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One supports the other
30 June, 2022
Personalisation is a must-have for finance brands but to create a great tailored experience you must employ the right technology. Here we explain everything you need to know.
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Empowering consumers
29 June, 2022
Webinars are an effective strategy to generate leads and convert customers, but what makes a good one? Here we break down how to host a great finance webinar.
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Three areas to improve
23 June, 2022
While banks may think they are further along in their digital transformation journeys, recent research by Cornerstone reveals this is hopeful thinking. So, what areas can be improved?
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Educating overlooked groups
22 June, 2022
Financial literacy content that educates overlooked groups highlights the importance of not only educating consumers but providing them with value-driven content that's tailored to their needs.
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No longer a sci-fi fantasy
17 June, 2022
While artificial intelligence may seem like something from a sci-fi movie, in reality, it’s the here and now. Here we break down how AI technology can transform your financial marketing strategy.
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More than just a logo
15 June, 2022
Creating a strong visual branding strategy can help your finance brand cut through the digital noise and build strong brand awareness. Here we break down how you can do it right.
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Everything you need to know
9 June, 2022
Google’s recent release of its Performance Max campaigns is set to improve conversions, unlock new audiences and improve performance. Here’s what you need to know.
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Ditch downloadable PDFs
8 June, 2022
According to McKinsey, asset managers are behind the rest of the finance industry when it comes to delivering a great digital experience. Here we explain how you can catch up.
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Should brands speak out?
2 June, 2022
Finance industry contributor, TL Nguyen shares her thoughts on how finance brands can have a voice amidst the Russia-Ukraine conflict.
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Marketing for the planet
1 June, 2022
With Gen Z and Millennials set to be customers for the next four to five decades, it pays for super funds to stay on top of their demands. Here’s why you should get on board with ethical investing.
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No Verstappen you
30 May, 2022
The Netflix series, Drive to Survive, has seen the popularity of F1 racing skyrocket, reaching new audiences like never before. So, what lessons can finance brands take away for their own video content?
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Room for improvement
23 May, 2022
New research has revealed that finance brands and consumers are mismatched in what they expect from CX design impacting customer retention and loyalty. So, where can you improve?
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It's time to get personal
20 May, 2022
Personalisation is no longer an option for financial services but instead a must-have, with 71% of consumers now expecting it.
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Understanding the stats
17 May, 2022
We’ve completed a deep dive into superannuation funds’ presence on social media to see what’s going right and where there’s room for improvement.
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Tailoring to clients
5 May, 2022
Niche super funds are gaining popularity, with clients looking for funds that reflect their values. So, what does this mean for finance brands and how can finding a niche be a game-changer?
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Educational content takes the lead
5 May, 2022
With superannuation an area Australians are financially illiterate in, it’s important your super fund content is not only engaging but educational.
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SEO is changing
2 May, 2022
Google is developing a new search engine technology named MUM which may change the way your finance brand markets in the future. Here we explain everything you need to know.
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What to look out for
2 May, 2022
New research by Deloitte has revealed the three finance trends for 2025 with digital transformation at the forefront. So, how can your finance brand prepare?
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Digital takeover
19 April, 2022
New research by PwC has revealed traditional banking may be coming to an end with digital banking taking over. So, what does this mean for your finance brand?
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Mimicking retail giants
13 April, 2022
First National Bank has unveiled a new mobile eStore within their app, making applying for loans, opening checking accounts and managing finances easy, seamless and intuitive.
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More than just good feels
12 April, 2022
Chase Bank’s new initiative to boost UK children’s literacy rates highlights how finance brands can build loyalty, garner engagement, and capture a younger audience through charity.
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Seamless customer experience
4 April, 2022
Consumers still value in-person shopping experiences, yet love the personalised and seamless nature of the digital space. A hybrid shopping experience is the answer, but what does it involve for finance brands?
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Viral sensation
29 March, 2022
From gamification to keeping things fun and fresh, the virality of Wordle is a masterclass in gaining a captured audience. So, what can finance brands learn?
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Tech reigns supreme
25 March, 2022
To find inspiration and learn where your finance brand can improve, we took a look at the top finance content marketing examples in the USA.
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Engaging, educational and tailored
18 March, 2022
Here we take a look at the top Australian finance content marketing examples to see what they’re doing right to help your finance brand improve.
