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Viral sensation
29 March, 2022
From gamification to keeping things fun and fresh, the virality of Wordle is a masterclass in gaining a captured audience. So, what can finance brands learn?
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What they want, when they want it
24 September, 2021
A next best action marketing strategy is data-driven and customer-centric, empowering finance brands to provide the solution customers want when they want it.
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Attract new investors
10 September, 2021
New research suggests asset managers should think like a publisher if they want to attract new investors to their financial products.
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Consistency is crucial
9 July, 2021
You can’t expect customers to convert after one piece of content. This is where always-on content proves its worth.
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Content that rocks like Jagger
2 June, 2021
For a content program to reach rock star status a la Bowie or Jagger it needs to nail six essential elements.