9 October, 2018
Far from futuristic. When it comes to social media, finance brands can use a combination of AI and human creativity to help produce the best results.
13 February, 2018
Copywriters are producing tailored, targeted marketing content at an astonishing rate. The catch, they’re not human.
Chatbots and voice recognition
6 April, 2017
Following his trip to SXSW, Teachers Mutual Bank’s Head of Digital, Gerard Smith, offers a glimpse into the future of how finance brands will increasingly use artificial intelligence.
Get ready for your close up
7 March, 2017
With innumerable pieces of content published online each day, companies can't longer afford to put generic fare in front of their audience. Enter the era of personalisation.
Can robots really write?
27 December, 2016
In a prediction from Gartner, by 2018 20% of business content will be “authored by machines”. Is this really a tangible possibility or mere science fiction?