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Identify gaps
27 March, 2023
Not sure what your audience wants from your content? Research conducted by The Dubs and Dianomi found large information gaps within the financial industry. Here’s how to fill them.
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Chief executives, take note
23 February, 2023
We look at the top contenders for CEO LinkedIn profiles for finance brands and take a deep dive into what makes their content stand out.
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Utilise your resources
21 February, 2023
Producing high-quality investment research reports shouldn’t be where your asset management firm stops. Instead, repurposing research for content marketing should be a vital part of your marketing strategy.
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Spread your wings
9 February, 2023
We spoke to The Dubs’ Senior Social Media Specialist, Sadiye Booker, to understand why financial marketers need a diversified social media approach.
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Convert clients
30 January, 2023
Landing pages are critical to your finance brand’s success. Here we explain how you can create one that converts.
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Critical content
23 January, 2023
Don’t get stuck merely producing whitepapers and one-dimensional charts. Research shows video content should be a critical part of every asset manager's marketing. Here we explain how to create great financial video content.
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Inspiration for 2023
16 January, 2023
At The Dubs, we analysed the 2022 Investment Marketing Innovation Awards winners to find out what this year's best asset managers’ marketing campaigns did right.
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Build a positive brand image
21 December, 2022
According to a recent Global 100 report, asset managers are continuing to experience stagnant or declining brand awareness. Here’s how you can change that.
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Get ahead of the curve
20 December, 2022
As we launch into the new year, here are the top three asset manager marketing trends for 2023 that financial marketers should watch out for.
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A winning formula
7 December, 2022
We spoke to The Dubs’ Senior Social Media Specialist, Sadiye Booker, to find out how financial marketers can craft an effective and sustainable digital media plan.
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Keep calm and carry on
5 December, 2022
We spoke to the Dubs’ Research and Social Media Director, Andrew Frith, to find out what financial marketers need to know about the iOS updates that have transformed the way marketers are able to use data.
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A worthy investment
1 December, 2022
Content marketing should be a part of every asset manager's overall strategy, but creating and executing an effective content marketing strategy is no small task. Here we explain the benefits and take a look at three asset managers doing it well.
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Don't take your foot off the gas
21 November, 2022
Finance brands’ marketing during a recession should be focused on building confidence, connecting through empathy and educating clients. Here’s how.
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The platform to be on
17 November, 2022
LinkedIn is the social media platform all finance brands need to have a presence on. Here we explain why it’s important and the type of content that performs best.
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Improve engagement
15 November, 2022
Interactive content is a game-changer for financial marketers wanting to improve engagement, convert clients and nurture leads. Here we explain how finance brands can do it right.
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How to get it right
9 November, 2022
We spoke to The Dubs’ Social Media Strategist, Tara Cimino, to find out how finance brands can balance a paid, earned and owned media strategy and why they should.
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Tweet, tweet
8 November, 2022
Finance brands utilise Twitter more than any other social media platform, but is it right for your brand, and what type of content performs best?
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What consumers want
2 November, 2022
Creating ESG content can improve trust and loyalty for both B2C and B2B consumers. So, what are the benefits and how can your finance brand get it right?
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Be seen across all channels
31 October, 2022
Integrated digital marketing can help your finance brand nurture and convert leads by building relationships across multiple channels. Here we explain how your finance brand can adopt it.
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Understand your customers
27 October, 2022
To engage clients and create a strong financial marketing strategy, your message needs to be specific and targeted. Understanding your niche audience can help you to achieve this.
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This year's standouts
26 October, 2022
To gain inspiration and learn from other finance brands, we take you through three great financial content marketing examples and explain what they’re doing right.
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Supporting your clients
17 October, 2022
With a majority of Australians having little understanding about their superannuation, there’s a big opportunity for super funds to build trust and loyalty through delivering educational content.
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Marketing doesn't stop at content creation
11 October, 2022
To create a strong content strategy, you need to consider how you will distribute content. Here we explain how your asset management firm can do it right.
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Adjust your digital strategy
5 October, 2022
Understanding the customer lifecycle model can help your finance brand create a digital content strategy that converts and builds lifetime loyalty.
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Explain complex information succinctly
3 October, 2022
Infographics can help distil complex financial information into easy-to-understand and engaging content. Here’s why your finance brand needs to adopt infographics.
