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Financial services need to offer personalisation

It's time to get personal

20 May, 2022

Personalisation is no longer an option for financial services but instead a must-have, with 71% of consumers now expecting it.

Top 5 superannuation funds on social media

Social media

Understanding the stats

17 May, 2022

We’ve completed a deep dive into superannuation funds’ presence on social media to see what’s going right and where there’s room for improvement.

Why niche super funds are on the rise

Tailoring to clients

5 May, 2022

Niche super funds are gaining popularity, with clients looking for funds that reflect their values. So, what does this mean for finance brands and how can finding a niche be a game-changer?

The superannuation funds doing content well

Educational content takes the lead

5 May, 2022

With superannuation an area Australians are financially illiterate in, it’s important your super fund content is not only engaging but educational.

Make way for Google MUM

SEO is changing

2 May, 2022

Google is developing a new search engine technology named MUM which may change the way your finance brand markets in the future. Here we explain everything you need to know.

3 finance predictions for 2025

What to look out for

2 May, 2022

New research by Deloitte has revealed the three finance trends for 2025 with digital transformation at the forefront. So, how can your finance brand prepare?

Digital banking reigns supreme

Digital takeover

19 April, 2022

New research by PwC has revealed traditional banking may be coming to an end with digital banking taking over. So, what does this mean for your finance brand?

How First National Bank’s eStore is changing the game

Mimicking retail giants

13 April, 2022

First National Bank has unveiled a new mobile eStore within their app, making applying for loans, opening checking accounts and managing finances easy, seamless and intuitive.

Chase Bank proves the merit of charity for finance brands

More than just good feels

12 April, 2022

Chase Bank’s new initiative to boost UK children’s literacy rates highlights how finance brands can build loyalty, garner engagement, and capture a younger audience through charity.

Improving the hybrid shopping experience

Design

Seamless customer experience

4 April, 2022

Consumers still value in-person shopping experiences, yet love the personalised and seamless nature of the digital space. A hybrid shopping experience is the answer, but what does it involve for finance brands?

What Wordle can teach finance brands

Viral sensation

29 March, 2022

From gamification to keeping things fun and fresh, the virality of Wordle is a masterclass in gaining a captured audience. So, what can finance brands learn?

Best finance content marketing examples in the US

Tech reigns supreme

25 March, 2022

To find inspiration and learn where your finance brand can improve, we took a look at the top finance content marketing examples in the USA.

4 MINUTE READ

Top 3 Finance Content Marketing Examples in Australia

Engaging, educational and tailored

18 March, 2022

Here we take a look at the top Australian finance content marketing examples to see what they’re doing right to help your finance brand improve.

The top 3 challenges super funds face

Crack them with content

16 March, 2022

From improving financial literacy to earning trust, we explore the top three challenges super funds face and how a strong content marketing strategy can save the day.

4 MINUTE READ

UK Finance Content Marketing: Who's on top?

Consistency is key

14 March, 2022

We take a deep dive into UK finance content marketing to understand what these brands are doing right and what your finance brand can learn from them.

5 MINUTE READ

Embedded finance: Banks move into eCommerce

Becoming a one-stop-shop

9 March, 2022

Embedded finance enables your finance brand to capture the attention of new audiences while making the customer experience even easier. So what is it and how can you incorporate it?

Financial Marketer podcast

The secret sauce of great finance podcasts

Ted Richards, digital strategy and growth, Wilsons

4 March, 2022

Financial Marketer podcast · The secret sauce of great finance podcasts

25 MINUTE LISTEN