Digital experience: Where asset managers are falling behind
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Ditch downloadable PDFs
8 June, 2022
According to McKinsey, asset managers are behind the rest of the finance industry when it comes to delivering a great digital experience. Here we explain how you can catch up.
3 MINUTE READ
Financial Marketer’s guide to reaching high net worths
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Sophisticated strategy
26 November, 2020
Reaching high net worths requires a sophisticated strategy. Our latest Financial marketer’s guide details how it can be done.
5 MINUTE READ
What Australian asset managers can do to catch up to the UK
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Time to catch up
20 August, 2020
With our latest research revealing Australian asset managers are struggling to engage and grow their audiences compared to their UK counterparts, we look at the tactics driving this disparity and flag the areas of learning and improvement for Australian asset managers.
10 MINUTE READ
Creating asset management content that speaks to the modern investor
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Think digital first
25 June, 2020
Rather than holding onto traditional approaches, asset management content needs to rise to the needs of the modern investor with simple content optimisations.
3 MINUTE READ
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When knights are podcasting
18 May, 2020
If you’re looking for a sure sign there’s a place for podcasts in the finance marketing mix, a knight podcasting for a global asset manager is it.
5 MINUTE READ