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Winner Investment Week Awards 2021 - Little book of data - Aviva The Dubs - Small Agency of the Year - Creativepool People's Choice Aberdeen Standard Investments - Winner of Marketing and Innovation Award - Campaign Innovation Financial Marketer - Winner of the APAC Content Moguls 50 Awards 2020 - Category B2B Brand First State Investments - Winner of Marketing and Innovation Award - Digital Marketing Campaign of the Year Aviva Investors - Best Publishing - Creativepool People's Choice
The Dubs
  • What we do
  • Clients
  • About us
  • Awards
  • Contact
  • linkedin-in
  • twitter
  • facebook-f
  • instagram
  • soundcloud
  • youtube

FinancialMarketer

Search
  • Strategy
  • Content production
  • Social media
  • SEO
  • Design
  • Research
  • Podcast

Social media

We develop social media strategies and manage targeted distribution across owned and earned channels to extend your finance brand’s reach.
Top 10 CEO profiles 2023 edition
Social media
Top 10 CEO LinkedIn Profiles for Finance Brands 2023
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Chief executives, take note
23 February, 2023
We look at the top contenders for CEO LinkedIn profiles for finance brands and take a deep dive into what makes their content stand out.
5 MINUTE READ
A diversified social media approach
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A diversified social media approach to financial marketing
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Spread your wings
9 February, 2023
We spoke to The Dubs’ Senior Social Media Specialist, Sadiye Booker, to understand why financial marketers need a diversified social media approach.
3 MINUTE READ
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12 benefits for finance brands being on LinkedIn
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The platform to be on
17 November, 2022
LinkedIn is the social media platform all finance brands need to have a presence on. Here we explain why it’s important and the type of content that performs best.
2 MINUTE READ
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Should your finance brand be on Twitter?
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Tweet, tweet
8 November, 2022
Finance brands utilise Twitter more than any other social media platform, but is it right for your brand, and what type of content performs best?
2 MINUTE READ
the value of social media advertising for finance brands
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The value of social media advertising for finance brands
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Amplify your brand's voice
20 September, 2022
While social media may feel like a place not suitable for financial content, it is. Here we explain the value of social media advertising and how your finance brand can nail it.
3 MINUTE READ
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TikTok and financial content marketing
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Your secret to success?
26 July, 2022
TikTok can be a great way for finance brands to connect with younger demographics. Here we break down why you should be producing financial marketing content for TikTok.
2 MINUTE READ
Singapore Asset Managers: What they’re doing right
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Singapore Asset Managers: What they’re doing right
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Deep dive
6 July, 2022
With Southeast Asia becoming the fastest-growing digital economy in the Asia-Pacific, it pays for Singapore asset managers to use social media. Here we explain what the top 3 are doing right.
4 MINUTE READ
Social media
Top 5 superannuation funds on social media
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Understanding the stats
17 May, 2022
We’ve completed a deep dive into superannuation funds’ presence on social media to see what’s going right and where there’s room for improvement.
3 MINUTE READ
Paid media and finance brands: why it’s important
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Paid media and finance brands: why it’s important
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An essential element
1 February, 2022
The Dubs social media strategist, Tara Cimino, explains why paid media is an essential element for a successful always-on content strategy and how it can be a gamechanger for finance brands.
4 MINUTE READ
Media buying and planning for finance brands
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Media buying and planning for finance brands
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Reach beyond your organic following
20 January, 2022
The Dubs social media strategist, Tara Cimino, explains the benefits of media buying and planning for finance brands wanting to acquire new clients and reach audiences beyond their organic following.
6 MINUTE READ
TikTok Cheat Sheet for Financial Marketers
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TikTok Cheat Sheet for Financial Marketers
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Make sense of the trends
12 August, 2021
The trends and behaviours on TikTok can at times be baffling. We’ve compiled a TikTok cheat sheet to help financial marketers make sense of it all.
5 MINUTE READ
How to grow your captive audience with a follower campaign
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How to grow your captive audience with a follower campaign
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Don’t forget to follow me
6 August, 2021
Far from just a vanity metric, a follower campaign is critical to building a captive audience that finance brands can nurture over time.
3 MINUTE READ
Social media marketing trends for asset managers
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Social media marketing trends for asset managers
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Global trends
23 July, 2021
With 86% of investors now consulting a finance brand or executive’s social media channels, it’s never been more important to understand the social media marketing trends for asset managers.
