14 February, 2019
Sydney-based real estate agent Jason Boon takes content marketing back to its roots, achieving success by creating content tailored to his community.
13 February, 2019
Facebook Stories may only have a 24-hour shelf life but they are proving to have a sizeable impact for finance brands globally.
7 February, 2019
Young people don’t really change the dial for big super funds, which means they're less of a focus for the industry. Student Super founder tells how they're working to change this.
5 February, 2019
We head back to the shrink to chat further about the shortcomings of finance content and how to better address poor financial behaviours through financial counselling.
31 January, 2019
Standing at the start line of technical SEO can seem daunting, but these simple steps will get you set to go.
Voicing security concerns
29 January, 2019
Voice search may be part of the public's vernacular, but is it the right approach for the finance industry? Hear us out.
24 January, 2019
Underestimating the value of female customers could be costing the financial industry billions in investable assets.
22 January, 2019
Another year, another content marketing revolution. We ask the experts what changes and trends to expect this year.
How does that make you feel?
17 January, 2019
For customers stuck in a cycle of self-destructive financial behavour, educational content is not enough – financial counselling could be the answer.
Delightfully dark reality
15 January, 2019
The idea of finance brands getting under people’s skin takes on a whole new meaning with the proposed uptake of this Black MIrror-esque technology.
Old content, new tricks
11 January, 2019
Don’t let your content be a one trick pony. We look at efficient ways to optimise content to make it work harder and rank higher.
Playing the right marketing tune
8 January, 2019
Ultra-personalised and super effective – why aren’t more finance brands using streaming services like Spotify as part of their marketing mix?
3 January, 2019
We look at the SEO trends that will dominate in 2019 and that finance marketers need to be aware of to hold rank against competitors.
27 December, 2018
We look back on a year’s worth of content catering to finance content marketers, flagging the 5 most popular articles for 2018.
What’s jingling our bells?
20 December, 2018
Christmas, a time for family, food and...ads. Not just a box tick, there’s a lot finance brands can learn from these standout Christmas campaigns.
19 December, 2018
Your content strategy is humming, but is your finance brand being let down a tragically outdated and painful onboarding process? Here’s our prescription to ease your customer’s pain.
Moo-ving farmers to fintech
13 December, 2018
Made by livestock agents for livestock agents and farmers, peer-to-peer lender SocietyOne tells how their fintech fills the gap in agrilending.
11 December, 2018
We look at the demise of digital sports platform 20Four, where it went wrong and what it can teach finance brands about succeeding as a start-up publisher.
Where Hollywood and finance meet
6 December, 2018
In part two of our blockbuster marketing series, LinkedIn tells how finance brands can adjust Hollywood’s franchise formula and make it their own.
4 December, 2018
There's a reason Disney is killing it in the entertainment industry. LinkedIn tells how finance brands can achieve blockbuster marketing success.
29 November, 2018
The last piece in our social video series, we look at 7 video content formats finance brands can use to connect with customers on social.
Giving Advisers a stage
27 November, 2018
How a platform connecting SMEs with insurance brokers is inspiring trust and helping businesses grow.
22 November, 2018
Loomly, a new player in social media management has joined the mix, putting the old spreadsheet approach to planning social content to shame.
Let customers see it all
20 November, 2018
According to the devout, radical transparency is the key to winning trust and loyalty. But are finance brands ready to bare all?
15 November, 2018
Editor and Founder of Husskie, an influencer-focused lifestyle publication, explains how to execute and reap the rewards of an influencer campaign, drawing on some notable mishaps.
It's not black and white
13 November, 2018
We all know the value of video content. Where the question lies is which social video platform is best for finance brands?
Creatively compliant content
8 November, 2018
A finance brand creating content “fit for a roller derby queen” and other inspiring and compliant content marketing case studies.
Tools to get to the top
6 November, 2018
Drawing on our own toolkit, we review the SEO tools that every finance marketer should not be without.
1 November, 2018
How are we going to solve Australia’s ongoing financial literacy problem? A softer, more encouraging approach to financial content is a step in the right direction.
23 October, 2018
Many finance brands shy away from producing regular video content based on cost. We look at how to test the water and achieve more with less.
19 October, 2018
You’ve captured their attention, now it’s time to drive high net worth investors down the sales funnel by pro-actively targeting them on LinkedIn.
16 October, 2018
Research shows high-net-worth individuals are riding the digital revolution, and LinkedIn ranks high on their trusted reading list.
11 October, 2018
Given Tinder has an estimated 50 million users globally and Bumble has 27 million, a Tinder or Bumble campaign isn’t such a crazy idea. We look at the brands swiping for success.
