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Why chatbots are no longer the future

They're the here and now

28 July, 2021

With 41.3% of customers using a chatbot to make a purchase, chatbots are no longer a futuristic technology but an everyday staple for finance brands.

3 MINUTE READ

Social media

Social media marketing trends for asset managers

Global trends

23 July, 2021

With 86% of investors now consulting a finance brand or executive’s social media channels, it’s never been more important to understand the social media marketing trends for asset managers.

Convert customers with UX design

Design

Turn clicks into customers

21 July, 2021

With more than two-thirds of businesses competing on customer experience alone, it’s time finance brands focused on UX design to convert website visitors into customers.

7 stats every finance marketing team should know

Don't market blindly

16 July, 2021

With 64% of marketing execs ‘strongly agreeing’ data-driven marketing is crucial, we’ve looked at the stats to bring you seven ways to help your finance marketing succeed.

2 MINUTE READ

Content production

Are you making the most out of your original research?

show-and-tell

13 July, 2021

With 87% of financial marketers believing their data is their most under-utilised asset, it’s time to consider how finance brands can maximise their original research.

Why an always-on content program needs no off switch

Consistency is crucial

9 July, 2021

You can’t expect customers to convert after one piece of content. This is where always-on content proves its worth.

Why Your Finance Website Must Be Mobile-Friendly

Design

Optimise for mobile

6 July, 2021

With 63% of Google searches being performed on a mobile device, ensuring your finance brand’s website is optimised to be mobile-friendly shouldn't be a maybe but a must.

3 MINUTE READ

Social media

Get Discovered With Instagram Reels

Capture a new audience

1 July, 2021

Instagram Reels are winning the fight against declining organic traffic and helping finance brands get discovered by a broader audience on Instagram.

Content production

To blog or not to blog?

More than a good story

29 June, 2021

While many finance brands view blogs as a time-intensive nice-to-have, there’s so much more to blogging than simply telling a good story.

Why it Pays to Market Your ESG Commitments

Content production

Values are trending

25 June, 2021

With 77% of consumers motivated to buy from a company that has ESG commitments, it pays to start marketing your sustainability and social responsibility efforts.

Why all finance brands need a Google My Business Listing

Why all finance brands need a need a Google My Business listing

SEO

One size fits all

23 June, 2021

Google My Business doesn’t only benefit small finance brands or banks with individual branches - it offers SEO benefits to everyone.

What Friends: The Reunion can teach finance content marketers

The one with blockbuster content

9 June, 2021

This is the one where we look at what finance brands can learn about blockbuster content from Friends: The Reunion.

Ready for Google’s Page Experience update?

SEO

Lay out the welcome mat

4 June, 2021

Keeping up with Google is a never-ending task. Here’s how to get ready for June’s Page Experience update.

Rock star content program or total shred?

Content that rocks like Jagger

2 June, 2021

For a content program to reach rock star status a la Bowie or Jagger it needs to nail six essential elements.

8 MINUTE READ

How competitions can boost your finance brand’s following fast

Dangle the carrot

28 May, 2021

Competitions create a sense of urgency, motivating larger volumes of potential customers to connect at a faster pace.

3 MINUTE READ

How podcast advertising turned 2 finance apps into household names

Become a household name

25 May, 2021

We investigate how two financial investing apps used podcast advertising to gain a cult following with millennial women hungry for financial education.

The anatomy of a Google search results page

SEO

Dissecting the key features

18 May, 2021

The Google search results page can be confusing to navigate and even tougher to rank on. We dissect the anatomy of SERPs to help you rank.