5 MINUTE READ
Get Discovered With Instagram Reels
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Get Discovered With Instagram Reels
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Capture a new audience
1 July, 2021
Instagram Reels are winning the fight against declining organic traffic and helping finance brands get discovered by a broader audience on Instagram.
4 MINUTE READ
Learning the ropes of LinkedIn marketing
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Learning the ropes of LinkedIn marketing
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Don't swing and miss
13 May, 2021
From the content that performs best to the LinkedIn marketing products that are most relevant to finance brands, we help financial marketers learn the ropes of LinkedIn marketing.
10 MINUTE READ
Why a social media strategy is a non-negotiable for finance brands
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Why a social media strategy is non-negotiable for finance brands
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Consider it critical
1 April, 2021
In a post-COVID-19 world, we explain why a social media strategy is no longer a consideration but a critical resource for finance brands.
5 MINUTE READ
Unlocking the secrets to YouTube growth
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Unlocking the secrets to YouTube growth
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Act like a YouTuber
4 March, 2021
For finance brands, YouTube growth comes down to emulating the powerful but underappreciated traits and tactics of YouTubers.
5 MINUTE READ
Facebook pulls the plug on Australian media
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Facebook pulls the plug on Australian media
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But there's light in LinkedIn
18 February, 2021
Facebook may have pulled the plug on news in Australia, but for financial marketers, LinkedIn represents a more trusted and credible channel for distribution.
4 MINUTE READ
The rise of the fin-fluencer on TikTok
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The rise of the 'fin-fluencer' on TikTok
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800 million users worldwide
4 February, 2021
What started as a platform for lip sync videos and dance routines has now amassed 800 million active users worldwide and the rise of TikTok fin-fluencers.
3 MINUTE READ
Why ABM is a perfect match for B2B lead generation
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Why ABM is a perfect match for B2B lead generation
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Tried and tested
14 January, 2021
Tried and tested, The Dubs media Director, Andrew Frith tells why ABM is his proven pick for B2B lead generation and how it works.
4 MINUTE READ
9 different ways finance brands can use Instagram
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9 different ways finance brands can use Instagram
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Pick and mix
24 November, 2020
We draw up a shopping list of Instagram products that finance brands can pick and mix from when building a campaign.
3 MINUTE READ
Linkedin showcase vs Linkedin Life for finance brands
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LinkedIn Showcase vs LinkedIn Life for finance brands
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Pros and cons
25 September, 2020
In LinkedIn’s expanding repertoire of tools, we look at where LinkedIn Showcase and LinkedIn Life pages could sit in your finance content marketing strategy.
4 MINUTE READ
Wilsons - Macro Weekly + Aus equities What to send: 4 x images Tom will supply Word document including website and email copy Ale will supply PDF of report Who to send to: David Cassidy , Lindsay Clement-Meehan , Lucy Drew , Mariam Shelbourne CBA Ben post-production Friday 18 September - Dubs Edit Friday 18 September - Adam to share initial feedback to ensure we're aligned in the direction we're heading. We'll have the editor booked for Saturday AM so would need any initial feedback overnight. Saturday 19 September - Dubs Edit (half day 8am-12pm) Monday 21 9am - Dubs to supply first cut to CBA Mon 21 - Wed 23 - CBA to review and feedback. Thursday 24 - Dubs edit updates and amends Friday 25 - Dubs finalise and supply assets. CBA Anna Supers Adam to provide feedback Fri. Tom booked Fri AM Ale Monday Wilsons firm deck Please send Lindsay a first draft before her catch up with Brad at 11am. TAL Andy to start researching to identify articles to optimise and help feed into content planning CBA Pay talent. Have sent Zuz a note about paying Ben. He doesn't have an ABN. If it's just getting his bank details - Ben Wright Wilsons - media send one pager on media ecosystem KPIs for this campaign Including finance journalists
Social media
How to measure the effectiveness of social media marketing
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Measure and optimise
17 September, 2020
The Dubs social media experts answer the common questions financial marketers face when measuring the impact of social media marketing.