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Crack them with content
16 March, 2022
From improving financial literacy to earning trust, we explore the top three challenges super funds face and how a strong content marketing strategy can save the day.
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Consistency is key
14 March, 2022
We take a deep dive into UK finance content marketing to understand what these brands are doing right and what your finance brand can learn from them.
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Becoming a one-stop-shop
9 March, 2022
Embedded finance enables your finance brand to capture the attention of new audiences while making the customer experience even easier. So what is it and how can you incorporate it?
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Metaverse or the Matrix?
2 March, 2022
While the metaverse may feel like technology straight from the Matrix, it has the potential to improve customer acquisition and brand awareness. So, what is it and how will it transform your future content?
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Access innovation
24 February, 2022
Here we break down the three types of fintech partnerships your finance brand needs to know if you’re looking to access innovation and better serve your customers’ evolving digital needs.
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A need for flexibility
22 February, 2022
In 2022, financial relationships are evolving and couples are demanding greater flexibility and money management tools from their finance brands. So, how can you keep up?
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Game changers
17 February, 2022
Remaining ahead of the technological evolution is paramount for finance brands acquiring and retaining clients. So, what emerging technologies does your finance brand need to know about?
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The year of customer-centricity
16 February, 2022
Consumers’ digital and social needs are not being met adequately. So, what can your finance brand implement this year to improve?
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From message boards to mainstream
10 February, 2022
From message boards to the mainstream, cryptocurrency has had a glow up and now clients are demanding finance brands offer integrated services. So, what can you do to keep up?
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More than just a conversation
8 February, 2022
Bank of America’s new Life Plan App is an omnichannel approach to helping consumers’ address financial wellness. So, what can finance brands learn from this new approach?
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Videos are out on top
3 February, 2022
The vast majority of asset managers are on LinkedIn and Twitter, yet the highest engagement is seen through videos on YouTube. So, what can you learn from asset managers on social media?
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An essential element
1 February, 2022
The Dubs social media strategist, Tara Cimino, explains why paid media is an essential element for a successful always-on content strategy and how it can be a gamechanger for finance brands.
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What they're doing right
27 January, 2022
With 2021 over we took a look at the best bank advertisers across the UK, USA and Australia to find exactly what they did right to gain the leading edge with consumers.
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Put the customer first
25 January, 2022
With the pandemic forcing customers to rely on digital platforms, CX design has now become a competitive differentiator. So, what are customers looking for in CX design in 2022?
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Reach beyond your organic following
20 January, 2022
The Dubs social media strategist, Tara Cimino, explains the benefits of media buying and planning for finance brands wanting to acquire new clients and reach audiences beyond their organic following.
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Fintechs win the battle for trust
18 January, 2022
New research has found 66% of Gen Z now trust fintech brands more than traditional banks, indicating a growing demand for integrated financial management tools and inclusive designs.
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New year, new trends
13 January, 2022
With the pandemic permanently altering consumers’ habits and technology continuing to advance, there’s a brand new set of financial marketing trends you need to know.
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Personalised products tailored to needs
11 January, 2022
API technology makes it easy for your finance brand to access customer data and create personalised products tailored to consumers’ needs. So, how can your finance brand benefit?
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One app to manage it all
21 December, 2021
M1 Finance is making financial management easier by integrating investing, spending and borrowing within the same finance app, catering to customers who want finance apps that do it all.
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Playing it safe
21 December, 2021
New research suggests asset managers stick with traditional investment themes and largely ignore rising asset classes in their marketing.
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78 million workers globally
16 December, 2021
Being sole business owners, gig workers have unique financial needs that are not being met by financial organisations showcasing a niche finance brands can fill with tailored services.
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Investing spare change
14 December, 2021
With Mastercard creating a micro-investing app it reveals the growing demand for easier investment options that reduce barriers to entry. So, how can this benefit asset managers?
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A new generation of investors
9 December, 2021
Soon to be one of the largest and wealthiest generations, asset managers wanting to build loyal relationships with Gen Z need to reconsider the way they market their investing services.
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Cater to everyone
7 December, 2021
New research reveals inclusive design can expand customer reach by 4x, indicating finance brands should cater to everyone’s needs and abilities if they want to generate meaningful leads.
