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5 years, 500 articles, 55,000 finance marketers
17 December, 2020
5 years on the Financial Marketer has helped more than 55,000 finance marketers navigate the changing landscape of modern finance marketing.
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Study their tactics
16 December, 2020
We look to the battlefields of competing BNPL brands to study the tactics winning them millions of millennial customers.
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Don’t get lost in the inbox
8 December, 2020
We address the key elements of effective email marketing so your finance brand's content doesn't get lost in the inbox abyss.
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Lifting the COVID-19 cloud
22 October, 2020
Research shows mental health is a rising concern globally during these uncertain COVID-19 times. We look at how financial marketers can support customers, clients and staff.
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Follow your leads
30 July, 2020
To gate or not to gate? With many financial marketers battling with the decision, we weigh up the pros and cons of gated content.