How to design an infographic
The creative process
Infographics are a powerful way to translate complex data and information into an easily digestible format, making them a useful inclusion in any finance brand’s content mix. Designed to be clear, succinct and visually engaging, articulating your message in an infographic isn’t as simple as it seems – particularly if your strong suit as a financial marketer is your way with words.
Demanding a different approach or creative process than a long-form article, video or listicle, The Dubs senior digital designer, Tom Bradshaw gives a designer’s perspective on how to design an infographic.