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COVID-19: Learnings for Finance Brands

Make the best of a bad situation

27 October, 2021

COVID-19 has had dramatic effects on people’s sense of financial security. So, how can finance brands and capital markets respond to generate greater trust and build a strong brand image?

Digital storytelling and finance brands

Content production

Create emotional connections

21 October, 2021

With finance products being emotional, stressful or even begrudged purchases, finance brands should look to digital storytelling to connect, educate and inspire customers.

3 digital marketing mistakes asset managers are making

Content production

Quick fixes

19 October, 2021

To get noticed by investors there are three key areas asset managers can improve to strengthen their digital marketing strategy.

5 MINUTE READ

Research

Home loan content marketing trends

The key to good content

14 October, 2021

Choosing a home loan is an emotional experience for consumers, so how can finance brands capture highly coveted customer relationships through their home loan content marketing?

5 MINUTE READ

Nerve Neobank: Finance for Musicians

Rock star finances

12 October, 2021

The recent launch of nerve neobank, a financial service dedicated to musicians, highlights an opportunity for finance brands to capitalise on micro-niche trends to reap big rewards.

Financial Marketer podcast · The conversations global asset managers need to start with investors

Financial Marketer podcast

The conversations global asset managers need to start with investors

Raphael Queisser, chief operating officer, Dianomi

11 October, 2021

The Financial Marketer and Dianomi delve into the research global asset managers need to read to ensure their content starts a conversation that leads to valuable, lifelong clients.

21 MINUTE LISTEN

How finance brands can master omnichannel marketing

Be where your customers are

5 October, 2021

With 88% of consumers buying where they receive personalised, cross-channel messaging it’s important finance brands create an omnichannel marketing experience.

How to bridge the approachability gap

Personalisation and education

30 September, 2021

With 50% of customers hesitant to approach their financial institution, there’s a prime opportunity for finance brands to bridge the approachability gap and snag untapped customers

Open banking: changing the financial landscape

Breaking down data barriers

28 September, 2021

Open banking may alter the financial sector as we know it, removing data barriers and connecting financial institutions. So, what do finance brands need to know?

Next best action: give customers what they want

What they want, when they want it

24 September, 2021

A next best action marketing strategy is data-driven and customer-centric, empowering finance brands to provide the solution customers want when they want it.

NerdWallet: Nailing SEO for finance brands

Nerds for SEO

22 September, 2021

A hub and spoke model can ensure your finance content and SEO strategy are fostering engagement and building long-term customer relationships.

Facebook’s digital wallet to disrupt banking

Facebook transitions to finance

16 September, 2021

With Facebook’s digital wallet Novi launching soon, what does this mean for the finance industry globally and what can your finance brand learn from them?

The information gap asset managers should fill

Content production

Gain a competitive edge

15 September, 2021

New research reveals there’s a critical information gap between what clients want and what global asset managers are delivering – and the benefits are rife for those ready to fill it.

Why asset managers need to think like publishers

Research

Attract new investors

10 September, 2021

New research suggests asset managers should think like a publisher if they want to attract new investors to their financial products.

How COVID has changed UK banking habits for the future

The new normal

7 September, 2021

With UK banking habits altering as a result of the pandemic, it’s critical financial services of all kinds recognise these changed behaviours and tailor their marketing content and customer journey to suit.

Sports sponsorships: how finance brands can play the game

Kick a marketing goal

3 September, 2021

Sports sponsorships can be a winning match for finance brands when aligned to your marketing goals as they contribute to improving consumer trust, loyalty, and negative brand perceptions.

Gamification: A winning way to market financial services

Not just for fun

1 September, 2021

Gamification of finance brands’ digital platforms can add value to the user experience and build greater customer engagement, trust and brand loyalty.

3 marketing strategies for asset managers

Tactics that translate to FUM

27 August, 2021

For asset managers wanting to improve their marketing strategies and convert leads into funds under management, we’ve explained three critical ways to grow long-term client value.