Facebook’s digital wallet to disrupt banking
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Facebook transitions to finance
16 September, 2021
With Facebook’s digital wallet Novi launching soon, what does this mean for the finance industry globally and what can your finance brand learn from them?
3 MINUTE READ
How COVID has changed UK banking habits for the future
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The new normal
7 September, 2021
With UK banking habits altering as a result of the pandemic, it’s critical financial services of all kinds recognise these changed behaviours and tailor their marketing content and customer journey to suit.
4 MINUTE READ
Sports sponsorships: how finance brands can play the game
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Kick a marketing goal
3 September, 2021
Sports sponsorships can be a winning match for finance brands when aligned to your marketing goals as they contribute to improving consumer trust, loyalty, and negative brand perceptions.
4 MINUTE READ
Gamification: A winning way to market financial services
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Not just for fun
1 September, 2021
Gamification of finance brands’ digital platforms can add value to the user experience and build greater customer engagement, trust and brand loyalty.
3 MINUTE READ
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Tactics that translate to FUM
27 August, 2021
For asset managers wanting to improve their marketing strategies and convert leads into funds under management, we’ve explained three critical ways to grow long-term client value.
3 MINUTE READ
The Power of the Referral
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Refer a friend
25 August, 2021
With offline word-of-mouth referrals able to increase sales by 500% compared to paid advertising, it’s time finance brands created a strong referral marketing strategy.
3 MINUTE READ
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Not just a fairytale
19 August, 2021
Robinhood has changed the way the investing landscape looks by democratising the stock market and creating an unbeatable marketing strategy. Here we explain what financial marketers can learn.
4 MINUTE READ
How micro moments make major impacts
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They're no small matter
17 August, 2021
Micro moments can be what makes a one-time visitor into a loyal customer. Here we explain how finance brands can harness micro moments for long-term success.
3 MINUTE READ
Why finance brands need to strive for relatability
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Break down barriers
13 August, 2021
With 86% of customers saying authenticity is a key factor in deciding what brands to support, relatability is key in how to position a finance brand.
4 MINUTE READ
Why finance brands are outsourcing financial literacy
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School’s back in session
2 August, 2021
The financial literacy app, Zogo, and finance brands are teaming up to educate customers on complex finance topics, empowering consumers and building trust in brands.
4 MINUTE READ
Why chatbots are no longer the future
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They're the here and now
28 July, 2021
With 41.3% of customers using a chatbot to make a purchase, chatbots are no longer a futuristic technology but an everyday staple for finance brands.
3 MINUTE READ
7 stats every finance marketing team should know
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Don't market blindly
16 July, 2021
With 64% of marketing execs ‘strongly agreeing’ data-driven marketing is crucial, we’ve looked at the stats to bring you seven ways to help your finance marketing succeed.
2 MINUTE READ
Why an always-on content program needs no off switch
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Consistency is crucial
9 July, 2021
You can’t expect customers to convert after one piece of content. This is where always-on content proves its worth.
4 MINUTE READ
What Friends: The Reunion can teach finance content marketers
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The one with blockbuster content
9 June, 2021
This is the one where we look at what finance brands can learn about blockbuster content from Friends: The Reunion.
4 MINUTE READ
A rock star content program or Total Shred
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Content that rocks like Jagger
2 June, 2021
For a content program to reach rock star status a la Bowie or Jagger it needs to nail six essential elements.
8 MINUTE READ
How competitions can boost your finance brand’s following fast
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Dangle the carrot
28 May, 2021
Competitions create a sense of urgency, motivating larger volumes of potential customers to connect at a faster pace.
3 MINUTE READ
How podcast advertising turned 2 finance apps into household names
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Become a household name
25 May, 2021
We investigate how two financial investing apps used podcast advertising to gain a cult following with millennial women hungry for financial education.
5 MINUTE READ
Why influencer marketing is more relevant than ever
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Peer-to-peer connections
21 April, 2021
With customers looking to their peers as the most trusted source of information, influencer marketing is more relevant than ever for finance brands.
6 MINUTE READ
What anti-hawking legislation means for Aussie finance brands
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New laws
13 April, 2021
New anti-hawking legislation will come into effect in October but content not cold-calling is the best way to engage customers regardless.
5 MINUTE READ
The millennial mindset cracked
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Years of research
24 March, 2021
After years of research on the subject, we’ve got the millennial mindset and what they want from finance brands cracked.
