The one with blockbuster content
9 June, 2021
This is the one where we look at what finance brands can learn about blockbuster content from Friends: The Reunion.
Lay out the welcome mat
4 June, 2021
Keeping up with Google is a never-ending task. Here’s how to get ready for June’s Page Experience update.
Content that rocks like Jagger
2 June, 2021
For a content program to reach rock star status a la Bowie or Jagger it needs to nail six essential elements.
28 May, 2021
Competitions create a sense of urgency, motivating larger volumes of potential customers to connect at a faster pace.
Become a household name
25 May, 2021
We investigate how two financial investing apps used podcast advertising to gain a cult following with millennial women hungry for financial education.
Dissecting the key features
18 May, 2021
The Google search results page can be confusing to navigate and even tougher to rank on. We dissect the anatomy of SERPs to help you rank.
13 May, 2021
From the content that performs best to the LinkedIn marketing products that are most relevant to finance brands, we help financial marketers learn the ropes of LinkedIn marketing.
11 May, 2021
We explain what Google Knowledge Panels are and how finance brands can commandeer this valuable real estate.
23 April, 2021
A regular newsletter can be an extremely powerful tool, provided it’s not just a tick box exercise and is providing value for your customers and brand too.
21 April, 2021
With customers looking to their peers as the most trusted source of information, influencer marketing is more relevant than ever for finance brands.
13 April, 2021
New anti-hawking legislation will come into effect in October but content not cold-calling is the best way to engage customers regardless.
6 April, 2021
With so many SEO factors to consider, are Google E-A-T guidelines still relevant to financial marketers?
1 April, 2021
In a post-COVID-19 world, we explain why a social media strategy is no longer a consideration but a critical resource for finance brands.
30 March, 2021
Rather than fudging it and falling short, to create finance content your audience wants you first need the insights from a content and search audit.
Attention span of a goldfish
25 March, 2021
To appeal to the tiny attention spans of customers today, finance brands need to keep it succinct with short-form documentaries.
24 March, 2021
After years of research on the subject, we’ve got the millennial mindset and what they want from finance brands cracked.
19 March, 2021
Whether a sharp drop or a gradual decline, don't panic, here’s what to do if your organic search traffic takes a hit.
Design that leaps off the page
16 March, 2021
The Dubs senior digital designer Tom Bradshaw tells how borrowing editorial design tactics can deliver print-quality digital design.
11 March, 2021
Partner and composer at Klang Studios, Ryan Grogan stresses why finance brands can’t just hit any old note in a brand video.
10 March, 2021
Co-founder and The Dubs creative director, Justin Buckwell shares how The X Factor and architecture influenced the way we approach financial content marketing.
4 March, 2021
For finance brands, YouTube growth comes down to emulating the powerful but underappreciated traits and tactics of YouTubers.
2 March, 2021
The Dubs senior digital designer, Tom Bradshaw gives a designer's point of view on how to design an infographic with impact.
25 February, 2021
It's the 2nd largest search engine in the world, but is optimising for Bing worth a finance brand's time, and what does it take?
An occasion for content
23 February, 2021
Given its significance to millions globally, Chinese New Year is a celebration of prosperity not to be missed. Here’s how finance brands marked the lunar occasion.
But there's light in LinkedIn
18 February, 2021
Facebook may have pulled the plug on news in Australia, but for financial marketers, LinkedIn represents a more trusted and credible channel for distribution.
Sunny Singh, head of digital marketing, humm group
18 February, 2021
Marketing in the eye of the storm
11 February, 2021
In these uncertain times, marketing isn’t something to fall by the wayside but rather a way to help finance brands and their customers successfully navigate the storm.
Will Google stay or go?
10 February, 2021
Given Google and search are synonymous, we look at the impact if Google followed through on its threat to no longer make Google Search available in Australia.
800 million users worldwide
4 February, 2021
What started as a platform for lip sync videos and dance routines has now amassed 800 million active users worldwide and the rise of TikTok fin-fluencers.
2 February, 2021
Brand partnerships are a great way for finance brands to expand their reach or unite for a common cause, and these brands have taken co-creating to a whole new level.
21 January, 2021
2020 was a big year for SEO updates, and with 2021 set to be even busier we help finance brands set their SEO strategy and prepare for change.
Get ahead of the trends
19 January, 2021
The Dubs senior digital designer, Tom Bradshaw shares the design trends that will ensure your content is far from stock-standard.
14 January, 2021
Tried and tested, The Dubs media Director, Andrew Frith tells why ABM is his proven pick for B2B lead generation and how it works.
12 January, 2021
You may struggle to commit to personal new year’s resolutions but they’re a valuable way for finance brands to set themselves up for finance content marketing success in 2021.