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It's time to start streaming
29 September, 2022
Finance podcasts have continued to increase in popularity, yet brands have been slow on the uptake. Here we explore three finance brands doing podcasts well, to show you how it’s done.
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Prioritise localised content
27 September, 2022
With over 400 million avid internet users, nailing your digital marketing in South East Asia can help your finance brand generate leads, build brand awareness and convert clients.
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Bring audiences into land
21 September, 2022
Retargeting is a powerful acquisition tool, but it can be difficult to get right, especially with the new iOS update. Here we explain what you can do to nail your ads retargeting strategy.
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Amplify your brand's voice
20 September, 2022
While social media may feel like a place not suitable for financial content, it is. Here we explain the value of social media advertising and how your finance brand can nail it.
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Effective crisis communication
15 September, 2022
Periods of stress present an opportunity for finance brands to build trust and gain loyalty, but crisis communication is difficult to master. Here we explain how you can do it well.
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The missed opportunity
13 September, 2022
Creating unique content for financial advisers is an opportunity for super funds to create authentic connections and expand their client network.
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How to do it right
8 September, 2022
Digital advertising spending is predicted to continue growing in the Southeast Asian region, so it’s vital for Singapore finance marketers to know how to do it right.
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CX design takes the cake
5 September, 2022
Understanding key digital marketing trends for the APAC region is key to gaining a competitive edge and standing out from the competition. Here we explain what you need to look out for.
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Retention is the aim
1 September, 2022
Customer loyalty isn’t a given but something financial marketers need to prioritise to maintain retention rates and improve satisfaction.
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Everything you need to know
30 August, 2022
Digital financial marketing can help your finance brand nurture leads and convert clients. Here are 5 reasons why it can’t be an afterthought.
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A focus on people-first content
25 August, 2022
How financial marketers create SEO content is changing, with Google’s new “helpful content update”. Here we explain everything you need to know to stay ahead.
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Everything you need to know
23 August, 2022
Content marketing should be a part of every asset manager's strategy, but often it’s not. Here we explain how asset managers can use content to nurture leads and convert clients.
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Gain leads and convert clients
18 August, 2022
Recent research by Conductor has identified organic search traffic as crucial for finance brands. So, what can you do to optimise your content to improve it?
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Getting started
16 August, 2022
While the metaverse feels like something from a Sci-Fi movie, several finance brands have jumped on board. Here we break down what they’re doing and if you should too.
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Build trust and authority
11 August, 2022
Thought leadership post-pandemic can help your finance brand renew trust and garner loyalty. Here are the best ways to help your finance brand nail it.
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Optimise your strategy
9 August, 2022
Consumer habits have changed since the pandemic. Here we look at three areas ASEAN financial marketers can improve to retain current clients and gain new ones.
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Attract investors
4 August, 2022
Downloadable PDFs on their own simply aren’t cutting it anymore, clients want engaging content. Here we explain how asset managers can nail their content marketing strategy.
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Engagement at an all-time high
2 August, 2022
With LinkedIn engagement at an all-time high, it’s critical your finance brand understands what performs best to build an informed and strategic financial marketing content strategy.
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Make trust a priority
28 July, 2022
Financial institutions are losing the race for trust with FinTechs starting to lead the charge. Here we explain how adopting blockchain technology can be your finance brand’s saving grace.
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Your secret to success?
26 July, 2022
TikTok can be a great way for finance brands to connect with younger demographics. Here we break down why you should be producing financial marketing content for TikTok.
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Let digital content drive
21 July, 2022
To create a truly successful onboarding process, your finance brand must support it with a strategic digital content strategy. Here we explain exactly how you can do just that.
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Creative content wins again
19 July, 2022
DBS Bank’s video mini-series, Sparks, demonstrates how creative financial content marketing can reap large rewards. Here we explain what Singapore finance brands can learn.
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Produce content your audience wants
14 July, 2022
With 79% of Singaporeans preferring video for product information, video marketing should be a part of every Singapore finance brand's content strategy. Here’s what you need to know.
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What consumers want
12 July, 2022
New research from BAI has revealed the top banking trends and challenges for banks in 2022. Here we break down what you need to know to improve your financial marketing strategy.
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Get discovered
8 July, 2022
To get discovered by interested consumers or clients, your finance brand must have a strong SEO strategy. But how can SEO give your brand a competitive advantage?
