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Facebook transitions to finance
16 September, 2021
With Facebook’s digital wallet Novi launching soon, what does this mean for the finance industry globally and what can your finance brand learn from them?
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Gain a competitive edge
15 September, 2021
New research reveals there’s a critical information gap between what clients want and what global asset managers are delivering – and the benefits are rife for those ready to fill it.
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Attract new investors
10 September, 2021
New research suggests asset managers should think like a publisher if they want to attract new investors to their financial products.
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The new normal
7 September, 2021
With UK banking habits altering as a result of the pandemic, it’s critical financial services of all kinds recognise these changed behaviours and tailor their marketing content and customer journey to suit.
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Kick a marketing goal
3 September, 2021
Sports sponsorships can be a winning match for finance brands when aligned to your marketing goals as they contribute to improving consumer trust, loyalty, and negative brand perceptions.
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Not just for fun
1 September, 2021
Gamification of finance brands’ digital platforms can add value to the user experience and build greater customer engagement, trust and brand loyalty.
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Tactics that translate to FUM
27 August, 2021
For asset managers wanting to improve their marketing strategies and convert leads into funds under management, we’ve explained three critical ways to grow long-term client value.
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Refer a friend
25 August, 2021
With offline word-of-mouth referrals able to increase sales by 500% compared to paid advertising, it’s time finance brands created a strong referral marketing strategy.
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Not just a fairytale
19 August, 2021
Robinhood has changed the way the investing landscape looks by democratising the stock market and creating an unbeatable marketing strategy. Here we explain what financial marketers can learn.
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They're no small matter
17 August, 2021
Micro moments can be what makes a one-time visitor into a loyal customer. Here we explain how finance brands can harness micro moments for long-term success.
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Break down barriers
13 August, 2021
With 86% of customers saying authenticity is a key factor in deciding what brands to support, relatability is key in how to position a finance brand.
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Make sense of the trends
12 August, 2021
The trends and behaviours on TikTok can at times be baffling. We’ve compiled a TikTok cheat sheet to help financial marketers make sense of it all.
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Don’t forget to follow me
6 August, 2021
Far from just a vanity metric, a follower campaign is critical to building a captive audience that finance brands can nurture over time.
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Give your customers a voice
3 August, 2021
With 79% of people saying user generated content impacts their purchasing decisions, it’s time finance brands got customers involved in their content marketing strategy.
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School’s back in session
2 August, 2021
The financial literacy app, Zogo, and finance brands are teaming up to educate customers on complex finance topics, empowering consumers and building trust in brands.
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They're the here and now
28 July, 2021
With 41.3% of customers using a chatbot to make a purchase, chatbots are no longer a futuristic technology but an everyday staple for finance brands.
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Global trends
23 July, 2021
With 86% of investors now consulting a finance brand or executive’s social media channels, it’s never been more important to understand the social media marketing trends for asset managers.
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Turn clicks into customers
21 July, 2021
With more than two-thirds of businesses competing on customer experience alone, it’s time finance brands focused on UX design to convert website visitors into customers.
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Don't market blindly
16 July, 2021
With 64% of marketing execs ‘strongly agreeing’ data-driven marketing is crucial, we’ve looked at the stats to bring you seven ways to help your finance marketing succeed.
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show-and-tell
13 July, 2021
With 87% of financial marketers believing their data is their most under-utilised asset, it’s time to consider how finance brands can maximise their original research.
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Consistency is crucial
9 July, 2021
You can’t expect customers to convert after one piece of content. This is where always-on content proves its worth.
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Optimise for mobile
6 July, 2021
With 63% of Google searches being performed on a mobile device, ensuring your finance brand’s website is optimised to be mobile-friendly shouldn't be a maybe but a must.
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Capture a new audience
1 July, 2021
Instagram Reels are winning the fight against declining organic traffic and helping finance brands get discovered by a broader audience on Instagram.
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More than a good story
29 June, 2021
While many finance brands view blogs as a time-intensive nice-to-have, there’s so much more to blogging than simply telling a good story.