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Underserved and needing support
3 December, 2021
Small business owners and SMEs are an underserved market looking for products and support that’s tailored to their unique needs.
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'Tis the season
30 November, 2021
With Christmas right around the corner, how can your finance brand capture customers and improve brand awareness through curated Christmas content?
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Breaking down global barriers
26 November, 2021
With Visa working on an instant international payments system that will break down global barriers, why should finance brands strive for universal accessibility?
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For the young and old
23 November, 2021
With COVID-19 making people more uncertain about their retirement plans, finance brands can help educate and ease concerns, enabling lead generation and brand loyalty.
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Protect the planet
18 November, 2021
With 73% of people factoring in a product’s environmental friendliness in their purchasing decisions, it’s time finance brands prioritised sustainability at every level of their business.
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'add yours'
15 November, 2021
A new Instagram trend of sharing a picture of your pet in exchange for planting a tree has gone viral, showing the power of Instagram’s new ‘add yours’ function for savvy finance brands.
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SEO trumps ads
4 November, 2021
SEO should be a priority for asset managers to not only claim the top spot in search engine rankings, but to elevate brand awareness and build credibility.
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Getting meta about Meta
2 November, 2021
With Facebook relaunching as Meta in a bid to expand and win over a younger demographic, we investigate who is actually using Facebook and what finance brands need to know to master the platform.
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It's time
1 November, 2021
Here’s how Google Cloud and cloud computing software can assist your finance brand to drive business transformation, data-driven innovation and security, helping to support your customers.
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Make the best of a bad situation
27 October, 2021
COVID-19 has had dramatic effects on people’s sense of financial security. So, how can finance brands and capital markets respond to generate greater trust and build a strong brand image?
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Create emotional connections
21 October, 2021
With finance products being emotional, stressful or even begrudged purchases, finance brands should look to digital storytelling to connect, educate and inspire customers.
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Quick fixes
19 October, 2021
To get noticed by investors there are three key areas asset managers can improve to strengthen their digital marketing strategy.
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The key to good content
14 October, 2021
Choosing a home loan is an emotional experience for consumers, so how can finance brands capture highly coveted customer relationships through their home loan content marketing?
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Rock star finances
12 October, 2021
The recent launch of nerve neobank, a financial service dedicated to musicians, highlights an opportunity for finance brands to capitalise on micro-niche trends to reap big rewards.
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Raphael Queisser, chief operating officer, Dianomi
11 October, 2021
The Financial Marketer and Dianomi delve into the research global asset managers need to read to ensure their content starts a conversation that leads to valuable, lifelong clients.
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Be where your customers are
5 October, 2021
With 88% of consumers buying where they receive personalised, cross-channel messaging it’s important finance brands create an omnichannel marketing experience.
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Personalisation and education
30 September, 2021
With 50% of customers hesitant to approach their financial institution, there’s a prime opportunity for finance brands to bridge the approachability gap and snag untapped customers
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Breaking down data barriers
28 September, 2021
Open banking may alter the financial sector as we know it, removing data barriers and connecting financial institutions. So, what do finance brands need to know?
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What they want, when they want it
24 September, 2021
A next best action marketing strategy is data-driven and customer-centric, empowering finance brands to provide the solution customers want when they want it.
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Nerds for SEO
22 September, 2021
A hub and spoke model can ensure your finance content and SEO strategy are fostering engagement and building long-term customer relationships.
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Facebook transitions to finance
16 September, 2021
With Facebook’s digital wallet Novi launching soon, what does this mean for the finance industry globally and what can your finance brand learn from them?
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Gain a competitive edge
15 September, 2021
New research reveals there’s a critical information gap between what clients want and what global asset managers are delivering – and the benefits are rife for those ready to fill it.
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Attract new investors
10 September, 2021
New research suggests asset managers should think like a publisher if they want to attract new investors to their financial products.
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The new normal
7 September, 2021
With UK banking habits altering as a result of the pandemic, it’s critical financial services of all kinds recognise these changed behaviours and tailor their marketing content and customer journey to suit.
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Kick a marketing goal
3 September, 2021
Sports sponsorships can be a winning match for finance brands when aligned to your marketing goals as they contribute to improving consumer trust, loyalty, and negative brand perceptions.
