//
The future is here
9 October, 2018
Far from futuristic. When it comes to social media, finance brands can use a combination of AI and human creativity to help produce the best results.
//
Invasion of the bots
13 February, 2018
Copywriters are producing tailored, targeted marketing content at an astonishing rate. The catch, they’re not human.
//
Chatbots and voice recognition
6 April, 2017
Following his trip to SXSW, Teachers Mutual Bank’s Head of Digital, Gerard Smith, offers a glimpse into the future of how finance brands will increasingly use artificial intelligence.
//
Get ready for your close up
7 March, 2017
With innumerable pieces of content published online each day, companies can't longer afford to put generic fare in front of their audience. Enter the era of personalisation.
//
Can robots really write?
27 December, 2016
In a prediction from Gartner, by 2018 20% of business content will be “authored by machines”. Is this really a tangible possibility or mere science fiction?