Facebook pulls the plug on Australian media

But there's light in LinkedIn

In the space of a week, Australia has seen Google back down on its threat to no longer make search available, only for Facebook to throw media publishers into disarray with its ban on publishers and people viewing and sharing both Australian and international news content.

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A move that was made in response to Australia’s proposed news Media Bargaining Law – which will require social media companies to pay media outlets for using their content – Facebook’s Australian boss, William Easton said, “The proposed law fundamentally misunderstands the relationship between our platform and publishers who use it to share news content. It has left us facing a stark choice: attempt to comply with a law that ignores the realities of this relationship, or stop allowing news content on our services in Australia. With a heavy heart, we are choosing the latter.”

But with a number of non-news organisations blocked as collateral damage – charities, the Bureau of Meteorology, health departments, satire news sites, and even Facebook itself – it has Australian marketers wondering what exactly Facebook constitutes as news, raising concerns that any business with a blog or content hub could lose Facebook as a distribution channel.

Let’s not forget LinkedIn, which is seen as the most trusted social media platform, rated at 70%, compared to Facebook at 32% and Twitter at 30%.

LinkedIn: A trusted source of news

But before you descend into panic, let’s not forget LinkedIn, which is seen as the most trusted social media platform, rated at 70%, compared to Facebook at 32% and Twitter at 30%. With two-thirds of adults getting their news from social media, the perception of LinkedIn as a platform that’s free of deceptive content and a source of quality news and information people can trust makes it the perfect channel for finance brands to focus their attention.

To give you a sense of how LinkedIn can do the heavy lifting in your content and distribution strategy, we’ve gone back into our archives to shine a light on the value of LinkedIn for finance brands.

How finance brands can reach high net worths using LinkedIn

Pushing high net worth investors down the funnel with LinkedIn

LinkedIn tells what content works best for finance brands

The FInancial Marketer meets LinkedIn’s Jon Lombardo

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Ale MIddleton

A traditionally trained journalist, Ale has spent the bulk of her career designing and executing content marketing strategies for organisations in the financial services, HR, and health and fitness industries. As well as driving strategies that deliver on business objectives, Ale can produce stand out print, digital and video content. A content marketer by day, Ale lives a decadent life as a bar and restaurant reviewer by night.