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Deep dive
6 July, 2022
With Southeast Asia becoming the fastest-growing digital economy in the Asia-Pacific, it pays for Singapore asset managers to use social media. Here we explain what the top 3 are doing right.
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One supports the other
30 June, 2022
Personalisation is a must-have for finance brands but to create a great tailored experience you must employ the right technology. Here we explain everything you need to know.
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Empowering consumers
29 June, 2022
Webinars are an effective strategy to generate leads and convert customers, but what makes a good one? Here we break down how to host a great finance webinar.
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Three areas to improve
23 June, 2022
While banks may think they are further along in their digital transformation journeys, recent research by Cornerstone reveals this is hopeful thinking. So, what areas can be improved?
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Educating overlooked groups
22 June, 2022
Financial literacy content that educates overlooked groups highlights the importance of not only educating consumers but providing them with value-driven content that's tailored to their needs.
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No longer a sci-fi fantasy
17 June, 2022
While artificial intelligence may seem like something from a sci-fi movie, in reality, it’s the here and now. Here we break down how AI technology can transform your financial marketing strategy.
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More than just a logo
15 June, 2022
Creating a strong visual branding strategy can help your finance brand cut through the digital noise and build strong brand awareness. Here we break down how you can do it right.
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Everything you need to know
9 June, 2022
Google’s recent release of its Performance Max campaigns is set to improve conversions, unlock new audiences and improve performance. Here’s what you need to know.
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Ditch downloadable PDFs
8 June, 2022
According to McKinsey, asset managers are behind the rest of the finance industry when it comes to delivering a great digital experience. Here we explain how you can catch up.
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Should brands speak out?
2 June, 2022
Finance industry contributor, TL Nguyen shares her thoughts on how finance brands can have a voice amidst the Russia-Ukraine conflict.
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Marketing for the planet
1 June, 2022
With Gen Z and Millennials set to be customers for the next four to five decades, it pays for super funds to stay on top of their demands. Here’s why you should get on board with ethical investing.
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No Verstappen you
30 May, 2022
The Netflix series, Drive to Survive, has seen the popularity of F1 racing skyrocket, reaching new audiences like never before. So, what lessons can finance brands take away for their own video content?
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Room for improvement
23 May, 2022
New research has revealed that finance brands and consumers are mismatched in what they expect from CX design impacting customer retention and loyalty. So, where can you improve?
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It's time to get personal
20 May, 2022
Personalisation is no longer an option for financial services but instead a must-have, with 71% of consumers now expecting it.
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Understanding the stats
17 May, 2022
We’ve completed a deep dive into superannuation funds’ presence on social media to see what’s going right and where there’s room for improvement.
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Tailoring to clients
5 May, 2022
Niche super funds are gaining popularity, with clients looking for funds that reflect their values. So, what does this mean for finance brands and how can finding a niche be a game-changer?
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Educational content takes the lead
5 May, 2022
With superannuation an area Australians are financially illiterate in, it’s important your super fund content is not only engaging but educational.
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SEO is changing
2 May, 2022
Google is developing a new search engine technology named MUM which may change the way your finance brand markets in the future. Here we explain everything you need to know.
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What to look out for
2 May, 2022
New research by Deloitte has revealed the three finance trends for 2025 with digital transformation at the forefront. So, how can your finance brand prepare?
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Digital takeover
19 April, 2022
New research by PwC has revealed traditional banking may be coming to an end with digital banking taking over. So, what does this mean for your finance brand?
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Mimicking retail giants
13 April, 2022
First National Bank has unveiled a new mobile eStore within their app, making applying for loans, opening checking accounts and managing finances easy, seamless and intuitive.
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More than just good feels
12 April, 2022
Chase Bank’s new initiative to boost UK children’s literacy rates highlights how finance brands can build loyalty, garner engagement, and capture a younger audience through charity.
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Seamless customer experience
4 April, 2022
Consumers still value in-person shopping experiences, yet love the personalised and seamless nature of the digital space. A hybrid shopping experience is the answer, but what does it involve for finance brands?
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Viral sensation
29 March, 2022
From gamification to keeping things fun and fresh, the virality of Wordle is a masterclass in gaining a captured audience. So, what can finance brands learn?
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Tech reigns supreme
25 March, 2022
To find inspiration and learn where your finance brand can improve, we took a look at the top finance content marketing examples in the USA.
