Sleeping with the enemy
13 September, 2018
How do big social platforms like Facebook, LinkedIn, Twitter, YouTube and Instagram use competing social platforms? The answer is a lesson in amplification.
Don’t fake it to make it
30 August, 2018
Buying fake YouTube views may seem like a good way to build your social presence and beat competitors, but it puts your brand reputation at great risk.
23 August, 2018
In light of recent scandals, trust in Facebook has plummeted with individuals and businesses cutting ties. Given this tarnished sentiment, should you reconsider your ad spend?
Not just pretty pictures
22 August, 2018
Not just the realm of food and fashion brands, Pinterest is a visual search engine that offers real potential for finance brands.
Go beyond shallow metrics
31 July, 2018
To truly understand if your social campaigns are succeeding you need to go beyond likes, clicks, impressions and even CTR.
3 July, 2018
With over 8 million C-level executives already signed up, a CEO's LinkedIn profile has never been a more important communication channel for finance brands.
Which is the best tool?
28 June, 2018
Hootsuite, Buffer and Sprinklr are all leading social media management tools. We compared the three to help you determine which tool is right for you.
Calligraphy trumps the Kardashians
21 June, 2018
Instagram videos aren't just for the likes of the Kardashians - they offer finance brands a way to build loyalty with a younger audience.
3 May, 2018
Vero promised an enticing experience of ad-free and algorithm-free feeds. We look at the attention it garnered and whether it delivered.
22 February, 2018
In an age of fake news and misinformation, instead of accepting defeat, the social behemoths have come out swinging.
15 February, 2018
If you want your content to be shared, you need to tick lots of these boxes.
6 February, 2018
What Facebook’s decision to prioritise posts from friends and family in News Feeds means for finance brands and the best way to respond.
23 January, 2018
We look at how finance brands can boost their chances of being seen in customers’ Facebook feeds, without increasing social spend.
28 December, 2017
In a year alone, Instagram's daily active users jumped from 150 million to 500 million. We look at the finance brands capitalising on the rising popularity of the platform.
9 November, 2017
Google UK’s industry head, banking, Andrew Moody tells how finance brands can get the best returns from Google’s paid platform.
5 October, 2017
Bringing social and finance together in one place, WeChat is like no other app. In light of plans to expand into US and UK, finance brands need to find a way in.
8 August, 2017
Where email fails, Facebook Messenger prevails. HubSpot shares how a financial brand might use Messenger to reach 1.2 billion monthly users.
Control the uncontrollable
25 July, 2017
How Wikipedia works, and the options finance brands have to massage their page and maintain control of their brand.
13 July, 2017
With trust in business on the decline globally, financial brands need to counteract and rebuild customer trust, with the help of LinkedIn.
11 July, 2017
Social media is playing a greater role than ever in financial services – first, interactive chatbots, and now, even transferring money via Facebook.
Untapped marketing potential
6 June, 2017
We spoke to Reddit to find out how finance brands can get even closer to consumers in their 270 million strong global community.
Inside the machine at ANZ
23 February, 2017
ANZ BlueNotes’ managing editor Andrew Cornell reveals what it takes to build a successful branded newsroom.
Sustainability driving change
2 February, 2017
Climate change is mobilising capital for green ventures, renewables and clean technology, but is green finance sustainable?
Are your customers worried?
31 January, 2017
Many are wondering if and how the Trump administration's fiscal and trade policies will impact average Australians and their finances.
Social giants or media moguls?
24 January, 2017
With both companies moving into content creation in 2017, does this mean the social media kingpins are morphing into media empires?
Moving up the property ladder
17 January, 2017
REA Group recently joined forces with NAB to develop an integrated digital home loan experience on their flagship website, realestate.com.au, hoping to catch a share of the mortgage market in Australia.
Reddit's new revenue streams
15 November, 2016
After years of minimal ad sales and few advertiser relationships, Reddit is now opening itself up and encouraging brands to target specific communities and start two-way discussions with its users.
The story of BBC vs Goal
11 October, 2016
The BBC and soccer website Goal.com have swept the pool when it comes to most shared articles on social media this year. Here’s how these two very different brands have built their social media empires.
1 September, 2016
Six hundred times more vast than the regular web, the dark web is best known as a haven for sinister activities, but does it have any legitimate business applications? Glenn Mitchell goes deep into the most nefarious regions of cyberspace to find out.
The Dubs intern tells all
25 August, 2016
Dubs intern Caitlin is a stone’s throw from finishing her marketing degree, so we asked her to tell us if the dream matches the reality.
Confessions of a copywriter
14 July, 2016
A veteran wordsmith unburdens himself of the terrible things he’s done in the name of selling people things they didn’t need. A dark night of the soul indeed.
7 July, 2016
We look at how Aberdeen Asset Management came in at number 10 in PWC's top 50 asset management groups in the world based on social media presence.
9 October, 2015
Forget a class society, how we choose to use the ever-evolving English language has become the new way of defining our status. So be warned.
According to Shia SHIA LaBeouf
28 August, 2015
Our appetite for mildly entertaining yet pointless websites is insatiable. Is this indicative of the devolution of our species? Or merely the precursor to a new genre of art?
31 July, 2015
Do you frequently find yourself utterly discombobulated by the incomprehensibility of business-speak? Join the club. We take a look at why it doesn’t work and we’d all be better off talking like we’re having a beer with our mates down the pub.
24 July, 2015
Despite the ever-increasing amount of high volume, low cost subscription-based platforms, music piracy is still rife. So why are we still making excuses to listen for free?
13 July, 2015
Most use it recreationally, but for some Instagram has become more like - well, let's be frank - an addiction. See how one millennial attempted to overcome her Instagram problem by going full cold turkey for a week.
19 June, 2015
Given online gaming is such a massive market globally you'd think marketers would be all over it. No so! We take a look at what's going on in this space and dispel some myths about who gamers are.
15 June, 2015
When it's business as usual I reckon that's a good sign it's time to get your sneakers on and RUN FORREST RUN!