Digital experience: Where asset managers are falling behind
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Ditch downloadable PDFs
8 June, 2022
According to McKinsey, asset managers are behind the rest of the finance industry when it comes to delivering a great digital experience. Here we explain how you can catch up.
3 MINUTE READ
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Videos are out on top
3 February, 2022
The vast majority of asset managers are on LinkedIn and Twitter, yet the highest engagement is seen through videos on YouTube. So, what can you learn from asset managers on social media?
2 MINUTE READ
Why asset manager content is stuck in a rut
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Playing it safe
21 December, 2021
New research suggests asset managers stick with traditional investment themes and largely ignore rising asset classes in their marketing.
4 MINUTE READ
How asset managers can get Gen Z on side
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A new generation of investors
9 December, 2021
Soon to be one of the largest and wealthiest generations, asset managers wanting to build loyal relationships with Gen Z need to reconsider the way they market their investing services.
3 MINUTE READ
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Raphael Queisser, chief operating officer, Dianomi
11 October, 2021
The Financial Marketer and Dianomi delve into the research global asset managers need to read to ensure their content starts a conversation that leads to valuable, lifelong clients.
21 MINUTE LISTEN