do_webinars_belong_in_your_financial_services_content_mix

Should finance brands be paying attention to Google E-A-T?

Expertise-Authority-Trustworthiness

6 April, 2021

With so many SEO factors to consider, are Google E-A-T guidelines still relevant to financial marketers?

Why a social media strategy is non-negotiable for finance brands

Consider it critical

1 April, 2021

In a post-COVID-19 world, we explain why a social media strategy is no longer a consideration but a critical resource for finance brands.

How to create finance content your audience wants

Don't fudge it

30 March, 2021

Rather than fudging it and falling short, to create finance content your audience wants you first need the insights from a content and search audit.

Short-form documentaries for short attention spans

Content production

Attention span of a goldfish

25 March, 2021

To appeal to the tiny attention spans of customers today, finance brands need to keep it succinct with short-form documentaries.

The millennial mindset cracked

Strategy

Years of research

24 March, 2021

After years of research on the subject, we’ve got the millennial mindset and what they want from finance brands cracked.

10 MINUTE READ

How to diagnose a drop in organic search traffic

Diagnose the drop

19 March, 2021

Whether a sharp drop or a gradual decline, don't panic, here’s what to do if your organic search traffic takes a hit.

Editorial design tactics to elevate your brand

Design

Design that leaps off the page

16 March, 2021

The Dubs senior digital designer Tom Bradshaw tells how borrowing editorial design tactics can deliver print-quality digital design.

Why music and sound can’t be an afterthought in a brand video

Content production

Hit the right note

11 March, 2021

Partner and composer at Klang Studios, Ryan Grogan stresses why finance brands can’t just hit any old note in a brand video.

How design thinking gives financial content marketing its X Factor

Strategy

Design thinking

10 March, 2021

Co-founder and The Dubs creative director, Justin Buckwell shares how The X Factor and architecture influenced the way we approach financial content marketing.

Unlocking the secrets to YouTube growth

Act like a YouTuber

4 March, 2021

For finance brands, YouTube growth comes down to emulating the powerful but underappreciated traits and tactics of YouTubers.

How to design an infographic

Design

The creative process

2 March, 2021

The Dubs senior digital designer, Tom Bradshaw gives a designer's point of view on how to design an infographic with impact.

2 MINUTE READ

Is Bing a worthy contender for Google search?

Google vs Bing

25 February, 2021

It's the 2nd largest search engine in the world, but is optimising for Bing worth a finance brand's time, and what does it take?

Chinese New Year - the year of the finance brand

Content production

An occasion for content

23 February, 2021

Given its significance to millions globally, Chinese New Year is a celebration of prosperity not to be missed. Here’s how finance brands marked the lunar occasion.

Facebook pulls the plug on Australian media

But there's light in LinkedIn

18 February, 2021

Facebook may have pulled the plug on news in Australia, but for financial marketers, LinkedIn represents a more trusted and credible channel for distribution.

Financial Marketer podcast

Why beats and best-practice finance marketing go hand-in-hand

Sunny Singh, head of digital marketing, humm group

18 February, 2021

Financial Marketer podcast · Why beats and best-practice finance marketing go hand-in-hand

25 MINUTE LISTEN

Financial industry contributor

Building bridges over troubled waters

Marketing in the eye of the storm

11 February, 2021

In these uncertain times, marketing isn’t something to fall by the wayside but rather a way to help finance brands and their customers successfully navigate the storm.

Will Google stay or go? A move that would make Australia the only country alongside China not to have Google search, we look at the implications for consumers and brands.

The Google Search showdown down under

Will Google stay or go?

10 February, 2021

Given Google and search are synonymous, we look at the impact if Google followed through on its threat to no longer make Google Search available in Australia.

7 MINUTE READ