content-creation

Christmas, a time for family, food and...ads. Not just a box tick, there’s a lot finance brands can learn from these standout Christmas campaigns.

In part two of our blockbuster marketing series, LinkedIn tells how finance brands can adjust Hollywood’s franchise formula and make it their own.

The last piece in our social video series, we look at 7 video content formats finance brands can use to connect with customers on social.

Editor and Founder of Husskie, an influencer-focused lifestyle publication, explains how to execute and reap the rewards of an influencer campaign, drawing on some notable mishaps.

A finance brand creating content “fit for a roller derby queen” and other inspiring and compliant content marketing case studies.

You’ve captured their attention, now it’s time to drive high net worth investors down the sales funnel by pro-actively targeting them on LinkedIn.

Given Tinder has an estimated 50 million users globally and Bumble has 27 million, a Tinder or Bumble campaign isn’t such a crazy idea. We look at the brands swiping for success.

No longer just about in-branch, what really matters to banking and finance customers is the quality of your social customer service.

User-generated content has been proven to deliver great results. These finance brands show how to reap the rewards without risking it all.

What other insurance marketing material leads with the headline ‘We suck sometimes’? From product through to marketing messages, Lemonade is one of a kind.

Buying fake YouTube views may seem like a good way to build your social presence and beat competitors, but it puts your brand reputation at great risk.

Ever wished you could access your competitors’ Google Analytics? SimilarWeb lets finance brands do just that, giving the upper hand to grow market share.

Boosting your SEO ranking doesn't mean you need to rewrite your strategy. Rather than relying on Yoast to do the hard yards for you, here are 7 SEO tips you can action today.

Retail and investment banks can’t change their need to communicate complex financial concepts to customers – but infographics can be used to simplify the message.

Amazon Australia held its first ‘Prime Day’ this week but customers and the media have given it mixed reviews – so what went wrong for the retail giant and could content have helped?

With over 8 million C-level executives already signed up, a CEO's LinkedIn profile has never been a more important communication channel for finance brands.

With consumer trust in the US at an all-time low, we take a look at three finance brands producing effective and relevant content marketing.

Public affairs straight-shooter, Stuart Barton shares his views on the actions AMP needs to take to recover the reputation of the brand.

We take inspiration from the UK finance brands creating innovative and effective content marketing.

Launched in July 2016 with a mission to make wealth management more accessible, UBS Unlimited has become the gold standard in finance content marketing. Here’s how they did it.

Federal Budget announcements affect every Australian, so we took a look at how the banks are using content to keep their customers up to date.

If you want to produce a finance podcast that works, it pays to know who’s listening, where, and what they want to hear.

Valiant co-founder, Ritchie Cotton explains why there was a need for Valiant in the small business loans space.

Your site structure and Google ranking are critically intertwined. We explain why and how to get it right.

The digitisation of financial services has brought with it convenience, and in 2018 machine learning promises even more in terms of security and advice.

We know where we stand on the cricket field but who’s ahead in the content marketing game?

Google competes with Snapchat, Instagram and Facebook’s Discover/Stories products with the unveiling of AMP Stories.

Copywriters are producing tailored, targeted marketing content at an astonishing rate. The catch, they’re not human.

Pushed to demonstrate ingenuity and innovation beyond their four walls – experiential marketing is set to be the savior for traditional banks.

Fake news has reared its ugly head countless times and consumers are suspicious. So, how can finance brands avoid being tarred with the same brush?

When it comes to SEO, the goal posts are always changing. Here are 7 trends that finance brands need to adapt to in 2018.

In a year alone, Instagram's daily active users jumped from 150 million to 500 million. We look at the finance brands capitalising on the rising popularity of the platform.

A new trend in micro-investing is creating an appetite among Millenials to invest. So, how can finance brands capture these customers now and in the future?

Marketing financial services can feel like you’re rolling a boulder up a mountain, in concrete boots. Here's how marketers can win the fight for creative.

