asset-managers

Reaching high net worths requires a sophisticated strategy. Our latest Financial marketer’s guide details how it can be done.

With our latest research revealing Australian asset managers are struggling to engage and grow their audiences compared to their UK counterparts, we look at the tactics driving this disparity and flag the areas of learning and improvement for Australian asset managers.

Rather than holding onto traditional approaches, asset management content needs to rise to the needs of the modern investor with simple content optimisations.

If you’re looking for a sure sign there’s a place for podcasts in the finance marketing mix, a knight podcasting for a global asset manager is it.

The latest social media benchmark from The Dubs reveals Australian asset managers are missing a sizeable opportunity on social and should follow the lead of their global counterparts.