22 December, 2020
We look back at the most popular articles of 2020 and the burning questions on the minds of financial marketers this year.
5 years, 500 articles, 55,000 finance marketers
17 December, 2020
5 years on the Financial Marketer has helped more than 55,000 finance marketers navigate the changing landscape of modern finance marketing.
16 December, 2020
We look to the battlefields of competing BNPL brands to study the tactics winning them millions of millennial customers.
10 December, 2020
With countless finance brands yet to subscribe to the reach YouTube offers, take inspiration from finance brands already killing it on the channel.
Don’t get lost in the inbox
8 December, 2020
We address the key elements of effective email marketing so your finance brand's content doesn't get lost in the inbox abyss.
3 December, 2020
The only metric that truly matters, finance brands need to focus on earning customer trust above anything else.
1 December, 2020
While the value of video content is undisputed at this point, choosing the right video platform for your finance brand is far less clear cut.
26 November, 2020
Reaching high net worths requires a sophisticated strategy. Our latest Financial marketer’s guide details how it can be done.
24 November, 2020
We draw up a shopping list of Instagram products that finance brands can pick and mix from when building a campaign.
20 November, 2020
Off the back of one of the most controversial elections in global history, our US-based industry contributor weighs up the stakes for finance brands wanting to talk politics.
17 November, 2020
With the right strategic approach, a finance content hub can help your brand own the conversation and give your voice a home.
12 November, 2020
While every finance content marketing strategy differs depending on business objectives and audience needs, the key ingredients are universal.
10 November, 2020
Almost every finance brand wants to be seen as an industry leader but far from everyone gets thought leadership right. Here’s what it takes.
Embracing digital marketing tactics
5 November, 2020
Wilsons broke from the entrenched practices of the wealth management industry, lifting its visual branding and reach in market.
The ultimate marketing mix
4 November, 2020
From the ultimate insurance marketing case study to the intricacies of the ideal insurance marketing mix right – it’s all in our financial marketer’s guide.
28 October, 2020
It’s difficult to liken the crisis communications of COVID-19 to anything we’ve seen previously. Financial services took a direct hit and as a result, crisis communications took on a whole new and meaning.
Lifting the COVID-19 cloud
22 October, 2020
Research shows mental health is a rising concern globally during these uncertain COVID-19 times. We look at how financial marketers can support customers, clients and staff.
21 October, 2020
The Content Marketing Institute’s annual B2B report revealed that financial marketing has changed post-COVID-19, but with more change to come, it's just the beginning of a new dawn.
Fun, gamified, jargon-free
15 October, 2020
For many finance brands, millennials are an enigma, but the Invstr app has cracked the millennial audience and is giving them what they want.
13 October, 2020
Don’t let sleeping subscribers lie. Wake up and re-engage your dormant newsletter subscribers with these tips and tactics.
Stretch your marketing dollars
8 October, 2020
We look at the strategies finance brands of all sizes can use to stretch their finance content marketing budget.
Oscar-worthy content marketing
6 October, 2020
The Oscars of the content marketing world, finalists of this year’s Content Marketing Awards enter the ranks of the world’s best content marketing case studies.
2 October, 2020
Director of marketing at NRL Mortgage and Financial Marketer industry contributor, TL Nguyen explains why and how finance brands can shift their finance content marketing focus to recovery.
Different in every region
1 October, 2020
Off the back of The International Content Marketing Trends Study 2020, we sat down with Statista to map the biggest shifts and future content marketing trends.
25 September, 2020
In LinkedIn’s expanding repertoire of tools, we look at where LinkedIn Showcase and LinkedIn Life pages could sit in your finance content marketing strategy.
23 September, 2020
With so much competition for customers' email addresses and attention, we recommend five tactics to help financial marketers boost newsletter subscriptions.
17 September, 2020
The Dubs social media experts answer the common questions financial marketers face when measuring the impact of social media marketing.
15 September, 2020
Financial marketers know content is an asset, but if you want your CFO to embrace that fact you need to be fluent in the same language.
Stitch it into your strategy
10 September, 2020
When stitched into a content strategy, a finance app can offer far more value than just a customer service tool.
Get your posts prioritised
8 September, 2020
A finance brand that knows its way around the LinkedIn algorithm has a far greater chance of getting its posts prioritised in members' feeds and minds. Here’s how to tailor your activity to gain maximum visibility and ROI.
Blair Abbott, Mirae Asset Global Investments
4 September, 2020
Compliant but not camouflaged
1 September, 2020
Director of marketing at NRL Mortgage and Financial Marketer industry contributor, TL Nguyen shares first-hand the social media strategies that work for their finance brand.
Just one minute of your time?
