Share this article

Twitter

Facebook

comparison-table (1)

thedubs

NEWSLETTER

Get on the list

Subscribe to receive the latest content marketing news and insights straight to your inbox.

View our privacy policy

Download the Special Research Report

Download

From strategy through to content production, distribution and measurement, we can help.

Fill in the form. It's easy.

Thanks for submitting. We'll be in touch soon.

First name*

Last name*

Company name

Job Title

Email*

Tell us about your project and your current goals. How can we help you?

View our privacy policy

Design

How to create landing pages that convert

Convert clients

30 January, 2023

Landing pages are critical to your finance brand’s success. Here we explain how you can create one that converts.

3 MINUTE READ

Content production

The ins and outs of creating outstanding financial video content

Critical content

23 January, 2023

Don’t get stuck merely producing whitepapers and one-dimensional charts. Research shows video content should be a critical part of every asset manager's marketing. Here we explain how to create great financial video content.

4 MINUTE READ

Top 3 asset managers’ marketing campaigns 2022

Inspiration for 2023

16 January, 2023

At The Dubs, we analysed the 2022 Investment Marketing Innovation Awards winners to find out what this year's best asset managers’ marketing campaigns did right.

3 MINUTE READ

Strategy

How to improve brand awareness for asset managers

Build a positive brand image

21 December, 2022

According to a recent Global 100 report, asset managers are continuing to experience stagnant or declining brand awareness. Here’s how you can change that.

2 MINUTE READ

Strategy

Asset Manager Marketing Trends for 2023

Get ahead of the curve

20 December, 2022

As we launch into the new year, here are the top three asset manager marketing trends for 2023 that financial marketers should watch out for.

4 MINUTE READ

Strategy

Creating a digital media plan for financial marketers

A winning formula

7 December, 2022

We spoke to The Dubs’ Senior Social Media Specialist, Sadiye Booker, to find out how financial marketers can craft an effective and sustainable digital media plan.

3 MINUTE READ

Strategy

What financial marketers need to know about iOS updates

Keep calm and carry on

5 December, 2022

We spoke to the Dubs’ Research and Social Media Director, Andrew Frith, to find out what financial marketers need to know about the iOS updates that have transformed the way marketers are able to use data.

5 MINUTE READ

Content production

The benefits of content marketing for asset managers

A worthy investment

1 December, 2022

Content marketing should be a part of every asset manager's overall strategy, but creating and executing an effective content marketing strategy is no small task. Here we explain the benefits and take a look at three asset managers doing it well.

5 MINUTE READ

Strategy

The lowdown on content marketing during a recession

Don't take your foot off the gas

21 November, 2022

Finance brands’ marketing during a recession should be focused on building confidence, connecting through empathy and educating clients. Here’s how.

4 MINUTE READ

Social media

12 benefits for finance brands being on LinkedIn

The platform to be on

17 November, 2022

LinkedIn is the social media platform all finance brands need to have a presence on. Here we explain why it’s important and the type of content that performs best.

2 MINUTE READ

Why financial marketers should create interactive content

Content production

A guide to interactive content for finance marketers

Improve engagement

15 November, 2022

Interactive content is a game-changer for financial marketers wanting to improve engagement, convert clients and nurture leads. Here we explain how finance brands can do it right.

3 MINUTE READ

Strategy

How to balance a paid, earned and owned media strategy

How to get it right

9 November, 2022

We spoke to The Dubs’ Social Media Strategist, Tara Cimino, to find out how finance brands can balance a paid, earned and owned media strategy and why they should.

3 MINUTE READ

Social media

Should your finance brand be on Twitter?

Tweet, tweet

8 November, 2022

Finance brands utilise Twitter more than any other social media platform, but is it right for your brand, and what type of content performs best?

2 MINUTE READ

Strategy

Why ESG content matters

What consumers want

2 November, 2022

Creating ESG content can improve trust and loyalty for both B2C and B2B consumers. So, what are the benefits and how can your finance brand get it right?

3 MINUTE READ

Strategy

The ins and outs of integrated digital marketing

Be seen across all channels

31 October, 2022

Integrated digital marketing can help your finance brand nurture and convert leads by building relationships across multiple channels. Here we explain how your finance brand can adopt it.

3 MINUTE READ

Strategy

Finding your niche as a finance brand

Understand your customers

27 October, 2022

To engage clients and create a strong financial marketing strategy, your message needs to be specific and targeted. Understanding your niche audience can help you to achieve this.

3 MINUTE READ

Content production

3 examples of great financial content marketing

This year's standouts

26 October, 2022

To gain inspiration and learn from other finance brands, we take you through three great financial content marketing examples and explain what they’re doing right.

4 MINUTE READ

Content production

Why super funds should focus on educational content

Supporting your clients

17 October, 2022

With a majority of Australians having little understanding about their superannuation, there’s a big opportunity for super funds to build trust and loyalty through delivering educational content.

4 MINUTE READ

FinancialMarketer

Share this article

comparison-table (1)

Thanks for subscribing!

Download the Special Research Report

From strategy through to content production, distribution and measurement, we can help.

Fill in the form. It's easy.

Thanks for submitting. We'll be in touch soon.