9 October, 2018
Far from futuristic. When it comes to social media, finance brands can use a combination of AI and human creativity to help produce the best results.
4 October, 2018
What’s in it for Spotify partnering with Ancestry.com? For starters, it’s another step in Spotify’s quest to personalise content – and a great learning for finance brands.
2 October, 2018
The insurance market is in flux as new fintechs disrupt the status quo. So how can legacy brands keep up? John Hancock looks to the Apple Watch.
Service with a digital smile
27 September, 2018
No longer just about in-branch, what really matters to banking and finance customers is the quality of your social customer service.
And where others have fallen
25 September, 2018
Peer-to-peer insurance sounds brilliant in theory but the collapse of Guevara and others shows you need to get the market and the message right.
20 September, 2018
User-generated content has been proven to deliver great results. These finance brands show how to reap the rewards without risking it all.
18 September, 2018
Millennials increasingly believe business is driven by self-interest. And they’re not happy about it. Rebuild trust or see them walk out that door.
Sleeping with the enemy
13 September, 2018
How do big social platforms like Facebook, LinkedIn, Twitter, YouTube and Instagram use competing social platforms? The answer is a lesson in amplification.
11 September, 2018
With 63% of consumers watching video daily, there’s no questioning its brand value. Instead, we weigh up the pros and cons of live video streaming vs pre-recorded videos.
6 September, 2018
What other insurance marketing material leads with the headline ‘We suck sometimes’? From product through to marketing messages, Lemonade is one of a kind.
Who is top of the charts?
4 September, 2018
When it comes to creating effective online content it seems the global asset management industry is one to watch. We share lessons from 5 brands hitting the right notes.
Don’t fake it to make it
30 August, 2018
Buying fake YouTube views may seem like a good way to build your social presence and beat competitors, but it puts your brand reputation at great risk.
28 August, 2018
Podcast director, Jay Acunzo shares some potentially challenging ideas about finance podcasts, including the tell-tale signs of a podcast gone wrong.
23 August, 2018
In light of recent scandals, trust in Facebook has plummeted with individuals and businesses cutting ties. Given this tarnished sentiment, should you reconsider your ad spend?
Not just pretty pictures
22 August, 2018
Not just the realm of food and fashion brands, Pinterest is a visual search engine that offers real potential for finance brands.
17 August, 2018
Ever wished you could access your competitors’ Google Analytics? SimilarWeb lets finance brands do just that, giving the upper hand to grow market share.
14 August, 2018
Three years after Google’s Magic Leap promised to rocket us into unchartered territory, we look at whether the (augmented) reality lives up to the hype.
9 August, 2018
Boosting your SEO ranking doesn't mean you need to rewrite your strategy. Rather than relying on Yoast to do the hard yards for you, here are 7 SEO tips you can action today.
Secure or self-destruct
7 August, 2018
A data room could be the only thing standing between you and reputational damage. We spoke to Digify co-founder about how the platform can assist with information security.
2 August, 2018
From the brains behind Ali G and Borat’s mankini comes ‘Who is America?’. Absurd we know, but finance brands can learn a lot about content from the master satirist.
Go beyond shallow metrics
31 July, 2018
To truly understand if your social campaigns are succeeding you need to go beyond likes, clicks, impressions and even CTR.
26 July, 2018
Retail and investment banks can’t change their need to communicate complex financial concepts to customers – but infographics can be used to simplify the message.
24 July, 2018
The Webby Award winners have been announced! But what separates them from the pack, and what lessons can we learn from their unique approach to content?
The cost of poor delivery
19 July, 2018
Amazon Australia held its first ‘Prime Day’ this week but customers and the media have given it mixed reviews – so what went wrong for the retail giant and could content have helped?
17 July, 2018
After ample warning, Google’s latest speed update is here. We look at what it is and what it means for finance brands' SEO.
12 July, 2018
End of the financial year is an obvious time to push out some content – but look at three brands doing it in a not-so-obvious way.
Overcoming financial awkwardness
6 July, 2018
Beem It used customer insights to affirm what they already knew – that asking friends to repay money is an awkward experience.
3 July, 2018
With over 8 million C-level executives already signed up, a CEO's LinkedIn profile has never been a more important communication channel for finance brands.
Which is the best tool?
28 June, 2018
Hootsuite, Buffer and Sprinklr are all leading social media management tools. We compared the three to help you determine which tool is right for you.
