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Winner Investment Week Awards 2021 - Little book of data - Aviva The Dubs - Small Agency of the Year - Creativepool People's Choice Aberdeen Standard Investments - Winner of Marketing and Innovation Award - Campaign Innovation Financial Marketer - Winner of the APAC Content Moguls 50 Awards 2020 - Category B2B Brand First State Investments - Winner of Marketing and Innovation Award - Digital Marketing Campaign of the Year Aviva Investors - Best Publishing - Creativepool People's Choice
The Dubs
  • What we do
  • Clients
  • About us
  • Awards
  • Contact
  • linkedin-in
  • twitter
  • facebook-f
  • instagram
  • soundcloud
  • youtube

FinancialMarketer

Search
  • Strategy
  • Content production
  • Social media
  • SEO
  • Design
  • Research
  • Podcast

Featured

How to find out what content your audience wants
Featured
What content does your finance audience truly want?
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Identify gaps
27 March, 2023
Not sure what your audience wants from your content? Research conducted by The Dubs and Dianomi found large information gaps within the financial industry. Here’s how to fill them.
5 MINUTE READ
Top 10 CEO profiles 2023 edition
Featured
Top 10 CEO LinkedIn Profiles for Finance Brands 2023
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Chief executives, take note
23 February, 2023
We look at the top contenders for CEO LinkedIn profiles for finance brands and take a deep dive into what makes their content stand out.
5 MINUTE READ
How to repurpose investment research for content marketing
Featured
How to repurpose investment research for content marketing
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Utilise your resources
21 February, 2023
Producing high-quality investment research reports shouldn’t be where your asset management firm stops. Instead, repurposing research for content marketing should be a vital part of your marketing strategy.
MINUTE READ
A diversified social media approach
Featured
A diversified social media approach to financial marketing
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Spread your wings
9 February, 2023
We spoke to The Dubs’ Senior Social Media Specialist, Sadiye Booker, to understand why financial marketers need a diversified social media approach.
3 MINUTE READ
How asset managers can create engaging landing pages
Featured
How to create landing pages that convert
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Convert clients
30 January, 2023
Landing pages are critical to your finance brand’s success. Here we explain how you can create one that converts.
3 MINUTE READ
The ins and outs of creating outstanding financial video content
Featured
The ins and outs of creating outstanding financial video content
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Critical content
23 January, 2023
Don’t get stuck merely producing whitepapers and one-dimensional charts. Research shows video content should be a critical part of every asset manager's marketing. Here we explain how to create great financial video content.
4 MINUTE READ
Top 3 Asset Managers Marketing Campaigns 2022
Featured
Top 3 asset managers’ marketing campaigns 2022
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Inspiration for 2023
16 January, 2023
At The Dubs, we analysed the 2022 Investment Marketing Innovation Awards winners to find out what this year's best asset managers’ marketing campaigns did right.
3 MINUTE READ
How to improve brand awareness for asset managers
Featured
How to improve brand awareness for asset managers
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Build a positive brand image
21 December, 2022
According to a recent Global 100 report, asset managers are continuing to experience stagnant or declining brand awareness. Here’s how you can change that.
2 MINUTE READ
Asset Manager Marketing Trends for 2023
Featured
Asset Manager Marketing Trends for 2023
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Get ahead of the curve
20 December, 2022
As we launch into the new year, here are the top three asset manager marketing trends for 2023 that financial marketers should watch out for.
4 MINUTE READ
Featured
Creating a digital media plan for financial marketers
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A winning formula
7 December, 2022
We spoke to The Dubs’ Senior Social Media Specialist, Sadiye Booker, to find out how financial marketers can craft an effective and sustainable digital media plan.
3 MINUTE READ
What financial marketers need to know about iOS updates
Featured
What financial marketers need to know about iOS updates
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Keep calm and carry on
5 December, 2022
We spoke to the Dubs’ Research and Social Media Director, Andrew Frith, to find out what financial marketers need to know about the iOS updates that have transformed the way marketers are able to use data.
