How Facebook, LinkedIn, Twitter use other social platforms
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Sleeping with the enemy
13 September, 2018
How do big social platforms like Facebook, LinkedIn, Twitter, YouTube and Instagram use competing social platforms? The answer is a lesson in amplification.
6 MINUTE READ
Why fake YouTube views are too good to be true
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Don’t fake it to make it
30 August, 2018
Buying fake YouTube views may seem like a good way to build your social presence and beat competitors, but it puts your brand reputation at great risk.
5 MINUTE READ
Is Facebook bad for business?
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#deleteFacebook?
23 August, 2018
In light of recent scandals, trust in Facebook has plummeted with individuals and businesses cutting ties. Given this tarnished sentiment, should you reconsider your ad spend?
5 MINUTE READ
Pinterest: Capturing the potential for finance brands
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Not just pretty pictures
22 August, 2018
Not just the realm of food and fashion brands, Pinterest is a visual search engine that offers real potential for finance brands.
4 MINUTE READ
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Go beyond shallow metrics
31 July, 2018
To truly understand if your social campaigns are succeeding you need to go beyond likes, clicks, impressions and even CTR.
5 MINUTE READ
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A vital comms channel
3 July, 2018
With over 8 million C-level executives already signed up, a CEO's LinkedIn profile has never been a more important communication channel for finance brands.
6 MINUTE READ
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Which is the best tool?
28 June, 2018
Hootsuite, Buffer and Sprinklr are all leading social media management tools. We compared the three to help you determine which tool is right for you.
4 MINUTE READ
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Calligraphy trumps the Kardashians
21 June, 2018
Instagram videos aren't just for the likes of the Kardashians - they offer finance brands a way to build loyalty with a younger audience.
5 MINUTE READ
Was the rise of Vero worth all the hype?
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We think not
3 May, 2018
Vero promised an enticing experience of ad-free and algorithm-free feeds. We look at the attention it garnered and whether it delivered.
5 MINUTE READ
What social media giants are doing to tackle fake news
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Fighting back
22 February, 2018
In an age of fake news and misinformation, instead of accepting defeat, the social behemoths have come out swinging.
4 MINUTE READ
17 reasons people share content on social
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Do you tick the boxes?
15 February, 2018
If you want your content to be shared, you need to tick lots of these boxes.
4 MINUTE READ
facebooks news feed update how to combat the change
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Steps to take
6 February, 2018
What Facebook’s decision to prioritise posts from friends and family in News Feeds means for finance brands and the best way to respond.
3 MINUTE READ
5 ways to boost organic reach on Facebook
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Be seen
23 January, 2018
We look at how finance brands can boost their chances of being seen in customers’ Facebook feeds, without increasing social spend.
3 MINUTE READ
Finance brands and Instagram
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Picture-perfect
28 December, 2017
In a year alone, Instagram's daily active users jumped from 150 million to 500 million. We look at the finance brands capitalising on the rising popularity of the platform.
3 MINUTE READ
5 ways financial brands should re-think google advertising
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Be creative, keep up
9 November, 2017
Google UK’s industry head, banking, Andrew Moody tells how finance brands can get the best returns from Google’s paid platform.
5 MINUTE READ
we chat where the opportunities lie for finance brands
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Unlike any other app
5 October, 2017
Bringing social and finance together in one place, WeChat is like no other app. In light of plans to expand into US and UK, finance brands need to find a way in.
4 MINUTE READ
Facebook Messenger poised to overtake email marketing
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The HubSpot experiment
8 August, 2017
Where email fails, Facebook Messenger prevails. HubSpot shares how a financial brand might use Messenger to reach 1.2 billion monthly users.
7 MINUTE READ
Wikipedia for finance brands
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Control the uncontrollable
25 July, 2017
How Wikipedia works, and the options finance brands have to massage their page and maintain control of their brand.
7 MINUTE READ
Content on LinkedIn how finance brands can win back trust
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The series continues
13 July, 2017
With trust in business on the decline globally, financial brands need to counteract and rebuild customer trust, with the help of LinkedIn.