Alibaba’s new tech-driven retail experiences scored them $25.3bn of Singles Day success. A great reminder for finance brands that experimenting with your offering can clearly pay off.

BRICKX CEO, Anthony Millet talks about building consumer trust and credibility when you’re a one-year-old fintech or an established finance brand.

AMP realised their customers don’t think in terms of needing products, but about achieving their life goals – so they shaped their content accordingly.

Alexa is precisely where many companies would like to be – right in your living room. Here's how finance brands can make the most of this opportunity.

A gated content strategy certainly has its worth, provided your content is as valuable to your customers as you think.

The assessment of risk in the insurance industry is a complex and analytical process. Now, with the help of artificial intelligence, it could be as simple as snapping a selfie.

We researched leading Australian asset managers and found that Perpetual's website had the longest visit durations, most pages viewed per visit, and lowest bounce rate in the industry. Here’s why.

After almost 20 years, the Whirlpool forums have close to 800,000 members. We look at how a brand might have a presence within the Finance threads.

A Searchmetrics' whitepaper has revealed some surprising insights into the key factors that influence where financial services brands rank on Google.

If superannuation brands want younger generations to actively engage and become advocates for the brand, they need to bring tech into the equation.

LinkedIn’s head of marketing ANZ, Ben Eatwell, shares what content works best for finance brands.

How Wikipedia works, and the options finance brands have to massage their page and maintain control of their brand.

Executive creative director of The Dubs, Tristan Fawley, talks content distribution, testing, measurement and what’s worked for our clients.

We showcase insurance brands who are using gamification to achieve benefits for the business and their customers.

Facebook has signed a deal to double down on video content. Here’s why finance brands should sit up and take notice.

Personalised videos are no longer the stuff of science fiction. Nigel Lester from Pitney Bowes tells us how the tech can work for brands.

We spoke to Reddit to find out how finance brands can get even closer to consumers in their 270 million strong global community.

We take a look at just how Prudential has dominated a traditionally difficult commercial landscape with courageous, customer-focused content.

Financial brands in the UK have traditionally been a little slower to embrace content marketing, compared to their trail-blazing US counterparts. But that's changing.

Flipboard’s head of PR Christel van der Boom explains how the news aggregator reinvented itself using AI to drive personalisation and better UX.

NewsWhip content strategist Gabriele Boland reveals how to break through the digital noise on social media in an age where reaching and engaging your audience is becoming harder.

Following his trip to SXSW, Teachers Mutual Bank’s Head of Digital, Gerard Smith, offers a glimpse into the future of how finance brands will increasingly use artificial intelligence.

When combined with real-time data, online video is a powerful storytelling medium that is expected to dominate all content consumed on the internet

Data Scientist is a business intelligence role that has seen its profile skyrocket - and businesses serious about content strategy are capitalising on their insights to predict and profit.

With innumerable pieces of content published online each day, companies can't longer afford to put generic fare in front of their audience. Enter the era of personalisation.

We asked the Content Marketing Institute's Joe Pulizzi to weigh in on the increasingly blurred lines between content marketing and advertising agencies.

With the spotlight shining ever-brighter on Millenial money, marketers seem to have overlooked a significant portion of potential customers - Generation X.

Less than two years after launching its publisher branded content arm, The Guardian has created a new way for advertisers to tap into the newspaper website’s native traffic.

Insurance companies and super funds become more cool and relevant as they embrace the mobile market with a host of new apps.

Until recently, Facebook Messenger was a way to exchange private messages among friends. However that is changing as brands and publishers infiltrate your messages with the help of Messenger Bots.

In a prediction from Gartner, by 2018 20% of business content will be “authored by machines”. Is this really a tangible possibility or mere science fiction?

In an industry awash with evermore confusing terminology and acronyms, it’s hard to distinguish between just another buzzword and something that perhaps has a little more bite. So where does current favourite ‘growth hacking’ fit in?