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Not just for fun
1 September, 2021
Gamification of finance brands’ digital platforms can add value to the user experience and build greater customer engagement, trust and brand loyalty.
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Tactics that translate to FUM
27 August, 2021
For asset managers wanting to improve their marketing strategies and convert leads into funds under management, we’ve explained three critical ways to grow long-term client value.
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Refer a friend
25 August, 2021
With offline word-of-mouth referrals able to increase sales by 500% compared to paid advertising, it’s time finance brands created a strong referral marketing strategy.
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Not just a fairytale
19 August, 2021
Robinhood has changed the way the investing landscape looks by democratising the stock market and creating an unbeatable marketing strategy. Here we explain what financial marketers can learn.
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They're no small matter
17 August, 2021
Micro moments can be what makes a one-time visitor into a loyal customer. Here we explain how finance brands can harness micro moments for long-term success.
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Break down barriers
13 August, 2021
With 86% of customers saying authenticity is a key factor in deciding what brands to support, relatability is key in how to position a finance brand.
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Make sense of the trends
12 August, 2021
The trends and behaviours on TikTok can at times be baffling. We’ve compiled a TikTok cheat sheet to help financial marketers make sense of it all.
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Don’t forget to follow me
6 August, 2021
Far from just a vanity metric, a follower campaign is critical to building a captive audience that finance brands can nurture over time.
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Give your customers a voice
3 August, 2021
With 79% of people saying user generated content impacts their purchasing decisions, it’s time finance brands got customers involved in their content marketing strategy.
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School’s back in session
2 August, 2021
The financial literacy app, Zogo, and finance brands are teaming up to educate customers on complex finance topics, empowering consumers and building trust in brands.
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They're the here and now
28 July, 2021
With 41.3% of customers using a chatbot to make a purchase, chatbots are no longer a futuristic technology but an everyday staple for finance brands.
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Global trends
23 July, 2021
With 86% of investors now consulting a finance brand or executive’s social media channels, it’s never been more important to understand the social media marketing trends for asset managers.
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Turn clicks into customers
21 July, 2021
With more than two-thirds of businesses competing on customer experience alone, it’s time finance brands focused on UX design to convert website visitors into customers.
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Don't market blindly
16 July, 2021
With 64% of marketing execs ‘strongly agreeing’ data-driven marketing is crucial, we’ve looked at the stats to bring you seven ways to help your finance marketing succeed.
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show-and-tell
13 July, 2021
With 87% of financial marketers believing their data is their most under-utilised asset, it’s time to consider how finance brands can maximise their original research.
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Consistency is crucial
9 July, 2021
You can’t expect customers to convert after one piece of content. This is where always-on content proves its worth.
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Optimise for mobile
6 July, 2021
With 63% of Google searches being performed on a mobile device, ensuring your finance brand’s website is optimised to be mobile-friendly shouldn't be a maybe but a must.
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Capture a new audience
1 July, 2021
Instagram Reels are winning the fight against declining organic traffic and helping finance brands get discovered by a broader audience on Instagram.
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More than a good story
29 June, 2021
While many finance brands view blogs as a time-intensive nice-to-have, there’s so much more to blogging than simply telling a good story.
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Values are trending
25 June, 2021
With 77% of consumers motivated to buy from a company that has ESG commitments, it pays to start marketing your sustainability and social responsibility efforts.
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One size fits all
23 June, 2021
Google My Business doesn’t only benefit small finance brands or banks with individual branches - it offers SEO benefits to everyone.
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The one with blockbuster content
9 June, 2021
This is the one where we look at what finance brands can learn about blockbuster content from Friends: The Reunion.
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Lay out the welcome mat
4 June, 2021
Keeping up with Google is a never-ending task. Here’s how to get ready for June’s Page Experience update.
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Content that rocks like Jagger
2 June, 2021
For a content program to reach rock star status a la Bowie or Jagger it needs to nail six essential elements.
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Dangle the carrot
28 May, 2021
Competitions create a sense of urgency, motivating larger volumes of potential customers to connect at a faster pace.
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Become a household name
25 May, 2021
We investigate how two financial investing apps used podcast advertising to gain a cult following with millennial women hungry for financial education.