11 May, 2023
Mass affluent investor numbers are growing globally. Asset managers will play an increasingly important role in servicing them, providing funds that match their needs and values. Wealth managers must also shake up their offerings, including the personalised content they provide.
1 December, 2022
Content marketing should be a part of every asset manager's overall strategy, but creating and executing an effective content marketing strategy is no small task. Here we explain the benefits and take a look at three asset managers doing it well.
5 years, 500 articles, 55,000 finance marketers
17 December, 2020
5 years on the Financial Marketer has helped more than 55,000 finance marketers navigate the changing landscape of modern finance marketing.
16 December, 2020
We look to the battlefields of competing BNPL brands to study the tactics winning them millions of millennial customers.
Don’t get lost in the inbox
8 December, 2020
We address the key elements of effective email marketing so your finance brand's content doesn't get lost in the inbox abyss.