6 MINUTE READ
The value of dwell time in the eyes of the LinkedIn algorithm
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The value of dwell time in the eyes of the LinkedIn algorithm
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Get your posts prioritised
8 September, 2020
A finance brand that knows its way around the LinkedIn algorithm has a far greater chance of getting its posts prioritised in members' feeds and minds. Here’s how to tailor your activity to gain maximum visibility and ROI.
4 MINUTE READ
Top 10 CEO LinkedIn profiles for finance brands 2020
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Top 10 CEO LinkedIn profiles for finance brands 2020
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New contenders
3 July, 2020
Two years on, we reveal the new contenders for the top CEO LinkedIn profiles for finance brands and unpack what sets their profiles apart.
5 MINUTE READ
Should financial marketers be early adopters of LinkedIn stories?
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Should financial marketers be early adopters of LinkedIn Stories?
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Personal but professional
30 June, 2020
As LinkedIn continues to evolve, the launch of LinkedIn Stories offers financial marketers an opportunity to build more personal connections on the platform.
3 MINUTE READ
Why Instagram Stories work for finance brands
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Why Instagram Stories work for finance brands
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Beyond the grid
3 June, 2020
Instagram stories may seem like an unlikely space for most finance brands to play but the benefits go well beyond their 24-hour life span.
5 MINUTE READ
How an inactive social account could be damaging your brand
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How an inactive social account could be damaging your brand
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Silence isn't golden
8 May, 2020
Maintaining multiple social media platforms can be difficult but don't let a lack of resources or budget result in your finance brand having an inactive social account.
3 MINUTE READ
Should finance brands be investing in podcast advertising
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Should finance brands be investing in podcast advertising?
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Worth a listen
28 April, 2020
Generating four times more brand recall than digital display ads, the value of podcast advertising is worth a listen for every finance brand.
3 MINUTE READ
Asset managers’ guide to executing a paid social media campaign
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Asset managers’ guide to executing a paid social media campaign
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Where to spend?
23 April, 2020
For asset managers looking to capture paid media opportunities, we've mapped out clear steps to planning and executing a paid social media campaign.
3 MINUTE READ
Localised finance content just got easier with Facebook location pages
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Localised finance content just got easier with Facebook location pages
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Welcome to the neighbourhood
14 April, 2020
We investigate how Facebook location pages can help finance brands target local audiences, improve brand consistency and boost visibility.
3 MINUTE READ
The Financial Marketer’s guide to developing a social media strategy
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The Financial Marketer’s guide to developing a social media strategy
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A step-by-step approach
7 April, 2020
The Dubs senior paid social media specialist Tara Cimino shares eight key steps for developing a best-practice always-on social media strategy.
8 MINUTE READ
4 of the best employee advocacy platforms for finance brands
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4 of the best employee advocacy platforms for finance brands
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Power to your people
31 March, 2020
Encourage employees to tell your finance brand’s story in a controlled way with one of these leading employee advocacy platforms.
5 MINUTE READ
Is TikTok the right fit for finance brands?
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Is TikTok the right fit for finance brands?
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Credible or cringeworthy?
18 February, 2020
It’s the fastest growing social media platform of our day, but is it the right space for finance brands to play? Credible or cringeworthy? We help you decide.
5 MINUTE READ
Social media
Meet the finance brands ruling social media
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Attract legions of fans
24 October, 2019
If you want your finance brand to be in the spotlight on social media, make it last with a strategic rather than scattered approach.
3 MINUTE READ
Should finance brands be using facebook groups
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Should finance brands be using Facebook Groups?
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Where do you belong?
31 July, 2019
With the prioritisation of Facebook Groups in the latest redesign, we investigate whether the change is surface level or significant for finance brands.
5 MINUTE READ
Finance brands guide to targeted social media
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Finance brand's guide to targeted social media
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Hand pick your audience
25 July, 2019
A targeted social media campaign can do wonders for your business – but how can finance brands set up their social media campaigns for success?
4 MINUTE READ
Is Facebook's libra currency a threat to banks
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Is Facebook’s Libra currency a threat to banks?
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Real threat or play money?
4 July, 2019
Facebook has announced a foray into finance with its new currency, Libra. A bold move, what will Facebook's Libra currency mean for the banks, and will anyone trust a currency created by Facebook?
6 MINUTE READ
Honest lessons in social media marketing
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Honest lessons in social media marketing
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Authenticity is the common theme
5 June, 2019
Content marketing academic, Dr Ray Welling shares some controversial thoughts on how finance brands can improve their social media marketing.
