Aberdeen Standard Investments - Winner of Marketing and Innovation Award - Campaign Innovation
What Australian asset managers can do to catch up to the UK
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Time to catch up
20 August, 2020
With our latest research revealing Australian asset managers are struggling to engage and grow their audiences compared to their UK counterparts, we look at the tactics driving this disparity and flag the areas of learning and improvement for Australian asset managers.
10 MINUTE READ
Creating asset management content that speaks to the modern investor
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Think digital first
25 June, 2020
Rather than holding onto traditional approaches, asset management content needs to rise to the needs of the modern investor with simple content optimisations.
3 MINUTE READ
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When knights are podcasting
18 May, 2020
If you’re looking for a sure sign there’s a place for podcasts in the finance marketing mix, a knight podcasting for a global asset manager is it.
5 MINUTE READ
Australian asset managers fall behind their global counterparts on social
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Missing an opportunity
25 February, 2020
The latest social media benchmark from The Dubs reveals Australian asset managers are missing a sizeable opportunity on social and should follow the lead of their global counterparts.
6 MINUTE READ
Should asset managers take a stance on climate change?
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Activist or passive?
28 January, 2020
We look at the risks and rewards of asset managers, and all finance brands for that matter, taking on the role of climate activists.
6 MINUTE READ