5 MINUTE READ
Social banking threat or opportunity for financial brands
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It's up to you
11 July, 2017
Social media is playing a greater role than ever in financial services – first, interactive chatbots, and now, even transferring money via Facebook.
3 MINUTE READ
Reddit: How finance brands can get closer to customers
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Untapped marketing potential
6 June, 2017
We spoke to Reddit to find out how finance brands can get even closer to consumers in their 270 million strong global community.
7 MINUTE READ
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Inside the machine at ANZ
23 February, 2017
ANZ BlueNotes’ managing editor Andrew Cornell reveals what it takes to build a successful branded newsroom.
5 MINUTE READ
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Sustainability driving change
2 February, 2017
Climate change is mobilising capital for green ventures, renewables and clean technology, but is green finance sustainable?
5 MINUTE READ
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Are your customers worried?
31 January, 2017
Many are wondering if and how the Trump administration's fiscal and trade policies will impact average Australians and their finances.
5 MINUTE READ
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Social giants or media moguls?
24 January, 2017
With both companies moving into content creation in 2017, does this mean the social media kingpins are morphing into media empires?
5 MINUTE READ
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Moving up the property ladder
17 January, 2017
REA Group recently joined forces with NAB to develop an integrated digital home loan experience on their flagship website, realestate.com.au, hoping to catch a share of the mortgage market in Australia.
5 MINUTE READ
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Reddit's new revenue streams
15 November, 2016
After years of minimal ad sales and few advertiser relationships, Reddit is now opening itself up and encouraging brands to target specific communities and start two-way discussions with its users.
3 MINUTE READ
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The story of BBC vs Goal
11 October, 2016
The BBC and soccer website Goal.com have swept the pool when it comes to most shared articles on social media this year. Here’s how these two very different brands have built their social media empires.
5 MINUTE READ
DarkWeb_banner
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What a tangled web...
1 September, 2016
Six hundred times more vast than the regular web, the dark web is best known as a haven for sinister activities, but does it have any legitimate business applications? Glenn Mitchell goes deep into the most nefarious regions of cyberspace to find out.
7 MINUTE READ
my_firstjob_in_content_marketing_banner
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The Dubs intern tells all
25 August, 2016
Dubs intern Caitlin is a stone’s throw from finishing her marketing degree, so we asked her to tell us if the dream matches the reality.
3 MINUTE READ
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Confessions of a copywriter
14 July, 2016
A veteran wordsmith unburdens himself of the terrible things he’s done in the name of selling people things they didn’t need. A dark night of the soul indeed.
7 MINUTE READ
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Brand publisher
7 July, 2016
We look at how Aberdeen Asset Management came in at number 10 in PWC's top 50 asset management groups in the world based on social media presence.
3 MINUTE READ
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FAREWELL MY LOVE
9 October, 2015
Forget a class society, how we choose to use the ever-evolving English language has become the new way of defining our status. So be warned.
3 MINUTE READ
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According to Shia SHIA LaBeouf
28 August, 2015
Our appetite for mildly entertaining yet pointless websites is insatiable. Is this indicative of the devolution of our species? Or merely the precursor to a new genre of art?
3 MINUTE READ
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Plainly speaking
31 July, 2015
Do you frequently find yourself utterly discombobulated by the incomprehensibility of business-speak? Join the club. We take a look at why it doesn’t work and we’d all be better off talking like we’re having a beer with our mates down the pub.
3 MINUTE READ
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The new war on drugs
24 July, 2015
Despite the ever-increasing amount of high volume, low cost subscription-based platforms, music piracy is still rife. So why are we still making excuses to listen for free?
3 MINUTE READ
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#nofilter
13 July, 2015
Most use it recreationally, but for some Instagram has become more like - well, let's be frank - an addiction. See how one millennial attempted to overcome her Instagram problem by going full cold turkey for a week.
2 MINUTE READ
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Get your game on
19 June, 2015
Given online gaming is such a massive market globally you'd think marketers would be all over it. No so! We take a look at what's going on in this space and dispel some myths about who gamers are.
5 MINUTE READ
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RUN FORREST RUN!
15 June, 2015
When it's business as usual I reckon that's a good sign it's time to get your sneakers on and RUN FORREST RUN!
5 MINUTE READ