Aberdeen Standard Investments - Winner of Marketing and Innovation Award - Campaign Innovation
The digital tools favoured by high-performing marketers
//
AI, social marketing and more
11 August, 2020
Research reveals the digital tools high-performing marketers are increasingly using to remain competitive and the finance brands already embracing them.
4 MINUTE READ
AI social media marketing: the present for finance brands
//
The future is here
9 October, 2018
Far from futuristic. When it comes to social media, finance brands can use a combination of AI and human creativity to help produce the best results.
3 MINUTE READ
AI takes creative control
//
Invasion of the bots
13 February, 2018
Copywriters are producing tailored, targeted marketing content at an astonishing rate. The catch, they’re not human.
3 MINUTE READ
//
Chatbots and voice recognition
6 April, 2017
Following his trip to SXSW, Teachers Mutual Bank’s Head of Digital, Gerard Smith, offers a glimpse into the future of how finance brands will increasingly use artificial intelligence.
5 MINUTE READ
//
Get ready for your close up
7 March, 2017
With innumerable pieces of content published online each day, companies can't longer afford to put generic fare in front of their audience. Enter the era of personalisation.
5 MINUTE READ