It's time to get personal
20 May, 2022
Personalisation is no longer an option for financial services but instead a must-have, with 71% of consumers now expecting it.
5 May, 2022
Niche super funds are gaining popularity, with clients looking for funds that reflect their values. So, what does this mean for finance brands and how can finding a niche be a game-changer?
2 May, 2022
Google is developing a new search engine technology named MUM which may change the way your finance brand markets in the future. Here we explain everything you need to know.
2 May, 2022
New research by Deloitte has revealed the three finance trends for 2025 with digital transformation at the forefront. So, how can your finance brand prepare?
19 April, 2022
New research by PwC has revealed traditional banking may be coming to an end with digital banking taking over. So, what does this mean for your finance brand?
Mimicking retail giants
13 April, 2022
First National Bank has unveiled a new mobile eStore within their app, making applying for loans, opening checking accounts and managing finances easy, seamless and intuitive.
More than just good feels
12 April, 2022
Chase Bank’s new initiative to boost UK children’s literacy rates highlights how finance brands can build loyalty, garner engagement, and capture a younger audience through charity.
29 March, 2022
From gamification to keeping things fun and fresh, the virality of Wordle is a masterclass in gaining a captured audience. So, what can finance brands learn?
Becoming a one-stop-shop
9 March, 2022
Embedded finance enables your finance brand to capture the attention of new audiences while making the customer experience even easier. So what is it and how can you incorporate it?
24 February, 2022
Here we break down the three types of fintech partnerships your finance brand needs to know if you’re looking to access innovation and better serve your customers’ evolving digital needs.
22 February, 2022
In 2022, financial relationships are evolving and couples are demanding greater flexibility and money management tools from their finance brands. So, how can you keep up?
17 February, 2022
Remaining ahead of the technological evolution is paramount for finance brands acquiring and retaining clients. So, what emerging technologies does your finance brand need to know about?
From message boards to mainstream
10 February, 2022
From message boards to the mainstream, cryptocurrency has had a glow up and now clients are demanding finance brands offer integrated services. So, what can you do to keep up?
More than just a conversation
8 February, 2022
Bank of America’s new Life Plan App is an omnichannel approach to helping consumers’ address financial wellness. So, what can finance brands learn from this new approach?
3 February, 2022
The vast majority of asset managers are on LinkedIn and Twitter, yet the highest engagement is seen through videos on YouTube. So, what can you learn from asset managers on social media?
Fintechs win the battle for trust
18 January, 2022
New research has found 66% of Gen Z now trust fintech brands more than traditional banks, indicating a growing demand for integrated financial management tools and inclusive designs.
13 January, 2022
With the pandemic permanently altering consumers’ habits and technology continuing to advance, there’s a brand new set of financial marketing trends you need to know.
One app to manage it all
21 December, 2021
M1 Finance is making financial management easier by integrating investing, spending and borrowing within the same finance app, catering to customers who want finance apps that do it all.
14 December, 2021
With Mastercard creating a micro-investing app it reveals the growing demand for easier investment options that reduce barriers to entry. So, how can this benefit asset managers?
A new generation of investors
9 December, 2021
Soon to be one of the largest and wealthiest generations, asset managers wanting to build loyal relationships with Gen Z need to reconsider the way they market their investing services.
Underserved and needing support
3 December, 2021
Small business owners and SMEs are an underserved market looking for products and support that’s tailored to their unique needs.
30 November, 2021
With Christmas right around the corner, how can your finance brand capture customers and improve brand awareness through curated Christmas content?
Breaking down global barriers
26 November, 2021
With Visa working on an instant international payments system that will break down global barriers, why should finance brands strive for universal accessibility?
18 November, 2021
With 73% of people factoring in a product’s environmental friendliness in their purchasing decisions, it’s time finance brands prioritised sustainability at every level of their business.
4 November, 2021
SEO should be a priority for asset managers to not only claim the top spot in search engine rankings, but to elevate brand awareness and build credibility.
Getting meta about Meta
2 November, 2021
With Facebook relaunching as Meta in a bid to expand and win over a younger demographic, we investigate who is actually using Facebook and what finance brands need to know to master the platform.
1 November, 2021
Here’s how Google Cloud and cloud computing software can assist your finance brand to drive business transformation, data-driven innovation and security, helping to support your customers.
Make the best of a bad situation
27 October, 2021
COVID-19 has had dramatic effects on people’s sense of financial security. So, how can finance brands and capital markets respond to generate greater trust and build a strong brand image?
12 October, 2021
The recent launch of nerve neobank, a financial service dedicated to musicians, highlights an opportunity for finance brands to capitalise on micro-niche trends to reap big rewards.
Be where your customers are
5 October, 2021
With 88% of consumers buying where they receive personalised, cross-channel messaging it’s important finance brands create an omnichannel marketing experience.
