Aberdeen Standard Investments - Winner of Marketing and Innovation Award - Campaign Innovation
5 tactics for financial marketers to boost newsletter subscriptions
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Grow those numbers
23 September, 2020
With so much competition for customers' email addresses and attention, we recommend five tactics to help financial marketers boost newsletter subscriptions.
6 MINUTE READ
Speaking the language of your CFO
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Lose the buzzwords
15 September, 2020
Financial marketers know content is an asset, but if you want your CFO to embrace that fact you need to be fluent in the same language.
4 MINUTE READ
Is your finance app a service or a strategy?
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Stitch it into your strategy
10 September, 2020
When stitched into a content strategy, a finance app can offer far more value than just a customer service tool.
4 MINUTE READ
How Google Surveys could work for your finance brand
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Just one minute of your time?
27 August, 2020
With the ability to reach millions or target right down to a post code, the unique incentivised approach to Google Surveys is providing new access to insights for finance brands.
3 MINUTE READ
Why trust in financial services is on the rise
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Win it, build it, keep it
25 August, 2020
With research revealing trust in financial services is on the rise, we delve into the content marketing strategies that are most effective in winning, building and keeping trust.
5 MINUTE READ
The next 10 years: trends in financial content marketing
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Trends to watch
18 August, 2020
Even in this current climate of constant change, we've honed in on the key trends in financial content marketing over the coming decade.
5 MINUTE READ
Award-winning campaigns from creative finance brands
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Trophy-winning ideas
13 August, 2020
We take a look at the finance brands shaking up investment marketing with creative, innovative and award-winning campaigns.
3 MINUTE READ
The digital tools favoured by high-performing marketers
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AI, social marketing and more
11 August, 2020
Research reveals the digital tools high-performing marketers are increasingly using to remain competitive and the finance brands already embracing them.
4 MINUTE READ
The benefits and pitfalls of gated content for finance brands
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Follow your leads
30 July, 2020
To gate or not to gate? With many financial marketers battling with the decision, we weigh up the pros and cons of gated content.
5 MINUTE READ
Make cyber security part of your finance content headlines
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Hackers, begone
28 July, 2020
With cyber attacks on the front page of papers and in consumer’s minds, finance brands need content that proves cyber security is on their agenda.
3 MINUTE READ
UK content marketing for finance brands
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Apps, jokes and crises
24 July, 2020
We unpack the state of play in UK content marketing and the latest tactics that are delivering results for finance brands.
3 MINUTE READ
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The winning combo
9 July, 2020
With market uncertainty proving no dampener for millennial investors, we look at three things finance brands need to deliver to capture this eager audience.
4 MINUTE READ
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What’s holding you back?
19 June, 2020
Don’t let assumptions guide you. Our research reveals what’s holding finance marketers back from finance content marketing success.
4 MINUTE READ
How to run a virtual finance event that’s not a fizzer
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In iso and beyond
16 June, 2020
With large-scale face-to-face events off the table for the near future, a cracking virtual event is a way for finance brands to connect in isolation and beyond.
4 MINUTE READ
Is staying silent on race issues an option for finance brands?
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Silence isn't an option
11 June, 2020
Speak up or hold your peace? We look at the stance finance brands have already taken on race issues and offer guidance for those grappling with their position.
7 MINUTE READ
Keeping up in the finance content marketing game
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...or out pace
5 June, 2020
Trends and tactics in finance content marketing move at pace. More than just keeping up, The Dubs MD, Josh Frith tells how to get ahead of the game.
3 MINUTE READ
How to think like a finance content marketer
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Think like your audience
28 May, 2020
In our finance content marketing series, The Dubs MD Josh Frith looks at how a finance content marketer needs to think in order to succeed.
4 MINUTE READ
how to write an award winning entry for finance brands
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Go for gold
26 May, 2020
While award entries may seem like an unnecessary distraction, going for gold offers benefits for finance brands beyond just the accolades.
3 MINUTE READ
Is it time to rethink your email marketing strategy
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Before you hit send
21 May, 2020
Email marketing can deliver significant ROI for your finance brand but are you developing effective email marketing campaigns that have cut-through?
5 MINUTE READ
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Not as daunting as it seems
15 May, 2020
Finance content marketing is a unique beast that comes with its own set of challenges. The Dubs MD, Josh Frith breaks down how to use them to your advantage.