5 MINUTE READ
The benefits of content marketing for asset managers
Featured
The benefits of content marketing for asset managers
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A worthy investment
1 December, 2022
Content marketing should be a part of every asset manager's overall strategy, but creating and executing an effective content marketing strategy is no small task. Here we explain the benefits and take a look at three asset managers doing it well.
5 MINUTE READ
The lowdown on content marketing during a recession
Featured
The lowdown on content marketing during a recession
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Don't take your foot off the gas
21 November, 2022
Finance brands’ marketing during a recession should be focused on building confidence, connecting through empathy and educating clients. Here’s how.
4 MINUTE READ
Featured
12 benefits for finance brands being on LinkedIn
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The platform to be on
17 November, 2022
LinkedIn is the social media platform all finance brands need to have a presence on. Here we explain why it’s important and the type of content that performs best.
2 MINUTE READ
Why financial marketers should create interactive content
Featured
A guide to interactive content for finance marketers
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Improve engagement
15 November, 2022
Interactive content is a game-changer for financial marketers wanting to improve engagement, convert clients and nurture leads. Here we explain how finance brands can do it right.
3 MINUTE READ
How to balance a paid, earned and owned media strategy
Featured
How to balance a paid, earned and owned media strategy
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How to get it right
9 November, 2022
We spoke to The Dubs’ Social Media Strategist, Tara Cimino, to find out how finance brands can balance a paid, earned and owned media strategy and why they should.
3 MINUTE READ
Featured
Should your finance brand be on Twitter?
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Tweet, tweet
8 November, 2022
Finance brands utilise Twitter more than any other social media platform, but is it right for your brand, and what type of content performs best?
2 MINUTE READ
Why ESG Content Matters
Featured
Why ESG content matters
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What consumers want
2 November, 2022
Creating ESG content can improve trust and loyalty for both B2C and B2B consumers. So, what are the benefits and how can your finance brand get it right?
3 MINUTE READ
The ins and outs of integrated digital marketing
Featured
The ins and outs of integrated digital marketing
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Be seen across all channels
31 October, 2022
Integrated digital marketing can help your finance brand nurture and convert leads by building relationships across multiple channels. Here we explain how your finance brand can adopt it.
3 MINUTE READ
Finding your niche as a finance brand
Featured
Finding your niche as a finance brand
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Understand your customers
27 October, 2022
To engage clients and create a strong financial marketing strategy, your message needs to be specific and targeted. Understanding your niche audience can help you to achieve this.
3 MINUTE READ
3 examples of great financial content marketing
Featured
3 examples of great financial content marketing
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This year's standouts
26 October, 2022
To gain inspiration and learn from other finance brands, we take you through three great financial content marketing examples and explain what they’re doing right.
4 MINUTE READ
Why super funds should focus on educational content
Featured
Why super funds should focus on educational content
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Supporting your clients
17 October, 2022
With a majority of Australians having little understanding about their superannuation, there’s a big opportunity for super funds to build trust and loyalty through delivering educational content.
4 MINUTE READ
How asset managers can effectively distribute content
Featured
How asset managers can effectively distribute content
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Marketing doesn't stop at content creation
11 October, 2022
To create a strong content strategy, you need to consider how you will distribute content. Here we explain how your asset management firm can do it right.
3 MINUTE READ
How to build brand loyalty through the customer lifecycle model
Featured
How to build loyalty through the customer lifecycle model
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Adjust your digital strategy
5 October, 2022
Understanding the customer lifecycle model can help your finance brand create a digital content strategy that converts and builds lifetime loyalty.
4 MINUTE READ
7 reasons for finance brands to start creating infographics
Featured
7 reasons for finance brands to start creating infographics
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Explain complex information succinctly
3 October, 2022
Infographics can help distil complex financial information into easy-to-understand and engaging content. Here’s why your finance brand needs to adopt infographics.
2 MINUTE READ
3 brands doing finance podcasts well
Featured
3 brands doing finance podcasts well
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It's time to start streaming
29 September, 2022
Finance podcasts have continued to increase in popularity, yet brands have been slow on the uptake. Here we explore three finance brands doing podcasts well, to show you how it’s done.
