Why asset managers need to put females first
//
The new financial force
12 December, 2019
With products suited to men’s needs and preferences long being the default, it’s time for asset managers to think about the needs of females first.
5 MINUTE READ
Specialist VS generalist: the challenger bank advantage
//
Carve out your niche
3 December, 2019
Carve out your specialist niche and find your brand's point of difference, it's a strategy tried and tested by countless global challenger banks.
6 MINUTE READ
Marketing to over 50s: where finance brands get it wrong
//
Misconceptions and stereotypes
14 November, 2019
When it comes to marketing to over 50s the misconceptions and stereotypes are rife. We reveal the truth about over 50s.
4 MINUTE READ
The art fo emotional engagement in finance content marketing
//
Head or your heart?
10 October, 2019
If you can hit your audience right in the feels, your content is more likely to connect. Here’s how finance brands can master the art of emotional engagement.
3 MINUTE READ
Speaking the language of middle aged millennials
//
Millennials are turning 40
23 July, 2019
The eldest millennials are turning 40 in 2020. What does this milestone mean for their relationship with the finance industry and how brands communicate?
3 MINUTE READ