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Chief executives, take note
23 February, 2023
We look at the top contenders for CEO LinkedIn profiles for finance brands and take a deep dive into what makes their content stand out.
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Spread your wings
9 February, 2023
We spoke to The Dubs’ Senior Social Media Specialist, Sadiye Booker, to understand why financial marketers need a diversified social media approach.
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The platform to be on
17 November, 2022
LinkedIn is the social media platform all finance brands need to have a presence on. Here we explain why it’s important and the type of content that performs best.
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Tweet, tweet
8 November, 2022
Finance brands utilise Twitter more than any other social media platform, but is it right for your brand, and what type of content performs best?
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Amplify your brand's voice
20 September, 2022
While social media may feel like a place not suitable for financial content, it is. Here we explain the value of social media advertising and how your finance brand can nail it.
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Your secret to success?
26 July, 2022
TikTok can be a great way for finance brands to connect with younger demographics. Here we break down why you should be producing financial marketing content for TikTok.
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Deep dive
6 July, 2022
With Southeast Asia becoming the fastest-growing digital economy in the Asia-Pacific, it pays for Singapore asset managers to use social media. Here we explain what the top 3 are doing right.
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Understanding the stats
17 May, 2022
We’ve completed a deep dive into superannuation funds’ presence on social media to see what’s going right and where there’s room for improvement.
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An essential element
1 February, 2022
The Dubs social media strategist, Tara Cimino, explains why paid media is an essential element for a successful always-on content strategy and how it can be a gamechanger for finance brands.
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Reach beyond your organic following
20 January, 2022
The Dubs social media strategist, Tara Cimino, explains the benefits of media buying and planning for finance brands wanting to acquire new clients and reach audiences beyond their organic following.
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Make sense of the trends
12 August, 2021
The trends and behaviours on TikTok can at times be baffling. We’ve compiled a TikTok cheat sheet to help financial marketers make sense of it all.
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Don’t forget to follow me
6 August, 2021
Far from just a vanity metric, a follower campaign is critical to building a captive audience that finance brands can nurture over time.
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Global trends
23 July, 2021
With 86% of investors now consulting a finance brand or executive’s social media channels, it’s never been more important to understand the social media marketing trends for asset managers.
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Capture a new audience
1 July, 2021
Instagram Reels are winning the fight against declining organic traffic and helping finance brands get discovered by a broader audience on Instagram.
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Don't swing and miss
13 May, 2021
From the content that performs best to the LinkedIn marketing products that are most relevant to finance brands, we help financial marketers learn the ropes of LinkedIn marketing.
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Consider it critical
1 April, 2021
In a post-COVID-19 world, we explain why a social media strategy is no longer a consideration but a critical resource for finance brands.
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Act like a YouTuber
4 March, 2021
For finance brands, YouTube growth comes down to emulating the powerful but underappreciated traits and tactics of YouTubers.
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But there's light in LinkedIn
18 February, 2021
Facebook may have pulled the plug on news in Australia, but for financial marketers, LinkedIn represents a more trusted and credible channel for distribution.
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800 million users worldwide
4 February, 2021
What started as a platform for lip sync videos and dance routines has now amassed 800 million active users worldwide and the rise of TikTok fin-fluencers.
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Tried and tested
14 January, 2021
Tried and tested, The Dubs media Director, Andrew Frith tells why ABM is his proven pick for B2B lead generation and how it works.
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Pick and mix
24 November, 2020
We draw up a shopping list of Instagram products that finance brands can pick and mix from when building a campaign.
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Pros and cons
25 September, 2020
In LinkedIn’s expanding repertoire of tools, we look at where LinkedIn Showcase and LinkedIn Life pages could sit in your finance content marketing strategy.
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Measure and optimise
17 September, 2020
The Dubs social media experts answer the common questions financial marketers face when measuring the impact of social media marketing.
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Get your posts prioritised
8 September, 2020
A finance brand that knows its way around the LinkedIn algorithm has a far greater chance of getting its posts prioritised in members' feeds and minds. Here’s how to tailor your activity to gain maximum visibility and ROI.
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New contenders
3 July, 2020
Two years on, we reveal the new contenders for the top CEO LinkedIn profiles for finance brands and unpack what sets their profiles apart.
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Personal but professional
30 June, 2020
As LinkedIn continues to evolve, the launch of LinkedIn Stories offers financial marketers an opportunity to build more personal connections on the platform.
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Beyond the grid
3 June, 2020
Instagram stories may seem like an unlikely space for most finance brands to play but the benefits go well beyond their 24-hour life span.
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Silence isn't golden
8 May, 2020
Maintaining multiple social media platforms can be difficult but don't let a lack of resources or budget result in your finance brand having an inactive social account.
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Worth a listen
28 April, 2020
Generating four times more brand recall than digital display ads, the value of podcast advertising is worth a listen for every finance brand.