4 MINUTE READ
Are finance brands too reliant on twitter
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Are finance brands too reliant on Twitter?
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Diversify your assets
24 April, 2019
Finance brands use Twitter more than any other social media network. But is that a good thing?
4 MINUTE READ
Build your social following and brand authority
Social media
Build your social following and brand authority
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Earn your authority
4 April, 2019
Your social following sends a public message about how well your brand resonates with its target audience - and it takes the right content to build it.
3 MINUTE READ
LinkedIn Live takes video streaming pro
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LinkedIn Live takes video streaming pro
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Another string to the bow
5 March, 2019
LinkedIn adds another string to its highly credible bow with Linkedin Live video functionality.
4 MINUTE READ
How finance brands are leveraging facebook stories
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How finance brands are leveraging Facebook Stories
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Gone not forgotten
13 February, 2019
Facebook Stories may only have a 24-hour shelf life but they are proving to have a sizeable impact for finance brands globally.
4 MINUTE READ
Video formats: the last piece of the production puzzle
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Video formats: the last piece of the production puzzle
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The complete picture
29 November, 2018
The last piece in our social video series, we look at 7 video content formats finance brands can use to connect with customers on social.
4 MINUTE READ
Tell me you're not still planning content in excel
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Tell me you’re not still planning social content in excel
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No more spreadsheets
22 November, 2018
Loomly, a new player in social media management has joined the mix, putting the old spreadsheet approach to planning social content to shame.
3 MINUTE READ
the right video platform for your finance brand
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The right video platform for your finance brand
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It's not black and white
13 November, 2018
We all know the value of video content. Where the question lies is which social video platform is best for finance brands?
4 MINUTE READ
Pushing high net worth ivnestors down the funnel with LinkedIn
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Pushing high net worth investors down the funnel with LinkedIn
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Content for each stage
19 October, 2018
You’ve captured their attention, now it’s time to drive high net worth investors down the sales funnel by pro-actively targeting them on LinkedIn.
6 MINUTE READ
How finance brands can reach high net worths using LinkedIn
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How finance brands can reach high net worths using LinkedIn
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The new trusted media
16 October, 2018
Research shows high-net-worth individuals are riding the digital revolution, and LinkedIn ranks high on their trusted reading list.
6 MINUTE READ
Financial marketer's guide to social customer service
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Financial marketer's guide to social customer service
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Service with a digital smile
27 September, 2018
No longer just about in-branch, what really matters to banking and finance customers is the quality of your social customer service.
4 MINUTE READ
How Facebook, LinkedIn, Twitter use other social platforms
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How Facebook, LinkedIn, Twitter use other social platforms
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Sleeping with the enemy
13 September, 2018
How do big social platforms like Facebook, LinkedIn, Twitter, YouTube and Instagram use competing social platforms? The answer is a lesson in amplification.
6 MINUTE READ
Why fake YouTube views are too good to be true
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Why fake YouTube views are too good to be true
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Don’t fake it to make it
30 August, 2018
Buying fake YouTube views may seem like a good way to build your social presence and beat competitors, but it puts your brand reputation at great risk.
5 MINUTE READ
Is Facebook bad for business?
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Is Facebook bad for business?
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#deleteFacebook?
23 August, 2018
In light of recent scandals, trust in Facebook has plummeted with individuals and businesses cutting ties. Given this tarnished sentiment, should you reconsider your ad spend?
5 MINUTE READ
Pinterest: Capturing the potential for finance brands
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Pinterest: capturing the potential for finance brands
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Not just pretty pictures
22 August, 2018
Not just the realm of food and fashion brands, Pinterest is a visual search engine that offers real potential for finance brands.
4 MINUTE READ
Social media
Measuring the success of content-led social media campaigns
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Go beyond shallow metrics
31 July, 2018
To truly understand if your social campaigns are succeeding you need to go beyond likes, clicks, impressions and even CTR.
5 MINUTE READ
Social media
Top 10 CEO LinkedIn profiles for finance brands
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A vital comms channel
3 July, 2018
With over 8 million C-level executives already signed up, a CEO's LinkedIn profile has never been a more important communication channel for finance brands.
6 MINUTE READ
Social media
Hootsuite, Buffer and Sprinklr compared
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Which is the best tool?
