12 January, 2021
You may struggle to commit to personal new year’s resolutions but they’re a valuable way for finance brands to set themselves up for finance content marketing success in 2021.
22 December, 2020
We look back at the most popular articles of 2020 and the burning questions on the minds of financial marketers this year.
5 years, 500 articles, 55,000 finance marketers
17 December, 2020
5 years on the Financial Marketer has helped more than 55,000 finance marketers navigate the changing landscape of modern finance marketing.
16 December, 2020
We look to the battlefields of competing BNPL brands to study the tactics winning them millions of millennial customers.
Don’t get lost in the inbox
8 December, 2020
We address the key elements of effective email marketing so your finance brand's content doesn't get lost in the inbox abyss.
3 December, 2020
The only metric that truly matters, finance brands need to focus on earning customer trust above anything else.
26 November, 2020
Reaching high net worths requires a sophisticated strategy. Our latest Financial marketer’s guide details how it can be done.
17 November, 2020
With the right strategic approach, a finance content hub can help your brand own the conversation and give your voice a home.
12 November, 2020
While every finance content marketing strategy differs depending on business objectives and audience needs, the key ingredients are universal.
10 November, 2020
Almost every finance brand wants to be seen as an industry leader but far from everyone gets thought leadership right. Here’s what it takes.
The ultimate marketing mix
4 November, 2020
From the ultimate insurance marketing case study to the intricacies of the ideal insurance marketing mix right – it’s all in our financial marketer’s guide.
28 October, 2020
It’s difficult to liken the crisis communications of COVID-19 to anything we’ve seen previously. Financial services took a direct hit and as a result, crisis communications took on a whole new and meaning.
Lifting the COVID-19 cloud
22 October, 2020
Research shows mental health is a rising concern globally during these uncertain COVID-19 times. We look at how financial marketers can support customers, clients and staff.
21 October, 2020
The Content Marketing Institute’s annual B2B report revealed that financial marketing has changed post-COVID-19, but with more change to come, it's just the beginning of a new dawn.
Fun, gamified, jargon-free
15 October, 2020
For many finance brands, millennials are an enigma, but the Invstr app has cracked the millennial audience and is giving them what they want.
13 October, 2020
Don’t let sleeping subscribers lie. Wake up and re-engage your dormant newsletter subscribers with these tips and tactics.
Stretch your marketing dollars
8 October, 2020
We look at the strategies finance brands of all sizes can use to stretch their finance content marketing budget.
Oscar-worthy content marketing
6 October, 2020
The Oscars of the content marketing world, finalists of this year’s Content Marketing Awards enter the ranks of the world’s best content marketing case studies.
Different in every region
1 October, 2020
Off the back of The International Content Marketing Trends Study 2020, we sat down with Statista to map the biggest shifts and future content marketing trends.
23 September, 2020
With so much competition for customers' email addresses and attention, we recommend five tactics to help financial marketers boost newsletter subscriptions.
15 September, 2020
Financial marketers know content is an asset, but if you want your CFO to embrace that fact you need to be fluent in the same language.
Stitch it into your strategy
10 September, 2020
When stitched into a content strategy, a finance app can offer far more value than just a customer service tool.
Just one minute of your time?
27 August, 2020
With the ability to reach millions or target right down to a post code, the unique incentivised approach to Google Surveys is providing new access to insights for finance brands.
Win it, build it, keep it
25 August, 2020
With research revealing trust in financial services is on the rise, we delve into the content marketing strategies that are most effective in winning, building and keeping trust.
18 August, 2020
Even in this current climate of constant change, we've honed in on the key trends in financial content marketing over the coming decade.
13 August, 2020
We take a look at the finance brands shaking up investment marketing with creative, innovative and award-winning campaigns.
AI, social marketing and more
11 August, 2020
Research reveals the digital tools high-performing marketers are increasingly using to remain competitive and the finance brands already embracing them.
30 July, 2020
To gate or not to gate? With many financial marketers battling with the decision, we weigh up the pros and cons of gated content.
28 July, 2020
With cyber attacks on the front page of papers and in consumer’s minds, finance brands need content that proves cyber security is on their agenda.
24 July, 2020
We unpack the state of play in UK content marketing and the latest tactics that are delivering results for finance brands.
9 July, 2020
With market uncertainty proving no dampener for millennial investors, we look at three things finance brands need to deliver to capture this eager audience.
What’s holding you back?
19 June, 2020
Don’t let assumptions guide you. Our research reveals what’s holding finance marketers back from finance content marketing success.
16 June, 2020
With large-scale face-to-face events off the table for the near future, a cracking virtual event is a way for finance brands to connect in isolation and beyond.
Silence isn't an option
11 June, 2020
Speak up or hold your peace? We look at the stance finance brands have already taken on race issues and offer guidance for those grappling with their position.