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Where to spend?
23 April, 2020
For asset managers looking to capture paid media opportunities, we've mapped out clear steps to planning and executing a paid social media campaign.
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Welcome to the neighbourhood
14 April, 2020
We investigate how Facebook location pages can help finance brands target local audiences, improve brand consistency and boost visibility.
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A step-by-step approach
7 April, 2020
The Dubs senior paid social media specialist Tara Cimino shares eight key steps for developing a best-practice always-on social media strategy.
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Power to your people
31 March, 2020
Encourage employees to tell your finance brand’s story in a controlled way with one of these leading employee advocacy platforms.
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Credible or cringeworthy?
18 February, 2020
It’s the fastest growing social media platform of our day, but is it the right space for finance brands to play? Credible or cringeworthy? We help you decide.
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Attract legions of fans
24 October, 2019
If you want your finance brand to be in the spotlight on social media, make it last with a strategic rather than scattered approach.
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Where do you belong?
31 July, 2019
With the prioritisation of Facebook Groups in the latest redesign, we investigate whether the change is surface level or significant for finance brands.
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Hand pick your audience
25 July, 2019
A targeted social media campaign can do wonders for your business – but how can finance brands set up their social media campaigns for success?
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Real threat or play money?
4 July, 2019
Facebook has announced a foray into finance with its new currency, Libra. A bold move, what will Facebook's Libra currency mean for the banks, and will anyone trust a currency created by Facebook?
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Authenticity is the common theme
5 June, 2019
Content marketing academic, Dr Ray Welling shares some controversial thoughts on how finance brands can improve their social media marketing.
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Diversify your assets
24 April, 2019
Finance brands use Twitter more than any other social media network. But is that a good thing?
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Earn your authority
4 April, 2019
Your social following sends a public message about how well your brand resonates with its target audience - and it takes the right content to build it.
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Another string to the bow
5 March, 2019
LinkedIn adds another string to its highly credible bow with Linkedin Live video functionality.
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Gone not forgotten
13 February, 2019
Facebook Stories may only have a 24-hour shelf life but they are proving to have a sizeable impact for finance brands globally.
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The complete picture
29 November, 2018
The last piece in our social video series, we look at 7 video content formats finance brands can use to connect with customers on social.
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No more spreadsheets
22 November, 2018
Loomly, a new player in social media management has joined the mix, putting the old spreadsheet approach to planning social content to shame.
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It's not black and white
13 November, 2018
We all know the value of video content. Where the question lies is which social video platform is best for finance brands?
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Content for each stage
19 October, 2018
You’ve captured their attention, now it’s time to drive high net worth investors down the sales funnel by pro-actively targeting them on LinkedIn.
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The new trusted media
16 October, 2018
Research shows high-net-worth individuals are riding the digital revolution, and LinkedIn ranks high on their trusted reading list.
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Service with a digital smile
27 September, 2018
No longer just about in-branch, what really matters to banking and finance customers is the quality of your social customer service.
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Sleeping with the enemy
13 September, 2018
How do big social platforms like Facebook, LinkedIn, Twitter, YouTube and Instagram use competing social platforms? The answer is a lesson in amplification.
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Don’t fake it to make it
30 August, 2018
Buying fake YouTube views may seem like a good way to build your social presence and beat competitors, but it puts your brand reputation at great risk.
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#deleteFacebook?
23 August, 2018
In light of recent scandals, trust in Facebook has plummeted with individuals and businesses cutting ties. Given this tarnished sentiment, should you reconsider your ad spend?
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Not just pretty pictures
22 August, 2018
Not just the realm of food and fashion brands, Pinterest is a visual search engine that offers real potential for finance brands.
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Go beyond shallow metrics
31 July, 2018
To truly understand if your social campaigns are succeeding you need to go beyond likes, clicks, impressions and even CTR.
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A vital comms channel
3 July, 2018
With over 8 million C-level executives already signed up, a CEO's LinkedIn profile has never been a more important communication channel for finance brands.
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Which is the best tool?
28 June, 2018
Hootsuite, Buffer and Sprinklr are all leading social media management tools. We compared the three to help you determine which tool is right for you.
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Calligraphy trumps the Kardashians
21 June, 2018
Instagram videos aren't just for the likes of the Kardashians - they offer finance brands a way to build loyalty with a younger audience.
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We think not
3 May, 2018
Vero promised an enticing experience of ad-free and algorithm-free feeds. We look at the attention it garnered and whether it delivered.
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Fighting back
22 February, 2018
In an age of fake news and misinformation, instead of accepting defeat, the social behemoths have come out swinging.
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Do you tick the boxes?
15 February, 2018
If you want your content to be shared, you need to tick lots of these boxes.
