inbox abyss.

While the value of video content is undisputed at this point, choosing the right video platform for your finance brand is far less clear cut.

We draw up a shopping list of Instagram products that finance brands can pick and mix from when building a campaign.

Off the back of one of the most controversial elections in global history, our US-based industry contributor weighs up the stakes for finance brands wanting to talk politics.

With the right strategic approach, a finance content hub can help your brand own the conversation and give your voice a home.

Almost every finance brand wants to be seen as an industry leader but far from everyone gets thought leadership right. Here’s what it takes.

From the ultimate insurance marketing case study to the intricacies of the ideal insurance marketing mix right – it’s all in our financial marketer’s guide.

It’s difficult to liken the crisis communications of COVID-19 to anything we’ve seen previously. Financial services took a direct hit and as a result, crisis communications took on a whole new and meaning.

Research shows mental health is a rising concern globally during these uncertain COVID-19 times. We look at how financial marketers can support customers, clients and staff.

For many finance brands, millennials are an enigma, but the Invstr app has cracked the millennial audience and is giving them what they want.

We look at the strategies finance brands of all sizes can use to stretch their finance content marketing budget.

The Oscars of the content marketing world, finalists of this year’s Content Marketing Awards enter the ranks of the world’s best content marketing case studies.

Director of marketing at NRL Mortgage and Financial Marketer industry contributor, TL Nguyen explains why and how finance brands can shift their finance content marketing focus to recovery.

In LinkedIn’s expanding repertoire of tools, we look at where LinkedIn Showcase and LinkedIn Life pages could sit in your finance content marketing strategy.

The Dubs social media experts answer the common questions financial marketers face when measuring the impact of social media marketing.

Financial marketers know content is an asset, but if you want your CFO to embrace that fact you need to be fluent in the same language.

When stitched into a content strategy, a finance app can offer far more value than just a customer service tool.

With the ability to reach millions or target right down to a post code, the unique incentivised approach to Google Surveys is providing new access to insights for finance brands.

With research revealing trust in financial services is on the rise, we delve into the content marketing strategies that are most effective in winning, building and keeping trust.

With our latest research revealing Australian asset managers are struggling to engage and grow their audiences compared to their UK counterparts, we look at the tactics driving this disparity and flag the areas of learning and improvement for Australian asset managers.

We take a look at the finance brands shaking up investment marketing with creative, innovative and award-winning campaigns.

While many finance brands steer clear of sensitive topics in finance content marketing, there’s both an opportunity and a duty to be fulfilled.

To gate or not to gate? With many financial marketers battling with the decision, we weigh up the pros and cons of gated content.

We unpack the state of play in UK content marketing and the latest tactics that are delivering results for finance brands.

AllianceBernstein is a global asset manager giving EMEA investors the level of localised insights and thought leadership they deserve.

Amidst the uncertainty, we provide clarity for financial marketers with a three-pronged approach to finance content marketing during a recession.

With market uncertainty proving no dampener for millennial investors, we look at three things finance brands need to deliver to capture this eager audience.

Two years on, we reveal the new contenders for the top CEO LinkedIn profiles for finance brands and unpack what sets their profiles apart.

Rather than holding onto traditional approaches, asset management content needs to rise to the needs of the modern investor with simple content optimisations.

The coveted Webby awards have been won by big brands like HSBC, CNN Money and Morgan Stanley but what are finance brands doing in 2020 to dominate the digital world?

Don’t let assumptions guide you. Our research reveals what’s holding finance marketers back from finance content marketing success.

Speak up or hold your peace? We look at the stance finance brands have already taken on race issues and offer guidance for those grappling with their position.

Trends and tactics in finance content marketing move at pace. More than just keeping up, The Dubs MD, Josh Frith tells how to get ahead of the game.

Instagram stories may seem like an unlikely space for most finance brands to play but the benefits go well beyond their 24-hour life span.

In our finance content marketing series, The Dubs MD Josh Frith looks at how a finance content marketer needs to think in order to succeed.

Email marketing can deliver significant ROI for your finance brand but are you developing effective email marketing campaigns that have cut-through?

Finance content marketing is a unique beast that comes with its own set of challenges. The Dubs MD, Josh Frith breaks down how to use them to your advantage.

Take inspiration from the global brands producing asset management content that’s useful and memorable.

Maintaining multiple social media platforms can be difficult but don't let a lack of resources or budget result in your finance brand having an inactive social account.

Gen Z are tech-savvy and thirsty for knowledge with an unrivalled buying potential that finance brands should pay attention to.

For asset managers looking to capture paid media opportunities, we've mapped out clear steps to planning and executing a paid social media campaign.

Timely vs evergreen content: we help financial marketers determine where their precious marketing budget is best spent.

A valuable example for all global finance brands, Australian neobank Up tells how they’ve used content marketing to snap customers out of a state of apathy towards finance.

We’re not kidding. Memes are worth considering in your finance content marketing mix, and there are already brands capitalising on the power of humour and wit.

As the content marketing agency for the financial sector, The Dubs managing director Josh Frith explains what finance content marketing is and why it works.

Encourage employees to tell your finance brand’s story in a controlled way with one of these leading employee advocacy platforms.

The Dubs founder and managing director Josh Frith gets passionate about the COVID-19 content both B2C and B2B finance audiences need in this time of crisis.