3 MINUTE READ
Finance marketers guide to digital marketing in south east asia
Featured
Finance marketer's guide to digital marketing in South East Asia
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Prioritise localised content
27 September, 2022
With over 400 million avid internet users, nailing your digital marketing in South East Asia can help your finance brand generate leads, build brand awareness and convert clients.
3 MINUTE READ
What finance brands need to know about retargeting ads
Featured
How to nail retargeting ads
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Bring audiences into land
21 September, 2022
Retargeting is a powerful acquisition tool, but it can be difficult to get right, especially with the new iOS update. Here we explain what you can do to nail your ads retargeting strategy.
3 MINUTE READ
the value of social media advertising for finance brands
Featured
The value of social media advertising for finance brands
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Amplify your brand's voice
20 September, 2022
While social media may feel like a place not suitable for financial content, it is. Here we explain the value of social media advertising and how your finance brand can nail it.
3 MINUTE READ
Why finance brands should focus on trust in times of stress
Featured
Why finance brands should focus on trust in times of stress
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Effective crisis communication
15 September, 2022
Periods of stress present an opportunity for finance brands to build trust and gain loyalty, but crisis communication is difficult to master. Here we explain how you can do it well.
3 MINUTE READ
The value of unique content for advisers when you're a super fund
Featured
The value of unique content for advisers when you're a super fund
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The missed opportunity
13 September, 2022
Creating unique content for financial advisers is an opportunity for super funds to create authentic connections and expand their client network.
4 MINUTE READ
How to nail digital advertising for Singapore finance marketers
Featured
Digital advertising for Singapore finance marketers
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How to do it right
8 September, 2022
Digital advertising spending is predicted to continue growing in the Southeast Asian region, so it’s vital for Singapore finance marketers to know how to do it right.
4 MINUTE READ
Digital marketing trends in the APAC region
Featured
Digital marketing trends in the APAC region
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CX design takes the cake
5 September, 2022
Understanding key digital marketing trends for the APAC region is key to gaining a competitive edge and standing out from the competition. Here we explain what you need to look out for.
4 MINUTE READ
How content marketing can build loyalty
Featured
How content marketing can build loyalty
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Retention is the aim
1 September, 2022
Customer loyalty isn’t a given but something financial marketers need to prioritise to maintain retention rates and improve satisfaction.
13 MINUTE READ
5 stats about digital financial marketing you need to know
Featured
5 Stats about digital financial marketing you need to know
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Everything you need to know
30 August, 2022
Digital financial marketing can help your finance brand nurture leads and convert clients. Here are 5 reasons why it can’t be an afterthought.
2 MINUTE READ
Make way for Google’s new people-first SEO update
Featured
Make way for Google’s new people-first SEO update
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A focus on people-first content
25 August, 2022
How financial marketers create SEO content is changing, with Google’s new “helpful content update”. Here we explain everything you need to know to stay ahead.
3 MINUTE READ
Featured
Cheat sheet: content marketing for asset managers
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Everything you need to know
23 August, 2022
Content marketing should be a part of every asset manager's strategy, but often it’s not. Here we explain how asset managers can use content to nurture leads and convert clients.
3 MINUTE READ
The finance marketer's guide to organic traffic
Featured
The financial marketer's guide to organic search traffic
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Gain leads and convert clients
18 August, 2022
Recent research by Conductor has identified organic search traffic as crucial for finance brands. So, what can you do to optimise your content to improve it?
4 MINUTE READ
Finance brands in the metaverse
Featured
Should your finance brand move into the metaverse?
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Getting started
16 August, 2022
While the metaverse feels like something from a Sci-Fi movie, several finance brands have jumped on board. Here we break down what they’re doing and if you should too.
2 MINUTE READ
The importance of thought leadership post-pandemic
Featured
The Importance of Thought Leadership Post-Pandemic
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Build trust and authority
11 August, 2022
Thought leadership post-pandemic can help your finance brand renew trust and garner loyalty. Here are the best ways to help your finance brand nail it.
3 MINUTE READ
3 areas of growth for asean financial marketers
Featured
3 areas of growth for ASEAN financial marketers
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Optimise your strategy
9 August, 2022
Consumer habits have changed since the pandemic. Here we look at three areas ASEAN financial marketers can improve to retain current clients and gain new ones.