3 MINUTE READ
4 ways finance brands can get gen z on side
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Score with values
30 April, 2020
Gen Z are tech-savvy and thirsty for knowledge with an unrivalled buying potential that finance brands should pay attention to.
4 MINUTE READ
Timely vs evergreen content dividing your content budget
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Precious goods
21 April, 2020
Timely vs evergreen content: we help financial marketers determine where their precious marketing budget is best spent.
4 MINUTE READ
How finance brands can tackle customer apathy head on
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Turn indifference into care
16 April, 2020
A valuable example for all global finance brands, Australian neobank Up tells how they’ve used content marketing to snap customers out of a state of apathy towards finance.
4 MINUTE READ
What is finance content marketing
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It starts with education
2 April, 2020
As the content marketing agency for the financial sector, The Dubs managing director Josh Frith explains what finance content marketing is and why it works.
3 MINUTE READ
Covid 19 the catalyst for change in financial marketing
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Get digital and educate
24 March, 2020
In the wake of the COVID-19 pandemic, The Dubs founder Josh Frith talks about new ways for asset and wealth managers to reach investor audiences beyond traditional face-to-face events.
5 MINUTE READ
Building a finance marketing strategy around customer data
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Extracting gold
12 March, 2020
Customer data can be an invaluable tool for finance brands, provided there’s a clear strategy around why and how to use it.
5 MINUTE READ
Don’t underestimate the value of a well-crafted hashtag strategy
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#TheBrandPlan
3 March, 2020
Either underestimated or overused, the right hashtag strategy can supercharge your social media amplification and extend your finance brand’s reach.
5 MINUTE READ
Why finance brands should tackle financial wellness
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Financially fit
27 February, 2020
While it may seem like a stretch to some, finance brands are perfectly positioned to help customers with a key pillar of their health - financial wellness.
5 MINUTE READ
Finance content marketing trends to watch in 2020
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Global trends
30 January, 2020
We look at the finance content marketing trends that are here to stay and the new trends finance marketers need to have on their radars.
7 MINUTE READ
Should asset managers take a stance on climate change?
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Activist or passive?
28 January, 2020
We look at the risks and rewards of asset managers, and all finance brands for that matter, taking on the role of climate activists.
6 MINUTE READ
five killer content marketing tips to kick start 2020
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New year, new you
21 January, 2020
To ring in the new decade we’re helping you set your intentions – and stick to them – with our top content marketing tips for 2020.
6 MINUTE READ
BetaShares a finance content case study that wins trust
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Breaking down barriers
7 January, 2020
In this finance content marketing case study BetaShares wins what so many other finance brands covet - the trust of customers.
5 MINUTE READ
Santander: a finance content marketing case study for millennials
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Custom content
19 December, 2019
Santander swaps sales messages for a magazine-quality content hub custom built for millennials in this finance content marketing case study.
6 MINUTE READ
Prudential: a finance content marketing case study that travels
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The ultimate road trip
19 December, 2019
A finance brand that doesn’t do things by halves, in this finance content marketing case study Prudential embarks on the ultimate road trip and proves they will travel for good content.
6 MINUTE READ
How to make the most of your content marketing budget
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Make your dollars count
17 December, 2019
As a finance marketer your content marketing budget is a precious commodity, so, how can you make the most of your budget to deliver greater content ROI.
3 MINUTE READ
Why asset managers need to put females first
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The new financial force
12 December, 2019
With products suited to men’s needs and preferences long being the default, it’s time for asset managers to think about the needs of females first.
5 MINUTE READ
The most important target for any finance content strategy
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Customers’ goals
5 December, 2019
The single most important target for your finance content strategy needs to be that it helps fulfill the goals of your customers.
4 MINUTE READ
Specialist VS generalist: the challenger bank advantage
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Carve out your niche
3 December, 2019
Carve out your specialist niche and find your brand's point of difference, it's a strategy tried and tested by countless global challenger banks.
6 MINUTE READ
six big challenges facing UK finance marketers
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Be prepared, don't panic
28 November, 2019
In 2020, finance content marketing looks set to get (even more) interesting for UK finance marketers. We look at the biggest challenges on the horizon.
6 MINUTE READ
Finance content partnerships that have paid off
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Dynamic duos
26 November, 2019
Batman and Robin. Lennon and McCartney. Two heads are often better than one, and that's certainly the case for these finance content partnerships.
