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Score with values
30 April, 2020
Gen Z are tech-savvy and thirsty for knowledge with an unrivalled buying potential that finance brands should pay attention to.
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The new financial force
12 December, 2019
With products suited to men’s needs and preferences long being the default, it’s time for asset managers to think about the needs of females first.
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Carve out your niche
3 December, 2019
Carve out your specialist niche and find your brand's point of difference, it's a strategy tried and tested by countless global challenger banks.
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Misconceptions and stereotypes
14 November, 2019
When it comes to marketing to over 50s the misconceptions and stereotypes are rife. We reveal the truth about over 50s.
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Head or your heart?
10 October, 2019
If you can hit your audience right in the feels, your content is more likely to connect. Here’s how finance brands can master the art of emotional engagement.