10 MINUTE READ
How design thinking gives financial content marketing its X Factor
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Design thinking
10 March, 2021
Co-founder and The Dubs creative director, Justin Buckwell shares how The X Factor and architecture influenced the way we approach financial content marketing.
5 MINUTE READ
Finance content marketing resolutions for 2021
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New year, new you
12 January, 2021
You may struggle to commit to personal new year’s resolutions but they’re a valuable way for finance brands to set themselves up for finance content marketing success in 2021.
4 MINUTE READ
The burning questions for financial marketers in 2020
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Top 5 topics
22 December, 2020
We look back at the most popular articles of 2020 and the burning questions on the minds of financial marketers this year.
5 MINUTE READ
5 years of the Financial Marketer
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5 years, 500 articles, 55,000 finance marketers
17 December, 2020
5 years on the Financial Marketer has helped more than 55,000 finance marketers navigate the changing landscape of modern finance marketing.
5 MINUTE READ
Battle of the BNPL brands
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Study their tactics
16 December, 2020
We look to the battlefields of competing BNPL brands to study the tactics winning them millions of millennial customers.
4 MINUTE READ
The Financial Marketer’s guide to effective email marketing
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Don’t get lost in the inbox
8 December, 2020
We address the key elements of effective email marketing so your finance brand's content doesn't get lost in the inbox abyss.
5 MINUTE READ
The Financial Marketer’s guide to building trust
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The benchmark is set
3 December, 2020
The only metric that truly matters, finance brands need to focus on earning customer trust above anything else.
5 MINUTE READ
Financial Marketer’s guide to reaching high net worths
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Sophisticated strategy
26 November, 2020
Reaching high net worths requires a sophisticated strategy. Our latest Financial marketer’s guide details how it can be done.
5 MINUTE READ
How a finance content hub can help you own the conversation
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Give your voice a home
17 November, 2020
With the right strategic approach, a finance content hub can help your brand own the conversation and give your voice a home.
4 MINUTE READ
How to write a successful finance content marketing strategy
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The secret sauce
12 November, 2020
While every finance content marketing strategy differs depending on business objectives and audience needs, the key ingredients are universal.
4 MINUTE READ
How to get thought leadership right
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Challenge the usual
10 November, 2020
Almost every finance brand wants to be seen as an industry leader but far from everyone gets thought leadership right. Here’s what it takes.
4 MINUTE READ
Financial marketers guide to insurance marketing
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The ultimate marketing mix
4 November, 2020
From the ultimate insurance marketing case study to the intricacies of the ideal insurance marketing mix right – it’s all in our financial marketer’s guide.
7 MINUTE READ
Crisis communications in financial services: who got it right?
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The right way to react
28 October, 2020
It’s difficult to liken the crisis communications of COVID-19 to anything we’ve seen previously. Financial services took a direct hit and as a result, crisis communications took on a whole new and meaning.
5 MINUTE READ
The finance brands stepping up to address mental health
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Lifting the COVID-19 cloud
22 October, 2020
Research shows mental health is a rising concern globally during these uncertain COVID-19 times. We look at how financial marketers can support customers, clients and staff.
4 MINUTE READ
Financial Marketing post-COVID-19
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A new dawn
21 October, 2020
The Content Marketing Institute’s annual B2B report revealed that financial marketing has changed post-COVID-19, but with more change to come, it's just the beginning of a new dawn.
4 MINUTE READ
Invstr solves the riddle of what the millennial audience wants
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Fun, gamified, jargon-free
15 October, 2020
For many finance brands, millennials are an enigma, but the Invstr app has cracked the millennial audience and is giving them what they want.
4 MINUTE READ
How to re-engage dormant newsletter subscribers
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Wake up call
13 October, 2020
Don’t let sleeping subscribers lie. Wake up and re-engage your dormant newsletter subscribers with these tips and tactics.
4 MINUTE READ
How to maximise your finance content marketing budget
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Stretch your marketing dollars
8 October, 2020
We look at the strategies finance brands of all sizes can use to stretch their finance content marketing budget.
3 MINUTE READ
4 of the world’s best finance content marketing case studies
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Oscar-worthy content marketing
6 October, 2020
The Oscars of the content marketing world, finalists of this year’s Content Marketing Awards enter the ranks of the world’s best content marketing case studies.