3 MINUTE READ
How content marketing can nurture relationships with investors
Featured
Content marketing for asset managers: how to nurture leads
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Attract investors
4 August, 2022
Downloadable PDFs on their own simply aren’t cutting it anymore, clients want engaging content. Here we explain how asset managers can nail their content marketing strategy.
2 MINUTE READ
Featured
Financial marketing cheat sheet for LinkedIn
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Engagement at an all-time high
2 August, 2022
With LinkedIn engagement at an all-time high, it’s critical your finance brand understands what performs best to build an informed and strategic financial marketing content strategy.
2 MINUTE READ
Featured
Blockchain: improving trust for finance brands
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Make trust a priority
28 July, 2022
Financial institutions are losing the race for trust with FinTechs starting to lead the charge. Here we explain how adopting blockchain technology can be your finance brand’s saving grace.
3 MINUTE READ
Featured
TikTok and financial content marketing
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Your secret to success?
26 July, 2022
TikTok can be a great way for finance brands to connect with younger demographics. Here we break down why you should be producing financial marketing content for TikTok.
2 MINUTE READ
The financial marketer's guide to onboarding
Featured
The financial marketer's guide to onboarding
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Let digital content drive
21 July, 2022
To create a truly successful onboarding process, your finance brand must support it with a strategic digital content strategy. Here we explain exactly how you can do just that.
4 MINUTE READ
Case Study: DBS video campaign
Featured
Case study: DBS video mini-series success
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Creative content wins again
19 July, 2022
DBS Bank’s video mini-series, Sparks, demonstrates how creative financial content marketing can reap large rewards. Here we explain what Singapore finance brands can learn.
3 MINUTE READ
Featured
The best financial video content in Singapore
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Produce content your audience wants
14 July, 2022
With 79% of Singaporeans preferring video for product information, video marketing should be a part of every Singapore finance brand's content strategy. Here’s what you need to know.
4 MINUTE READ
Featured
Top banking trends and challenges for 2022
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What consumers want
12 July, 2022
New research from BAI has revealed the top banking trends and challenges for banks in 2022. Here we break down what you need to know to improve your financial marketing strategy.
3 MINUTE READ
Featured
Benefits of SEO for finance brands
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Get discovered
8 July, 2022
To get discovered by interested consumers or clients, your finance brand must have a strong SEO strategy. But how can SEO give your brand a competitive advantage?
2 MINUTE READ
Singapore Asset Managers: What they’re doing right
Featured
Singapore Asset Managers: What they’re doing right
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Deep dive
6 July, 2022
With Southeast Asia becoming the fastest-growing digital economy in the Asia-Pacific, it pays for Singapore asset managers to use social media. Here we explain what the top 3 are doing right.
4 MINUTE READ
Why tech is essential to personalisation
Featured
Why tech is essential to personalisation
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One supports the other
30 June, 2022
Personalisation is a must-have for finance brands but to create a great tailored experience you must employ the right technology. Here we explain everything you need to know.
3 MINUTE READ
What makes a good finance webinar
Featured
What makes a good finance webinar
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Empowering consumers
29 June, 2022
Webinars are an effective strategy to generate leads and convert customers, but what makes a good one? Here we break down how to host a great finance webinar.
3 MINUTE READ
Digital transformation and finance brands
Featured
Digital transformation and finance brands
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Three areas to improve
23 June, 2022
While banks may think they are further along in their digital transformation journeys, recent research by Cornerstone reveals this is hopeful thinking. So, what areas can be improved?
3 MINUTE READ
Making financial literacy accessible
Featured
Making financial literacy accessible
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Educating overlooked groups
22 June, 2022
Financial literacy content that educates overlooked groups highlights the importance of not only educating consumers but providing them with value-driven content that's tailored to their needs.
4 MINUTE READ
AI Technology: Revolutionising financial marketing
Featured
AI Technology: Revolutionising financial marketing
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No longer a sci-fi fantasy
17 June, 2022
While artificial intelligence may seem like something from a sci-fi movie, in reality, it’s the here and now. Here we break down how AI technology can transform your financial marketing strategy.