Anyone crafting brand content has been hit with two demands that make them want to tear their hair out: “Make the logo bigger” and “Write about the product”. The thing is - your audience probably doesn’t care.

After years of minimal ad sales and few advertiser relationships, Reddit is now opening itself up and encouraging brands to target specific communities and start two-way discussions with its users.

Credit Suisse and UBS have both entered the content marketing arena. Glenn Mitchell unpacks their efforts and crowns the winner in the next phase of contention between the age-old rivals.

Digital lore has long-dictated that shorter is better. But this is increasingly not the case. We take a look at the backlash against brevity and the rise of serialised content, which is finally discovering with TV has always known.

The Dubs grilled Lindsey Hoad, BT Financial’s Group Senior Manager, Consumer Marketing Strategy and Channel Development and asked her to retrace her steps in implementing the finance brand’s first major content strategy, GetMoving.

What is the magic viral content formula every publisher, brand or otherwise, wants to know? The Dubs Dalia Dakkak has the answer.

In 2009, four friends were making video content in a backyard. Now, they are the largest broadcast entity in the world. Where do you go from there? Onwards and upwards, apparently.

Which platforms are gaining – and waning – in importance in the increasingly complex social media ecosystem in 2017? Hint: Facebook is king!

Six hundred times more vast than the regular web, the dark web is best known as a haven for sinister activities, but does it have any legitimate business applications? Glenn Mitchell goes deep into the most nefarious regions of cyberspace to find out.

Want to use content marketing to reach Millennials? Then you need to know they don’t have it as easy as you might think, with many facing an uncertain future.

Marketing maven Louise Kelly explains why understanding how your target audiences feels is more important than what they think.

Happiness has become a buzzword in content marketing. But how are you supposed to sell it if you can’t even find the bloody thing? Having a bad day – or year – at the salt mines? These five podcasts can help. And – if that doesn’t work – see number three.

The children of the baby boom at the birth of the 21st century are becoming old enough to vote, and that’s not the only way we will feel their influence.

Not sure how to get the most out of your sponsored content? LinkedIn's Sarah demystifies the process of getting the most out of your next campaign.

With big-name brands becoming the world’s biggest publishers, many are launching their own newsrooms. Here are five of the most valiant efforts in this arena.

We take a look at the most ingenious Internet conceptions of 2015 and examine how - and why - they epitomise the digital age.

Humans are visual creatures, wired to respond to pictures before words, so choosing strong images is essential in the online world.

It looks like Facebook wants to set up its own blogging platform. But why?

Our appetite for mildly entertaining yet pointless websites is insatiable. Is this indicative of the devolution of our species? Or merely the precursor to a new genre of art?

Music, books, film and television can survive the deregulation of the publishing industry without any loss of integrity. News, however, cannot. What will happen if serious journalism is superseded by blogging and social media?

Why haven't they created a realistic robot woman yet? What exactly is the hold up? We take a look at where robotics engineers have been focussing their attentions, and just how close they've come.

Despite the ever-increasing amount of high volume, low cost subscription-based platforms, music piracy is still rife. So why are we still making excuses to listen for free?

She's online, she's on billboards, she's in brochures and shop windows from Singapore to Sydney. So what's the story on this woman they call 'The Overexposed Stock Image Model'?

Is the long wait over? Is virtual reality here? It's certainly on the march, from Google's humble Cardboard to brave new offerings from Samsung, Sony and Microsoft... and it presents major opportunities for marketers.

With more and more freelance writers in the market, writers' fees are increasingly easy to beat down. But in the end you'll pay for it in ways you'd much rather avoid.

Given online gaming is such a massive market globally you'd think marketers would be all over it. No so! We take a look at what's going on in this space and dispel some myths about who gamers are.

When it's business as usual I reckon that's a good sign it's time to get your sneakers on and RUN FORREST RUN!

Content marketing is evolving fast with almost every brand now an online publisher in some way. What's lifting some players above the pack is episodic shortform documentaries, and these examples in particular.