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Strategy

Financial Marketer’s guide to reaching high net worths

Sophisticated strategy

26 November, 2020

Reaching high net worths requires a sophisticated strategy. Our latest Financial marketer’s guide details how it can be done.

5 MINUTE READ

Social media

9 different ways finance brands can use Instagram

Pick and mix

24 November, 2020

We draw up a shopping list of Instagram products that finance brands can pick and mix from when building a campaign.

3 MINUTE READ

Financial industry contributor

Should finance brands talk politics?

High stakes

20 November, 2020

Off the back of one of the most controversial elections in global history, our US-based industry contributor weighs up the stakes for finance brands wanting to talk politics.

5 MINUTE READ

Strategy

How a finance content hub can help you own the conversation

Give your voice a home

17 November, 2020

With the right strategic approach, a finance content hub can help your brand own the conversation and give your voice a home.

4 MINUTE READ

Strategy

How to write a successful finance content marketing strategy

The secret sauce

12 November, 2020

While every finance content marketing strategy differs depending on business objectives and audience needs, the key ingredients are universal.

4 MINUTE READ

Strategy

How to get thought leadership right

Challenge the usual

10 November, 2020

Almost every finance brand wants to be seen as an industry leader but far from everyone gets thought leadership right. Here’s what it takes.

4 MINUTE READ

Strategy

Financial marketer’s guide to insurance marketing

The ultimate marketing mix

4 November, 2020

From the ultimate insurance marketing case study to the intricacies of the ideal insurance marketing mix right – it’s all in our financial marketer’s guide.

7 MINUTE READ

Financial Marketer podcast

Serve not sell: the new role of finance brands

Benedict Kingsmill, senior client partner, financial services vertical, LinkedIn

29 October, 2020

Financial Marketer podcast · Serve Not Sell: The New Role of Finance Brands

23 MINUTE LISTEN

Strategy

Crisis communications in financial services: who got it right?

The right way to react

28 October, 2020

It’s difficult to liken the crisis communications of COVID-19 to anything we’ve seen previously. Financial services took a direct hit and as a result, crisis communications took on a whole new and meaning.

5 MINUTE READ

Strategy

The finance brands stepping up to address mental health

Lifting the COVID-19 cloud

22 October, 2020

Research shows mental health is a rising concern globally during these uncertain COVID-19 times. We look at how financial marketers can support customers, clients and staff.

4 MINUTE READ

Strategy

Financial marketing post-COVID-19

A new dawn

21 October, 2020

The Content Marketing Institute’s annual B2B report revealed that financial marketing has changed post-COVID-19, but with more change to come, it's just the beginning of a new dawn.

4 MINUTE READ

Strategy

Invstr solves the riddle of what the millennial audience wants

Fun, gamified, jargon-free

15 October, 2020

For many finance brands, millennials are an enigma, but the Invstr app has cracked the millennial audience and is giving them what they want.

4 MINUTE READ

Strategy

How to re-engage dormant newsletter subscribers

Wake up call

13 October, 2020

Don’t let sleeping subscribers lie. Wake up and re-engage your dormant newsletter subscribers with these tips and tactics.

4 MINUTE READ

Strategy

How to maximise your finance content marketing budget

Stretch your marketing dollars

8 October, 2020

We look at the strategies finance brands of all sizes can use to stretch their finance content marketing budget.

3 MINUTE READ

Strategy

4 of the world’s best finance content marketing case studies

Oscar-worthy content marketing

6 October, 2020

The Oscars of the content marketing world, finalists of this year’s Content Marketing Awards enter the ranks of the world’s best content marketing case studies.

5 MINUTE READ

Financial industry contributor

Readying your finance content marketing for recovery

Recovery mission

2 October, 2020

Director of marketing at NRL Mortgage and Financial Marketer industry contributor, TL Nguyen explains why and how finance brands can shift their finance content marketing focus to recovery.

3 MINUTE READ

Strategy

Mapping future content marketing trends

Different in every region

1 October, 2020

Off the back of The International Content Marketing Trends Study 2020, we sat down with Statista to map the biggest shifts and future content marketing trends.

5 MINUTE READ

Social media

LinkedIn Showcase vs LinkedIn Life for finance brands

Pros and cons

25 September, 2020

In LinkedIn’s expanding repertoire of tools, we look at where LinkedIn Showcase and LinkedIn Life pages could sit in your finance content marketing strategy.

4 MINUTE READ

FinancialMarketer

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