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The Financial Marketer podcast meets LinkedIn’s Jon Lombardo

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Episode 2

In the latest episode of the Financial Marketer podcast The Dubs founder Josh Frith speaks with Jon Lombardo, global lead at LinkedIn’s B2B Institute, delving into the new normal for financial marketers and the trends that are set to accelerate.

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Financial Marketer: The industry publication for finance marketers.

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With the COVID-19 pandemic driving 10 years of digital disruption in a mere two months Lombardo and Frith unpack what this means for financial marketers and weigh in on just how sizeable a change the financial services industry can expect.

Characteristically behind in digital marketing, the pair looks at how financial services compares to other industries and hones in on the opportunity in long-term brand building in a world that has become increasingly short-term and lacking in creativity.

The Financial Marketer and Lombardo explore:

Josh Frith
Originally a journalist by trade with News Corp, I co-founded The Dubs content marketing group to develop new ways to create stories and deliver these to audiences digitally. Along the way we’ve worked across Australia, Asia and the UK for media giants, national governments and royal houses, big banks and the world’s biggest internet company, Google. But I think we’re only just beginning...