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Is Bing a worthy contender for Google search?

Google vs Bing

25 February, 2021

It's the 2nd largest search engine in the world, but is optimising for Bing worth a finance brand's time, and what does it take?

Chinese New Year - the year of the finance brand

Content production

An occasion for content

23 February, 2021

Given its significance to millions globally, Chinese New Year is a celebration of prosperity not to be missed. Here’s how finance brands marked the lunar occasion.

Facebook pulls the plug on Australian media

Social media

But there's light in LinkedIn

18 February, 2021

Facebook may have pulled the plug on news in Australia, but for financial marketers, LinkedIn represents a more trusted and credible channel for distribution.

Financial Marketer podcast

Why beats and best-practice finance marketing go hand-in-hand

Sunny Singh, head of digital marketing, Humm Group

18 February, 2021

Financial Marketer podcast · Why beats and best-practice finance marketing go hand-in-hand

25 MINUTE LISTEN

Financial industry contributor

Building bridges over troubled waters

Marketing in the eye of the storm

11 February, 2021

In these uncertain times, marketing isn’t something to fall by the wayside but rather a way to help finance brands and their customers successfully navigate the storm.

Will Google stay or go? A move that would make Australia the only country alongside China not to have Google search, we look at the implications for consumers and brands.

The Google Search showdown down under

Will Google stay or go?

10 February, 2021

Given Google and search are synonymous, we look at the impact if Google followed through on its threat to no longer make Google Search available in Australia.

7 MINUTE READ

Social media

The rise of the 'fin-fluencer' on TikTok

800 million users worldwide

4 February, 2021

What started as a platform for lip sync videos and dance routines has now amassed 800 million active users worldwide and the rise of TikTok fin-fluencers.

3 MINUTE READ

Content production

The best finance brand partnerships of 2020

Joining forces

2 February, 2021

Brand partnerships are a great way for finance brands to expand their reach or unite for a common cause, and these brands have taken co-creating to a whole new level.

5 SEO practices that aren’t worth your time

Time better spent

28 January, 2021

Having pinpointed the SEO strategies that will set finance brands up for success in 2021, we turn our attention to the outdated SEO practices no longer worth your time.

3 MINUTE READ

2021 is set to be a big year for SEO so it pays to know what’s to come before setting your strategy for the year. We look at the updates and trends set for 2021.

Setting your finance brand's SEO strategy for 2021

A big year for SEO

21 January, 2021

2020 was a big year for SEO updates, and with 2021 set to be even busier we help finance brands set their SEO strategy and prepare for change.

Design trends: what good content looks like in 2021

Design

Get ahead of the trends

19 January, 2021

The Dubs senior digital designer, Tom Bradshaw shares the design trends that will ensure your content is far from stock-standard.

Why ABM is a perfect match for B2B lead generation

Social media

Tried and tested

14 January, 2021

Tried and tested, The Dubs media Director, Andrew Frith tells why ABM is his proven pick for B2B lead generation and how it works.

Finance content marketing resolutions for 2021

Strategy

New year, new you

12 January, 2021

You may struggle to commit to personal new year’s resolutions but they’re a valuable way for finance brands to set themselves up for finance content marketing success in 2021.