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Tailoring to clients

5 May, 2022

Niche super funds are gaining popularity, with clients looking for funds that reflect their values. So, what does this mean for finance brands and how can finding a niche be a game-changer?

3 MINUTE READ

Content production

The superannuation funds doing content well

Educational content takes the lead

5 May, 2022

With superannuation an area Australians are financially illiterate in, it’s important your super fund content is not only engaging but educational.

3 MINUTE READ

Strategy

Make way for Google MUM

SEO is changing

2 May, 2022

Google is developing a new search engine technology named MUM which may change the way your finance brand markets in the future. Here we explain everything you need to know.

3 MINUTE READ

Strategy

3 finance predictions for 2025

What to look out for

2 May, 2022

New research by Deloitte has revealed the three finance trends for 2025 with digital transformation at the forefront. So, how can your finance brand prepare?

3 MINUTE READ

Strategy

Digital banking reigns supreme

Digital takeover

19 April, 2022

New research by PwC has revealed traditional banking may be coming to an end with digital banking taking over. So, what does this mean for your finance brand?

3 MINUTE READ

Strategy

How First National Bank’s eStore is changing the game

Mimicking retail giants

13 April, 2022

First National Bank has unveiled a new mobile eStore within their app, making applying for loans, opening checking accounts and managing finances easy, seamless and intuitive.

3 MINUTE READ

Strategy

Chase Bank proves the merit of charity for finance brands

More than just good feels

12 April, 2022

Chase Bank’s new initiative to boost UK children’s literacy rates highlights how finance brands can build loyalty, garner engagement, and capture a younger audience through charity.

3 MINUTE READ

Design

Improving the hybrid shopping experience

Seamless customer experience

4 April, 2022

Consumers still value in-person shopping experiences, yet love the personalised and seamless nature of the digital space. A hybrid shopping experience is the answer, but what does it involve for finance brands?

3 MINUTE READ

Strategy

What Wordle can teach finance brands

Viral sensation

29 March, 2022

From gamification to keeping things fun and fresh, the virality of Wordle is a masterclass in gaining a captured audience. So, what can finance brands learn?

3 MINUTE READ

Content production

Best finance content marketing examples in the US

Tech reigns supreme

25 March, 2022

To find inspiration and learn where your finance brand can improve, we took a look at the top finance content marketing examples in the USA.

4 MINUTE READ

Content production

Top 3 Finance Content Marketing Examples in Australia

Engaging, educational and tailored

18 March, 2022

Here we take a look at the top Australian finance content marketing examples to see what they’re doing right to help your finance brand improve.

3 MINUTE READ

Content production

The top 3 challenges super funds face

Crack them with content

16 March, 2022

From improving financial literacy to earning trust, we explore the top three challenges super funds face and how a strong content marketing strategy can save the day.

4 MINUTE READ

Content production

UK Finance Content Marketing: Who's on top?

Consistency is key

14 March, 2022

We take a deep dive into UK finance content marketing to understand what these brands are doing right and what your finance brand can learn from them.

5 MINUTE READ

Strategy

Embedded finance: Banks move into eCommerce

Becoming a one-stop-shop

9 March, 2022

Embedded finance enables your finance brand to capture the attention of new audiences while making the customer experience even easier. So what is it and how can you incorporate it?

3 MINUTE READ

Financial Marketer podcast

The secret sauce of great finance podcasts

Ted Richards, digital strategy and growth, Wilsons

4 March, 2022

Financial Marketer podcast · The secret sauce of great finance podcasts

25 MINUTE LISTEN

Content production

Financial Marketing in the Metaverse

Metaverse or the Matrix?

2 March, 2022

While the metaverse may feel like technology straight from the Matrix, it has the potential to improve customer acquisition and brand awareness. So, what is it and how will it transform your future content?

5 MINUTE READ

Strategy

Fintech partnerships: What finance brands need to know

Access innovation

24 February, 2022

Here we break down the three types of fintech partnerships your finance brand needs to know if you’re looking to access innovation and better serve your customers’ evolving digital needs.

3 MINUTE READ

Strategy

How financial relationships are changing

A need for flexibility

22 February, 2022

In 2022, financial relationships are evolving and couples are demanding greater flexibility and money management tools from their finance brands. So, how can you keep up?

3 MINUTE READ

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