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Why ABM is a perfect match for B2B lead generation

Tried and tested

14 January, 2021

Tried and tested, The Dubs media Director, Andrew Frith tells why ABM is his proven pick for B2B lead generation and how it works.

4 MINUTE READ

Strategy

Finance content marketing resolutions for 2021

New year, new you

12 January, 2021

You may struggle to commit to personal new year’s resolutions but they’re a valuable way for finance brands to set themselves up for finance content marketing success in 2021.

4 MINUTE READ

Strategy

The burning questions for financial marketers in 2020

Top 5 topics

22 December, 2020

We look back at the most popular articles of 2020 and the burning questions on the minds of financial marketers this year.

5 MINUTE READ

Strategy

5 years of the Financial Marketer

5 years, 500 articles, 55,000 finance marketers

17 December, 2020

5 years on the Financial Marketer has helped more than 55,000 finance marketers navigate the changing landscape of modern finance marketing.

5 MINUTE READ

Strategy

Battle of the BNPL brands

Study their tactics

16 December, 2020

We look to the battlefields of competing BNPL brands to study the tactics winning them millions of millennial customers.

4 MINUTE READ

Content production

Finance brands killing it on YouTube

Join the line up

10 December, 2020

With countless finance brands yet to subscribe to the reach YouTube offers, take inspiration from finance brands already killing it on the channel.

4 MINUTE READ

Strategy

The Financial Marketer’s guide to effective email marketing

Don’t get lost in the inbox

8 December, 2020

We address the key elements of effective email marketing so your finance brand's content doesn't get lost in the inbox abyss.

5 MINUTE READ

Strategy

The Financial Marketer’s guide to building trust

The benchmark is set

3 December, 2020

The only metric that truly matters, finance brands need to focus on earning customer trust above anything else.

5 MINUTE READ

Content production

How to pick the best video platform for your finance brand

Spoilt for choice

1 December, 2020

While the value of video content is undisputed at this point, choosing the right video platform for your finance brand is far less clear cut.

5 MINUTE READ

Strategy

Financial Marketer’s guide to reaching high net worths

Sophisticated strategy

26 November, 2020

Reaching high net worths requires a sophisticated strategy. Our latest Financial marketer’s guide details how it can be done.

5 MINUTE READ

Social media

9 different ways finance brands can use Instagram

Pick and mix

24 November, 2020

We draw up a shopping list of Instagram products that finance brands can pick and mix from when building a campaign.

3 MINUTE READ

Financial industry contributor

Should finance brands talk politics?

High stakes

20 November, 2020

Off the back of one of the most controversial elections in global history, our US-based industry contributor weighs up the stakes for finance brands wanting to talk politics.

5 MINUTE READ

Strategy

How a finance content hub can help you own the conversation

Give your voice a home

17 November, 2020

With the right strategic approach, a finance content hub can help your brand own the conversation and give your voice a home.

4 MINUTE READ

Strategy

How to write a successful finance content marketing strategy

The secret sauce

12 November, 2020

While every finance content marketing strategy differs depending on business objectives and audience needs, the key ingredients are universal.

4 MINUTE READ

Strategy

How to get thought leadership right

Challenge the usual

10 November, 2020

Almost every finance brand wants to be seen as an industry leader but far from everyone gets thought leadership right. Here’s what it takes.

4 MINUTE READ

Strategy

Financial marketer’s guide to insurance marketing

The ultimate marketing mix

4 November, 2020

From the ultimate insurance marketing case study to the intricacies of the ideal insurance marketing mix right – it’s all in our financial marketer’s guide.

7 MINUTE READ

Financial Marketer podcast

Serve not sell: the new role of finance brands

Benedict Kingsmill, senior client partner, financial services vertical, LinkedIn

29 October, 2020

Financial Marketer podcast · Serve Not Sell: The New Role of Finance Brands

23 MINUTE LISTEN

Strategy

Crisis communications in financial services: who got it right?

The right way to react

28 October, 2020

It’s difficult to liken the crisis communications of COVID-19 to anything we’ve seen previously. Financial services took a direct hit and as a result, crisis communications took on a whole new and meaning.

5 MINUTE READ

FinancialMarketer

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