5 MINUTE READ
Mapping future content marketing trends
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Different in every region
1 October, 2020
Off the back of The International Content Marketing Trends Study 2020, we sat down with Statista to map the biggest shifts and future content marketing trends.
5 MINUTE READ
5 tactics for financial marketers to boost newsletter subscriptions
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Grow those numbers
23 September, 2020
With so much competition for customers' email addresses and attention, we recommend five tactics to help financial marketers boost newsletter subscriptions.
6 MINUTE READ
Speaking the language of your CFO
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Lose the buzzwords
15 September, 2020
Financial marketers know content is an asset, but if you want your CFO to embrace that fact you need to be fluent in the same language.
4 MINUTE READ
Is your finance app a service or a strategy?
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Stitch it into your strategy
10 September, 2020
When stitched into a content strategy, a finance app can offer far more value than just a customer service tool.
4 MINUTE READ
How Google Surveys could work for your finance brand
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Just one minute of your time?
27 August, 2020
With the ability to reach millions or target right down to a post code, the unique incentivised approach to Google Surveys is providing new access to insights for finance brands.
3 MINUTE READ
Why trust in financial services is on the rise
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Win it, build it, keep it
25 August, 2020
With research revealing trust in financial services is on the rise, we delve into the content marketing strategies that are most effective in winning, building and keeping trust.
5 MINUTE READ
The next 10 years: trends in financial content marketing
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Trends to watch
18 August, 2020
Even in this current climate of constant change, we've honed in on the key trends in financial content marketing over the coming decade.
5 MINUTE READ
Award-winning campaigns from creative finance brands
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Trophy-winning ideas
13 August, 2020
We take a look at the finance brands shaking up investment marketing with creative, innovative and award-winning campaigns.
3 MINUTE READ
The digital tools favoured by high-performing marketers
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AI, social marketing and more
11 August, 2020
Research reveals the digital tools high-performing marketers are increasingly using to remain competitive and the finance brands already embracing them.
4 MINUTE READ
The benefits and pitfalls of gated content for finance brands
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Follow your leads
30 July, 2020
To gate or not to gate? With many financial marketers battling with the decision, we weigh up the pros and cons of gated content.
5 MINUTE READ
Make cyber security part of your finance content headlines
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Hackers, begone
28 July, 2020
With cyber attacks on the front page of papers and in consumer’s minds, finance brands need content that proves cyber security is on their agenda.
3 MINUTE READ
UK content marketing for finance brands
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Apps, jokes and crises
24 July, 2020
We unpack the state of play in UK content marketing and the latest tactics that are delivering results for finance brands.
3 MINUTE READ
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The winning combo
9 July, 2020
With market uncertainty proving no dampener for millennial investors, we look at three things finance brands need to deliver to capture this eager audience.
4 MINUTE READ
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What’s holding you back?
19 June, 2020
Don’t let assumptions guide you. Our research reveals what’s holding finance marketers back from finance content marketing success.
4 MINUTE READ
How to run a virtual finance event that’s not a fizzer
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In iso and beyond
16 June, 2020
With large-scale face-to-face events off the table for the near future, a cracking virtual event is a way for finance brands to connect in isolation and beyond.
4 MINUTE READ
Is staying silent on race issues an option for finance brands?
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Silence isn't an option
11 June, 2020
Speak up or hold your peace? We look at the stance finance brands have already taken on race issues and offer guidance for those grappling with their position.
7 MINUTE READ
Keeping up in the finance content marketing game
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...or out pace
5 June, 2020
Trends and tactics in finance content marketing move at pace. More than just keeping up, The Dubs MD, Josh Frith tells how to get ahead of the game.
3 MINUTE READ
How to think like a finance content marketer
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Think like your audience
28 May, 2020
In our finance content marketing series, The Dubs MD Josh Frith looks at how a finance content marketer needs to think in order to succeed.
4 MINUTE READ
how to write an award winning entry for finance brands
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Go for gold
26 May, 2020
While award entries may seem like an unnecessary distraction, going for gold offers benefits for finance brands beyond just the accolades.
3 MINUTE READ
Is it time to rethink your email marketing strategy
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Before you hit send
21 May, 2020
Email marketing can deliver significant ROI for your finance brand but are you developing effective email marketing campaigns that have cut-through?
5 MINUTE READ
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Not as daunting as it seems
15 May, 2020
Finance content marketing is a unique beast that comes with its own set of challenges. The Dubs MD, Josh Frith breaks down how to use them to your advantage.