2 MINUTE READ
Nailing visual branding for finance brands
Featured
Nailing visual branding for finance brands
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More than just a logo
15 June, 2022
Creating a strong visual branding strategy can help your finance brand cut through the digital noise and build strong brand awareness. Here we break down how you can do it right.
3 MINUTE READ
Featured
Google Performance Max and Financial Content
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Everything you need to know
9 June, 2022
Google’s recent release of its Performance Max campaigns is set to improve conversions, unlock new audiences and improve performance. Here’s what you need to know.
2 MINUTE READ
Digital experience: Where asset managers are falling behind
Featured
Digital experience: Where asset managers are falling behind
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Ditch downloadable PDFs
8 June, 2022
According to McKinsey, asset managers are behind the rest of the finance industry when it comes to delivering a great digital experience. Here we explain how you can catch up.
3 MINUTE READ
Lessons from the Ukraine War
Featured
Lessons from the Ukraine War
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Should brands speak out?
2 June, 2022
Finance industry contributor, TL Nguyen shares her thoughts on how finance brands can have a voice amidst the Russia-Ukraine conflict.
2 MINUTE READ
How super funds can get Gen Z on board
Featured
How super fund content can get Gen Z on board
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Marketing for the planet
1 June, 2022
With Gen Z and Millennials set to be customers for the next four to five decades, it pays for super funds to stay on top of their demands. Here’s why you should get on board with ethical investing.
4 MINUTE READ
What Drive to Survive can teach finance brands
Featured
What Drive to Survive can teach finance brands
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No Verstappen you
30 May, 2022
The Netflix series, Drive to Survive, has seen the popularity of F1 racing skyrocket, reaching new audiences like never before. So, what lessons can finance brands take away for their own video content?
5 MINUTE READ
Featured
CX design and finance brands
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Room for improvement
23 May, 2022
New research has revealed that finance brands and consumers are mismatched in what they expect from CX design impacting customer retention and loyalty. So, where can you improve?
3 MINUTE READ
Financial services need to offer personalisation
Featured
Financial services need to offer personalisation
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It's time to get personal
20 May, 2022
Personalisation is no longer an option for financial services but instead a must-have, with 71% of consumers now expecting it.
3 MINUTE READ
Featured
Top 5 superannuation funds on social media
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Understanding the stats
17 May, 2022
We’ve completed a deep dive into superannuation funds’ presence on social media to see what’s going right and where there’s room for improvement.
3 MINUTE READ
Featured
Why niche super funds are on the rise
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Tailoring to clients
5 May, 2022
Niche super funds are gaining popularity, with clients looking for funds that reflect their values. So, what does this mean for finance brands and how can finding a niche be a game-changer?
3 MINUTE READ
Featured
The superannuation funds doing content well
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Educational content takes the lead
5 May, 2022
With superannuation an area Australians are financially illiterate in, it’s important your super fund content is not only engaging but educational.
3 MINUTE READ
Featured
Make way for Google MUM
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SEO is changing
2 May, 2022
Google is developing a new search engine technology named MUM which may change the way your finance brand markets in the future. Here we explain everything you need to know.
3 MINUTE READ
Featured
3 finance predictions for 2025
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What to look out for
2 May, 2022
New research by Deloitte has revealed the three finance trends for 2025 with digital transformation at the forefront. So, how can your finance brand prepare?
3 MINUTE READ
Digital banking reigns supreme
Featured
Digital banking reigns supreme
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Digital takeover
19 April, 2022
New research by PwC has revealed traditional banking may be coming to an end with digital banking taking over. So, what does this mean for your finance brand?
3 MINUTE READ
How First National Bank’s eStore is changing the game
Featured
How First National Bank’s eStore is changing the game
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Mimicking retail giants
13 April, 2022
First National Bank has unveiled a new mobile eStore within their app, making applying for loans, opening checking accounts and managing finances easy, seamless and intuitive.
3 MINUTE READ
Chase Bank proves the merit of charity for finance brands
Featured
Chase Bank proves the merit of charity for finance brands
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More than just good feels
12 April, 2022
Chase Bank’s new initiative to boost UK children’s literacy rates highlights how finance brands can build loyalty, garner engagement, and capture a younger audience through charity.
