Big data or Big Brother?
15 August, 2017
When using data to preempt your customers’ needs, is there such a thing as too much information? We weigh up the benefits for customers and brands.
Personalisation and better results
20 December, 2016
The term Big Data has been noise on the internet for years but, like many popular catchphrases, what it actually means to brands remains somewhat muddied. We clear the waters.