Speaking the language of middle aged millennials
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Millennials are turning 40
23 July, 2019
The eldest millennials are turning 40 in 2020. What does this milestone mean for their relationship with the finance industry and how brands communicate?
3 MINUTE READ
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Millions watch
28 June, 2019
Story making - a new approach to content that puts the content experience in the customer’s hands.
4 MINUTE READ
Student super addressing the lost decade
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Students at all ages
7 February, 2019
Young people don’t really change the dial for big super funds, which means they're less of a focus for the industry. Student Super founder tells how they're working to change this.
5 MINUTE READ
Is finance content missing the biggest potential market?
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Who run the world?
24 January, 2019
Underestimating the value of female customers could be costing the financial industry billions in investable assets.
5 MINUTE READ
BuzzFeed's tips for more shareable content
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Content people will love
12 October, 2017
In this Q&A, Buzzfeed's Simon Crerar tells what finance brands can do to make their content more addictive to their audiences.
5 MINUTE READ