3 MINUTE READ
Improving the hybrid shopping experience
Featured
Improving the hybrid shopping experience
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Seamless customer experience
4 April, 2022
Consumers still value in-person shopping experiences, yet love the personalised and seamless nature of the digital space. A hybrid shopping experience is the answer, but what does it involve for finance brands?
3 MINUTE READ
What Wordle can teach finance brands
Featured
What Wordle can teach finance brands
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Viral sensation
29 March, 2022
From gamification to keeping things fun and fresh, the virality of Wordle is a masterclass in gaining a captured audience. So, what can finance brands learn?
3 MINUTE READ
Best finance content marketing examples in the US
Featured
Best finance content marketing examples in the US
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Tech reigns supreme
25 March, 2022
To find inspiration and learn where your finance brand can improve, we took a look at the top finance content marketing examples in the USA.
4 MINUTE READ
Top 3 Finance Content Marketing Examples in Australia
Featured
Top 3 Finance Content Marketing Examples in Australia
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Engaging, educational and tailored
18 March, 2022
Here we take a look at the top Australian finance content marketing examples to see what they’re doing right to help your finance brand improve.
3 MINUTE READ
The top 3 challenges super funds face
Featured
The top 3 challenges super funds face
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Crack them with content
16 March, 2022
From improving financial literacy to earning trust, we explore the top three challenges super funds face and how a strong content marketing strategy can save the day.
4 MINUTE READ
UK Finance Content Marketing: Who's on top?
Featured
UK Finance Content Marketing: Who's on top?
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Consistency is key
14 March, 2022
We take a deep dive into UK finance content marketing to understand what these brands are doing right and what your finance brand can learn from them.
5 MINUTE READ
Embedded finance: Banks move into eCommerce
Featured
Embedded finance: Banks move into eCommerce
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Becoming a one-stop-shop
9 March, 2022
Embedded finance enables your finance brand to capture the attention of new audiences while making the customer experience even easier. So what is it and how can you incorporate it?
3 MINUTE READ
Financial marketing in the metaverse
Featured
Financial Marketing in the Metaverse
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Metaverse or the Matrix?
2 March, 2022
While the metaverse may feel like technology straight from the Matrix, it has the potential to improve customer acquisition and brand awareness. So, what is it and how will it transform your future content?
5 MINUTE READ
Fintech partnerships: What finance brands need to know
Featured
Fintech partnerships: What finance brands need to know
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Access innovation
24 February, 2022
Here we break down the three types of fintech partnerships your finance brand needs to know if you’re looking to access innovation and better serve your customers’ evolving digital needs.
3 MINUTE READ
How financial relationships are changing
Featured
How financial relationships are changing
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A need for flexibility
22 February, 2022
In 2022, financial relationships are evolving and couples are demanding greater flexibility and money management tools from their finance brands. So, how can you keep up?
3 MINUTE READ
Top 5 emerging technologies for finance brands
Featured
Top 5 emerging technologies for finance brands
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Game changers
17 February, 2022
Remaining ahead of the technological evolution is paramount for finance brands acquiring and retaining clients. So, what emerging technologies does your finance brand need to know about?
4 MINUTE READ
How to address consumers’ digital and social needs
Featured
How to address consumers’ digital and social needs
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The year of customer-centricity
16 February, 2022
Consumers’ digital and social needs are not being met adequately. So, what can your finance brand implement this year to improve?
2 MINUTE READ
Cryptocurrency enters the finance mainstream
Featured
Cryptocurrency enters the finance mainstream
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From message boards to mainstream
10 February, 2022
From message boards to the mainstream, cryptocurrency has had a glow up and now clients are demanding finance brands offer integrated services. So, what can you do to keep up?
4 MINUTE READ
How bank of America has tackled financial wellness
Featured
How Bank of America has tackled financial wellness
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More than just a conversation
8 February, 2022
Bank of America’s new Life Plan App is an omnichannel approach to helping consumers’ address financial wellness. So, what can finance brands learn from this new approach?