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Steps to take
6 February, 2018
What Facebook’s decision to prioritise posts from friends and family in News Feeds means for finance brands and the best way to respond.
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Be seen
23 January, 2018
We look at how finance brands can boost their chances of being seen in customers’ Facebook feeds, without increasing social spend.
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Picture-perfect
28 December, 2017
In a year alone, Instagram's daily active users jumped from 150 million to 500 million. We look at the finance brands capitalising on the rising popularity of the platform.
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Be creative, keep up
9 November, 2017
Google UK’s industry head, banking, Andrew Moody tells how finance brands can get the best returns from Google’s paid platform.
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Unlike any other app
5 October, 2017
Bringing social and finance together in one place, WeChat is like no other app. In light of plans to expand into US and UK, finance brands need to find a way in.
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The HubSpot experiment
8 August, 2017
Where email fails, Facebook Messenger prevails. HubSpot shares how a financial brand might use Messenger to reach 1.2 billion monthly users.
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Control the uncontrollable
25 July, 2017
How Wikipedia works, and the options finance brands have to massage their page and maintain control of their brand.
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The series continues
13 July, 2017
With trust in business on the decline globally, financial brands need to counteract and rebuild customer trust, with the help of content on LinkedIn.
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It's up to you
11 July, 2017
Social media is playing a greater role than ever in financial services – first, interactive chatbots, and now, even transferring money via Facebook.
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Untapped marketing potential
6 June, 2017
We spoke to Reddit to find out how finance brands can get even closer to consumers in their 270 million strong global community.
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Inside the machine at ANZ
23 February, 2017
ANZ BlueNotes’ managing editor Andrew Cornell reveals what it takes to build a successful branded newsroom.
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Sustainability driving change
2 February, 2017
Climate change is mobilising capital for green ventures, renewables and clean technology, but is green finance sustainable?
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Are your customers worried?
31 January, 2017
Many are wondering if and how the Trump administration's fiscal and trade policies will impact average Australians and their finances.
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Social giants or media moguls?
24 January, 2017
With both companies moving into content creation in 2017, does this mean the social media kingpins are morphing into media empires?
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Moving up the property ladder
17 January, 2017
REA Group recently joined forces with NAB to develop an integrated digital home loan experience on their flagship website, realestate.com.au, hoping to catch a share of the mortgage market in Australia.
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Reddit's new revenue streams
15 November, 2016
After years of minimal ad sales and few advertiser relationships, Reddit is now opening itself up and encouraging brands to target specific communities and start two-way discussions with its users.
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The story of BBC vs Goal
11 October, 2016
The BBC and soccer website Goal.com have swept the pool when it comes to most shared articles on social media this year. Here’s how these two very different brands have built their social media empires.
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What a tangled web...
1 September, 2016
Six hundred times more vast than the regular web, the dark web is best known as a haven for sinister activities, but does it have any legitimate business applications? Glenn Mitchell goes deep into the most nefarious regions of cyberspace to find out.
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The Dubs intern tells all
25 August, 2016
Dubs intern Caitlin is a stone’s throw from finishing her marketing degree, so we asked her to tell us if the dream matches the reality.
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Confessions of a copywriter
14 July, 2016
A veteran wordsmith unburdens himself of the terrible things he’s done in the name of selling people things they didn’t need. A dark night of the soul indeed.
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Becoming A Global Brand Publisher
7 July, 2016
We look at how Aberdeen Asset Management came in at number 10 in PWC's top 50 asset management groups in the world based on social media presence.
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FAREWELL MY LOVE
9 October, 2015
Forget a class society, how we choose to use the ever-evolving English language has become the new way of defining our status. So be warned.
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According to Shia SHIA LaBeouf
28 August, 2015
Our appetite for mildly entertaining yet pointless websites is insatiable. Is this indicative of the devolution of our species? Or merely the precursor to a new genre of art?
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Plainly speaking
31 July, 2015
Do you frequently find yourself utterly discombobulated by the incomprehensibility of business-speak? Join the club. We take a look at why it doesn’t work and we’d all be better off talking like we’re having a beer with our mates down the pub.
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The new war on drugs
24 July, 2015
Despite the ever-increasing amount of high volume, low cost subscription-based platforms, music piracy is still rife. So why are we still making excuses to listen for free?
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#nofilter
13 July, 2015
Most use it recreationally, but for some Instagram has become more like - well, let's be frank - an addiction. See how one millennial attempted to overcome her Instagram problem by going full cold turkey for a week.
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Get your game on
19 June, 2015
Given online gaming is such a massive market globally you'd think marketers would be all over it. No so! We take a look at what's going on in this space and dispel some myths about who gamers are.
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RUN FORREST RUN!
15 June, 2015
When it's business as usual I reckon that's a good sign it's time to get your sneakers on and RUN FORREST RUN!