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Engaging, educational and tailored
18 March, 2022
Here we take a look at the top Australian finance content marketing examples to see what they’re doing right to help your finance brand improve.
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Crack them with content
16 March, 2022
From improving financial literacy to earning trust, we explore the top three challenges super funds face and how a strong content marketing strategy can save the day.
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Consistency is key
14 March, 2022
We take a deep dive into UK finance content marketing to understand what these brands are doing right and what your finance brand can learn from them.
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Becoming a one-stop-shop
9 March, 2022
Embedded finance enables your finance brand to capture the attention of new audiences while making the customer experience even easier. So what is it and how can you incorporate it?
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Metaverse or the Matrix?
2 March, 2022
While the metaverse may feel like technology straight from the Matrix, it has the potential to improve customer acquisition and brand awareness. So, what is it and how will it transform your future content?
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Access innovation
24 February, 2022
Here we break down the three types of fintech partnerships your finance brand needs to know if you’re looking to access innovation and better serve your customers’ evolving digital needs.
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A need for flexibility
22 February, 2022
In 2022, financial relationships are evolving and couples are demanding greater flexibility and money management tools from their finance brands. So, how can you keep up?
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Game changers
17 February, 2022
Remaining ahead of the technological evolution is paramount for finance brands acquiring and retaining clients. So, what emerging technologies does your finance brand need to know about?
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The year of customer-centricity
16 February, 2022
Consumers’ digital and social needs are not being met adequately. So, what can your finance brand implement this year to improve?
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From message boards to mainstream
10 February, 2022
From message boards to the mainstream, cryptocurrency has had a glow up and now clients are demanding finance brands offer integrated services. So, what can you do to keep up?
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More than just a conversation
8 February, 2022
Bank of America’s new Life Plan App is an omnichannel approach to helping consumers’ address financial wellness. So, what can finance brands learn from this new approach?
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Videos are out on top
3 February, 2022
The vast majority of asset managers are on LinkedIn and Twitter, yet the highest engagement is seen through videos on YouTube. So, what can you learn from asset managers on social media?
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An essential element
1 February, 2022
The Dubs social media strategist, Tara Cimino, explains why paid media is an essential element for a successful always-on content strategy and how it can be a gamechanger for finance brands.
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What they're doing right
27 January, 2022
With 2021 over we took a look at the best bank advertisers across the UK, USA and Australia to find exactly what they did right to gain the leading edge with consumers.
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Put the customer first
25 January, 2022
With the pandemic forcing customers to rely on digital platforms, CX design has now become a competitive differentiator. So, what are customers looking for in CX design in 2022?
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Reach beyond your organic following
20 January, 2022
The Dubs social media strategist, Tara Cimino, explains the benefits of media buying and planning for finance brands wanting to acquire new clients and reach audiences beyond their organic following.
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Fintechs win the battle for trust
18 January, 2022
New research has found 66% of Gen Z now trust fintech brands more than traditional banks, indicating a growing demand for integrated financial management tools and inclusive designs.
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New year, new trends
13 January, 2022
With the pandemic permanently altering consumers’ habits and technology continuing to advance, there’s a brand new set of financial marketing trends you need to know.
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Personalised products tailored to needs
11 January, 2022
API technology makes it easy for your finance brand to access customer data and create personalised products tailored to consumers’ needs. So, how can your finance brand benefit?
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One app to manage it all
21 December, 2021
M1 Finance is making financial management easier by integrating investing, spending and borrowing within the same finance app, catering to customers who want finance apps that do it all.
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Playing it safe
21 December, 2021
New research suggests asset managers stick with traditional investment themes and largely ignore rising asset classes in their marketing.
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78 million workers globally
16 December, 2021
Being sole business owners, gig workers have unique financial needs that are not being met by financial organisations showcasing a niche finance brands can fill with tailored services.
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Investing spare change
14 December, 2021
With Mastercard creating a micro-investing app it reveals the growing demand for easier investment options that reduce barriers to entry. So, how can this benefit asset managers?
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A new generation of investors
9 December, 2021
Soon to be one of the largest and wealthiest generations, asset managers wanting to build loyal relationships with Gen Z need to reconsider the way they market their investing services.
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Cater to everyone
7 December, 2021
New research reveals inclusive design can expand customer reach by 4x, indicating finance brands should cater to everyone’s needs and abilities if they want to generate meaningful leads.