MINIMENTARY IS SO HOT RIGHT NOW

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The short form doco has arrived
By Josh Frith, staffer. 5 June, 2015
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Content marketing is a rapidly evolving area and I think what’s leading the pack right now is short-form episodic documentaries - I’m calling these minimentaries.

Why are brands using this format? Because it’s a safe way to tell real human stories using video as the hero and pushing back to loads of supporting editorial content to further engage the audience.

Rather than expand on minimentaries here, take a look at some case studies and live examples from these brands.  Hopefully they give you some food for thought as to the minimentary series you’ll be soon making!

Better get in quick though - the bandwagon’s starting to fill up.

IBM Made With IBM

GE Focus Forward

Kelloggs Nutri-Grain Presents Unstoppable

ANZ Your World Your Way

Gatorade Ben's Story

BMW Life X

Mini Clubman

Prudential Bring Your Challenge (This is an hour long video case study but it’s an hour very well spent!)

Canon Tales By Light

Related Article: Why Facebook Is Following In Netflix's Footsteps

Related Article: Why Personalised Video Is Taking Off In Finance

Related Article: The Power of Short-Form Video In Branded Content

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Originally a journalist by trade with News Corp, I co-founded The Dubs content marketing group to develop new ways to create stories and deliver these to audiences digitally. Along the way we’ve worked across Australia, Asia and the UK for media giants, national governments and royal houses, big banks and the world’s biggest internet company, Google. But I think we’re only just beginning...