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The marketing automation market is expected to be worth $16.06 billion by 2022, and for good reason - it's effective and it works fast.

If a 2016 report from Bank of America Merrill Lynch is to be believed, virtual reality could help financial brands strike up new conversations with customers.

We take a look at just how Prudential has dominated a traditionally difficult commercial landscape with courageous, customer-focused content.

Financial brands in the UK have traditionally been a little slower to embrace content marketing, compared to their trail-blazing US counterparts. But that's changing.

We talk to Leon Bombotas about Newsroom.ly, the content marketing tech platform he founded, and his mission to allow storytellers to easily measure content performance.

The financial services industry is investing heavily in new technology and innovation across a host of platforms, but there's plenty of work left to do.

Flipboard’s head of PR Christel van der Boom explains how the news aggregator reinvented itself using AI to drive personalisation and better UX.

NewsWhip content strategist Gabriele Boland reveals how to break through the digital noise on social media in an age where reaching and engaging your audience is becoming harder.

Taryn Williams, founder and CEO of TheRight.fit shares her tips for genuine and successful influencer marketing campaigns.

The rise of dark social creates new marketing opportunities for finance brands, and shouldn't be ignored.

Following his trip to SXSW, Teachers Mutual Bank’s Head of Digital, Gerard Smith, offers a glimpse into the future of how finance brands will increasingly use artificial intelligence.

When combined with real-time data, online video is a powerful storytelling medium that is expected to dominate all content consumed on the internet

In the third instalment of our content marketing smackdown series, we put online banks ING Direct Australia and ME Bank into the ring. Find out who comes out swinging.

Cheddar SVP Melissa Rosenthal reveals how the live-streaming startup is bringing sexy back to the finance sector.

Data Scientist is a business intelligence role that has seen its profile skyrocket - and businesses serious about content strategy are capitalising on their insights to predict and profit.

With innumerable pieces of content published online each day, companies can't longer afford to put generic fare in front of their audience. Enter the era of personalisation.

ANZ BlueNotes’ managing editor Andrew Cornell reveals what it takes to build a successful branded newsroom.

Demonstrating ROI is a big concern for content marketers. Here's how to argue the case for value and get your budget signed off.

We asked the Content Marketing Institute's Joe Pulizzi to weigh in on the increasingly blurred lines between content marketing and advertising agencies.

With the spotlight shining ever-brighter on Millenial money, marketers seem to have overlooked a significant portion of potential customers - Generation X.

Climate change is mobilising capital for green ventures, renewables and clean technology, but is green finance sustainable?

Many are wondering if and how the Trump administration's fiscal and trade policies will impact average Australians and their finances.

Less than two years after launching its publisher branded content arm, The Guardian has created a new way for advertisers to tap into the newspaper website’s native traffic.

Insurance companies and super funds become more cool and relevant as they embrace the mobile market with a host of new apps.

Up next in our Content Marketing Smackdown series are two newer players in the finance industry: NerdWallet and LendingTree.

VR is creating a much deeper connection between people and their finances, on a level that is both intuitive and immersive.

Until recently, Facebook Messenger was a way to exchange private messages among friends. However that is changing as brands and publishers infiltrate your messages with the help of Messenger Bots.

In a prediction from Gartner, by 2018 20% of business content will be “authored by machines”. Is this really a tangible possibility or mere science fiction?

The term Big Data has been noise on the internet for years but, like many popular catchphrases, what it actually means to brands remains somewhat muddied. We clear the waters.

From Periscope and Meerkat to Snapchat and Facebook Live, how are live streaming apps being used by brands and users alike?

In an industry awash with evermore confusing terminology and acronyms, it’s hard to distinguish between just another buzzword and something that perhaps has a little more bite. So where does current favourite ‘growth hacking’ fit in?

Anyone crafting brand content has been hit with two demands that make them want to tear their hair out: “Make the logo bigger” and “Write about the product”. The thing is - your audience probably doesn’t care.

Knowing how to manage a campaign budget can look like an art form but it should be rooted in science. Today’s business world demands it.

In the first of three articles, Sarah Dunning, NSW Chair of the Australian Marketing Institute, offers this advice for staying in control of the budget when everyone wants a chunk of the money.

After years of minimal ad sales and few advertiser relationships, Reddit is now opening itself up and encouraging brands to target specific communities and start two-way discussions with its users.

Credit Suisse and UBS have both entered the content marketing arena. Glenn Mitchell unpacks their efforts and crowns the winner in the next phase of contention between the age-old rivals.

Authenticity is one of those buzzwords that’s easy to spout but hard to execute. The Dubs Susi Jenkinson offers some starting points for creating something so real you can touch it.

Outbrain’s Head of Marketing APAC, Isabella Barbato, reveals the content marketing trends her organisation sees coming to fruition in 2017.

Digital lore has long-dictated that shorter is better. But this is increasingly not the case. We take a look at the backlash against brevity and the rise of serialised content, which is finally discovering with TV has always known.

The Dubs grilled Lindsey Hoad, BT Financial’s Group Senior Manager, Consumer Marketing Strategy and Channel Development and asked her to retrace her steps in implementing the finance brand’s first major content strategy, GetMoving.

The BBC and soccer website Goal.com have swept the pool when it comes to most shared articles on social media this year. Here’s how these two very different brands have built their social media empires.

Interconnectivity has enormous implications for the banking end of town, and opportunities that could deliver greater security and bigger profits.

What is the magic viral content formula every publisher, brand or otherwise, wants to know? The Dubs Dalia Dakkak has the answer.

In 2009, four friends were making video content in a backyard. Now, they are the largest broadcast entity in the world. Where do you go from there? Onwards and upwards, apparently.