28 June, 2018
Hootsuite, Buffer and Sprinklr are all leading social media management tools. We compared the three to help you determine which tool is right for you.
4 MINUTE READ
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Instagram videos: lessons for finance brands
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Calligraphy trumps the Kardashians
21 June, 2018
Instagram videos aren't just for the likes of the Kardashians - they offer finance brands a way to build loyalty with a younger audience.
5 MINUTE READ
Was the rise of Vero worth all the hype?
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Was the rise of Vero worth all the hype?
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We think not
3 May, 2018
Vero promised an enticing experience of ad-free and algorithm-free feeds. We look at the attention it garnered and whether it delivered.
5 MINUTE READ
What social media giants are doing to tackle fake news
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What social media giants are doing to tackle fake news
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Fighting back
22 February, 2018
In an age of fake news and misinformation, instead of accepting defeat, the social behemoths have come out swinging.
4 MINUTE READ
17 reasons people share content on social
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17 reasons why people share content on social
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Do you tick the boxes?
15 February, 2018
If you want your content to be shared, you need to tick lots of these boxes.
4 MINUTE READ
facebooks news feed update how to combat the change
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Facebook’s News Feed Update: how to combat the change
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Steps to take
6 February, 2018
What Facebook’s decision to prioritise posts from friends and family in News Feeds means for finance brands and the best way to respond.
3 MINUTE READ
5 ways to boost organic reach on Facebook
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5 ways to boost organic reach on Facebook
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Be seen
23 January, 2018
We look at how finance brands can boost their chances of being seen in customers’ Facebook feeds, without increasing social spend.
3 MINUTE READ
Finance brands and Instagram
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Finance brands excelling on Instagram
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Picture-perfect
28 December, 2017
In a year alone, Instagram's daily active users jumped from 150 million to 500 million. We look at the finance brands capitalising on the rising popularity of the platform.
3 MINUTE READ
5 ways financial brands should re-think google advertising
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5 ways finance brands should re-think Google advertising
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Be creative, keep up
9 November, 2017
Google UK’s industry head, banking, Andrew Moody tells how finance brands can get the best returns from Google’s paid platform.
5 MINUTE READ
we chat where the opportunities lie for finance brands
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WeChat: the opportunities for finance brands
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Unlike any other app
5 October, 2017
Bringing social and finance together in one place, WeChat is like no other app. In light of plans to expand into US and UK, finance brands need to find a way in.
4 MINUTE READ
Facebook Messenger poised to overtake email marketing
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Facebook Messenger poised to overtake email marketing
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The HubSpot experiment
8 August, 2017
Where email fails, Facebook Messenger prevails. HubSpot shares how a financial brand might use Messenger to reach 1.2 billion monthly users.
7 MINUTE READ
Wikipedia for finance brands
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Wikipedia for finance brands: make your page an asset
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Control the uncontrollable
25 July, 2017
How Wikipedia works, and the options finance brands have to massage their page and maintain control of their brand.
7 MINUTE READ
Content on LinkedIn how finance brands can win back trust
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Content on LinkedIn: finance brands win back trust
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The series continues
13 July, 2017
With trust in business on the decline globally, financial brands need to counteract and rebuild customer trust, with the help of content on LinkedIn.
5 MINUTE READ
Social banking threat or opportunity for financial brands
Social media
Social banking: is it a threat for financial brands?
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It's up to you
11 July, 2017
Social media is playing a greater role than ever in financial services – first, interactive chatbots, and now, even transferring money via Facebook.
3 MINUTE READ
Reddit: How finance brands can get closer to customers
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Reddit: How finance brands can get closer to customers
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Untapped marketing potential
6 June, 2017
We spoke to Reddit to find out how finance brands can get even closer to consumers in their 270 million strong global community.
7 MINUTE READ
Social media
What does it take for a finance brand to launch a branded newsroom?
//
Inside the machine at ANZ
23 February, 2017
ANZ BlueNotes’ managing editor Andrew Cornell reveals what it takes to build a successful branded newsroom.
5 MINUTE READ
Social media
The Future of Finance is Green
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Sustainability driving change
2 February, 2017
Climate change is mobilising capital for green ventures, renewables and clean technology, but is green finance sustainable?
5 MINUTE READ
Social media
Trump's America: How will it affect the finance sector?
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Are your customers worried?