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Values are trending
25 June, 2021
With 77% of consumers motivated to buy from a company that has ESG commitments, it pays to start marketing your sustainability and social responsibility efforts.
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One size fits all
23 June, 2021
Google My Business doesn’t only benefit small finance brands or banks with individual branches - it offers SEO benefits to everyone.
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The one with blockbuster content
9 June, 2021
This is the one where we look at what finance brands can learn about blockbuster content from Friends: The Reunion.
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Lay out the welcome mat
4 June, 2021
Keeping up with Google is a never-ending task. Here’s how to get ready for June’s Page Experience update.
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Content that rocks like Jagger
2 June, 2021
For a content program to reach rock star status a la Bowie or Jagger it needs to nail six essential elements.
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Dangle the carrot
28 May, 2021
Competitions create a sense of urgency, motivating larger volumes of potential customers to connect at a faster pace.
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Become a household name
25 May, 2021
We investigate how two financial investing apps used podcast advertising to gain a cult following with millennial women hungry for financial education.
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Dissecting the key features
18 May, 2021
The Google search results page can be confusing to navigate and even tougher to rank on. We dissect the anatomy of SERPs to help you rank.
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Don't swing and miss
13 May, 2021
From the content that performs best to the LinkedIn marketing products that are most relevant to finance brands, we help financial marketers learn the ropes of LinkedIn marketing.
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Valuable real estate
11 May, 2021
We explain what Google Knowledge Panels are and how finance brands can commandeer this valuable real estate.
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Tick box exercise
23 April, 2021
A regular newsletter can be an extremely powerful tool, provided it’s not just a tick box exercise and is providing value for your customers and brand too.
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Peer-to-peer connections
21 April, 2021
With customers looking to their peers as the most trusted source of information, influencer marketing is more relevant than ever for finance brands.
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New laws
13 April, 2021
New anti-hawking legislation will come into effect in October but content not cold-calling is the best way to engage customers regardless.
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Expertise-Authority-Trustworthiness
6 April, 2021
With so many SEO factors to consider, are Google E-A-T guidelines still relevant to financial marketers?
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Consider it critical
1 April, 2021
In a post-COVID-19 world, we explain why a social media strategy is no longer a consideration but a critical resource for finance brands.
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Don't fudge it
30 March, 2021
Rather than fudging it and falling short, to create finance content your audience wants you first need the insights from a content and search audit.
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Attention span of a goldfish
25 March, 2021
To appeal to the tiny attention spans of customers today, finance brands need to keep it succinct with short-form documentaries.
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Years of research
24 March, 2021
After years of research on the subject, we’ve got the millennial mindset and what they want from finance brands cracked.
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Diagnose the drop
19 March, 2021
Whether a sharp drop or a gradual decline, don't panic, here’s what to do if your organic search traffic takes a hit.
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Design that leaps off the page
16 March, 2021
The Dubs senior digital designer Tom Bradshaw tells how borrowing editorial design tactics can deliver print-quality digital design.
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Hit the right note
11 March, 2021
Partner and composer at Klang Studios, Ryan Grogan stresses why finance brands can’t just hit any old note in a brand video.
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Design thinking
10 March, 2021
Co-founder and The Dubs creative director, Justin Buckwell shares how The X Factor and architecture influenced the way we approach financial content marketing.
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Act like a YouTuber
4 March, 2021
For finance brands, YouTube growth comes down to emulating the powerful but underappreciated traits and tactics of YouTubers.
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The creative process
2 March, 2021
The Dubs senior digital designer, Tom Bradshaw gives a designer's point of view on how to design an infographic with impact.
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Google vs Bing
25 February, 2021
It's the 2nd largest search engine in the world, but is optimising for Bing worth a finance brand's time, and what does it take?
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An occasion for content
23 February, 2021
Given its significance to millions globally, Chinese New Year is a celebration of prosperity not to be missed. Here’s how finance brands marked the lunar occasion.
