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How to choose the right paid advertising strategy

The right fit

23 May, 2023

Paid advertising can help you reach beyond your organic following, but each strategy isn’t created equal. Here we break down how you can build the perfect paid advertising strategy.

6 MINUTE READ

Personalised content helps capture the mass affluent opportunity

Strategy

How content helps capture the mass affluent opportunity

Snare your share

11 May, 2023

Mass affluent investor numbers are growing globally. Asset managers will play an increasingly important role in servicing them, providing funds that match their needs and values. Wealth managers must also shake up their offerings, including the personalised content they provide.

3 MINUTE READ

Strategy

What financial marketers need to know about AI

More than just ChatGPT

9 May, 2023

The arrival of ChatGPT has changed the marketing game, or has it? We break down everything you need to know about AI to ensure you’re not left behind.

6 MINUTE READ

Content production

How to create ESG content that hits target

Aim for the bullseye

1 May, 2023

There’s a significant gap between the ESG content asset managers are creating and the content investors are demanding. Here’s how to fill it.

6 MINUTE READ

Asset and wealth management: latest trends and the role of content marketing

Strategy

Asset management: the role of content marketing

Reassure, educate, inspire

20 April, 2023

Asset and wealth managers have had a transformative couple of years. Industry observers are seeing numerous trends emerging that will further shape firms. Some of these are ongoing and well documented; others result from hard-to-predict macro-economic factors.

4 MINUTE READ

Strategy

How to use content marketing to retain clients

Coming back for more

6 April, 2023

Client retention should be a priority for all finance brands. Here we explain how content marketing can improve your client retention strategies.

5 MINUTE READ

How to use analytics to maximise content

Strategy

How to use analytics to supercharge content marketing

Connecting the dots

31 March, 2023

Digital analytics is an excellent source of information that can inform your most critical marketing decisions. Here we explain how to use it to maximise your financial content marketing efforts.

5 MINUTE READ

How to find out what content your audience wants

Content production

What content does your finance audience truly want?

Identify gaps

27 March, 2023

Not sure what your audience wants from your content? Research conducted by The Dubs and Dianomi found large information gaps within the financial industry. Here’s how to fill them.

5 MINUTE READ

Social media

Top 10 CEO LinkedIn Profiles for Finance Brands 2023

Chief executives, take note

23 February, 2023

We look at the top contenders for CEO LinkedIn profiles for finance brands and take a deep dive into what makes their content stand out.

5 MINUTE READ

Content production

How to repurpose investment research for content marketing

Utilise your resources

21 February, 2023

Producing high-quality investment research reports shouldn’t be where your asset management firm stops. Instead, repurposing research for content marketing should be a vital part of your marketing strategy.

MINUTE READ

Social media

A diversified social media approach to financial marketing

Spread your wings

9 February, 2023

We spoke to The Dubs’ Senior Social Media Specialist, Sadiye Booker, to understand why financial marketers need a diversified social media approach.

3 MINUTE READ

How asset managers can create engaging landing pages

Design

How to create landing pages that convert

Convert clients

30 January, 2023

Landing pages are critical to your finance brand’s success. Here we explain how you can create one that converts.

3 MINUTE READ

Content production

The ins and outs of creating outstanding financial video content

Critical content

23 January, 2023

Don’t get stuck merely producing whitepapers and one-dimensional charts. Research shows video content should be a critical part of every asset manager's marketing. Here we explain how to create great financial video content.

4 MINUTE READ

Strategy

Top 3 asset managers’ marketing campaigns 2022

Inspiration for 2023

16 January, 2023

At The Dubs, we analysed the 2022 Investment Marketing Innovation Awards winners to find out what this year's best asset managers’ marketing campaigns did right.

3 MINUTE READ

Strategy

How to improve brand awareness for asset managers

Build a positive brand image

21 December, 2022

According to a recent Global 100 report, asset managers are continuing to experience stagnant or declining brand awareness. Here’s how you can change that.

2 MINUTE READ

Strategy

Asset Manager Marketing Trends for 2023

Get ahead of the curve

20 December, 2022

As we launch into the new year, here are the top three asset manager marketing trends for 2023 that financial marketers should watch out for.

4 MINUTE READ

Strategy

Creating a digital media plan for financial marketers

A winning formula

7 December, 2022

We spoke to The Dubs’ Senior Social Media Specialist, Sadiye Booker, to find out how financial marketers can craft an effective and sustainable digital media plan.

3 MINUTE READ

Strategy

What financial marketers need to know about iOS updates

Keep calm and carry on

5 December, 2022

We spoke to the Dubs’ Research and Social Media Director, Andrew Frith, to find out what financial marketers need to know about the iOS updates that have transformed the way marketers are able to use data.

5 MINUTE READ

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