5 June, 2020
Trends and tactics in finance content marketing move at pace. More than just keeping up, The Dubs MD, Josh Frith tells how to get ahead of the game.
Think like your audience
28 May, 2020
In our finance content marketing series, The Dubs MD Josh Frith looks at how a finance content marketer needs to think in order to succeed.
26 May, 2020
While award entries may seem like an unnecessary distraction, going for gold offers benefits for finance brands beyond just the accolades.
21 May, 2020
Email marketing can deliver significant ROI for your finance brand but are you developing effective email marketing campaigns that have cut-through?
Not as daunting as it seems
15 May, 2020
Finance content marketing is a unique beast that comes with its own set of challenges. The Dubs MD, Josh Frith breaks down how to use them to your advantage.
30 April, 2020
Gen Z are tech-savvy and thirsty for knowledge with an unrivalled buying potential that finance brands should pay attention to.
21 April, 2020
Timely vs evergreen content: we help financial marketers determine where their precious marketing budget is best spent.
Turn indifference into care
16 April, 2020
A valuable example for all global finance brands, Australian neobank Up tells how they’ve used content marketing to snap customers out of a state of apathy towards finance.
It starts with education
2 April, 2020
As the content marketing agency for the financial sector, The Dubs managing director Josh Frith explains what finance content marketing is and why it works.
Get digital and educate
24 March, 2020
In the wake of the COVID-19 pandemic, The Dubs founder Josh Frith talks about new ways for asset and wealth managers to reach investor audiences beyond traditional face-to-face events.
12 March, 2020
Customer data can be an invaluable tool for finance brands, provided there’s a clear strategy around why and how to use it.
3 March, 2020
Either underestimated or overused, the right hashtag strategy can supercharge your social media amplification and extend your finance brand’s reach.
27 February, 2020
While it may seem like a stretch to some, finance brands are perfectly positioned to help customers with a key pillar of their health - financial wellness.
30 January, 2020
We look at the finance content marketing trends that are here to stay and the new trends finance marketers need to have on their radars.
28 January, 2020
We look at the risks and rewards of asset managers, and all finance brands for that matter, taking on the role of climate activists.
21 January, 2020
To ring in the new decade we’re helping you set your intentions – and stick to them – with our top content marketing tips for 2020.
7 January, 2020
In this finance content marketing case study BetaShares wins what so many other finance brands covet - the trust of customers.
19 December, 2019
Santander swaps sales messages for a magazine-quality content hub custom built for millennials in this finance content marketing case study.
19 December, 2019
A finance brand that doesn’t do things by halves, in this finance content marketing case study Prudential embarks on the ultimate road trip and proves they will travel for good content.
Make your dollars count
17 December, 2019
As a finance marketer your content marketing budget is a precious commodity, so, how can you make the most of your budget to deliver greater content ROI.
The new financial force
12 December, 2019
With products suited to men’s needs and preferences long being the default, it’s time for asset managers to think about the needs of females first.
5 December, 2019
The single most important target for your finance content strategy needs to be that it helps fulfill the goals of your customers.
3 December, 2019
Carve out your specialist niche and find your brand's point of difference, it's a strategy tried and tested by countless global challenger banks.
Be prepared, don't panic
28 November, 2019
In 2020, finance content marketing looks set to get (even more) interesting for UK finance marketers. We look at the biggest challenges on the horizon.
26 November, 2019
Batman and Robin. Lennon and McCartney. Two heads are often better than one, and that's certainly the case for these finance content partnerships.
21 November, 2019
Offering an untapped opportunity to extend finance brand reach, content syndication could be your very own set of Go Go Gadget Arms
Misconceptions and stereotypes
14 November, 2019
When it comes to marketing to over 50s the misconceptions and stereotypes are rife. We reveal the truth about over 50s.
29 October, 2019
Finance marketers looking to breathe new life into their marketing could (and should) take advantage of influencer marketing.
12 September, 2019
While the idea of brand love may seem unattainable for retail banks, a new study tells how to light the spark for a lifetime of customer love.
6 August, 2019
Awareness, consideration, conversion… job done? Not quite. We look at the most important part of the customer journey that many marketers forget - retention.
Building blocks of SEO success
1 August, 2019
On-site, subdomain or standalone content hub - where should finance brands be keeping their content?
Millennials are turning 40
23 July, 2019
The eldest millennials are turning 40 in 2020. What does this milestone mean for their relationship with the finance industry and how brands communicate?
18 July, 2019
Should you create localised content? More than 70% of brand engagement on social media happens on local pages. The results speak for themselves.
Trust, a priceless commodity
16 July, 2019
With customer trust becoming a rare commodity in the global banking world, we look at what has earnt the world’s most trusted banks this priceless accolade.