3 MINUTE READ
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Go Go Gadget Arms
21 November, 2019
Offering an untapped opportunity to extend finance brand reach, content syndication could be your very own set of Go Go Gadget Arms
3 MINUTE READ
Marketing to over 50s: where finance brands get it wrong
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Misconceptions and stereotypes
14 November, 2019
When it comes to marketing to over 50s the misconceptions and stereotypes are rife. We reveal the truth about over 50s.
4 MINUTE READ
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A serious strategy
29 October, 2019
Finance marketers looking to breathe new life into their marketing could (and should) take advantage of influencer marketing.
3 MINUTE READ
brand love is there hope for finance brands
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Say that you love me
12 September, 2019
While the idea of brand love may seem unattainable for retail banks, a new study tells how to light the spark for a lifetime of customer love.
4 MINUTE READ
Retention the strategy many finance brands forget
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Loyalty runs deep
6 August, 2019
Awareness, consideration, conversion… job done? Not quite. We look at the most important part of the customer journey that many marketers forget - retention.
4 MINUTE READ
On site vs subdomain where to house your content
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Building blocks of SEO success
1 August, 2019
On-site, subdomain or standalone content hub - where should finance brands be keeping their content?
5 MINUTE READ
Speaking the language of middle aged millennials
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Millennials are turning 40
23 July, 2019
The eldest millennials are turning 40 in 2020. What does this milestone mean for their relationship with the finance industry and how brands communicate?
3 MINUTE READ
How to create localised content at scale
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Leverage local
18 July, 2019
Should you create localised content? More than 70% of brand engagement on social media happens on local pages. The results speak for themselves.
5 MINUTE READ
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Trust, a priceless commodity
16 July, 2019
With customer trust becoming a rare commodity in the global banking world, we look at what has earnt the world’s most trusted banks this priceless accolade.
5 MINUTE READ
Why Mary Meeker yearly report is a blockbuster hit
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Something about Mary
11 July, 2019
333 slides long and it still leaves the audience gagging for more. Why is Mary Meeker’s Internet Trends Report so highly anticipated year after year, and what can we learn from her blockbuster content strategy?
6 MINUTE READ
Tips for finance brands using native advertising networks
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Be discovered
18 June, 2019
Native advertising networks offer an opportunity to be discovered by new customers outside of your own brand environment, but it requires a strategic, not a scattergun approach.
5 MINUTE READ
5 finance marketing faux pas you don't want to make
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Avoid egg on your face
12 June, 2019
A poorly timed email to 100,000 customers - the marketing gaffes of 5 global finance brands will have you triple checking your marketing messaging.
5 MINUTE READ
B Corp finance brands match purpose with profit
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People, planet and profit
6 June, 2019
With the rise of the B Corp, prioritising people and the planet is no longer at odds with the pursuit of profit.
5 MINUTE READ
Are subscription models hthe future for finance brands
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Finance and chill
28 May, 2019
Subscription models aren’t simply the realm of Spotify and Netflix. We explore how these models could work for finance brands.
5 MINUTE READ
Converse Chunks
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Giving people what they want
7 May, 2019
Is your website giving your visitors what they want, and making it easy for them to find? Or is it an exercise in brand vanity?
4 MINUTE READ
6 ways to add flavour to your email marketing campaigns
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Spice up your comms
2 May, 2019
Make your finance email marketing campaigns something customers are hungry to digest. We share tips to help you beat industry email benchmarks.
4 MINUTE READ
Employee advocacy the holy grail for finance brands
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Crusade for social reach
30 April, 2019
With staff deemed more believable than brands to customers, in an ideal world, employee advocacy on social media would happen smoothly and organically.
5 MINUTE READ
School Of Fishes
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Own it
19 April, 2019
Establishing a sustainable content plan is a surefire win for any brand, but how should a B2B finance brand approach the task?
6 MINUTE READ
The US community banks getting content marketing right
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Born for the job
12 April, 2019
Driven by the very values that make for powerful content, community banks are perfect candidates for content marketing. We look at three US community banks getting it right.
5 MINUTE READ
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Finance moguls in the making
29 March, 2019
With ASIC due to publish its review of school banking this year, could it be an opportunity for banks to put their hands up and help in the classroom?
3 MINUTE READ
Bigger than the Super Bowl: esports outplays the mainstream
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In its own league
28 February, 2019
Proving esports is well and truly part of the mainstream, Order esports CEO, Chris Derrick tells why all brands should play in the esports space.
