The Dubs - Small Agency of the Year - Creativepool People's Choice
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Lead gen in 1 click
27 April, 2021
Google lead form extensions are a new way for financial marketers to capture high intent search users with just one click.
5 MINUTE READ
Should finance brands be paying attention to Google E-A-T?
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Expertise-Authority-Trustworthiness
6 April, 2021
With so many SEO factors to consider, are Google E-A-T guidelines still relevant to financial marketers?
4 MINUTE READ
How to create finance content your audience wants
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Don't fudge it
30 March, 2021
Rather than fudging it and falling short, to create finance content your audience wants you first need the insights from a content and search audit.
4 MINUTE READ
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Diagnose the drop
19 March, 2021
Whether a sharp drop or a gradual decline, don't panic, here’s what to do if your organic search traffic takes a hit.
4 MINUTE READ
Is Bing a worthy contender for Google search?
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Google vs Bing
25 February, 2021
It's the 2nd largest search engine in the world, but is optimising for Bing worth a finance brand's time, and what does it take?
5 MINUTE READ
Will Google stay or go? A move that would make Australia the only country alongside China not to have Google search, we look at the implications for consumers and brands.
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Will Google stay or go?
10 February, 2021
Given Google and search are synonymous, we look at the impact if Google followed through on its threat to no longer make Google Search available in Australia.
7 MINUTE READ
5 SEO practices that aren’t worth your time
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Time better spent
28 January, 2021
Having pinpointed the SEO strategies that will set finance brands up for success in 2021, we turn our attention to the outdated SEO practices no longer worth your time.
3 MINUTE READ
2021 is set to be a big year for SEO so it pays to know what’s to come before setting your strategy for the year. We look at the updates and trends set for 2021.
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A big year for SEO
21 January, 2021
2020 was a big year for SEO updates, and with 2021 set to be even busier we help finance brands set their SEO strategy and prepare for change.
5 MINUTE READ
Financial marketers get the heads up on Google’s page experience update
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Google's future state
7 July, 2020
Google has announced a new core algorithm update in 2021 centered around page experience, giving financial marketers a head start to prepare.
3 MINUTE READ
How finance brands can win more backlinks
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Engage your secret weapon
5 May, 2020
We look at the secret weapon finance brands are already sitting on that can help win backlinks and boost SEO ranking.
4 MINUTE READ
Why zero click searches aren't a lost opportunity for finance brands
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Lost in the search vortex
10 December, 2019
The rise of zero-click searches means half of all searches don’t end in a click. So, how can finance brands win back this lost audience?
5 MINUTE READ
What Google’s BERT update means for finance marketers
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Hey Bert..
12 November, 2019
Google’s BERT update is said to be the most significant update in the past five years. Here’s what it means for your finance content.
3 MINUTE READ
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Race to the top
5 November, 2019
Competition is fierce but the reward for claiming the Featured Snippet is tenfold for finance brands. Here’s how to optimise content to claim position zero.
3 MINUTE READ
How finance marketers can use schema to boost SEO
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Be visible
15 October, 2019
Why implementing schema.org markup could significantly boost your finance brand’s SEO visibility.
5 MINUTE READ