3 MINUTE READ
4 ways finance brands can get gen z on side
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Score with values
30 April, 2020
Gen Z are tech-savvy and thirsty for knowledge with an unrivalled buying potential that finance brands should pay attention to.
4 MINUTE READ
Timely vs evergreen content dividing your content budget
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Precious goods
21 April, 2020
Timely vs evergreen content: we help financial marketers determine where their precious marketing budget is best spent.
4 MINUTE READ
How finance brands can tackle customer apathy head on
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Turn indifference into care
16 April, 2020
A valuable example for all global finance brands, Australian neobank Up tells how they’ve used content marketing to snap customers out of a state of apathy towards finance.
4 MINUTE READ
What is finance content marketing
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It starts with education
2 April, 2020
As the content marketing agency for the financial sector, The Dubs managing director Josh Frith explains what finance content marketing is and why it works.
3 MINUTE READ
Covid 19 the catalyst for change in financial marketing
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Get digital and educate
24 March, 2020
In the wake of the COVID-19 pandemic, The Dubs founder Josh Frith talks about new ways for asset and wealth managers to reach investor audiences beyond traditional face-to-face events.
5 MINUTE READ
Building a finance marketing strategy around customer data
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Extracting gold
12 March, 2020
Customer data can be an invaluable tool for finance brands, provided there’s a clear strategy around why and how to use it.
5 MINUTE READ
Don’t underestimate the value of a well-crafted hashtag strategy
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#TheBrandPlan
3 March, 2020
Either underestimated or overused, the right hashtag strategy can supercharge your social media amplification and extend your finance brand’s reach.
5 MINUTE READ
Why finance brands should tackle financial wellness
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Financially fit
27 February, 2020
While it may seem like a stretch to some, finance brands are perfectly positioned to help customers with a key pillar of their health - financial wellness.
5 MINUTE READ
Finance content marketing trends to watch in 2020
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Global trends
30 January, 2020
We look at the finance content marketing trends that are here to stay and the new trends finance marketers need to have on their radars.
7 MINUTE READ
Should asset managers take a stance on climate change?
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Activist or passive?
28 January, 2020
We look at the risks and rewards of asset managers, and all finance brands for that matter, taking on the role of climate activists.
6 MINUTE READ
five killer content marketing tips to kick start 2020
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New year, new you
21 January, 2020
To ring in the new decade we’re helping you set your intentions – and stick to them – with our top content marketing tips for 2020.
6 MINUTE READ
BetaShares a finance content case study that wins trust
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Breaking down barriers
7 January, 2020
In this finance content marketing case study BetaShares wins what so many other finance brands covet - the trust of customers.
5 MINUTE READ
Santander: a finance content marketing case study for millennials
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Custom content
19 December, 2019
Santander swaps sales messages for a magazine-quality content hub custom built for millennials in this finance content marketing case study.
6 MINUTE READ
Prudential: a finance content marketing case study that travels
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The ultimate road trip
19 December, 2019
A finance brand that doesn’t do things by halves, in this finance content marketing case study Prudential embarks on the ultimate road trip and proves they will travel for good content.
6 MINUTE READ
How to make the most of your content marketing budget
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Make your dollars count
17 December, 2019
As a finance marketer your content marketing budget is a precious commodity, so, how can you make the most of your budget to deliver greater content ROI.
3 MINUTE READ
Why asset managers need to put females first
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The new financial force
12 December, 2019
With products suited to men’s needs and preferences long being the default, it’s time for asset managers to think about the needs of females first.
5 MINUTE READ
The most important target for any finance content strategy
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Customers’ goals
5 December, 2019
The single most important target for your finance content strategy needs to be that it helps fulfill the goals of your customers.
4 MINUTE READ
Specialist VS generalist: the challenger bank advantage
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Carve out your niche
3 December, 2019
Carve out your specialist niche and find your brand's point of difference, it's a strategy tried and tested by countless global challenger banks.
6 MINUTE READ
six big challenges facing UK finance marketers
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Be prepared, don't panic
28 November, 2019
In 2020, finance content marketing looks set to get (even more) interesting for UK finance marketers. We look at the biggest challenges on the horizon.