3 MINUTE READ
Featured
What performs best for asset managers on social media
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Videos are out on top
3 February, 2022
The vast majority of asset managers are on LinkedIn and Twitter, yet the highest engagement is seen through videos on YouTube. So, what can you learn from asset managers on social media?
2 MINUTE READ
Paid media and finance brands: why it’s important
Featured
Paid media and finance brands: why it’s important
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An essential element
1 February, 2022
The Dubs social media strategist, Tara Cimino, explains why paid media is an essential element for a successful always-on content strategy and how it can be a gamechanger for finance brands.
4 MINUTE READ
Best bank advertisers in the UK, USA and Australia
Featured
Best bank advertisers in the UK, USA and Australia
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What they're doing right
27 January, 2022
With 2021 over we took a look at the best bank advertisers across the UK, USA and Australia to find exactly what they did right to gain the leading edge with consumers.
5 MINUTE READ
Top 3 CX Design Trends of 2022
Featured
Top 3 CX Design Trends of 2022
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Put the customer first
25 January, 2022
With the pandemic forcing customers to rely on digital platforms, CX design has now become a competitive differentiator. So, what are customers looking for in CX design in 2022?
4 MINUTE READ
Media buying and planning for finance brands
Featured
Media buying and planning for finance brands
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Reach beyond your organic following
20 January, 2022
The Dubs social media strategist, Tara Cimino, explains the benefits of media buying and planning for finance brands wanting to acquire new clients and reach audiences beyond their organic following.
6 MINUTE READ
Traditional banks vs Fintech: who does Gen Z trust more?
Featured
Traditional banks vs Fintechs: who does Gen Z trust more?
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Fintechs win the battle for trust
18 January, 2022
New research has found 66% of Gen Z now trust fintech brands more than traditional banks, indicating a growing demand for integrated financial management tools and inclusive designs.
4 MINUTE READ
5 Financial Marketing Trends for 2022
Featured
5 Financial Marketing Trends for 2022
//
New year, new trends
13 January, 2022
With the pandemic permanently altering consumers’ habits and technology continuing to advance, there’s a brand new set of financial marketing trends you need to know.
5 MINUTE READ
API technology and finance brands
Featured
API technology and finance brands
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Personalised products tailored to needs
11 January, 2022
API technology makes it easy for your finance brand to access customer data and create personalised products tailored to consumers’ needs. So, how can your finance brand benefit?
3 MINUTE READ
M1 Finance proves what customers want in a finance app
Featured
M1 Finance proves what customers want in a finance app
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One app to manage it all
21 December, 2021
M1 Finance is making financial management easier by integrating investing, spending and borrowing within the same finance app, catering to customers who want finance apps that do it all.
3 MINUTE READ
Why asset manager content is stuck in a rut
Featured
Why asset manager content is stuck in a rut
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Playing it safe
21 December, 2021
New research suggests asset managers stick with traditional investment themes and largely ignore rising asset classes in their marketing.
4 MINUTE READ
How finance brands can cater to gig workers
Featured
How finance brands can cater to gig workers
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78 million workers globally
16 December, 2021
Being sole business owners, gig workers have unique financial needs that are not being met by financial organisations showcasing a niche finance brands can fill with tailored services.
3 MINUTE READ
Micro-investing: reducing barriers to entry
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Micro-investing: reducing barriers to entry
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Investing spare change
14 December, 2021
With Mastercard creating a micro-investing app it reveals the growing demand for easier investment options that reduce barriers to entry. So, how can this benefit asset managers?
3 MINUTE READ
How asset managers can get Gen Z on side
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How asset managers can get Gen Z on side
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A new generation of investors
9 December, 2021
Soon to be one of the largest and wealthiest generations, asset managers wanting to build loyal relationships with Gen Z need to reconsider the way they market their investing services.
3 MINUTE READ
Why finance brands need to consider inclusive design
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Why finance brands need to consider inclusive design
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Cater to everyone
7 December, 2021
New research reveals inclusive design can expand customer reach by 4x, indicating finance brands should cater to everyone’s needs and abilities if they want to generate meaningful leads.
3 MINUTE READ

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