Should brands speak out?
2 June, 2022
Finance industry contributor, TL Nguyen shares her thoughts on how finance brands can have a voice amidst the Russia-Ukraine conflict.
23 April, 2021
A regular newsletter can be an extremely powerful tool, provided it’s not just a tick box exercise and is providing value for your customers and brand too.
Marketing in the eye of the storm
11 February, 2021
In these uncertain times, marketing isn’t something to fall by the wayside but rather a way to help finance brands and their customers successfully navigate the storm.
20 November, 2020
Off the back of one of the most controversial elections in global history, our US-based industry contributor weighs up the stakes for finance brands wanting to talk politics.
2 October, 2020
Director of marketing at NRL Mortgage and Financial Marketer industry contributor, TL Nguyen explains why and how finance brands can shift their finance content marketing focus to recovery.
Compliant but not camouflaged
1 September, 2020
Director of marketing at NRL Mortgage and Financial Marketer industry contributor, TL Nguyen shares first-hand the social media strategies that work for their finance brand.