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Launching the Financial Marketer podcast

Episode 1
Welcome to the Financial Marketer podcast where we discuss the latest content insights, trends and tactics specific to the finance industry.


Most, if not all asset managers covet the status of thought leader – the success of their business relies on it. In our first episode of the Financial Marketer podcast, we speak with The Dubs managing director, Josh Frith as he shares advice on how asset managers can unlock the rich insights within the business to deliver real value and thought leadership to investors and clients. We discuss why content is a vital tool finance brands can use to get noticed and tackle the biggest challenges asset managers face when producing and distributing content to deliver a strong ROI.

Josh Frith
Originally a journalist by trade with News Corp, I co-founded The Dubs content marketing group to develop new ways to create stories and deliver these to audiences digitally. Along the way we’ve worked across Australia, Asia and the UK for media giants, national governments and royal houses, big banks and the world’s biggest internet company, Google. But I think we’re only just beginning...