6 MINUTE READ
Mortgage brokers use content to fight back
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A three-pronged attack
20 February, 2019
In response to the royal commission recommendations, the mortgage broking industry rallied to launch a content campaign called Your Broker behind you.
5 MINUTE READ
Student super addressing the lost decade
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Students at all ages
7 February, 2019
Young people don’t really change the dial for big super funds, which means they're less of a focus for the industry. Student Super founder tells how they're working to change this.
5 MINUTE READ
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Awareness-acceptance-change
5 February, 2019
We head back to the shrink to chat further about the shortcomings of finance content and how to better address poor financial behaviours through financial counselling.
5 MINUTE READ
Wher to start with technical SEO
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On your marks
31 January, 2019
Standing at the start line of technical SEO can seem daunting, but these simple steps will get you set to go.
4 MINUTE READ
Streaming – the new frontier of finance marketing
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Playing the right marketing tune
8 January, 2019
Ultra-personalised and super effective – why aren’t more finance brands using streaming services like Spotify as part of their marketing mix?
5 MINUTE READ
Is your onboarding process more painful than the dentist
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Digital pain relief
19 December, 2018
Your content strategy is humming, but is your finance brand being let down a tragically outdated and painful onboarding process? Here’s our prescription to ease your customer’s pain.
5 MINUTE READ
Blockbuster marketing: swap entertainment for expertise
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Where Hollywood and finance meet
6 December, 2018
In part two of our blockbuster marketing series, LinkedIn tells how finance brands can adjust Hollywood’s franchise formula and make it their own.
6 MINUTE READ
Disney Castle
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Take Hollywood’s lead
4 December, 2018
There's a reason Disney is killing it in the entertainment industry. LinkedIn tells how finance brands can achieve blockbuster marketing success.
5 MINUTE READ
Master the art of the influencer marketing campaign
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It's not what you know
15 November, 2018
Editor and Founder of Husskie, an influencer-focused lifestyle publication, explains how to execute and reap the rewards of an influencer campaign, drawing on some notable mishaps.
5 MINUTE READ
Are Bumble and Tinder the answer to millennial marketing?
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Method to the madness
11 October, 2018
Given Tinder has an estimated 50 million users globally and Bumble has 27 million, a Tinder or Bumble campaign isn’t such a crazy idea. We look at the brands swiping for success.
3 MINUTE READ
What Spotify and your spit have in common
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The sound of your DNA
4 October, 2018
What’s in it for Spotify partnering with Ancestry.com? For starters, it’s another step in Spotify’s quest to personalise content – and a great learning for finance brands.
4 MINUTE READ
WHich peer to peer insurance models will survive
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And where others have fallen
25 September, 2018
Peer-to-peer insurance sounds brilliant in theory but the collapse of Guevara and others shows you need to get the market and the message right.
3 MINUTE READ
Finance brands must act now or say bye bye bye to millennials
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Bring purpose back
18 September, 2018
Millennials increasingly believe business is driven by self-interest. And they’re not happy about it. Rebuild trust or see them walk out that door.
4 MINUTE READ
Lemonade the ultimate insurance marketing case study
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Forget what you know
6 September, 2018
What other insurance marketing material leads with the headline ‘We suck sometimes’? From product through to marketing messages, Lemonade is one of a kind.
6 MINUTE READ
OUr pick of the 2018 Webby Award winners
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Drumroll please
24 July, 2018
The Webby Award winners have been announced! But what separates them from the pack, and what lessons can we learn from their unique approach to content?
5 MINUTE READ
Cashing in on end of financial year content
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Lessons for next EOFY
12 July, 2018
End of the financial year is an obvious time to push out some content – but look at three brands doing it in a not-so-obvious way.
3 MINUTE READ
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Immortalising the brand
14 June, 2018
The marketing campaign for Deadpool 2 has been impossible to miss. So much so that you may not even realise you've seen it.
4 MINUTE READ
AMP and the royal commission rebuilding reputation
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Actions to take
13 June, 2018
Public affairs straight-shooter, Stuart Barton shares his views on the actions AMP needs to take to recover the reputation of the brand.
7 MINUTE READ
AMP and the royal commission
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Damage control
7 June, 2018
AMP and the banking royal commission: How does a brand come back from that? Two content experts share their perspectives on how AMP can win back trust.
