Art of Money is an online magazine made possible by GE Money. It is a personal finance blog with personality, editorially and pictorially driven.
We worked with GE and their wider agency network to arrive at the content approach, firstly looking at the attributes of the personal loans and credit cards products this was to support. From there, we developed target market personas so we could create an editorial house style that fitted with our audience demographic.
Our talented writers and editors then explored popular lifestyle topics and brought them to life through colourful editorial and rich pictorial.
Art of Money is a factual entertainment series designed to inform and inspire our audience.