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How to think like a finance content marketer

Think like your audience

28 May, 2020

In our finance content marketing series, The Dubs MD Josh Frith looks at how a finance content marketer needs to think in order to succeed.

4 MINUTE READ

Strategy

How to write an award-winning entry for finance brands

Go for gold

26 May, 2020

While award entries may seem like an unnecessary distraction, going for gold offers benefits for finance brands beyond just the accolades.

3 MINUTE READ

Strategy

Is it time to rethink your email marketing strategy?

Before you hit send

21 May, 2020

Email marketing can deliver significant ROI for your finance brand but are you developing effective email marketing campaigns that have cut-through?

5 MINUTE READ

Content production

Sure signs finance podcasts are part of the mainstream

When knights are podcasting

18 May, 2020

If you’re looking for a sure sign there’s a place for podcasts in the finance marketing mix, a knight podcasting for a global asset manager is it.

5 MINUTE READ

Strategy

Launching the Financial Marketer podcast

Episode 1

15 May, 2020

12 MINUTE LISTEN

Strategy

Overcoming the unique challenges of finance content marketing

Not as daunting as it seems

15 May, 2020

Finance content marketing is a unique beast that comes with its own set of challenges. The Dubs MD, Josh Frith breaks down how to use them to your advantage.

3 MINUTE READ

3 oustanding asset management content case studies

Content production

3 outstanding asset management content case studies

Content you remember

12 May, 2020

Take inspiration from the global brands producing asset management content that’s useful and memorable.

5 MINUTE READ

Distribution

How an inactive social account could be damaging your brand

Silence isn't golden

8 May, 2020

Maintaining multiple social media platforms can be difficult but don't let a lack of resources or budget result in your finance brand having an inactive social account.

3 MINUTE READ

SEO

How finance brands can win more backlinks

Engage your secret weapon

5 May, 2020

We look at the secret weapon finance brands are already sitting on that can help win backlinks and boost SEO ranking.

4 MINUTE READ

Strategy

4 ways finance brands can get Gen Z on side

Score with values

30 April, 2020

Gen Z are tech-savvy and thirsty for knowledge with an unrivalled buying potential that finance brands should pay attention to.

4 MINUTE READ

Distribution

Should finance brands be investing in podcast advertising?

Worth a listen

28 April, 2020

Generating four times more brand recall than digital display ads, the value of podcast advertising is worth a listen for every finance brand.

3 MINUTE READ

Distribution

Asset managers’ guide to executing a paid social media campaign

Where to spend?

23 April, 2020

For asset managers looking to capture paid media opportunities, we've mapped out clear steps to planning and executing a paid social media campaign.

3 MINUTE READ

Strategy

Timely vs evergreen content: dividing your content budget

Precious goods

21 April, 2020

Timely vs evergreen content: we help financial marketers determine where their precious marketing budget is best spent.

4 MINUTE READ

Strategy

How finance brands can tackle customer apathy head on

Turn indifference into care

16 April, 2020

A valuable example for all global finance brands, Australian neobank Up tells how they’ve used content marketing to snap customers out of a state of apathy towards finance.

4 MINUTE READ

Distribution

Localised finance content just got easier with Facebook location pages

Welcome to the neighbourhood

14 April, 2020

We investigate how Facebook location pages can help finance brands target local audiences, improve brand consistency and boost visibility.

3 MINUTE READ

Content production

Is there a place for memes in finance content?

Serious stuff

9 April, 2020

We’re not kidding. Memes are worth considering in your finance content marketing mix, and there are already brands capitalising on the power of humour and wit.

4 MINUTE READ

Distribution

The Financial Marketer’s guide to developing a social media strategy

A step-by-step approach

7 April, 2020

The Dubs senior paid social media specialist Tara Cimino shares eight key steps for developing a best-practice always-on social media strategy.

8 MINUTE READ

Strategy

What is finance content marketing?

It starts with education

2 April, 2020

As the content marketing agency for the financial sector, The Dubs managing director Josh Frith explains what finance content marketing is and why it works.

3 MINUTE READ

From strategy through to content production, distribution and measurement, we can help.

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