7 MINUTE READ
Tic Toc time is up for traditional home loans
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Satisfying the need for speed
12 April, 2018
From 22 days to 22 minutes, Tic:Toc threw out the traditional home loan process and started again, satisfying droves of customers in the process.
4 MINUTE READ
Banks beware the unexpected threat in the shadows
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Hiding in plain sight
5 April, 2018
With their eyes firmly on their fintech rivals, banks could soon be caught off guard by the likes of Amazon and Facebook.
4 MINUTE READ
site structure 5 steps to a better ranking
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Create a clear path for crawlers
3 April, 2018
Your site structure and Google ranking are critically intertwined. We explain why and how to get it right.
4 MINUTE READ
Taking a human approach to CX
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Don’t ignore this trend
20 March, 2018
What does it take for a finance brand to position themselves as fundamental to their customers’ lives? According to CX experts, the answer is a human touch.
4 MINUTE READ
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Balancing global and local
15 March, 2018
Santander’s brand and corporate marketing director, Enrique Arribas reveals their global and local brand strategy and discusses future trends and challenges for finance marketers.
5 MINUTE READ
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The digital talent gap
13 March, 2018
As finance brands jostle to make the switch to digital they’re faced with a new challenge, finding the talent necessary to achieve digital growth.
4 MINUTE READ
Experiential marketing: rethinking the banking experience
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Captivate your customers
1 February, 2018
Pushed to demonstrate ingenuity and innovation beyond their four walls – experiential marketing is set to be the savior for traditional banks.
3 MINUTE READ
Google AMP: What it takes to achieve faster page load times
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Is it worth it?
30 January, 2018
The average load time for Google AMP pages is less than one second, compared to 20 seconds for mobile responsive websites. But there's more for finance brands to consider than mobile load times.
4 MINUTE READ
5 US banks nailing personalised customer service
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Data masters
9 January, 2018
Say bye-bye to old-school mass marketing. Personalised customer service is here and it’s built on big data.
5 MINUTE READ
Striking the balance with a push pull strategy
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It's never one or the other
2 January, 2018
In the vertical of financial services, it’s not a case of push vs pull. Content alone as a pull strategy will not convert traffic to sales.
4 MINUTE READ
Are banks capable of true brand partnerships?
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Be more than a cheque book
7 December, 2017
Partnerships can give exponential benefits – so why aren’t more financial institutions buddying up with other brands?
4 MINUTE READ
Why financial services is the most difficult industry to market
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Rock and a hard place
5 December, 2017
Marketing financial services can feel like you’re rolling a boulder up a mountain, in concrete boots. Here's how marketers can win the fight for creative.
5 MINUTE READ
Financial literacy: the educated customer is king
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Building bricks of good customers
23 November, 2017
BRICKX CEO, Anthony Millet explains why a lack of financial literacy is preventing finance brands from gaining better, long-term customers.
5 MINUTE READ
officeworks amplification
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Blog with business-wide support
16 November, 2017
Officeworks provides more than just office products and tools, as content marketing manager Jamie Doyle explains.
4 MINUTE READ
The BRICKX story
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Finance brands take note
14 November, 2017
BRICKX CEO, Anthony Millet talks about building consumer trust and credibility when you’re a one-year-old fintech or an established finance brand.
5 MINUTE READ
6 ways AMP is nailing it at financial content marketing
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Life goals, not product
7 November, 2017
AMP realised their customers don’t think in terms of needing products, but about achieving their life goals – so they shaped their content accordingly.
5 MINUTE READ
What ti means to be a true thought leader in finance
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A buzzword dissected
26 October, 2017
We revisit what thought leadership is (and isn’t) and present 7 examples of finance brands who have nailed it.
5 MINUTE READ
AdWords to boost your financial content
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An experiment pays off
19 October, 2017
We experimented using AdWords to distribute and promote our content and achieved our highest ever click-through rate.
6 MINUTE READ
LinkedIn Pulse vs Medium: which is better for your finance brand?
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We help you decide
28 September, 2017
Considering duplicating your content on either LinkedIn Pulse or Medium? These questions will help you decide your best plan of attack.
4 MINUTE READ
UX: Perpetual leads in the asset management industry
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Winning on the web
26 September, 2017
We researched leading Australian asset managers and found that Perpetual's website had the longest visit durations, most pages viewed per visit, and lowest bounce rate in the industry. Here’s why.
3 MINUTE READ