How content marketing can nurture relationships with investors
//
Attract investors
9 August, 2022
Downloadable PDFs on their own simply aren’t cutting it anymore, clients want engaging content. Here we explain how asset managers can nail their content marketing strategy.
2 MINUTE READ
The financial marketer's guide to onboarding
//
Let digital content drive
21 July, 2022
To create a truly successful onboarding process, your finance brand must support it with a strategic digital content strategy. Here we explain exactly how you can do just that.
4 MINUTE READ
Singapore Asset Managers: What they’re doing right
//
Deep dive
6 July, 2022
With Southeast Asia becoming the fastest-growing digital economy in the Asia-Pacific, it pays for Singapore asset managers to use social media. Here we explain what the top 3 are doing right.
4 MINUTE READ
//
Videos are out on top
3 February, 2022
The vast majority of asset managers are on LinkedIn and Twitter, yet the highest engagement is seen through videos on YouTube. So, what can you learn from asset managers on social media?
2 MINUTE READ
Why asset manager content is stuck in a rut
//
Playing it safe
21 December, 2021
New research suggests asset managers stick with traditional investment themes and largely ignore rising asset classes in their marketing.
4 MINUTE READ