So you want to add video to your content marketing mix? Here are some basics you need to know before you get ready for your close up.

What is influencer marketing and who is getting it right? More genuine and organic than celebrity endorsement, it harnesses both these qualities to captivate audience targets.

Which platforms are gaining – and waning – in importance in the increasingly complex social media ecosystem in 2017? Hint: Facebook is king!

Six hundred times more vast than the regular web, the dark web is best known as a haven for sinister activities, but does it have any legitimate business applications? Glenn Mitchell goes deep into the most nefarious regions of cyberspace to find out.

Dubs intern Caitlin is a stone’s throw from finishing her marketing degree, so we asked her to tell us if the dream matches the reality.

The power and reach of online video can no longer be denied, but why is this medium so powerful and who is actually doing it well?

Want to use content marketing to reach Millennials? Then you need to know they don’t have it as easy as you might think, with many facing an uncertain future.

Marketing maven Louise Kelly explains why understanding how your target audiences feels is more important than what they think.

You’ve done the hard work, put in the hours of research to ensure your content is the best it can be and your blog post is now ready to go live. Or is it?

Rhiannon Tuntevski, Cure Brain Cancer’s National Campaigns and Partnerships Executive, is sick of being labelled a lazy narcissist and has a message for marketers trying to flog their wares to Gen Y – get a purpose.

Happiness has become a buzzword in content marketing. But how are you supposed to sell it if you can’t even find the bloody thing? Having a bad day – or year – at the salt mines? These five podcasts can help. And – if that doesn’t work – see number three.

The children of the baby boom at the birth of the 21st century are becoming old enough to vote, and that’s not the only way we will feel their influence.

The attention economy is the beating heart of content marketing – pivoting on the ability to land eyeball time without asking for a cent in return for an experience or information. And Pokemon Go has nailed it.

A veteran wordsmith unburdens himself of the terrible things he’s done in the name of selling people things they didn’t need. A dark night of the soul indeed.

Not sure how to get the most out of your sponsored content? LinkedIn's Sarah demystifies the process of getting the most out of your next campaign.

With big-name brands becoming the world’s biggest publishers, many are launching their own newsrooms. Here are five of the most valiant efforts in this arena.

Content marketing is an increasingly important part of every marketer’s toolkit. So how are we looking as we approach the midway point of the year?

We cast our predictions as to what 2016 will bring in terms of technical revolutions for the content marketing world.

We take a look at the most ingenious Internet conceptions of 2015 and examine how - and why - they epitomise the digital age.

Humans are visual creatures, wired to respond to pictures before words, so choosing strong images is essential in the online world.

She's as notorious for her vitriolic criticisms and online feuds as she is for her music, but is Azealia Banks a Twitter troll or a marketing genius?

An afternoon with Jon Ronson at Sydney’s Festival of Dangerous Ideas highlighted how widespread a phenomenon social media shaming has become.

It looks like Facebook wants to set up its own blogging platform. But why?

Our appetite for mildly entertaining yet pointless websites is insatiable. Is this indicative of the devolution of our species? Or merely the precursor to a new genre of art?

The advent of on-demand telly is changing our viewing habits. Or is it? Will we always want to gather round "the watercooler" and talk TV?

Can’t stop scrolling through your Facebook feed? Wasting precious hours that should be spent working, exercising, sleeping…? It’s not your fault.

Music, books, film and television can survive the deregulation of the publishing industry without any loss of integrity. News, however, cannot. What will happen if serious journalism is superseded by blogging and social media?

Why haven't they created a realistic robot woman yet? What exactly is the hold up? We take a look at where robotics engineers have been focussing their attentions, and just how close they've come.

Do you frequently find yourself utterly discombobulated by the incomprehensibility of business-speak? Join the club. We take a look at why it doesn’t work and we’d all be better off talking like we’re having a beer with our mates down the pub.

If you're going down the path of content marketing, if you're truly committed - it pays to remind yourself what the beast looks and sounds like. So you don't get led astray...

Despite the ever-increasing amount of high volume, low cost subscription-based platforms, music piracy is still rife. So why are we still making excuses to listen for free?

She's online, she's on billboards, she's in brochures and shop windows from Singapore to Sydney. So what's the story on this woman they call 'The Overexposed Stock Image Model'?

The Dubs' social media director Andrew Frith demonstrates the power of imagery by turning his passion for photography into an active online community.

Now that brand publishing is common place - what's next? Becoming a hero brand broadcaster, that's what. And it's a tough nut to crack. But worth it.

Is the long wait over? Is virtual reality here? It's certainly on the march, from Google's humble Cardboard to brave new offerings from Samsung, Sony and Microsoft... and it presents major opportunities for marketers.

With more and more freelance writers in the market, writers' fees are increasingly easy to beat down. But in the end you'll pay for it in ways you'd much rather avoid.

When it comes to buying really cool-looking, wickedly functioning new gadgets, let's not kid ourselves it's about need.

Cats are not only awesome and cute, but their popularity can teach us lots about irresistible content. And yes, a crazy cat lady wrote this, but it's still true.

Given online gaming is such a massive market globally you'd think marketers would be all over it. No so! We take a look at what's going on in this space and dispel some myths about who gamers are.

When it's business as usual I reckon that's a good sign it's time to get your sneakers on and RUN FORREST RUN!

Katy Perry is President and 'Beliebers' are overtaking the human race. The end is nigh!

The Google-backed software gives little away in terms of its functionality or accessibility, but the mystery is all too enticing.

Content marketing is evolving fast with almost every brand now an online publisher in some way. What's lifting some players above the pack is episodic shortform documentaries, and these examples in particular.