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But there's light in LinkedIn
18 February, 2021
Facebook may have pulled the plug on news in Australia, but for financial marketers, LinkedIn represents a more trusted and credible channel for distribution.
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Sunny Singh, head of digital marketing, humm group
18 February, 2021
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Marketing in the eye of the storm
11 February, 2021
In these uncertain times, marketing isn’t something to fall by the wayside but rather a way to help finance brands and their customers successfully navigate the storm.
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Will Google stay or go?
10 February, 2021
Given Google and search are synonymous, we look at the impact if Google followed through on its threat to no longer make Google Search available in Australia.
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800 million users worldwide
4 February, 2021
What started as a platform for lip sync videos and dance routines has now amassed 800 million active users worldwide and the rise of TikTok fin-fluencers.
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Joining forces
2 February, 2021
Brand partnerships are a great way for finance brands to expand their reach or unite for a common cause, and these brands have taken co-creating to a whole new level.
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A big year for SEO
21 January, 2021
2020 was a big year for SEO updates, and with 2021 set to be even busier we help finance brands set their SEO strategy and prepare for change.
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Get ahead of the trends
19 January, 2021
The Dubs senior digital designer, Tom Bradshaw shares the design trends that will ensure your content is far from stock-standard.
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Tried and tested
14 January, 2021
Tried and tested, The Dubs media Director, Andrew Frith tells why ABM is his proven pick for B2B lead generation and how it works.
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New year, new you
12 January, 2021
You may struggle to commit to personal new year’s resolutions but they’re a valuable way for finance brands to set themselves up for finance content marketing success in 2021.
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Top 5 topics
22 December, 2020
We look back at the most popular articles of 2020 and the burning questions on the minds of financial marketers this year.
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5 years, 500 articles, 55,000 finance marketers
17 December, 2020
5 years on the Financial Marketer has helped more than 55,000 finance marketers navigate the changing landscape of modern finance marketing.
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Study their tactics
16 December, 2020
We look to the battlefields of competing BNPL brands to study the tactics winning them millions of millennial customers.
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Join the line up
10 December, 2020
With countless finance brands yet to subscribe to the reach YouTube offers, take inspiration from finance brands already killing it on the channel.
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Don’t get lost in the inbox
8 December, 2020
We address the key elements of effective email marketing so your finance brand's content doesn't get lost in the inbox abyss.
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The benchmark is set
3 December, 2020
The only metric that truly matters, finance brands need to focus on earning customer trust above anything else.
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Spoilt for choice
1 December, 2020
While the value of video content is undisputed at this point, choosing the right video platform for your finance brand is far less clear cut.
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Sophisticated strategy
26 November, 2020
Reaching high net worths requires a sophisticated strategy. Our latest Financial marketer’s guide details how it can be done.
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Pick and mix
24 November, 2020
We draw up a shopping list of Instagram products that finance brands can pick and mix from when building a campaign.
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High stakes
20 November, 2020
Off the back of one of the most controversial elections in global history, our US-based industry contributor weighs up the stakes for finance brands wanting to talk politics.
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Give your voice a home
17 November, 2020
With the right strategic approach, a finance content hub can help your brand own the conversation and give your voice a home.
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The secret sauce
12 November, 2020
While every finance content marketing strategy differs depending on business objectives and audience needs, the key ingredients are universal.
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Challenge the usual
10 November, 2020
Almost every finance brand wants to be seen as an industry leader but far from everyone gets thought leadership right. Here’s what it takes.
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Embracing digital marketing tactics
5 November, 2020
Wilsons broke from the entrenched practices of the wealth management industry, lifting its visual branding and reach in market.
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The ultimate marketing mix
4 November, 2020
From the ultimate insurance marketing case study to the intricacies of the ideal insurance marketing mix right – it’s all in our financial marketer’s guide.
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The right way to react
28 October, 2020
It’s difficult to liken the crisis communications of COVID-19 to anything we’ve seen previously. Financial services took a direct hit and as a result, crisis communications took on a whole new and meaning.