Using content to rebuild trust
26 June, 2018
With consumer trust in the US at an all-time low, we take a look at three finance brands producing effective and relevant content marketing.
Calligraphy trumps the Kardashians
21 June, 2018
Instagram videos aren't just for the likes of the Kardashians - they offer finance brands a way to build loyalty with a younger audience.
19 June, 2018
When it comes to superannuation content, do away with the painfully predictable image of grey nomads walking on the beach and take a different approach.
Immortalising the brand
14 June, 2018
The marketing campaign for Deadpool 2 has been impossible to miss. So much so that you may not even realise you've seen it.
13 June, 2018
Public affairs straight-shooter, Stuart Barton shares his views on the actions AMP needs to take to recover the reputation of the brand.
7 June, 2018
AMP and the banking royal commission: How does a brand come back from that? Two content experts share their perspectives on how AMP can win back trust.
31 May, 2018
We take inspiration from the UK finance brands creating innovative and effective content marketing.
29 May, 2018
Some of the world’s most-watched YouTube music videos remind us about basic content marketing principles.
24 May, 2018
Sniip is taking on BPAY by creating a disruptive influence on millennials’ bill payment habits, providing another way to fulfil the needs of customers.
Formula for viral content
22 May, 2018
There’s a surprising amount that finance brands can learn from viral Facebook videos.
17 May, 2018
Launched in July 2016 with a mission to make wealth management more accessible, UBS Unlimited has become the gold standard in finance content marketing. Here’s how they did it.
Telling stories people want to read
16 May, 2018
Spaceship has impressed observers with its ability to amass a large audience cheaply through clever marketing. The superannuation company’s head of content shares their strategy.
Which banks did it best?
11 May, 2018
Federal Budget announcements affect every Australian, so we took a look at how the banks are using content to keep their customers up to date.
It must be by 25 May 2018
8 May, 2018
Everything finance marketers need to know about the new GDPR rules.
3 May, 2018
Vero promised an enticing experience of ad-free and algorithm-free feeds. We look at the attention it garnered and whether it delivered.
1 May, 2018
BetaShares co-founder and head of strategy and marketing, Ilan Israelstam tells why content marketing and automation are imperative to their growth and success.
24 April, 2018
If you want to produce a finance podcast that works, it pays to know who’s listening, where, and what they want to hear.
Helping where the banks won’t
19 April, 2018
MoneyMe CEO, Clayton Howes, tells how a casual conversation over beers led to the launch of a mobile-platform that gives millenials quick access to small loans.
Filling the lending gap
17 April, 2018
Valiant co-founder, Ritchie Cotton explains why there was a need for Valiant in the small business loans space.
Satisfying the need for speed
12 April, 2018
From 22 days to 22 minutes, Tic:Toc threw out the traditional home loan process and started again, satisfying droves of customers in the process.
10 April, 2018
Spriggy’s co-founders are on a mission to put an end to financial illiteracy in Australia using a unique app.
5 April, 2018
With their eyes firmly on their fintech rivals, banks could soon be caught off guard by the likes of Amazon and Facebook.
Create a clear path for crawlers
3 April, 2018
Your site structure and Google ranking are critically intertwined. We explain why and how to get it right.
Not to be underestimated
29 March, 2018
With more than 4.6 million monthly unique views in the personal finance subreddit alone, Reddit is an absolute must for finance brands. We’ll let the numbers reveal why.
27 March, 2018
The digitisation of financial services has brought with it convenience, and in 2018 machine learning promises even more in terms of security and advice.
Don’t ignore this trend
20 March, 2018
What does it take for a finance brand to position themselves as fundamental to their customers’ lives? According to CX experts, the answer is a human touch.
Balancing global and local
15 March, 2018
Santander’s brand and corporate marketing director, Enrique Arribas reveals their global and local brand strategy and discusses future trends and challenges for finance marketers.
13 March, 2018
As finance brands jostle to make the switch to digital they’re faced with a new challenge, finding the talent necessary to achieve digital growth.
6 March, 2018
We know where we stand on the cricket field but who’s ahead in the content marketing game?
1 March, 2018
For years we’ve been dissecting the Millennial money mindset. Now, as Gen Z comes of age, we realise we may have gone full circle.
27 February, 2018
Google competes with Snapchat, Instagram and Facebook’s Discover/Stories products with the unveiling of AMP Stories.
22 February, 2018
In an age of fake news and misinformation, instead of accepting defeat, the social behemoths have come out swinging.
20 February, 2018
Driven by the likes of Glassdoor, the consumer demand for transparency means finance brands no longer need to hold their cards so close to their chest.