ai

Far from futuristic. When it comes to social media, finance brands can use a combination of AI and human creativity to help produce the best results.

Copywriters are producing tailored, targeted marketing content at an astonishing rate. The catch, they’re not human.

Following his trip to SXSW, Teachers Mutual Bank’s Head of Digital, Gerard Smith, offers a glimpse into the future of how finance brands will increasingly use artificial intelligence.

With innumerable pieces of content published online each day, companies can't longer afford to put generic fare in front of their audience. Enter the era of personalisation.

In a prediction from Gartner, by 2018 20% of business content will be “authored by machines”. Is this really a tangible possibility or mere science fiction?