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Winner Investment Week Awards 2021 - Little book of data - Aviva The Dubs - Small Agency of the Year - Creativepool People's Choice Aberdeen Standard Investments - Winner of Marketing and Innovation Award - Campaign Innovation Financial Marketer - Winner of the APAC Content Moguls 50 Awards 2020 - Category B2B Brand First State Investments - Winner of Marketing and Innovation Award - Digital Marketing Campaign of the Year Aviva Investors - Best Publishing - Creativepool People's Choice
The Dubs
  • What we do
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  • Contact
  • linkedin-in
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FinancialMarketer

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Strategy
Why niche super funds are on the rise
//
Tailoring to clients
5 May, 2022
Niche super funds are gaining popularity, with clients looking for funds that reflect their values. So, what does this mean for finance brands and how can finding a niche be a game-changer?
3 MINUTE READ
Content production
The superannuation funds doing content well
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Educational content takes the lead
5 May, 2022
With superannuation an area Australians are financially illiterate in, it’s important your super fund content is not only engaging but educational.
3 MINUTE READ
Strategy
Make way for Google MUM
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SEO is changing
2 May, 2022
Google is developing a new search engine technology named MUM which may change the way your finance brand markets in the future. Here we explain everything you need to know.
3 MINUTE READ
Strategy
3 finance predictions for 2025
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What to look out for
2 May, 2022
New research by Deloitte has revealed the three finance trends for 2025 with digital transformation at the forefront. So, how can your finance brand prepare?
3 MINUTE READ
Digital banking reigns supreme
Strategy
Digital banking reigns supreme
//
Digital takeover
19 April, 2022
New research by PwC has revealed traditional banking may be coming to an end with digital banking taking over. So, what does this mean for your finance brand?
3 MINUTE READ
How First National Bank’s eStore is changing the game
Strategy
How First National Bank’s eStore is changing the game
//
Mimicking retail giants
13 April, 2022
First National Bank has unveiled a new mobile eStore within their app, making applying for loans, opening checking accounts and managing finances easy, seamless and intuitive.
3 MINUTE READ
Chase Bank proves the merit of charity for finance brands
Strategy
Chase Bank proves the merit of charity for finance brands
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More than just good feels
12 April, 2022
Chase Bank’s new initiative to boost UK children’s literacy rates highlights how finance brands can build loyalty, garner engagement, and capture a younger audience through charity.
3 MINUTE READ
Improving the hybrid shopping experience
Design
Improving the hybrid shopping experience
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Seamless customer experience
4 April, 2022
Consumers still value in-person shopping experiences, yet love the personalised and seamless nature of the digital space. A hybrid shopping experience is the answer, but what does it involve for finance brands?
3 MINUTE READ
What Wordle can teach finance brands
Strategy
What Wordle can teach finance brands
//
Viral sensation
29 March, 2022
From gamification to keeping things fun and fresh, the virality of Wordle is a masterclass in gaining a captured audience. So, what can finance brands learn?
3 MINUTE READ
Best finance content marketing examples in the US
Content production
Best finance content marketing examples in the US
//
Tech reigns supreme
25 March, 2022
To find inspiration and learn where your finance brand can improve, we took a look at the top finance content marketing examples in the USA.
4 MINUTE READ
Top 3 Finance Content Marketing Examples in Australia
Content production
Top 3 Finance Content Marketing Examples in Australia
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Engaging, educational and tailored
18 March, 2022
Here we take a look at the top Australian finance content marketing examples to see what they’re doing right to help your finance brand improve.
3 MINUTE READ
The top 3 challenges super funds face
Content production
The top 3 challenges super funds face
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Crack them with content
16 March, 2022
From improving financial literacy to earning trust, we explore the top three challenges super funds face and how a strong content marketing strategy can save the day.
4 MINUTE READ
UK Finance Content Marketing: Who's on top?
Content production
UK Finance Content Marketing: Who's on top?
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Consistency is key
14 March, 2022
We take a deep dive into UK finance content marketing to understand what these brands are doing right and what your finance brand can learn from them.
5 MINUTE READ
Embedded finance: Banks move into eCommerce
Strategy
Embedded finance: Banks move into eCommerce
//
Becoming a one-stop-shop
9 March, 2022
Embedded finance enables your finance brand to capture the attention of new audiences while making the customer experience even easier. So what is it and how can you incorporate it?
3 MINUTE READ
The secret sauce of great finance podcasts
Financial Marketer podcast
The secret sauce of great finance podcasts
//
Ted Richards, digital strategy and growth, Wilsons
4 March, 2022

Financial Marketer podcast · The secret sauce of great finance podcasts
25 MINUTE LISTEN
Financial marketing in the metaverse
Content production
Financial Marketing in the Metaverse
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Metaverse or the Matrix?
2 March, 2022
While the metaverse may feel like technology straight from the Matrix, it has the potential to improve customer acquisition and brand awareness. So, what is it and how will it transform your future content?
5 MINUTE READ
Fintech partnerships: What finance brands need to know
Strategy
Fintech partnerships: What finance brands need to know
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Access innovation
24 February, 2022
Here we break down the three types of fintech partnerships your finance brand needs to know if you’re looking to access innovation and better serve your customers’ evolving digital needs.
3 MINUTE READ
How financial relationships are changing
Strategy
How financial relationships are changing
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A need for flexibility
22 February, 2022
In 2022, financial relationships are evolving and couples are demanding greater flexibility and money management tools from their finance brands. So, how can you keep up?
3 MINUTE READ
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