Personalisation and education
30 September, 2021
With 50% of customers hesitant to approach their financial institution, there’s a prime opportunity for finance brands to bridge the approachability gap and snag untapped customers
Breaking down data barriers
28 September, 2021
Open banking may alter the financial sector as we know it, removing data barriers and connecting financial institutions. So, what do finance brands need to know?
What they want, when they want it
24 September, 2021
A next best action marketing strategy is data-driven and customer-centric, empowering finance brands to provide the solution customers want when they want it.
22 September, 2021
A hub and spoke model can ensure your finance content and SEO strategy are fostering engagement and building long-term customer relationships.
Facebook transitions to finance
16 September, 2021
With Facebook’s digital wallet Novi launching soon, what does this mean for the finance industry globally and what can your finance brand learn from them?
7 September, 2021
With UK banking habits altering as a result of the pandemic, it’s critical financial services of all kinds recognise these changed behaviours and tailor their marketing content and customer journey to suit.
3 September, 2021
Sports sponsorships can be a winning match for finance brands when aligned to your marketing goals as they contribute to improving consumer trust, loyalty, and negative brand perceptions.
1 September, 2021
Gamification of finance brands’ digital platforms can add value to the user experience and build greater customer engagement, trust and brand loyalty.
Tactics that translate to FUM
27 August, 2021
For asset managers wanting to improve their marketing strategies and convert leads into funds under management, we’ve explained three critical ways to grow long-term client value.
25 August, 2021
With offline word-of-mouth referrals able to increase sales by 500% compared to paid advertising, it’s time finance brands created a strong referral marketing strategy.
19 August, 2021
Robinhood has changed the way the investing landscape looks by democratising the stock market and creating an unbeatable marketing strategy. Here we explain what financial marketers can learn.
They're no small matter
17 August, 2021
Micro moments can be what makes a one-time visitor into a loyal customer. Here we explain how finance brands can harness micro moments for long-term success.
13 August, 2021
With 86% of customers saying authenticity is a key factor in deciding what brands to support, relatability is key in how to position a finance brand.
School’s back in session
2 August, 2021
The financial literacy app, Zogo, and finance brands are teaming up to educate customers on complex finance topics, empowering consumers and building trust in brands.
They're the here and now
28 July, 2021
With 41.3% of customers using a chatbot to make a purchase, chatbots are no longer a futuristic technology but an everyday staple for finance brands.
16 July, 2021
With 64% of marketing execs ‘strongly agreeing’ data-driven marketing is crucial, we’ve looked at the stats to bring you seven ways to help your finance marketing succeed.
9 July, 2021
You can’t expect customers to convert after one piece of content. This is where always-on content proves its worth.
The one with blockbuster content
9 June, 2021
This is the one where we look at what finance brands can learn about blockbuster content from Friends: The Reunion.
Content that rocks like Jagger
2 June, 2021
For a content program to reach rock star status a la Bowie or Jagger it needs to nail six essential elements.
28 May, 2021
Competitions create a sense of urgency, motivating larger volumes of potential customers to connect at a faster pace.
Become a household name
25 May, 2021
We investigate how two financial investing apps used podcast advertising to gain a cult following with millennial women hungry for financial education.
21 April, 2021
With customers looking to their peers as the most trusted source of information, influencer marketing is more relevant than ever for finance brands.
13 April, 2021
New anti-hawking legislation will come into effect in October but content not cold-calling is the best way to engage customers regardless.
24 March, 2021
After years of research on the subject, we’ve got the millennial mindset and what they want from finance brands cracked.
10 March, 2021
Co-founder and The Dubs creative director, Justin Buckwell shares how The X Factor and architecture influenced the way we approach financial content marketing.
12 January, 2021
You may struggle to commit to personal new year’s resolutions but they’re a valuable way for finance brands to set themselves up for finance content marketing success in 2021.
22 December, 2020
We look back at the most popular articles of 2020 and the burning questions on the minds of financial marketers this year.
5 years, 500 articles, 55,000 finance marketers
17 December, 2020
5 years on the Financial Marketer has helped more than 55,000 finance marketers navigate the changing landscape of modern finance marketing.
16 December, 2020
We look to the battlefields of competing BNPL brands to study the tactics winning them millions of millennial customers.
Don’t get lost in the inbox
8 December, 2020
We address the key elements of effective email marketing so your finance brand's content doesn't get lost in the inbox abyss.
3 December, 2020
The only metric that truly matters, finance brands need to focus on earning customer trust above anything else.
26 November, 2020
Reaching high net worths requires a sophisticated strategy. Our latest Financial marketer’s guide details how it can be done.
17 November, 2020
With the right strategic approach, a finance content hub can help your brand own the conversation and give your voice a home.
12 November, 2020
While every finance content marketing strategy differs depending on business objectives and audience needs, the key ingredients are universal.
10 November, 2020
Almost every finance brand wants to be seen as an industry leader but far from everyone gets thought leadership right. Here’s what it takes.
The ultimate marketing mix
4 November, 2020
From the ultimate insurance marketing case study to the intricacies of the ideal insurance marketing mix right – it’s all in our financial marketer’s guide.