31 January, 2017
Many are wondering if and how the Trump administration's fiscal and trade policies will impact average Australians and their finances.
5 MINUTE READ
Social media
What are Google and Facebook doing with content in 2017?
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Social giants or media moguls?
24 January, 2017
With both companies moving into content creation in 2017, does this mean the social media kingpins are morphing into media empires?
5 MINUTE READ
Social media
REA building a one-stop shop for homebuyers
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Moving up the property ladder
17 January, 2017
REA Group recently joined forces with NAB to develop an integrated digital home loan experience on their flagship website, realestate.com.au, hoping to catch a share of the mortgage market in Australia.
5 MINUTE READ
Social media
How brands can thrive on Reddit
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Reddit's new revenue streams
15 November, 2016
After years of minimal ad sales and few advertiser relationships, Reddit is now opening itself up and encouraging brands to target specific communities and start two-way discussions with its users.
3 MINUTE READ
Social media
Who’s Dominating Social Media Sharing in 2016?
//
The story of BBC vs Goal
11 October, 2016
The BBC and soccer website Goal.com have swept the pool when it comes to most shared articles on social media this year. Here’s how these two very different brands have built their social media empires.
5 MINUTE READ
DarkWeb_banner
Social media
The Dark Web: What are They Doing in There?
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What a tangled web...
1 September, 2016
Six hundred times more vast than the regular web, the dark web is best known as a haven for sinister activities, but does it have any legitimate business applications? Glenn Mitchell goes deep into the most nefarious regions of cyberspace to find out.
7 MINUTE READ
my_firstjob_in_content_marketing_banner
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My First Job in Content Marketing
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The Dubs intern tells all
25 August, 2016
Dubs intern Caitlin is a stone’s throw from finishing her marketing degree, so we asked her to tell us if the dream matches the reality.
3 MINUTE READ
Social media
The 7 Deadly Sins of Marketing
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Confessions of a copywriter
14 July, 2016
A veteran wordsmith unburdens himself of the terrible things he’s done in the name of selling people things they didn’t need. A dark night of the soul indeed.
7 MINUTE READ
Social media
Aberdeen Asset Management's Zero to Hero Content Journey
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Becoming A Global Brand Publisher
7 July, 2016
We look at how Aberdeen Asset Management came in at number 10 in PWC's top 50 asset management groups in the world based on social media presence.
3 MINUTE READ
Social media
THE DEATH OF THE ENGLISH LANGUAGE
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FAREWELL MY LOVE
9 October, 2015
Forget a class society, how we choose to use the ever-evolving English language has become the new way of defining our status. So be warned.
3 MINUTE READ
Social media
THE PURSUIT OF DIGITAL ART
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According to Shia SHIA LaBeouf
28 August, 2015
Our appetite for mildly entertaining yet pointless websites is insatiable. Is this indicative of the devolution of our species? Or merely the precursor to a new genre of art?
3 MINUTE READ
Social media
A RANT ABOUT CORPORATE TALK
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Plainly speaking
31 July, 2015
Do you frequently find yourself utterly discombobulated by the incomprehensibility of business-speak? Join the club. We take a look at why it doesn’t work and we’d all be better off talking like we’re having a beer with our mates down the pub.
3 MINUTE READ
Social media
DIGITAL MUSIC PIRACY
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The new war on drugs
24 July, 2015
Despite the ever-increasing amount of high volume, low cost subscription-based platforms, music piracy is still rife. So why are we still making excuses to listen for free?
3 MINUTE READ
Social media
A DESPERATE ATTEMPT TO GIVE UP MY INSTAGRAM ADDICTION
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#nofilter
13 July, 2015
Most use it recreationally, but for some Instagram has become more like - well, let's be frank - an addiction. See how one millennial attempted to overcome her Instagram problem by going full cold turkey for a week.
2 MINUTE READ
Social media
IT'S TIME FOR MARKETERS TO PLAY!
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Get your game on
19 June, 2015
Given online gaming is such a massive market globally you'd think marketers would be all over it. No so! We take a look at what's going on in this space and dispel some myths about who gamers are.
5 MINUTE READ
Social media
BUSINESS AS USUAL?
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RUN FORREST RUN!
15 June, 2015
When it's business as usual I reckon that's a good sign it's time to get your sneakers on and RUN FORREST RUN!
5 MINUTE READ

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