27 August, 2020
With the ability to reach millions or target right down to a post code, the unique incentivised approach to Google Surveys is providing new access to insights for finance brands.
Win it, build it, keep it
25 August, 2020
With research revealing trust in financial services is on the rise, we delve into the content marketing strategies that are most effective in winning, building and keeping trust.
20 August, 2020
With our latest research revealing Australian asset managers are struggling to engage and grow their audiences compared to their UK counterparts, we look at the tactics driving this disparity and flag the areas of learning and improvement for Australian asset managers.
18 August, 2020
Even in this current climate of constant change, we've honed in on the key trends in financial content marketing over the coming decade.
13 August, 2020
We take a look at the finance brands shaking up investment marketing with creative, innovative and award-winning campaigns.
AI, social marketing and more
11 August, 2020
Research reveals the digital tools high-performing marketers are increasingly using to remain competitive and the finance brands already embracing them.
6 August, 2020
5 August, 2020
While many finance brands steer clear of sensitive topics in finance content marketing, there’s both an opportunity and a duty to be fulfilled.
30 July, 2020
To gate or not to gate? With many financial marketers battling with the decision, we weigh up the pros and cons of gated content.
28 July, 2020
With cyber attacks on the front page of papers and in consumer’s minds, finance brands need content that proves cyber security is on their agenda.
24 July, 2020
We unpack the state of play in UK content marketing and the latest tactics that are delivering results for finance brands.
22 July, 2020
Animation is a format many finance brands shy away from but The Dubs senior digital designer, Tom Bradshaw tells why it’s a creative form that’s relevant for all finance brands.
16 July, 2020
AllianceBernstein is a global asset manager giving EMEA investors the level of localised insights and thought leadership they deserve.
Confidence, courage, leadership
15 July, 2020
Amidst the uncertainty, we provide clarity for financial marketers with a three-pronged approach to finance content marketing during a recession.
9 July, 2020
With market uncertainty proving no dampener for millennial investors, we look at three things finance brands need to deliver to capture this eager audience.
7 July, 2020
Google has announced a new core algorithm update in 2021 centered around page experience, giving financial marketers a head start to prepare.
3 July, 2020
Two years on, we reveal the new contenders for the top CEO LinkedIn profiles for finance brands and unpack what sets their profiles apart.
Personal but professional
30 June, 2020
As LinkedIn continues to evolve, the launch of LinkedIn Stories offers financial marketers an opportunity to build more personal connections on the platform.
25 June, 2020
Rather than holding onto traditional approaches, asset management content needs to rise to the needs of the modern investor with simple content optimisations.
23 June, 2020
The coveted Webby awards have been won by big brands like HSBC, CNN Money and Morgan Stanley but what are finance brands doing in 2020 to dominate the digital world?
What’s holding you back?
19 June, 2020
Don’t let assumptions guide you. Our research reveals what’s holding finance marketers back from finance content marketing success.
16 June, 2020
With large-scale face-to-face events off the table for the near future, a cracking virtual event is a way for finance brands to connect in isolation and beyond.
Silence isn't an option
11 June, 2020
Speak up or hold your peace? We look at the stance finance brands have already taken on race issues and offer guidance for those grappling with their position.
9 June, 2020
Finance brands are simplifying the way they illustrate their story, using comics and cartoons to add colour and erase complexity.
5 June, 2020
Trends and tactics in finance content marketing move at pace. More than just keeping up, The Dubs MD, Josh Frith tells how to get ahead of the game.
3 June, 2020
Instagram stories may seem like an unlikely space for most finance brands to play but the benefits go well beyond their 24-hour life span.
Think like your audience
28 May, 2020
In our finance content marketing series, The Dubs MD Josh Frith looks at how a finance content marketer needs to think in order to succeed.
26 May, 2020
While award entries may seem like an unnecessary distraction, going for gold offers benefits for finance brands beyond just the accolades.
21 May, 2020
Email marketing can deliver significant ROI for your finance brand but are you developing effective email marketing campaigns that have cut-through?
When knights are podcasting
18 May, 2020
If you’re looking for a sure sign there’s a place for podcasts in the finance marketing mix, a knight podcasting for a global asset manager is it.
Not as daunting as it seems
15 May, 2020
Finance content marketing is a unique beast that comes with its own set of challenges. The Dubs MD, Josh Frith breaks down how to use them to your advantage.
12 May, 2020
Take inspiration from the global brands producing asset management content that’s useful and memorable.
8 May, 2020
Maintaining multiple social media platforms can be difficult but don't let a lack of resources or budget result in your finance brand having an inactive social account.
Engage your secret weapon
5 May, 2020
We look at the secret weapon finance brands are already sitting on that can help win backlinks and boost SEO ranking.