Media Kit

The Financial Marketer is the leading content marketing publication for the financial sector. We are offering a sponsorship package for Financial services brands wishing to promote bespoke articles across the Financial Marketer's digital and social channels.

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Senior marketing decision makers from across a spectrum of financial services industries including retail and investment banks, asset and fund managers, insurers and brokers, financial planners and advisers, superannuation firms and pension houses, emerging markets and fintechs, all regularly visit the Financial Marketer for unique marketing insights facing the industry.

The publication is amplified online and promoted through a range of distribution channels including digital, social and email channels with a combined audience reach of 20,000+, reaching global senior level marketers, directors and c-suites of the finance world.

The Financial Marketer is published twice weekly and written by a team of finance marketing experts, many with over 20 years experience in the finance sector. Article topics are both timely and cutting edge and cover all aspects of the finance marketing chain.

  • Working collaboratively with the Sponsor for ideation and writing of bespoke content articles related to sponsor's business environment.
  • Publishing of branded article across Financial Marketer website (will remain on the website for 3 months). Including link to a page on the sponsor's website.
  • Promotion of branded article to feature in Financial Marketer newsletter (1 x distribution to full newsletter database).
  • Promotion of branded article link across Financial Marketer social channels. Including 1x organic content post on both LinkedIn and Twitter. Also includes sponsored boosting of article on LinkedIn (approx 10,000 content post impressions) and sponsored boosting of article on Twitter (approx 17,000 content tweet impressions).
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Creation Process minus icon minus icon

The sponsor is involved from the very beginning of the article creation process to make sure that the most relevant subject matter is being editorially selected and discussed from an angle that both naturally engages the audience and at the same time allows the sponsor to be part of the conversation.

  • Working collaboratively with the Sponsor for ideation and writing of bespoke content articles related to sponsor's business environment.
  • Publishing of branded article across Financial Marketer website (will remain on the website for 3 months). Including link to a page on the sponsor's website.
  • Promotion of branded article to feature in Financial Marketer newsletter (1 x distribution to full newsletter database).
  • Promotion of branded article link across Financial Marketer social channels. Including 1x organic content post on both LinkedIn and Twitter. Also includes sponsored boosting of article on LinkedIn (approx 10,000 content post impressions) and sponsored boosting of article on Twitter (approx 17,000 content tweet impressions).
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Website - Article Listing Page minus icon minus icon

The sponsor is prominently displayed in a prime location of the article listing page with branded logo associated with the sponsored article.

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Website - Article Page minus icon minus icon

The sponsor is prominently displayed in a prime location of the article detail page with branded logo associated with the sponsored logo as well as a prominent branded call-to-action in the form of an MREC advertising spot prominently displayed on the article detail page.

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Newsletter minus icon minus icon

The sponsor is prominently displayed in a prime location of the Financial Marketer's newsletter and distributed to the full newsletter email database made up of global senior level marketers, directors and c-suites of the finance world.

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Social Distribution minus icon minus icon

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E-Book Advertising minus icon minus icon

The sponsor is prominently displayed in a prime location in a digital e-book publication that is promoted by The Financial Marketer across its digital, social and email channels.

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Qualified Lead Capture minus icon minus icon

We create and curate content that delivers qualified leads for financial services brands. Whether created from scratch or drawing on existing resources within the business, we plan, develop and distribute gated content designed to capture the interest of precisely targeted, high-value audiences.

Targeting audiences that have already shown an interest in the business’ offering, this content might come in the form of a whitepaper, a long-form article, a video, podcast or even a webinar.

We have seen great success delivering high-value leads with our process across a range of finance sector industries.

Strategic services include:

  • Value-add content planning and creation
  • Target audience research and planning
  • Digital and social distribution planning and execution
  • Lead collection and reporting
  • Contact outreach
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Contact Us minus icon minus icon

If you would like to discuss sponsorship opportunities in the Financial Marketer from The Dubs, please get in touch, we'd love to hear from you!

Thanks for submitting. We'll be in touch soon.

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