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Lifting the COVID-19 cloud
22 October, 2020
Research shows mental health is a rising concern globally during these uncertain COVID-19 times. We look at how financial marketers can support customers, clients and staff.
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A new dawn
21 October, 2020
The Content Marketing Institute’s annual B2B report revealed that financial marketing has changed post-COVID-19, but with more change to come, it's just the beginning of a new dawn.
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Fun, gamified, jargon-free
15 October, 2020
For many finance brands, millennials are an enigma, but the Invstr app has cracked the millennial audience and is giving them what they want.
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Wake up call
13 October, 2020
Don’t let sleeping subscribers lie. Wake up and re-engage your dormant newsletter subscribers with these tips and tactics.
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Stretch your marketing dollars
8 October, 2020
We look at the strategies finance brands of all sizes can use to stretch their finance content marketing budget.
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Oscar-worthy content marketing
6 October, 2020
The Oscars of the content marketing world, finalists of this year’s Content Marketing Awards enter the ranks of the world’s best content marketing case studies.
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Recovery mission
2 October, 2020
Director of marketing at NRL Mortgage and Financial Marketer industry contributor, TL Nguyen explains why and how finance brands can shift their finance content marketing focus to recovery.
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Different in every region
1 October, 2020
Off the back of The International Content Marketing Trends Study 2020, we sat down with Statista to map the biggest shifts and future content marketing trends.
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Pros and cons
25 September, 2020
In LinkedIn’s expanding repertoire of tools, we look at where LinkedIn Showcase and LinkedIn Life pages could sit in your finance content marketing strategy.
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Grow those numbers
23 September, 2020
With so much competition for customers' email addresses and attention, we recommend five tactics to help financial marketers boost newsletter subscriptions.
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Measure and optimise
17 September, 2020
The Dubs social media experts answer the common questions financial marketers face when measuring the impact of social media marketing.
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Lose the buzzwords
15 September, 2020
Financial marketers know content is an asset, but if you want your CFO to embrace that fact you need to be fluent in the same language.
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Stitch it into your strategy
10 September, 2020
When stitched into a content strategy, a finance app can offer far more value than just a customer service tool.
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Get your posts prioritised
8 September, 2020
A finance brand that knows its way around the LinkedIn algorithm has a far greater chance of getting its posts prioritised in members' feeds and minds. Here’s how to tailor your activity to gain maximum visibility and ROI.
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Blair Abbott, Mirae Asset Global Investments
4 September, 2020
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Compliant but not camouflaged
1 September, 2020
Director of marketing at NRL Mortgage and Financial Marketer industry contributor, TL Nguyen shares first-hand the social media strategies that work for their finance brand.
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Just one minute of your time?
27 August, 2020
With the ability to reach millions or target right down to a post code, the unique incentivised approach to Google Surveys is providing new access to insights for finance brands.
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Win it, build it, keep it
25 August, 2020
With research revealing trust in financial services is on the rise, we delve into the content marketing strategies that are most effective in winning, building and keeping trust.
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Time to catch up
20 August, 2020
With our latest research revealing Australian asset managers are struggling to engage and grow their audiences compared to their UK counterparts, we look at the tactics driving this disparity and flag the areas of learning and improvement for Australian asset managers.
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Trends to watch
18 August, 2020
Even in this current climate of constant change, we've honed in on the key trends in financial content marketing over the coming decade.
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Trophy-winning ideas
13 August, 2020
We take a look at the finance brands shaking up investment marketing with creative, innovative and award-winning campaigns.
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AI, social marketing and more
11 August, 2020
Research reveals the digital tools high-performing marketers are increasingly using to remain competitive and the finance brands already embracing them.
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Episode 2
6 August, 2020
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Tread softly
5 August, 2020
While many finance brands steer clear of sensitive topics in finance content marketing, there’s both an opportunity and a duty to be fulfilled.