11 July, 2019
333 slides long and it still leaves the audience gagging for more. Why is Mary Meeker’s Internet Trends Report so highly anticipated year after year, and what can we learn from her blockbuster content strategy?
18 June, 2019
Native advertising networks offer an opportunity to be discovered by new customers outside of your own brand environment, but it requires a strategic, not a scattergun approach.
12 June, 2019
A poorly timed email to 100,000 customers - the marketing gaffes of 5 global finance brands will have you triple checking your marketing messaging.
People, planet and profit
6 June, 2019
With the rise of the B Corp, prioritising people and the planet is no longer at odds with the pursuit of profit.
28 May, 2019
Subscription models aren’t simply the realm of Spotify and Netflix. We explore how these models could work for finance brands.
Giving people what they want
7 May, 2019
Is your website giving your visitors what they want, and making it easy for them to find? Or is it an exercise in brand vanity?
2 May, 2019
Make your finance email marketing campaigns something customers are hungry to digest. We share tips to help you beat industry email benchmarks.
Crusade for social reach
30 April, 2019
With staff deemed more believable than brands to customers, in an ideal world, employee advocacy on social media would happen smoothly and organically.
19 April, 2019
Establishing a sustainable content plan is a surefire win for any brand, but how should a B2B finance brand approach the task?
12 April, 2019
Driven by the very values that make for powerful content, community banks are perfect candidates for content marketing. We look at three US community banks getting it right.
Finance moguls in the making
29 March, 2019
With ASIC due to publish its review of school banking this year, could it be an opportunity for banks to put their hands up and help in the classroom?
28 February, 2019
Proving esports is well and truly part of the mainstream, Order esports CEO, Chris Derrick tells why all brands should play in the esports space.
20 February, 2019
In response to the royal commission recommendations, the mortgage broking industry rallied to launch a content campaign called Your Broker behind you.
7 February, 2019
Young people don’t really change the dial for big super funds, which means they're less of a focus for the industry. Student Super founder tells how they're working to change this.
5 February, 2019
We head back to the shrink to chat further about the shortcomings of finance content and how to better address poor financial behaviours through financial counselling.
31 January, 2019
Standing at the start line of technical SEO can seem daunting, but these simple steps will get you set to go.
Playing the right marketing tune
8 January, 2019
Ultra-personalised and super effective – why aren’t more finance brands using streaming services like Spotify as part of their marketing mix?
19 December, 2018
Your content strategy is humming, but is your finance brand being let down a tragically outdated and painful onboarding process? Here’s our prescription to ease your customer’s pain.
Where Hollywood and finance meet
6 December, 2018
In part two of our blockbuster marketing series, LinkedIn tells how finance brands can adjust Hollywood’s franchise formula and make it their own.
4 December, 2018
There's a reason Disney is killing it in the entertainment industry. LinkedIn tells how finance brands can achieve blockbuster marketing success.
15 November, 2018
Editor and Founder of Husskie, an influencer-focused lifestyle publication, explains how to execute and reap the rewards of an influencer campaign, drawing on some notable mishaps.
11 October, 2018
Given Tinder has an estimated 50 million users globally and Bumble has 27 million, a Tinder or Bumble campaign isn’t such a crazy idea. We look at the brands swiping for success.
4 October, 2018
What’s in it for Spotify partnering with Ancestry.com? For starters, it’s another step in Spotify’s quest to personalise content – and a great learning for finance brands.
And where others have fallen
25 September, 2018
Peer-to-peer insurance sounds brilliant in theory but the collapse of Guevara and others shows you need to get the market and the message right.
18 September, 2018
Millennials increasingly believe business is driven by self-interest. And they’re not happy about it. Rebuild trust or see them walk out that door.
6 September, 2018
What other insurance marketing material leads with the headline ‘We suck sometimes’? From product through to marketing messages, Lemonade is one of a kind.
24 July, 2018
The Webby Award winners have been announced! But what separates them from the pack, and what lessons can we learn from their unique approach to content?
12 July, 2018
End of the financial year is an obvious time to push out some content – but look at three brands doing it in a not-so-obvious way.
Immortalising the brand
14 June, 2018
The marketing campaign for Deadpool 2 has been impossible to miss. So much so that you may not even realise you've seen it.
13 June, 2018
Public affairs straight-shooter, Stuart Barton shares his views on the actions AMP needs to take to recover the reputation of the brand.
7 June, 2018
AMP and the banking royal commission: How does a brand come back from that? Two content experts share their perspectives on how AMP can win back trust.
Satisfying the need for speed
12 April, 2018
From 22 days to 22 minutes, Tic:Toc threw out the traditional home loan process and started again, satisfying droves of customers in the process.