6 MINUTE READ
Finance content partnerships that have paid off
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Dynamic duos
26 November, 2019
Batman and Robin. Lennon and McCartney. Two heads are often better than one, and that's certainly the case for these finance content partnerships.
3 MINUTE READ
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Go Go Gadget Arms
21 November, 2019
Offering an untapped opportunity to extend finance brand reach, content syndication could be your very own set of Go Go Gadget Arms
3 MINUTE READ
Marketing to over 50s: where finance brands get it wrong
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Misconceptions and stereotypes
14 November, 2019
When it comes to marketing to over 50s the misconceptions and stereotypes are rife. We reveal the truth about over 50s.
4 MINUTE READ
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A serious strategy
29 October, 2019
Finance marketers looking to breathe new life into their marketing could (and should) take advantage of influencer marketing.
3 MINUTE READ
brand love is there hope for finance brands
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Say that you love me
12 September, 2019
While the idea of brand love may seem unattainable for retail banks, a new study tells how to light the spark for a lifetime of customer love.
4 MINUTE READ
Retention the strategy many finance brands forget
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Loyalty runs deep
6 August, 2019
Awareness, consideration, conversion… job done? Not quite. We look at the most important part of the customer journey that many marketers forget - retention.
4 MINUTE READ
On site vs subdomain where to house your content
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Building blocks of SEO success
1 August, 2019
On-site, subdomain or standalone content hub - where should finance brands be keeping their content?
5 MINUTE READ
Speaking the language of middle aged millennials
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Millennials are turning 40
23 July, 2019
The eldest millennials are turning 40 in 2020. What does this milestone mean for their relationship with the finance industry and how brands communicate?
3 MINUTE READ
How to create localised content at scale
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Leverage local
18 July, 2019
Should you create localised content? More than 70% of brand engagement on social media happens on local pages. The results speak for themselves.
5 MINUTE READ
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Trust, a priceless commodity
16 July, 2019
With customer trust becoming a rare commodity in the global banking world, we look at what has earnt the world’s most trusted banks this priceless accolade.
5 MINUTE READ
Why Mary Meeker yearly report is a blockbuster hit
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Something about Mary
11 July, 2019
333 slides long and it still leaves the audience gagging for more. Why is Mary Meeker’s Internet Trends Report so highly anticipated year after year, and what can we learn from her blockbuster content strategy?
6 MINUTE READ
Tips for finance brands using native advertising networks
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Be discovered
18 June, 2019
Native advertising networks offer an opportunity to be discovered by new customers outside of your own brand environment, but it requires a strategic, not a scattergun approach.
5 MINUTE READ
5 finance marketing faux pas you don't want to make
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Avoid egg on your face
12 June, 2019
A poorly timed email to 100,000 customers - the marketing gaffes of 5 global finance brands will have you triple checking your marketing messaging.
5 MINUTE READ
B Corp finance brands match purpose with profit
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People, planet and profit
6 June, 2019
With the rise of the B Corp, prioritising people and the planet is no longer at odds with the pursuit of profit.
5 MINUTE READ
Are subscription models hthe future for finance brands
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Finance and chill
28 May, 2019
Subscription models aren’t simply the realm of Spotify and Netflix. We explore how these models could work for finance brands.
5 MINUTE READ
Converse Chunks
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Giving people what they want
7 May, 2019
Is your website giving your visitors what they want, and making it easy for them to find? Or is it an exercise in brand vanity?
4 MINUTE READ
6 ways to add flavour to your email marketing campaigns
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Spice up your comms
2 May, 2019
Make your finance email marketing campaigns something customers are hungry to digest. We share tips to help you beat industry email benchmarks.
4 MINUTE READ
Employee advocacy the holy grail for finance brands
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Crusade for social reach
30 April, 2019
With staff deemed more believable than brands to customers, in an ideal world, employee advocacy on social media would happen smoothly and organically.
5 MINUTE READ
School Of Fishes
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Own it
19 April, 2019
Establishing a sustainable content plan is a surefire win for any brand, but how should a B2B finance brand approach the task?
6 MINUTE READ
The US community banks getting content marketing right
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Born for the job
12 April, 2019
Driven by the very values that make for powerful content, community banks are perfect candidates for content marketing. We look at three US community banks getting it right.
5 MINUTE READ
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Finance moguls in the making
29 March, 2019
With ASIC due to publish its review of school banking this year, could it be an opportunity for banks to put their hands up and help in the classroom?
3 MINUTE READ