Aberdeen Standard Investments - Winner of Marketing and Innovation Award - Campaign Innovation
Finance content marketing during a recession
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Confidence, courage, leadership
15 July, 2020
Amidst the uncertainty, we provide clarity for financial marketers with a three-pronged approach to finance content marketing during a recession.
3 MINUTE READ
Creating asset management content that speaks to the modern investor
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Think digital first
25 June, 2020
Rather than holding onto traditional approaches, asset management content needs to rise to the needs of the modern investor with simple content optimisations.
3 MINUTE READ
Comics and cartoons: the latest in finance content marketing
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Illustrate your story
9 June, 2020
Finance brands are simplifying the way they illustrate their story, using comics and cartoons to add colour and erase complexity.
3 MINUTE READ
Timely vs evergreen content dividing your content budget
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Precious goods
21 April, 2020
Timely vs evergreen content: we help financial marketers determine where their precious marketing budget is best spent.
4 MINUTE READ
Is there a place for memes in finance content?
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Serious stuff
9 April, 2020
We’re not kidding. Memes are worth considering in your finance content marketing mix, and there are already brands capitalising on the power of humour and wit.
4 MINUTE READ