28 October, 2020
It’s difficult to liken the crisis communications of COVID-19 to anything we’ve seen previously. Financial services took a direct hit and as a result, crisis communications took on a whole new and meaning.
Lifting the COVID-19 cloud
22 October, 2020
Research shows mental health is a rising concern globally during these uncertain COVID-19 times. We look at how financial marketers can support customers, clients and staff.
21 October, 2020
The Content Marketing Institute’s annual B2B report revealed that financial marketing has changed post-COVID-19, but with more change to come, it's just the beginning of a new dawn.
Fun, gamified, jargon-free
15 October, 2020
For many finance brands, millennials are an enigma, but the Invstr app has cracked the millennial audience and is giving them what they want.
13 October, 2020
Don’t let sleeping subscribers lie. Wake up and re-engage your dormant newsletter subscribers with these tips and tactics.
Stretch your marketing dollars
8 October, 2020
We look at the strategies finance brands of all sizes can use to stretch their finance content marketing budget.
Oscar-worthy content marketing
6 October, 2020
The Oscars of the content marketing world, finalists of this year’s Content Marketing Awards enter the ranks of the world’s best content marketing case studies.
Different in every region
1 October, 2020
Off the back of The International Content Marketing Trends Study 2020, we sat down with Statista to map the biggest shifts and future content marketing trends.
23 September, 2020
With so much competition for customers' email addresses and attention, we recommend five tactics to help financial marketers boost newsletter subscriptions.
15 September, 2020
Financial marketers know content is an asset, but if you want your CFO to embrace that fact you need to be fluent in the same language.
Stitch it into your strategy
10 September, 2020
When stitched into a content strategy, a finance app can offer far more value than just a customer service tool.
Just one minute of your time?
27 August, 2020
With the ability to reach millions or target right down to a post code, the unique incentivised approach to Google Surveys is providing new access to insights for finance brands.
Win it, build it, keep it
25 August, 2020
With research revealing trust in financial services is on the rise, we delve into the content marketing strategies that are most effective in winning, building and keeping trust.
18 August, 2020
Even in this current climate of constant change, we've honed in on the key trends in financial content marketing over the coming decade.
13 August, 2020
We take a look at the finance brands shaking up investment marketing with creative, innovative and award-winning campaigns.
AI, social marketing and more
11 August, 2020
Research reveals the digital tools high-performing marketers are increasingly using to remain competitive and the finance brands already embracing them.
30 July, 2020
To gate or not to gate? With many financial marketers battling with the decision, we weigh up the pros and cons of gated content.
28 July, 2020
With cyber attacks on the front page of papers and in consumer’s minds, finance brands need content that proves cyber security is on their agenda.
24 July, 2020
We unpack the state of play in UK content marketing and the latest tactics that are delivering results for finance brands.
9 July, 2020
With market uncertainty proving no dampener for millennial investors, we look at three things finance brands need to deliver to capture this eager audience.
What’s holding you back?
19 June, 2020
Don’t let assumptions guide you. Our research reveals what’s holding finance marketers back from finance content marketing success.
16 June, 2020
With large-scale face-to-face events off the table for the near future, a cracking virtual event is a way for finance brands to connect in isolation and beyond.
Silence isn't an option
11 June, 2020
Speak up or hold your peace? We look at the stance finance brands have already taken on race issues and offer guidance for those grappling with their position.
5 June, 2020
Trends and tactics in finance content marketing move at pace. More than just keeping up, The Dubs MD, Josh Frith tells how to get ahead of the game.
Think like your audience
28 May, 2020
In our finance content marketing series, The Dubs MD Josh Frith looks at how a finance content marketer needs to think in order to succeed.
26 May, 2020
While award entries may seem like an unnecessary distraction, going for gold offers benefits for finance brands beyond just the accolades.
21 May, 2020
Email marketing can deliver significant ROI for your finance brand but are you developing effective email marketing campaigns that have cut-through?
Not as daunting as it seems
15 May, 2020
Finance content marketing is a unique beast that comes with its own set of challenges. The Dubs MD, Josh Frith breaks down how to use them to your advantage.
30 April, 2020
Gen Z are tech-savvy and thirsty for knowledge with an unrivalled buying potential that finance brands should pay attention to.
21 April, 2020
Timely vs evergreen content: we help financial marketers determine where their precious marketing budget is best spent.
Turn indifference into care
16 April, 2020
A valuable example for all global finance brands, Australian neobank Up tells how they’ve used content marketing to snap customers out of a state of apathy towards finance.
It starts with education
2 April, 2020
As the content marketing agency for the financial sector, The Dubs managing director Josh Frith explains what finance content marketing is and why it works.
Get digital and educate
24 March, 2020
In the wake of the COVID-19 pandemic, The Dubs founder Josh Frith talks about new ways for asset and wealth managers to reach investor audiences beyond traditional face-to-face events.
12 March, 2020
Customer data can be an invaluable tool for finance brands, provided there’s a clear strategy around why and how to use it.